Growth Strategist

📌 Core Information

🔹 Job Title: Growth Strategist

🔹 Company: Book of the Month

🔹 Location: New York, NY

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-23

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and deploying campaigns to grow membership and elevate the brand
• Generating insights about customers, products, and markets through various research methods
• Collaborating with creative teams to develop compelling campaign strategies and creative briefs
• Managing creative testing across social media ads and influencer channels
• Working closely with the product team to create and optimize on-site interactions for customer acquisition
• Acting as a curator of culture and thought partner to senior leadership

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work collaboratively in a dynamic environment.

📋 Key Responsibilities

✅ Generate insights about customers, products, and markets to develop compelling campaign strategies and creative briefs

✅ Work collaboratively with creative teams to develop campaigns that drive growth

✅ Manage creative testing across social media ads and influencer channels

✅ Work closely with the product team to create and optimize on-site interactions for customer acquisition

✅ Act as a curator of culture, staying ahead of new ideas, broader trends, and industry shifts

✅ Serve as a brand steward and thought partner to senior leadership

ASSUMPTION: This role involves a high degree of collaboration, iteration, and strategic thinking.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of experience in brand strategy, brand marketing, or growth marketing at an agency or in-house, with a focus on digital customer acquisition

Required Skills:

• Deep understanding of brand positioning, storytelling, messaging development, and audience segmentation
• Strong analytical skills and experience translating research and data into clear and compelling insights
• Experience briefing a creative team on a concept and providing feedback to improve the alignment of the concept and the final product
• Extremely high standards for work product and the work product of others
• Passion for reading fiction aligned with BOTM taste
• Ability to perform in a highly iterative and dynamic work environment
• Entrepreneurial drive and comfort jumping quickly into projects with limited direction

Preferred Skills:

• Experience working with a subscription-based business model
• Familiarity with A/B testing and optimization strategies

ASSUMPTION: Candidates should have a strong background in brand strategy or growth marketing, with a proven track record of driving customer acquisition and growth.

💰 Compensation & Benefits

Salary Range: $90,000 - $140,000 per year

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Generous PTO and company holidays
• Commuter benefits
• Book of the Month subscription

Working Hours: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM, with flexibility for the role's demands

ASSUMPTION: The salary range is based on industry standards for similar roles in the New York area. Benefits are subject to change and may vary based on employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Book of the Month is an online and mail order retailer specializing in curated book selections and subscriptions. They focus on bringing the best new fiction to their readers.

Company Size: 51-200 employees

Founded: 1926

Company Description:

• Book of the Month is dedicated to celebrating and championing emerging authors and providing readers with books they might not have found elsewhere
• The company has a rich history of choosing unknown books that later became iconic works of American fiction
• They offer a subscription service that delivers a carefully curated selection of books to their members each month

Company Specialties:

• Subscription-based book club
• Curated book selections
• Emerging author support

Company Website: Book of the Month Careers

ASSUMPTION: Book of the Month is a well-established company with a strong focus on emerging authors and unique book selections.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and advancement

Reporting Structure: This role reports directly to the Head of Marketing

Work Arrangement: On-site, with a flexible work schedule to accommodate project demands

Growth Opportunities:

• Potential to take on additional responsibilities and advance within the marketing team
• Opportunities to work on special projects and initiatives
• Chance to learn from and collaborate with experienced marketing professionals

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's marketing efforts.

🌍 Location & Work Environment

Office Type: Creative and collaborative office environment

Office Location(s): 34 W 27th St., Floor 10, New York, NY 10001

Geographic Context:

• New York City is a major hub for the publishing and media industries
• The office is located in the Flatiron District, close to many amenities and transportation options
• The area is known for its vibrant culture, diverse population, and rich history

Work Schedule: Full-time, with a flexible work schedule to accommodate project demands

ASSUMPTION: The office environment is creative, collaborative, and fast-paced, with a strong focus on innovation and growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• In-person or virtual interview with the hiring manager and team members
• Final interview with senior leadership

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical skills and data-driven decision-making
• Collaboration and communication skills
• Cultural fit and passion for the company's mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your passion for reading fiction and your understanding of the Book of the Month brand
• Showcase your ability to think strategically and creatively about customer acquisition and growth

ATS Keywords: Brand Strategy, Growth Marketing, Customer Acquisition, Campaign Development, Creative Briefing, Data Analysis, A/B Testing, Subscription-Based Business, Emerging Authors

ASSUMPTION: The interview process is designed to assess your strategic thinking, analytical skills, and cultural fit with the company.

🛠️ Tools & Technologies

• Google Analytics
• Social media advertising platforms (e.g., Facebook Ads, Instagram Ads)
• Email marketing platforms (e.g., Mailchimp, Klaviyo)
• Project management tools (e.g., Asana, Trello)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and can be learned on the job if necessary.

👔 Cultural Fit Considerations

Company Values:

• Curiosity and a love of learning
• Collaboration and teamwork
• Innovation and creativity
• Customer-centricity
• Integrity and respect

Work Style:

• Fast-paced and dynamic
• Creative and collaborative
• Data-driven and analytical
• Results-oriented and actionable

Self-Assessment Questions:

• Do you have a passion for reading fiction and discovering new authors?
• Are you comfortable working in a fast-paced, iterative environment?
• Do you thrive in a collaborative, team-based setting?
• Are you able to balance strategic thinking with data-driven decision-making?

ASSUMPTION: Book of the Month values candidates who are passionate about reading, curious, collaborative, and results-driven.

⚠️ Potential Challenges

• The role may require working on weekends or evenings to meet project deadlines
• The fast-paced nature of the role may be challenging for candidates who prefer a more structured or predictable work environment
• The role may involve managing multiple projects simultaneously, requiring strong organizational skills and time management
• The competitive nature of the online retail industry may present challenges in driving customer acquisition and growth

ASSUMPTION: The potential challenges of this role are outweighed by the opportunities for growth, innovation, and impact on the company's marketing efforts.

📈 Similar Roles Comparison

• This role is similar to a Growth Marketing Manager or Brand Strategist position in a subscription-based business or digital agency
• Unlike other roles, this position focuses on customer acquisition for a subscription-based book club, with a strong emphasis on emerging authors and unique book selections
• Career progression in this role may lead to senior marketing positions or other leadership opportunities within the company

ASSUMPTION: This role offers unique opportunities for growth and impact in the subscription-based book industry.

📝 Sample Projects

• Developing and executing a social media advertising campaign to drive new enrollments
• Conducting market research to identify trends and opportunities in the book industry
• Collaborating with the product team to optimize the enrollment funnel and improve conversion rates

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does the company support the professional development and growth of its employees?
• What are the most significant challenges facing the company in the next 12-24 months, and how does this role contribute to addressing them?
• How does the company measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
• What opportunities are there for collaboration and knowledge-sharing with other departments within the company?

ASSUMPTION: These questions are designed to provide insight into the company's culture, growth prospects, and the specific demands of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Book of the Month Careers
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching the company, its mission, and its values
• Be ready to discuss your passion for reading fiction and your understanding of the Book of the Month brand
• Follow up with the hiring manager within one week of your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.