Growth Strategist

📌 Core Information

🔹 Job Title: Growth Strategist

🔹 Company: Book of the Month

🔹 Location: New York, NY

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and deploying campaigns to grow membership and elevate the brand.
• Collaborating with a creative team to develop campaigns that drive growth.
• Managing creative testing across social media ads and influencer channels.
• Working closely with the product team to create and optimize on-site interactions.
• Acting as a curator of culture and recommending strategic changes to acquisition efforts.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a passion for reading fiction. It's ideal for someone who thrives in a dynamic, iterative work environment.

📋 Key Responsibilities

✅ Generate insights about customers, products, and markets through research methods to develop compelling campaign strategies and creative briefs.

✅ Work collaboratively with a creative team to develop campaigns that drive growth, including participating in creative concepting and briefing.

✅ Manage creative testing across social media ads and influencer channels.

✅ Work closely with the product team to create and optimize landing pages, enrollment funnels, and other on-site interactions.

✅ Act as a brand steward and thought partner to senior leadership, working closely with them to drive the best outcomes for the business.

ASSUMPTION: This role requires strong communication and collaboration skills, as well as the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of experience in brand strategy, brand marketing, or growth marketing roles at an agency or in-house, with a focus on DTC or tech-enabled services.

Required Skills:

• Deep understanding of brand positioning, storytelling, messaging development, and audience segmentation.
• Strong analytical skills and experience translating research and data into clear and compelling insights.
• Experience briefing a creative team on a concept and providing feedback to improve the alignment of the concept and the final product.
• Extremely high standards for work product and the work product of others.
• Passion for reading fiction aligned with BOTM taste as a primary source of entertainment and enjoyment.
• Ability to perform in a highly iterative and dynamic work environment.
• Entrepreneurial drive and comfort jumping quickly into projects with limited direction.

Preferred Skills:

• Experience with customer acquisition funnels and optimization.
• Familiarity with A/B testing and data analysis tools.
• Knowledge of the publishing industry.

ASSUMPTION: Candidates with experience in brand strategy, brand marketing, or growth marketing roles are strongly encouraged to apply. Relevant industry experience is more important than specific job titles.

💰 Compensation & Benefits

Salary Range: $90,000 - $140,000 per year

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Generous PTO and holiday schedule
• Book club subscription and other perks

Working Hours: Full-time, 40 hours per week. Flexible hours and remote work may be available for the right candidate.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The final salary will be determined based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Book of the Month is an online and mail-order retail company that specializes in curating and delivering high-quality fiction to its members. The company was founded in 1926 and has a long history of supporting emerging authors and introducing readers to new works.

Company Size: Book of the Month is a mid-sized company with 51-200 employees. This size allows for a more intimate work environment and the opportunity to make a significant impact on the company's growth and success.

Founded: 1926. Book of the Month has a rich history and a strong reputation in the publishing industry.

Company Description:

• Book of the Month is committed to bringing the best new fiction forward and celebrating emerging authors.
• The company provides its readers with books they might not have found elsewhere and has a history of choosing unknown books that later became iconic works of American fiction.
• Book of the Month is a privately held company with a mission to provide a unique and valuable service to its readers.

Company Specialties:

• Curating and delivering high-quality fiction to members
• Supporting emerging authors and introducing readers to new works
• Providing a unique and valuable service to readers

Company Website: Book of the Month Careers

ASSUMPTION: Book of the Month is a well-established company with a strong brand and a unique value proposition. The company's focus on supporting emerging authors and introducing readers to new works makes it an attractive place to work for individuals passionate about literature.

📊 Role Analysis

Career Level: Mid-Senior level. This role is suitable for candidates with 3-5 years of experience in brand strategy, brand marketing, or growth marketing roles.

Reporting Structure: The Growth Strategist will report directly to the Vice President of Marketing.

Work Arrangement: This role is on-site, with the opportunity for flexible hours and remote work for the right candidate.

Growth Opportunities:

• As a mid-sized company, Book of the Month offers opportunities for career growth and advancement.
• The company's focus on innovation and continuous improvement provides opportunities for professional development and skill-building.
• The Growth Strategist role is a critical part of the company's growth strategy, and there is significant potential for impact and growth in this position.

ASSUMPTION: This role offers significant opportunities for career growth and development, as well as the chance to make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: Book of the Month's headquarters is located in New York City, with a modern, collaborative work environment.

Office Location(s): 34 W 27th St., Floor 10, New York, NY 10001

Geographic Context:

• New York City is a vibrant, multicultural city with a thriving arts and culture scene.
• The city's diverse population and rich literary history make it an ideal location for a book club and retail company.
• New York City offers numerous opportunities for professional networking and growth.

Work Schedule: Full-time, with the opportunity for flexible hours and remote work for the right candidate.

ASSUMPTION: Book of the Month's New York City location provides a unique and exciting work environment, with access to a wide range of cultural and professional opportunities.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• In-depth interview with the hiring manager and a member of the marketing team
• Final interview with the Vice President of Marketing

Key Assessment Areas:

• Candidates will be assessed on their strategic thinking and analytical skills.
• Their ability to work collaboratively with a creative team will also be evaluated.
• Candidates should be prepared to discuss their passion for reading fiction and their understanding of the publishing industry.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your favorite books and authors, and how they have influenced your approach to brand storytelling.
• Demonstrate your understanding of Book of the Month's unique value proposition and how your skills and experience make you a strong fit for the company.

ATS Keywords: Brand Strategy, Growth Marketing, Consumer Marketing, Creative Briefing, Analytical Skills, Audience Segmentation, Brand Storytelling, Creative Concepting, Data Translation, Cultural Curation, Entrepreneurial Drive, Customer Acquisition, Landing Page Optimization, Social Media Management, Influencer Marketing, Iterative Work

ASSUMPTION: Book of the Month's hiring process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit. Candidates should be prepared to discuss their passion for reading fiction and their understanding of the publishing industry.

🛠️ Tools & Technologies

• Google Analytics
• Social media advertising platforms (e.g., Facebook Ads, Instagram Ads)
• Customer relationship management (CRM) software (e.g., HubSpot, Salesforce)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's background and the company's needs. However, familiarity with relevant marketing and project management tools is essential.

👔 Cultural Fit Considerations

Company Values:

• Passion for literature and supporting emerging authors
• Collaboration and teamwork
• Innovation and continuous improvement
• Customer-centric approach

Work Style:

• Fast-paced and dynamic work environment
• Cross-functional collaboration and teamwork
• Iterative and agile approach to problem-solving
• Focus on results and impact

Self-Assessment Questions:

• Do you have a deep and abiding passion for reading fiction?
• Are you comfortable working in a fast-paced, dynamic environment with limited direction?
• Do you thrive in a collaborative, team-based work environment?

ASSUMPTION: Book of the Month is looking for candidates who are passionate about literature, comfortable working in a dynamic environment, and able to thrive in a collaborative, team-based work environment.

⚠️ Potential Challenges

• The fast-paced and dynamic work environment may be challenging for candidates who prefer a more structured or predictable work environment.
• The role requires a strong understanding of the publishing industry and a passion for reading fiction, which may be challenging for candidates without relevant experience or interest.
• The on-site work arrangement may be challenging for candidates who prefer remote or hybrid work arrangements.
• The competitive salary range may attract a large number of candidates, making the application and interview process more competitive.

ASSUMPTION: Candidates should carefully consider the potential challenges of this role and ensure that they are a good fit for the company's work environment and culture.

📈 Similar Roles Comparison

• Compared to other brand strategy or growth marketing roles, this role offers a unique opportunity to work in the publishing industry and support emerging authors.
• Unlike other roles in the industry, this role is focused on curating and delivering high-quality fiction to members, rather than on traditional book publishing or distribution.
• Career paths in this role may vary depending on the candidate's interests and the company's needs, but there is significant potential for growth and advancement within the company.

ASSUMPTION: This role offers a unique opportunity to work in the publishing industry and support emerging authors, with significant potential for career growth and advancement within the company.

📝 Sample Projects

• Developing a social media advertising campaign to drive new member acquisition
• Conducting market research to identify trends and opportunities in the fiction market
• Collaborating with the product team to optimize the customer acquisition funnel and improve conversion rates

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role. The specific projects assigned to the Growth Strategist may vary depending on the company's needs and the candidate's background.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to brand storytelling and how it differs from other book clubs or retail companies?
• How does the company support emerging authors and introduce readers to new works?
• What opportunities are there for career growth and advancement within the company?
• How does the company approach collaboration and teamwork, both within the marketing team and across the organization?
• What is the company's approach to work-life balance and flexible work arrangements?

ASSUMPTION: These key questions are intended to help candidates better understand the company's culture, values, and work environment, as well as the specific requirements and expectations of the Growth Strategist role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Book of the Month Careers
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare a portfolio or examples of your work, if applicable.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.