📌 Core Information
🔹 Job Title: GTM & Partnerships Manager
🔹 Company: Built Technologies
🔹 Location: Remote - USA
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies for new products
- Managing strategic partnerships to drive revenue growth
- Collaborating cross-functionally to ensure successful launches and alliances
- Analyzing market data and customer feedback to refine strategies
- Building and maintaining high-performing partner programs
ASSUMPTION: This role requires a strategic thinker with a hands-on approach, comfortable working in ambiguity and driving execution.
📋 Key Responsibilities
✅ Market Strategy, Positioning & Partnerships: Conduct market research, define product positioning, and develop co-value propositions with partners.
✅ Launch Planning & Cross-Functional Coordination: Build comprehensive GTM plans, align launch teams, and ensure seamless execution.
✅ Demand Generation & Campaign Execution: Design and execute multi-channel marketing campaigns to maximize competitive advantage in channel distribution.
✅ Sales & Partner Enablement: Create sales playbooks, demo scripts, and joint-selling guides, as well as lead onboarding and training for sales and partner teams.
✅ Partner Recruitment & Ongoing Relationship Management: Identify, evaluate, and recruit new channel and integration partners, and serve as the day-to-day liaison for partner onboarding, training, and issue resolution.
✅ Operational Execution & Continuous Improvement: Build and iterate on playbooks, maintain dashboards for funnel metrics, and analyze customer and partner feedback to refine strategies and improve processes.
ASSUMPTION: This role requires strong project management and communication skills, with the ability to influence and align cross-functional stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)
Experience: 5+ years in GTM, product marketing, demand generation, partner management, or sales enablement roles, ideally within a SaaS, marketplace, or channel-driven environment
Required Skills:
- Proven track record of launching products or initiatives end-to-end and building/managing high-performing partner programs
- Deep understanding of marketing channels, channel economics, and partnership business models
- Strong analytical skills and experience with CRM and PRM tools
- Excellent project management and communication skills
- Strategic thinker with a hands-on “builder” mentality
Preferred Skills:
- Construction or real estate tech background
- Experience with Tableau or Looker for BI tools
ASSUMPTION: Candidates with a proven track record in similar roles and a strong understanding of SaaS environments will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $135,000 - $170,000 USD per year
Benefits:
- Equity
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Unlimited PTO
- 401k
- Paid Family Leave
- Learning Grant Program
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is designed to accommodate upward mobility in the role and is competitive in the market. The total rewards package includes equity, top-notch medical, dental and vision coverage, an unlimited PTO policy, and other benefits.
📌 Applicant Insights
🔍 Company Context
Industry: Built Technologies operates in the Software Development industry, focusing on construction and real estate finance technology. The company is a leading provider of solutions used by nearly half of the top 100 construction lenders in the U.S.
Company Size: Built Technologies is a mid-sized company with 201-500 employees. This size allows for a more agile and innovative work environment, where employees can have a significant impact on the company's success.
Founded: Built Technologies was founded in 2014 and has since grown to become a leading provider in its industry, with a quarter of a trillion in real estate dollars being actively managed on its platform.
Company Description:
- Built simplifies connecting and doing business in real estate
- Enables increased efficiency, collaboration, transparency, and business agility
- Used by hundreds of leading North American lenders and asset managers, and thousands of developers, home builders, and contractors
Company Specialties:
- Financial Services Technology
- Construction Lending
- CRE Lending
- Bank Compliance
- Risk Mitigation
- SaaS-based company
- Renovation Lending
- Builder Finance
- FinTech
- Homebuilder Finance
- Residential Construction Lending
- Commercial Construction Lending
- Digital Lending
Company Website: http://www.getbuilt.com
ASSUMPTION: Built Technologies is a dynamic and innovative company, focused on driving growth and success in the construction and real estate finance technology sector.
📊 Role Analysis
Career Level: This role is at the manager level, with the opportunity to drive significant impact and growth for the company.
Reporting Structure: The GTM & Partnerships Manager will report directly to the General Manager and work closely with cross-functional teams, including Product, Marketing, Sales, Operations, and the supplier network.
Work Arrangement: This role is remote-friendly, with the opportunity to work from anywhere in the U.S.
Growth Opportunities:
- Potential to grow into a leadership role as the company expands its offerings and partnerships
- Opportunity to gain experience in a fast-growing industry and company
- Chance to work on high-impact projects that drive revenue growth and customer retention
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on the company's success.
🌍 Location & Work Environment
Office Type: Remote-friendly, with the opportunity to work from anywhere in the U.S.
Office Location(s): Nashville, Tennessee, and New York, New York
Geographic Context:
- The U.S. construction industry is a $1.4T market, with significant growth potential
- Built Technologies is well-positioned to capitalize on this growth, with a quarter of a trillion in real estate dollars being actively managed on its platform
- The company's remote-friendly work environment allows for greater flexibility and access to a wider talent pool
Work Schedule: Full-time (40 hours/week), with flexible working hours and paid family leave
ASSUMPTION: The remote-friendly work environment at Built Technologies offers employees the flexibility to balance work and personal responsibilities, while still driving significant impact on the company's success.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with cross-functional team members
- Final interview with the General Manager
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and collaboration abilities
- Analytical skills and data-driven decision-making
- Understanding of marketing channels, channel economics, and partnership business models
- Experience with CRM and PRM tools
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Be prepared to discuss your approach to market research, competitive analysis, and customer-plus-partner interviews
- Demonstrate your ability to build and maintain high-performing partner programs
- Showcase your experience with CRM and PRM tools, and any relevant industry-specific knowledge
ATS Keywords: GTM, Partnerships, Strategy, Execution, Launch, Marketing, Sales, Enablement, CRM, PRM, Analytics, SaaS, Construction, Real Estate, Finance, Technology
ASSUMPTION: The interview process at Built Technologies is designed to assess the candidate's strategic thinking, communication skills, and relevant experience, with a focus on cultural fit and the ability to drive results.
🛠️ Tools & Technologies
- CRM and PRM tools (e.g., HubSpot, Salesforce, PartnerStack)
- BI tools (e.g., Tableau, Looker)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The tools and technologies required for this role are standard for the industry and can be learned by candidates with relevant experience in similar roles.
👔 Cultural Fit Considerations
Company Values:
- Connect and Simplify Doing Business in Real Estate
- Increase Efficiency, Collaboration, Transparency, and Business Agility
- Enable Customers to Build and Manage the Communities Around Us More Profitably and with More Confidence
Work Style:
- Collaborative and cross-functional, with a focus on driving results
- Data-driven and analytical, with a focus on continuous improvement
- Innovative and agile, with a focus on growth and success
- Remote-friendly, with a focus on flexibility and work-life balance
Self-Assessment Questions:
- How do you align with Built's company values and work style?
- What specific examples can you provide of your ability to drive results in a cross-functional, collaborative environment?
- How do you approach continuous improvement and data-driven decision-making?
ASSUMPTION: Built Technologies values candidates who are aligned with the company's mission, values, and work style, and who are driven to drive results and contribute to the company's success.
⚠️ Potential Challenges
- Working in a fast-growing, dynamic environment may require adaptability and flexibility
- Managing multiple stakeholders and partnerships may require strong communication and collaboration skills
- Analyzing market data and customer feedback may require strong analytical skills and data-driven decision-making
- Working remotely may require self-motivation and time management skills
ASSUMPTION: The potential challenges of this role can be overcome by candidates with strong skills, relevant experience, and a strategic mindset.
📈 Similar Roles Comparison
- This role is unique in its focus on driving revenue growth through strategic partnerships and go-to-market strategies
- Unlike traditional product marketing or sales enablement roles, this role requires a deep understanding of partnership business models and channel economics
- Career path comparison: This role offers significant growth potential, with the opportunity to move into leadership positions as the company expands its offerings and partnerships
ASSUMPTION: This role is distinct from similar roles in the industry, with a unique focus on driving revenue growth through strategic partnerships and go-to-market strategies.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new construction lending product
- Building and managing a high-performing partner program for a real estate technology platform
- Analyzing market data and customer feedback to refine positioning and improve product offerings
ASSUMPTION: These sample projects demonstrate the strategic, analytical, and collaborative nature of the GTM & Partnerships Manager role at Built Technologies.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the company's broader strategy and growth plans?
- What are the key challenges and opportunities facing the company in the next 12-24 months?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to remote work and work-life balance?
ASSUMPTION: Asking these key questions during the interview will help you better understand the role, the company, and the opportunities for growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interviews by researching the company, its industry, and the specific requirements of the role
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
- If you are offered the position, consider negotiating your salary and benefits package, and ask about opportunities for professional development and growth
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
