Growth Strategist

📌 Core Information

🔹 Job Title: Growth Strategist

🔹 Company: Instrumental Group

🔹 Location: Remote

🔹 Job Type: Full-time

🔹 Category: Marketing Services

🔹 Date Posted: April 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (US only)

🚀 Job Overview

Key aspects of this role include:

• Serving as the strategic lead for a portfolio of high-value clients
• Driving growth through data-driven marketing strategies
• Managing cross-functional teams to execute integrated demand generation campaigns
• Overseeing campaign planning and ensuring alignment with client goals and KPIs
• Contributing to Instrumental Group's thought leadership

ASSUMPTION: This role requires a strong balance of strategic thinking, project management, and client relationship skills. The ideal candidate will be comfortable leading client conversations and driving results in a fast-paced agency environment.

📋 Key Responsibilities

✅ Build strong, trusting relationships with clients and serve as their go-to strategic advisor

✅ Develop and coordinate comprehensive digital marketing strategies tailored to client objectives

✅ Lead cross-functional teams to execute integrated demand generation campaigns and sprints

✅ Oversee campaign planning across marketing, web, and sales deliverables (4-6 month sprints)

✅ Connect campaign activities and tactics to annual client goals and KPIs

✅ Manage client communication via Zoom, email, and phone to ensure alignment and momentum

✅ Contribute to Instrumental Group's thought leadership by creating and promoting strategic content

ASSUMPTION: The responsibilities listed above are based on the provided job description. However, the specific tasks and priorities may vary depending on the client portfolio and agency needs.

🎯 Required Qualifications

Education: BA/BS degree or equivalent experience

Experience: 5-7 years in a client-facing, marketing strategy role (agency experience a plus)

Required Skills:

• Proven experience managing and driving results in HubSpot
• Track record of delivering strategic growth through data-driven decisions
• Strong project management and communication skills
• Ability to confidently lead client conversations, presentations, and meetings
• Proficiency with Google Suite, Excel, PowerPoint, and other business tools

Preferred Skills:

• Experience with CRM development, web services, or digital marketing
• Fluency in Spanish

ASSUMPTION: While the job listing does not explicitly state preferred skills, the company's specialties and industry suggest that experience in related areas could be beneficial.

💰 Compensation & Benefits

Salary Range: $66,000 - $84,000 per year (based on industry standards for a Growth Strategist role with 5-7 years of experience)

Benefits:

• Medical, dental, and vision insurance
• Short-term and long-term disability coverage
• Accident insurance
• 401(k) retirement plan
• 15 paid holidays + generous PTO
• Quarterly incentive plan

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Growth Strategist role with the given experience level. The actual salary may vary depending on factors such as the candidate's specific experience and the company's performance.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services. Instrumental Group is a deeply certified international agency specializing in CRM development, web services, digital marketing, and HubSpot implementations.

Company Size: 51-200 employees. As a mid-sized agency, Instrumental Group offers a supportive, collaborative environment with opportunities for growth and leadership.

Founded: 2009. Instrumental Group has been helping companies scale through creative talent and HubSpot expertise for over 15 years.

Company Description:

• Instrumental Group provides value-added support to ensure clients' technology stack is on a solid foundation for business growth
• The company offers comprehensive digital solutions, including CRM development, web services, and digital marketing
• Instrumental Group is committed to helping clients outpace competitors and achieve their business goals

Company Specialties:

• CRM Development
• Web Services
• Digital Marketing
• Change Management
• Migration Services
• Integration Services
• HubSpot Implementations

Company Website: instrumental.net

ASSUMPTION: Instrumental Group's focus on HubSpot expertise and digital marketing services sets it apart in the industry. The company's commitment to helping clients scale and grow is evident in its mission and values.

📊 Role Analysis

Career Level: Mid-level to senior. The Growth Strategist role requires a balance of strategic thinking, project management, and client relationship skills, making it suitable for experienced professionals looking to advance their careers.

Reporting Structure: The Growth Strategist will report to senior leadership within the Strategy team.

Work Arrangement: Remote (US only). While the role is remote, the candidate must be based in the United States.

Growth Opportunities:

• Instrumental Group offers opportunities for career growth and leadership within the agency
• The company's focus on helping clients scale and grow provides ample opportunities for the Growth Strategist to make an impact and advance their career
• The agency's commitment to continuous learning and improvement encourages employees to develop new skills and take on new challenges

ASSUMPTION: The Growth Strategist role offers significant opportunities for career growth and development within Instrumental Group. The company's focus on helping clients scale and grow provides a dynamic and challenging work environment.

🌍 Location & Work Environment

Office Type: Remote. The Growth Strategist role is remote, with no requirement to work from a physical office.

Office Location(s): Golden, Colorado, US; Mérida, Yucatan, MX

Geographic Context:

• The remote nature of the role allows for flexibility in working from various locations within the United States
• The company has offices in Golden, Colorado, and Mérida, Yucatan, Mexico, but the Growth Strategist role is not tied to a specific location
• The United States has a well-established market for marketing services, with numerous opportunities for growth and development

Work Schedule: Full-time (40 hours per week) with flexible scheduling. The work schedule for the Growth Strategist role is full-time, with the ability to work flexible hours as needed.

ASSUMPTION: The remote nature of the Growth Strategist role provides flexibility for candidates to work from various locations within the United States. The company's offices in Golden, Colorado, and Mérida, Yucatan, Mexico, offer opportunities for collaboration and in-person meetings, but the role is not tied to a specific location.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the Strategy team
• Final interview with senior leadership

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Project management and organizational skills
• Client relationship and communication skills
• Technical proficiency in HubSpot and other relevant tools

Application Tips:

• Highlight relevant experience and achievements in marketing strategy and demand generation
• Demonstrate a strong understanding of HubSpot and other relevant tools
• Tailor your resume and cover letter to emphasize your fit for the role and Instrumental Group's mission
• Prepare for behavioral interview questions that assess your problem-solving skills, client relationship management, and strategic thinking

ATS Keywords: Marketing Strategy, Demand Generation, HubSpot, Project Management, Client Relationship Management, Data-Driven Decisions, Google Suite, Excel, PowerPoint, Time Management, Problem Solving, Collaboration, Verbal Communication, Written Communication, Accountability, Continuous Learning

ASSUMPTION: The application process for the Growth Strategist role will focus on assessing the candidate's strategic thinking, project management, and client relationship skills. The interview process will likely involve behavioral interview questions and assessments of the candidate's technical proficiency in HubSpot and other relevant tools.

🛠️ Tools & Technologies

• HubSpot
• Google Suite (Gmail, Google Drive, Google Docs, Google Sheets, Google Slides)
• Microsoft Office (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Video conferencing tools (e.g., Zoom, Google Meet)

ASSUMPTION: The Growth Strategist role requires proficiency in HubSpot and other relevant tools, including Google Suite and Microsoft Office. The specific tools and technologies used may vary depending on the client portfolio and agency needs.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Accountability
• Continuous Learning
• Collaboration
• Client Focus

Work Style:

• Results-driven
• Data-informed
• Collaborative
• Adaptable
• Client-focused

Self-Assessment Questions:

• Do you thrive in a fast-paced, agency environment, and are you comfortable leading client conversations and driving results?
• Are you highly accountable and results-oriented, with a strong track record of delivering strategic growth through data-driven decisions?
• Do you possess excellent verbal and written communication skills, and are you able to work independently while collaborating cross-functionally?

ASSUMPTION: Instrumental Group values innovation, accountability, continuous learning, collaboration, and client focus. The ideal candidate for the Growth Strategist role will be results-driven, data-informed, collaborative, adaptable, and client-focused, with strong communication skills and the ability to thrive in a fast-paced agency environment.

⚠️ Potential Challenges

• The role requires managing multiple client projects simultaneously, which can be challenging and time-consuming
• The fast-paced nature of the agency environment may require the candidate to adapt quickly and manage multiple priorities
• The role involves working with clients remotely, which may present unique communication and collaboration challenges
• The candidate must be comfortable leading client conversations and driving results, which can be challenging for those new to agency life or client-facing roles

ASSUMPTION: The Growth Strategist role presents several potential challenges, including managing multiple client projects simultaneously, working in a fast-paced agency environment, and communicating effectively with clients remotely. The ideal candidate will be adaptable, results-driven, and comfortable leading client conversations and driving results.

📈 Similar Roles Comparison

• The Growth Strategist role is similar to other marketing strategy roles, such as Marketing Manager or Marketing Director, but with a stronger focus on demand generation and client relationship management
• The role requires a balance of strategic thinking, project management, and client relationship skills, making it unique within the marketing services industry
• The career path for the Growth Strategist role may lead to senior leadership or management positions within the agency, depending on the candidate's skills and interests

ASSUMPTION: The Growth Strategist role is similar to other marketing strategy roles but with a unique focus on demand generation and client relationship management. The career path for the role may lead to senior leadership or management positions within the agency, depending on the candidate's skills and interests.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy for a high-value client, including SEO, PPC, social media, and email marketing campaigns
• Managing a cross-functional team to execute an integrated demand generation campaign, including marketing, web, and sales deliverables
• Overseeing campaign planning for a 4-6 month sprint, ensuring alignment with client goals and KPIs

ASSUMPTION: The sample projects listed above are based on the responsibilities outlined in the job description. The specific projects and priorities may vary depending on the client portfolio and agency needs.

❓ Key Questions to Ask During Interview

• Can you describe the typical client portfolio for this role, and how the responsibilities may vary depending on the clients?
• How does the Strategy team collaborate with other departments, such as Marketing, Web, and Sales, to ensure integrated and effective demand generation campaigns?
• What opportunities are there for growth and development within the agency, and how does Instrumental Group support employees in achieving their career goals?
• How does Instrumental Group measure the success of its marketing strategies, and what metrics are most important for this role?
• What is the work environment like at Instrumental Group, and how does the company support work-life balance for its employees?

ASSUMPTION: The key questions to ask during the interview for the Growth Strategist role should focus on understanding the typical client portfolio, the dynamics of the Strategy team, opportunities for growth and development, the company's approach to measuring success, and the work environment and culture at Instrumental Group.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for the Growth Strategist role at Instrumental Group
• Prepare for the interview process by researching Instrumental Group's mission, values, and specialties, as well as the specific responsibilities and requirements of the role
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications for the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.