📌 Core Information
🔹 Job Title: Growth Product Manager (Multiple Levels)
🔹 Company: Stepful
🔹 Location: New York, United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Product Management
🔹 Date Posted: April 22, 2025
🔹 Experience Level: Mid-Senior level (5+ years)
🔹 Remote Status: Remote (United States)
🚀 Job Overview
Key aspects of this role include:
- Driving organic growth across the student lifecycle through conversion funnel optimization, referral programs, and product-led acquisition features.
- Experimenting and iterating on lifecycle engagement and re-engagement strategies to reduce churn and boost activation.
- Developing and refining pricing strategies and cross-sell experiences to maximize student lifetime value.
- Collaborating with engineering and data teams to improve growth data platforms and experiment tooling.
- Being the voice of the student, deeply understanding user behavior, and using those insights to inform roadmap and product decisions.
ASSUMPTION: This role requires a strong balance of analytical skills, creativity, and stakeholder management to succeed.
📋 Key Responsibilities
✅ Design high-impact, data-driven product experiences that drive student success from program discovery to graduation.
✅ Lead initiatives that fuel organic growth, improve conversion and retention, and increase lifetime value through cross-sell and pricing experimentation.
✅ Collaborate closely with design, engineering, data, growth marketing, and operations teams to learn quickly, ship quickly, and build scalable infrastructure for long-term growth.
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to align teams toward shared growth goals.
🎯 Required Qualifications
Education: A BA/BS degree in a quantitative discipline (e.g., computer science, statistics, applied mathematics, operations research, engineering, economics).
Experience: 5+ years of consumer-facing growth product management experience.
Required Skills:
- Proficient in SQL and data visualizations.
- Strong communication skills to relay analytical insights.
- Ability to build relationships and influence decisions across various levels and teams.
- Bias to action with the ability to consider trade-offs and make decisions amongst competing priorities.
- Not afraid to roll up sleeves and be hands-on to get the job done.
Preferred Skills:
- Previous startup experience, especially at B2B2C or B2C EdTech/Healthcare.
- Understanding of technical aspects of software development (e.g., searching through GitHub).
- Experience working with marketing attribution and integrating/building tools to centralize data tracking.
ASSUMPTION: Candidates with experience in EdTech or healthcare industries may have an advantage in understanding the target audience and market.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 per year (USD). This range is market-dependent and may be modified in the future. Compensation will be determined based on job-related factors, including skills, experience, qualifications, and interview evaluation.
Benefits:
- Health, dental, and vision insurance.
- 401(k) plan with company match.
- Generous vacation and sick leave policies.
- Parental leave policy.
- Professional development opportunities.
Working Hours: Full-time (40 hours/week). This role may require occasional work outside of regular hours to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on market data for similar roles in the New York area. Actual compensation may vary based on the factors listed above.
📌 Applicant Insights
🔍 Company Context
Industry: Stepful operates in the EdTech and healthcare industries, focusing on allied healthcare training and career pathway development.
Company Size: Stepful is a startup, which means employees may have more responsibility and autonomy but also face the challenges and uncertainties associated with early-stage companies.
Founded: Stepful was founded in 2021 and is backed by Y Combinator, Reach Capital, and AlleyCorp. It recently closed a funding round led by Oak HC/FT.
Company Description:
- Stepful partners with healthcare institutions to build talent pipelines and career pathways.
- The company offers a digital-first environment for student cohorts, preparing job-ready graduates five times faster and at a fraction of the cost.
- Stepful graduates, primarily from underrepresented communities, go on to work at leading healthcare institutions.
Company Specialties:
- Allied healthcare training.
- Career pathway development.
- Digital-first learning environments.
- Talent pipeline building for healthcare institutions.
Company Website: https://www.stepful.com/
ASSUMPTION: Stepful's focus on underrepresented communities and digital-first learning environments sets it apart in the EdTech and healthcare industries.
📊 Role Analysis
Career Level: Mid-Senior level (5+ years of experience). This role offers opportunities for growth and leadership within the product management team.
Reporting Structure: The Growth Product Manager will report directly to the Head of Growth and work closely with design, engineering, data, growth marketing, and operations teams.
Work Arrangement: This role is remote and can be performed from anywhere in the United States. Occasional on-site meetings may be required.
Growth Opportunities:
- Advancement to senior or director-level roles within the product management team.
- Expanding the product team and mentoring junior team members.
- Cross-functional collaboration and learning opportunities with other departments.
ASSUMPTION: This role offers significant growth potential for the right candidate, as Stepful continues to expand its product offerings and user base.
🌍 Location & Work Environment
Office Type: Stepful does not have a physical office, as this role is remote.
Office Location(s): N/A (Remote)
Geographic Context:
- The United States has a large and diverse healthcare industry, providing ample opportunities for growth and impact.
- Remote work allows for flexibility and work-life balance, but may also present unique challenges in terms of communication and collaboration.
- New York, where Stepful is headquartered, is a major hub for healthcare and technology industries.
Work Schedule: Full-time (40 hours/week) with flexible hours and the ability to work remotely. Occasional work outside of regular hours may be required to meet project deadlines.
ASSUMPTION: The remote nature of this role may require strong self-motivation, time management, and communication skills to succeed.
💼 Interview & Application Insights
Typical Process:
- Intro call with Talent Acquisition.
- Intro call with Head of Growth.
- Take-home assignment.
- Virtual panel interview.
- On-site interview at the Stepful office in SoHo, NYC.
Key Assessment Areas:
- Analytical skills and problem-solving abilities.
- Communication and stakeholder management skills.
- Cultural fit and alignment with Stepful's mission and values.
- Technical understanding of software development and data tracking.
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Demonstrate your analytical skills and problem-solving abilities through your application materials.
- Showcase your understanding of Stepful's mission and how your background aligns with the company's goals.
- Prepare for behavioral interview questions that focus on your experience with growth product management, data analysis, and stakeholder management.
ATS Keywords: Growth Product Management, Data Analysis, SQL, Communication, User Behavior Analysis, Product Experimentation, Lifecycle Engagement, Pricing Strategy, Cross-Sell Experience, Marketing Attribution, Collaboration, Problem Solving, Startup Experience, Technical Understanding, Data Tracking, Influencing Decisions
ASSUMPTION: Stepful's interview process is designed to assess candidates' skills and cultural fit, with a focus on problem-solving, communication, and analytical abilities.
🛠️ Tools & Technologies
- SQL databases for data analysis and tracking.
- Data visualization tools (e.g., Tableau, Power BI).
- Project management tools (e.g., Asana, Jira).
- Collaboration tools (e.g., Slack, Google Workspace).
- GitHub for software development and version control.
ASSUMPTION: The specific tools and technologies used by Stepful may vary, but candidates should be comfortable working with data analysis, project management, and collaboration tools.
👔 Cultural Fit Considerations
Company Values:
- Student-centric: Stepful prioritizes the success and well-being of its students above all else.
- Inclusive: Stepful values diversity and fosters an inclusive environment where everyone can thrive.
- Data-driven: Stepful makes decisions based on data and continuous learning.
Work Style:
- Collaborative: Stepful encourages cross-functional collaboration and learning.
- Adaptable: Stepful operates in a fast-paced, ever-changing environment, and employees must be able to adapt and pivot as needed.
- Data-focused: Stepful values employees who are comfortable working with data and using it to inform decision-making.
Self-Assessment Questions:
- Do you share Stepful's commitment to student success and inclusivity?
- Are you comfortable working in a fast-paced, collaborative environment and adapting to change?
- Do you have a strong data-driven mindset and enjoy working with data to inform decision-making?
ASSUMPTION: Candidates who align with Stepful's values and work style are more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- Balancing the needs of students, stakeholders, and the business when making product decisions.
- Managing competing priorities and trade-offs in a fast-paced, ever-changing environment.
- Working remotely and collaborating effectively with distributed teams.
- Adapting to the unique challenges and uncertainties of working in a startup environment.
ASSUMPTION: These challenges are inherent to the role and the startup environment, and successful candidates will be able to navigate them effectively.
📈 Similar Roles Comparison
- Unlike traditional product management roles, this role focuses heavily on growth and user acquisition, rather than feature development or roadmap planning.
- This role requires a strong analytical skillset and a deep understanding of user behavior, making it well-suited for candidates with backgrounds in data analysis or marketing.
- Career progression in this role may involve moving into senior or director-level roles within the product management team or transitioning into other functional areas, such as marketing or operations.
ASSUMPTION: This role offers unique opportunities and challenges compared to traditional product management roles, and candidates should be aware of the differences when considering their career goals.
📝 Sample Projects
- Designing and implementing a referral program to drive organic growth and increase student acquisition.
- Conducting user research and analysis to identify opportunities for improving student engagement and retention.
- Developing and testing pricing strategies and cross-sell experiences to maximize student lifetime value.
ASSUMPTION: These sample projects are illustrative of the types of initiatives the Growth Product Manager may work on, but the specific projects will vary based on the company's priorities and the manager's areas of focus.
❓ Key Questions to Ask During Interview
- Can you describe the current student acquisition funnel and where you see the most significant opportunities for improvement?
- How does Stepful approach user research and data analysis to inform product decisions?
- Can you provide an example of a time when you had to balance the needs of multiple stakeholders when making a product decision?
- What are the most significant growth opportunities for Stepful in the next 1-2 years, and how does this role contribute to achieving those goals?
- How does Stepful support the professional development and growth of its employees, particularly in the product management team?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on growth product management, data analysis, and stakeholder management.
- Prepare for behavioral interview questions that focus on your experience with growth product management, data analysis, and stakeholder management.
- Follow up with Stepful's talent acquisition team one week after submitting your application to inquire about your application status.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
