📌 Core Information
🔹 Job Title: Growth Strategist, User Acquisition
🔹 Company: IPSY
🔹 Location: U.S. (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (U.S. only)
🚀 Job Overview
Key aspects of this role include:
- Driving user acquisition via paid SEM channels
- Strategic planning, campaign creation, and optimization
- Creative rotation and A/B testing
- Performance monitoring and reporting
- Collaboration with cross-functional teams
ASSUMPTION: This role requires a strong analytical mindset and creative problem-solving skills to succeed in a fast-paced, data-driven environment.
📋 Key Responsibilities
✅ Build out paid SEM campaigns from conception to creation to optimization
✅ Lead ongoing creative rotation and rigorous A/B testing to improve ad performance
✅ Create and monitor daily/weekly/monthly reporting to evaluate campaign performance against KPIs
✅ Lead paid SEM advertising spend and forecast spend projections
✅ Help develop, implement, and test new creative concepts
✅ Identify, test, and expand opportunities with partners and channels
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-motivation and organization skills to manage multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's or Master's degree in a quantitative field
Experience: 2+ years of demonstrated success in driving user acquisition via paid SEM channels
Required Skills:
- Proficient in Google Ads, Bing Ads, and Apple Ads
- Intermediate to advanced proficiency in Excel
- Strong analytical mindset and problem-solving skills
- Excellent communication skills, both written and spoken
- Energetic self-starter with the ability to work independently
Preferred Skills:
- Experience with SQL and Tableau
- Experience using Google Ads Editor or 3rd Party API technology
ASSUMPTION: While not required, experience with SQL, Tableau, and Google Ads Editor can significantly enhance the candidate's ability to succeed in this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $95,000 USD per year
Benefits:
- Competitive salary and equity grants
- Annual bonus program (paid out quarterly)
- Medical, dental, and vision insurance
- 401(k) plan with company match
- Paid Time Off
- Work from home flexibility
- Free BoxyCharm subscription
- Learning and development programs
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services, specifically beauty and e-commerce
Company Size: 201-500 employees, offering a mid-sized company environment with opportunities for growth and collaboration
Founded: 2011, with a history of innovation and success in the beauty industry
Company Description:
- IPSY is the beauty industry's most powerful platform, uniting brands, creators, and hyper-engaged consumers
- Offers sample-size subscription Glam Bag, full-size subscription BoxyCharm, celeb-curated collection Icon Box, and personal care brand Refreshments
- Emphasizes self-discovery, self-expression, and confidence through beauty
Company Specialties:
- Beauty and makeup
- Community building and influencer partnerships
- E-commerce and machine learning technology
- Data analytics and product development
- Marketing and social media strategies
Company Website: http://www.ipsy.com
ASSUMPTION: IPSY's unique synergy of expert curation, product innovation, and a community-first mindset sets it apart in the beauty industry.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department
Reporting Structure: Reports to the Senior Manager, User Acquisition, with opportunities to collaborate with cross-functional teams
Work Arrangement: Remote, with the option to work from one of IPSY's U.S. offices
Growth Opportunities:
- Potential career progression within the marketing department or broader organization
- Chance to work on high-impact projects and drive user acquisition strategies
- Opportunities to learn and develop skills in a fast-paced, data-driven environment
ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Remote, with the option to work from one of IPSY's U.S. offices
Office Location(s): Santa Monica, California; San Mateo, California; New York, New York; Buenos Aires, Argentina; Pembroke Pines, Florida; Mexico City, Mexico
Geographic Context:
- Remote work allows for flexibility and a better work-life balance
- IPSY's offices are located in vibrant and diverse urban areas
- Opportunities to work with a global team and collaborate across time zones
Work Schedule: Full-time, typically 40 hours per week, with flexible hours and the ability to work remotely
ASSUMPTION: IPSY's remote work policy allows for a better work-life balance and the ability to attract top talent from across the U.S.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the senior leadership team
Key Assessment Areas:
- Problem-solving skills and analytical mindset
- Creativity and strategic thinking
- Communication and collaboration skills
- Technical proficiency in paid SEM channels and tools
Application Tips:
- Highlight relevant experience and achievements in user acquisition and paid SEM
- Tailor your resume and cover letter to emphasize your skills and qualifications for this specific role
- Prepare for behavioral and situational interview questions that focus on problem-solving, creativity, and collaboration
ATS Keywords: User Acquisition, Paid SEM, Google Ads, Bing Ads, Apple Ads, Excel, Analytics, Problem-Solving, Communication, Campaign Optimization, Ad Performance, Data Management, Forecasting, Creative Development
ASSUMPTION: IPSY's hiring process is designed to assess the candidate's skills, experience, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Google Ads, Bing Ads, Apple Ads
- Excel, SQL, Tableau
- Google Ads Editor, 3rd Party API technology
ASSUMPTION: Proficiency in these tools and technologies is essential for success in this role and can be developed through relevant experience or online courses.
👔 Cultural Fit Considerations
Company Values:
- Inspire everyone to express their unique beauty
- Empower people on their journey to self-expression and discovery
- Foster a community-first mindset
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Innovative and adaptable
Self-Assessment Questions:
- How do you align with IPSY's mission to inspire everyone to express their unique beauty?
- How comfortable are you working in a fast-paced, data-driven environment?
- How do your personal work style and preferences fit with IPSY's collaborative and innovative culture?
ASSUMPTION: IPSY's company culture emphasizes self-expression, creativity, and collaboration, making it an attractive workplace for candidates who share these values.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Working with large datasets and performing quantitative analysis
- Adapting to changes in the paid SEM landscape and industry trends
- Collaborating effectively with cross-functional teams
ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach, and a willingness to learn and adapt.
📈 Similar Roles Comparison
- Unlike other user acquisition roles, this position focuses specifically on paid SEM channels
- IPSY's unique business model and platform offer a distinct opportunity to drive user acquisition and growth
- Career progression may include opportunities to lead teams or transition into other marketing or product roles within the organization
ASSUMPTION: This role offers a unique blend of strategic planning, creative execution, and data-driven optimization, making it an attractive opportunity for candidates with relevant experience and skills.
📝 Sample Projects
- Developing and optimizing a paid SEM campaign to drive user acquisition for a new product launch
- Analyzing campaign performance data to identify trends and optimize ad spend
- Collaborating with the creative team to develop and test new ad concepts
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role, from strategic planning to creative execution and data-driven optimization.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for IPSY?
- What are the most significant challenges facing the user acquisition team currently, and how can this role help address them?
- How does IPSY support the professional growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does IPSY foster a collaborative and innovative work environment?
ASSUMPTION: These interview questions are designed to assess the role's fit with the candidate's skills, experience, and career goals, as well as IPSY's company culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and qualifications for this specific role
- Prepare for behavioral and situational interview questions that focus on problem-solving, creativity, and collaboration
- Follow up with the hiring manager one week after submission to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
