Growth Product Manager (m / f / d) - Activation

📌 Core Information

🔹 Job Title: Growth Product Manager (m / f / d) - Activation

🔹 Company: Usercentrics GmbH

🔹 Location: Prague, Czech Republic (Hybrid: Minimum 2 days a week from the office)

🔹 Job Type: Full-time

🔹 Category: Product Management

🔹 Date Posted: April 17, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and optimizing activation strategies to reduce time-to-activation and increase activation rates.
• Designing and implementing personalized onboarding experiences using user personas, localization, and behavioral signals.
• Conducting A/B tests to validate hypotheses and improve key metrics, such as onboarding completion and product adoption.
• Collaborating cross-functionally with designers, engineers, marketers, and data analysts to deliver best-in-class onboarding and activation experiences.
• Analyzing both qualitative and quantitative data to uncover activation bottlenecks and identify high-impact opportunities.

ASSUMPTION: This role requires a strong focus on experimentation, data analysis, and cross-functional collaboration to drive measurable improvements in activation and onboarding conversion.

📋 Key Responsibilities

✅ Activation Strategy: Own and optimize the activation funnel by defining clear, metric-driven strategies to reduce time-to-activation and increase activation rate.

✅ Personalized Onboarding: Build tailored onboarding experiences based on user personas, localization, and behavioral signals, leveraging AI where possible to dynamically guide users through relevant pathways.

✅ Experimentation: Design and run A/B tests to validate hypotheses and improve key metrics including onboarding completion, time-to-value, and product adoption.

✅ Cross-Functional Collaboration: Work hand-in-hand with designers, engineers, marketers, and data analysts to deliver best-in-class onboarding and activation experiences.

✅ Insights & Analysis: Use both qualitative and quantitative data to uncover activation bottlenecks and identify high-impact opportunities.

✅ Journey Optimization: Develop solutions to remove friction from the user journey and guide users efficiently from sign-up to first meaningful value.

✅ Performance Monitoring: Define success metrics for activation and continuously measure, report, and iterate on impact.

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-motivation, as well as the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, or a related discipline).

Experience: Proven experience in Growth or Product roles, with a strong focus on activation, onboarding, or product adoption.

Required Skills:

• Strong analytical skills and a metrics-driven mindset.
• Demonstrated ability to improve time-to-activation and increase activation rates.
• Deep understanding of PLG (Product-Led Growth) dynamics and user behavior during early product use.
• Experience designing or implementing personalized onboarding flows, ideally using segmentation and localization techniques.
• Comfort with leveraging AI or automation tools to tailor user journeys at scale.
• Excellent collaboration skills across engineering, design, data, and marketing.
• Self-starter with an entrepreneurial spirit and a drive to move fast and learn faster.

Preferred Skills:

• Experience with analytics tools like Amplitude, Mixpanel, and lifecycle messaging platforms.

ASSUMPTION: While the role requires a specific set of skills, Usercentrics values diversity and encourages applicants who may not meet every single requirement to apply.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (Based on experience and market rates for Product Management roles in Prague)

Benefits:

• Personal development budget
• Job-related language courses
• Flexible working hours
• Hybrid working arrangement
• Regular team events and company initiatives

Working Hours: Full-time (40 hours per week), with flexible working hours and the possibility of workcations (in accordance with company policy)

ASSUMPTION: The salary range provided is an estimate based on market research for Product Management roles in Prague. Actual compensation may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Usercentrics operates in the Software Development industry, focusing on data privacy and privacy-led marketing solutions.

Company Size: Usercentrics is a mid-sized company with 201-500 employees, providing a dynamic and collaborative work environment.

Founded: 2017, with a mission to unlock the potential of data privacy to empower a thriving digital ecosystem.

Company Description:

• Usercentrics is a global leader in data privacy and privacy-led marketing solutions.
• The company believes there is no need for a trade-off between growth and privacy compliance.
• Usercentrics works with companies to create a healthy balance between data-driven business and privacy-led marketing for every size of enterprise.

Company Specialties:

• GDPR, ePrivacy, LegalTech, Adtech, Usercentrics, SaaS, Compliance, CMP, Consent Management, Data Protection, Privacy, RegTech, CCPA, LGPD, DMA, Digital Markets Act, Google Consent Mode, Google Certified CMP, App Privacy, Game Privacy, Multi-platform privacy compliance, Consent-led marketing, Privacy-led marketing, Cookieless, Server-side tagging, Server-side tracking, and the future of measurement

Company Website: usercentrics.com

ASSUMPTION: Usercentrics is committed to bringing privacy-led solutions to businesses globally, with a focus on building trust and transparency in the digital ecosystem.

📊 Role Analysis

Career Level: This role is suitable for candidates with 2-5 years of experience in Growth or Product Management, seeking to advance their career in a dynamic and impactful position.

Reporting Structure: The Growth Product Manager will report directly to the Head of Growth and collaborate closely with cross-functional teams, including engineers, designers, marketers, and data analysts.

Work Arrangement: This is a hybrid role, requiring a minimum of 2 days a week from the office in Prague. The remaining workdays can be completed remotely.

Growth Opportunities:

• As Usercentrics continues to grow, there will be opportunities for the successful candidate to take on more responsibilities and advance their career within the company.
• The role offers exposure to various aspects of product management, allowing the candidate to develop a well-rounded skill set.
• Usercentrics encourages a culture of continuous learning and personal development, providing opportunities for employees to grow both personally and professionally.

ASSUMPTION: This role offers a unique opportunity for candidates to make a significant impact on the company's growth and success, while also advancing their own career in the process.

🌍 Location & Work Environment

Office Type: Usercentrics' Prague office is a modern, collaborative workspace that fosters creativity and innovation.

Office Location(s): Italská 67, Prague, Prague 120 00, CZ

Geographic Context:

• Prague is the capital and largest city of the Czech Republic, offering a high quality of life, rich history, and vibrant culture.
• The city is known for its well-preserved Old Town, Lesser Town, and New Town quarters, as well as its 9th-century Prague Castle.
• Prague is an ideal location for both work and leisure, with a wide range of cultural attractions, restaurants, and outdoor activities.

Work Schedule: The work schedule is flexible, with a focus on results and productivity. Employees are expected to work a full-time schedule (40 hours per week) but have the flexibility to manage their time as needed.

ASSUMPTION: Usercentrics' hybrid work arrangement allows employees to balance their work and personal lives effectively, while also fostering a collaborative and inclusive work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical interview with the Head of Growth
• On-site or virtual final interview with the Growth team

Key Assessment Areas:

• Problem-solving skills and analytical thinking
• Experience with activation strategies and onboarding flows
• Collaboration and communication skills
• Cultural fit and alignment with Usercentrics' values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your approach to activation strategies, onboarding flows, and A/B testing during the interview.
• Demonstrate your understanding of PLG dynamics and user behavior during early product use.
• Showcase your ability to work effectively with cross-functional teams and collaborate with stakeholders.

ATS Keywords: Activation, Onboarding, Product Adoption, A/B Testing, Cross-Functional Collaboration, Data Analysis, User Journey Optimization, Metrics-Driven Mindset, Product-Led Growth, Personalization, AI Utilization, Entrepreneurial Spirit, Collaboration Skills, Experimentation Frameworks, User Behavior Understanding

ASSUMPTION: Usercentrics' application process is designed to assess candidates' skills, experience, and cultural fit, while also providing a positive and engaging candidate experience.

🛠️ Tools & Technologies

• Analytics tools: Amplitude, Mixpanel
• Lifecycle messaging platforms
• AI and automation tools

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's background and the team's needs. However, familiarity with relevant analytics tools and AI/automation tools is essential.

👔 Cultural Fit Considerations

Company Values:

• User-centric: We put users first in everything we do.
• Trustworthy: We build trust through transparency and reliability.
• Innovative: We continuously challenge the status quo and strive for improvement.
• Collaborative: We work together to achieve our goals and support each other's growth.
• Data-driven: We make decisions based on data and insights.

Work Style:

• Results-oriented: We focus on delivering results and driving impact.
• Adaptable: We embrace change and adapt to new situations quickly.
• Cross-functional: We collaborate effectively with teams across the organization.
• Data-informed: We use data to guide our decisions and actions.

Self-Assessment Questions:

• Do you align with Usercentrics' values and work style?
• Are you comfortable working in a dynamic, fast-paced environment?
• Do you have experience working with cross-functional teams and collaborating with stakeholders?

ASSUMPTION: Usercentrics values diversity and inclusion, and seeks candidates who are passionate about their work, committed to continuous learning, and eager to contribute to the company's success.

⚠️ Potential Challenges

• The role requires a strong focus on experimentation and data analysis, which may be challenging for candidates without a solid background in these areas.
• The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment.
• The role involves working with cross-functional teams, which may require strong communication and collaboration skills to navigate different perspectives and priorities.
• The fast-paced nature of the role may present challenges for candidates who prefer a more stable and predictable work environment.

ASSUMPTION: Usercentrics is committed to providing a supportive and inclusive work environment that enables employees to overcome challenges and achieve their full potential.

📈 Similar Roles Comparison

• This role is unique in its focus on activation strategies and personalized onboarding experiences, setting it apart from other Product Management roles.
• While the role shares similarities with other Growth or Product Management positions, it requires a specific skill set and mindset focused on driving user activation and adoption.
• Career progression in this role may lead to opportunities in other areas of Product Management, Growth, or even leadership positions within the company.

ASSUMPTION: This role offers a unique opportunity for candidates to make a significant impact on the company's growth and success, while also advancing their own career in the process.

📝 Sample Projects

• Developing and implementing a personalized onboarding flow for a new product feature, leveraging user personas, localization, and behavioral signals.
• Conducting A/B tests to optimize the activation funnel and improve key metrics, such as onboarding completion and product adoption.
• Analyzing user data to uncover activation bottlenecks and identify high-impact opportunities for journey optimization.

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role. The specific projects and initiatives may vary depending on the candidate's background, the team's needs, and the company's priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics of the Growth team?
• How does Usercentrics approach experimentation and data analysis in this role?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Usercentrics support the professional development and growth of its employees?
• What is the company's approach to work-life balance and flexible working arrangements?

ASSUMPTION: These interview questions are designed to provide candidates with a comprehensive understanding of the role, the team, and the company, while also allowing them to assess their fit and potential for success in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for the interview by researching Usercentrics, the role, and the industry, and be ready to discuss your approach to activation strategies, onboarding flows, and A/B testing.
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.