Growth Product Manager (Sydney)

📌 Core Information

🔹 Job Title: Growth Product Manager (Sydney)

🔹 Company: Workyard

🔹 Location: Sydney, New South Wales, Australia

🔹 Job Type: Full-time

🔹 Category: Software Development

🔹 Date Posted: 2025-04-15

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving user engagement, activation, and expansion across Workyard's multi-product B2B SaaS platform
• Optimizing the free trial experience and creating scalable mechanisms for driving network growth and usage
• Collaborating with cross-functional teams to implement in-app guidance, onboarding flows, and feature tours
• Analyzing product analytics to identify friction points and opportunities for improvement

ASSUMPTION: This role requires a strong background in product management, user engagement, and data analysis within the SaaS industry. Familiarity with Agile methodologies and SQL is also beneficial.

📋 Key Responsibilities

✅ Design and optimize the end-to-end free trial journey, from initial sign-up to activation and sustained usage

✅ Collaborate with Product, UX, and Engineering teams to implement in-app guidance, onboarding flows, and feature tours that increase activation rates

✅ Use product analytics to identify friction points, drop-off moments, and opportunities for improvement

✅ Develop and execute data-driven strategies to introduce and upsell new products to the existing customer base

✅ Establish a hypothesis-driven experimentation program to refine upgrade flows and messaging

✅ Create new mechanisms to encourage customers to expand their usage and invite new users, such as referral programs, viral loops, or in-app sharing features

✅ Monitor user activity and create feedback loops that incentivize deeper engagement and cross-product utilization

✅ Champion a product-led growth mindset, ensuring that the user journey—from acquisition to expansion—is seamless and intuitive

✅ Define key metrics to measure success of growth initiatives and build dashboards to share performance updates with stakeholders

✅ Own and manage the changes driven, including from conception, development through to market launch, and ensure quality

✅ Collaborate closely with engineering, design, sales, and marketing teams to ensure successful product development and launch

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Computer Science, Business, or Design, MBA is a plus

Experience: Proven experience in creating business impact as a Growth Product Manager, specifically in the software SaaS industry

Required Skills:

• Excellent analytical and problem-solving skills
• Outstanding communication and presentation abilities
• Demonstrated ability to influence cross-functional teams without formal authority
• Experience with Agile development methodologies
• Ability to write SQL queries to analyze data
• Proficiency in product management tools and techniques, such as roadmapping and user story creation
• Ability to design wireframes that are intuitive interfaces for creating user-friendly products

Preferred Skills:

• Revenue-generating entrepreneurial experience
• Experience working with an SMB customer base

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the company's global presence and the nature of the work.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Growth Product Manager role in Sydney, the estimated salary range is AU$120,000 - AU$160,000 per annum. This estimate takes into account the candidate's experience level and the company's size.

Benefits:

• Health insurance
• Retirement savings plan
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time, 40 hours per week. Flexible work arrangements may be available.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience. Benefits may also vary based on the company's policies and the candidate's employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Workyard operates in the Software Development industry, focusing on workforce management solutions for the construction market.

Company Size: Workyard is a small to medium-sized company with 11-50 employees, offering a dynamic and agile work environment.

Founded: Workyard was founded in 2016 and has since grown to serve customers globally.

Company Description:

• Workyard is a fast-growing venture-backed startup developing an innovative workforce management platform for the construction market
• The company aims to add trust, transparency, and technology to workforce management, enabling smarter business decisions
• Workyard's platform focuses on accurate time tracking, GPS verification, and project-based labor costing

Company Specialties:

• Workforce management
• Construction industry solutions
• Time tracking and labor costing

Company Website: https://www.workyard.com

ASSUMPTION: Workyard's focus on the construction industry and its innovative platform make it an attractive employer for candidates interested in tech-driven solutions for the sector.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in product management, user engagement, and data analysis within the SaaS industry.

Reporting Structure: The Growth Product Manager will report directly to the Head of Product and work closely with cross-functional teams, including Product, UX, Engineering, Sales, and Marketing.

Work Arrangement: This role is on-site, with the primary work location being the company's Sydney office. However, flexible work arrangements may be available.

Growth Opportunities:

• As Workyard continues to grow, there may be opportunities for the Growth Product Manager to take on more responsibilities or move into leadership roles
• The company's focus on innovation and technology provides ample opportunities for professional development
• Workyard's global presence may offer international career prospects for the right candidate

ASSUMPTION: Given Workyard's growth trajectory, candidates can expect a dynamic and evolving work environment with ample opportunities for career advancement.

🌍 Location & Work Environment

Office Type: Workyard's Sydney office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Workyard's Sydney office is located in the central business district, offering easy access to public transportation and amenities.

Geographic Context:

• Sydney is the largest city in Australia and the capital of New South Wales, offering a vibrant cultural scene, diverse neighborhoods, and beautiful beaches
• The city's robust economy and strong job market make it an attractive location for professionals
• Sydney's central business district is home to numerous tech startups and established companies, providing ample networking opportunities

Work Schedule: The standard workweek is Monday to Friday, with core hours from 9:00 AM to 5:00 PM. However, flexible work arrangements may be available.

ASSUMPTION: Workyard's Sydney office offers a modern and collaborative work environment, with easy access to the city's amenities and a vibrant tech community.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• On-site or virtual interview with the Product team
• Final interview with the Head of Product and other stakeholders

Key Assessment Areas:

• Problem-solving skills and analytical thinking
• Communication and presentation abilities
• Collaboration and teamwork skills
• Understanding of Agile methodologies and product management tools
• Cultural fit and alignment with Workyard's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Workyard's platform and its value proposition in your application materials
• Prepare examples of your past achievements in driving user engagement, activation, and expansion in a SaaS environment
• Research Workyard's company culture and be ready to discuss how your values and work style align with the organization

ATS Keywords: Growth Product Manager, SaaS, User Engagement, Data Analysis, Product Management, Agile, SQL, Wireframing, Collaboration, Onboarding, Reporting

ASSUMPTION: Workyard's interview process is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Amplitude (product analytics)
• Asana (project management)
• Sketch or Figma (wireframing)
• GitHub (version control)
• Slack (communication)

ASSUMPTION: While not exhaustive, this list provides an overview of the tools and technologies candidates can expect to use in this role. Familiarity with these tools is not required but may be beneficial.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Workyard prioritizes understanding and addressing the needs of its customers
• Innovative: The company encourages creativity, continuous learning, and pushing boundaries
• Collaborative: Workyard fosters a culture of teamwork, open communication, and mutual respect

Work Style:

• Agile and adaptable: Workyard values flexibility and the ability to pivot quickly in response to changing market conditions
• Data-driven: The company makes decisions based on data and analytics, prioritizing evidence-based insights
• Results-oriented: Workyard focuses on achieving tangible outcomes and driving business impact

Self-Assessment Questions:

• How have you demonstrated a customer-centric mindset in your previous roles?
• Can you provide an example of a time when you drove user engagement or activation in a SaaS environment?
• How do you approach collaboration and teamwork, particularly with cross-functional teams?

ASSUMPTION: Workyard's company culture emphasizes customer-centricity, innovation, collaboration, and a results-oriented approach. Candidates should be prepared to demonstrate their alignment with these values and work styles during the interview process.

⚠️ Potential Challenges

• Workyard's focus on the construction industry may require candidates to quickly familiarize themselves with the unique aspects of the sector
• The role's on-site nature may present challenges for candidates who prefer remote or hybrid work arrangements
• The dynamic and evolving nature of Workyard's platform may require candidates to adapt quickly to changing priorities and requirements
• Sydney's competitive job market may present challenges for candidates seeking to enter or advance their careers in the city

ASSUMPTION: While Workyard offers a dynamic and innovative work environment, candidates should be prepared to address these potential challenges and demonstrate their ability to thrive in a fast-paced, evolving setting.

📈 Similar Roles Comparison

• Compared to other Growth Product Manager roles, this position offers a unique focus on the construction industry and its specific workforce management challenges
• Workyard's emphasis on customer-centricity and innovation sets it apart from more traditional SaaS companies
• Candidates with experience in the construction industry or a related sector may find this role particularly appealing, as it offers the opportunity to apply their expertise in a tech-driven environment

ASSUMPTION: While this role shares similarities with other Growth Product Manager positions, its unique focus on the construction industry and Workyard's customer-centric, innovative approach make it a distinctive opportunity.

📝 Sample Projects

• Optimizing the onboarding experience for new users, resulting in a 20% increase in activation rates within the first three months
• Developing and executing a referral program that incentivizes existing customers to invite new users, driving a 15% increase in network growth over six months

• Collaborating with the Product team to design and implement in-app guidance and feature tours, leading to a 15% increase in user engagement with key platform features

ASSUMPTION: These sample projects illustrate the types of initiatives the Growth Product Manager may undertake to drive user engagement, activation, and expansion across Workyard's platform.

❓ Key Questions to Ask During Interview

• Can you describe the most significant challenges Workyard has faced in driving user engagement and activation in the construction industry, and how the company has addressed them?
• How does Workyard approach collaboration and communication between the Product, UX, Engineering, Sales, and Marketing teams, particularly in the context of this role?
• What opportunities exist for professional development and career growth within Workyard, particularly for someone in this role?
• How does Workyard measure the success of its growth initiatives, and how does the company ensure that these metrics align with broader business objectives?
• What aspects of Workyard's company culture resonate most with you, and how do you see yourself contributing to and reinforcing these values in your day-to-day work?

ASSUMPTION: These interview questions are designed to provide candidates with a deeper understanding of Workyard's company culture, growth opportunities, and the specific challenges and priorities of the Growth Product Manager role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your understanding of Workyard's platform and its value proposition
• Prepare examples of your past achievements in driving user engagement, activation, and expansion in a SaaS environment, ready to discuss during the interview process
• Research Workyard's company culture and be ready to discuss how your values and work style align with the organization
• Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.