GTM / Technical Content Lead

📌 Core Information 🔹 Job Title: GTM / Technical Content Lead 🔹 Company: QuestDB 🔹 Location: Remote (Global) 🔹 Job Type: Full-time 🔹 Category: Marketing & Growth 🔹 Date Posted: April 4, 2025 🚀 Job Overview 🔹 Key Aspects: - Develop clear, engaging product narratives for complex features. - Build landing pages and positioning assets that convert technical readers into users. - Collaborate cross-functionally to ensure every product launch is reflected in the outward voice. - Write and edit blog posts and product explainers that resonate with developers. - Own releases and product launches. - Drive product visibility across open-source channels and optimize repository structure for searchability and developer onboarding. - Identify and pursue opportunities for ecosystem alignment and create positioning and launch content for partnerships and community-led use cases. - Own the strategy, execution, and performance of all growth channels and design experiments to increase product visibility and drive user acquisition. - Analyze growth trends and funnel data to inform messaging, content, and campaign priorities. 🔹 Assumption: This role requires a strategic mindset, strong analytical skills, and a deep understanding of developer needs. It's ideal for candidates with experience in early-stage GTM, content strategy, and open-source communities. 📋 Key Responsibilities 🔹 Product Marketing: - Develop clear, engaging product narratives for complex features. - Build landing pages and positioning assets that convert technical readers into users. - Collaborate cross-functionally to ensure every product launch is reflected in the outward voice. 🔹 Cross-Functional Collaboration: - Be the connective tissue between product, marketing, and engineering. - Help shape the product roadmap by surfacing user understanding gaps. - Act as a thought partner to the CEO on messaging, partnerships, and growth. 🔹 Content Creation: - Write and edit blog posts and product explainers that resonate with developers. - Collaborate with engineering to bring technical accuracy and insight to every piece. - Own releases and product launches. 🔹 Discoverability: - Drive product visibility across open-source channels and optimize repository structure for searchability and developer onboarding. - Improve discoverability through thoughtful metadata, backlinks, and content targeting. - Collaborate with engineering and developer advocates to align messaging. 🔹 Ecosystem: - Identify and pursue opportunities for ecosystem alignment. - Create positioning and launch content for partnerships and community-led use cases. - Engage with related projects or platforms to build backlinks, distribution, and mutual reach. 🔹 Strategy & Execution: - Own the strategy, execution, and performance of all growth channels. - Design and run experiments to increase product visibility and drive user acquisition across various channels. - Analyze growth trends and funnel data to inform messaging, content, and campaign priorities. - Identify and activate ecosystem partnerships that expand QuestDB’s reach. - Ensure one-off growth wins are turned into scalable, repeatable systems. 🔹 Assumption: The responsibilities require a strong understanding of growth marketing, user acquisition, and community engagement. Familiarity with SQL and time-series data is a plus. 🎯 Required Qualifications 🔹 Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience). 🔹 Experience: - Proven experience (5+ years) in building early-stage GTM strategies. - Experience in open-source communities or API-driven startups. - Strong analytical skills and ability to measure, track, and report on growth and content performance. - Proven ability to write with clarity and lead with curiosity. 🔹 Required Skills: - Product marketing and content strategy. - Cross-functional collaboration and stakeholder management. - Technical writing and documentation. - Familiarity with SQL and time-series data. - Experience with databases, infrastructure, or distributed systems (nice to have). 🔹 Preferred Skills: - Experience with open-source projects or platforms. - Familiarity with Hacker News, Reddit, and other developer communities. - Knowledge of SEO best practices and content optimization. 💰 Compensation & Benefits 🔹 Salary Range: $120,000 - $180,000 USD per year (based on experience level and industry standards for similar roles in remote-first companies). 🔹 Benefits: - Competitive health, dental, and vision insurance. - Retirement savings plan with company matching. - Generous vacation and paid time off policies. - Home office stipend and remote work equipment allowance. - Employee stock options and equity compensation. - Professional development opportunities and a budget for conferences and training. 🔹 Assumption: The salary range is based on industry standards for similar roles in remote-first companies. The benefits package is designed to attract and retain top talent in a competitive market. 📊 Applicant Insights 🔍 Company Context 🔹 Industry: Technology, specifically open-source databases and time-series data processing. 🔹 Company Size: 11-50 employees (small to mid-sized, remote-first company). 🔹 Founded: 2019 (young, fast-growing startup). 🔹 Company Description: QuestDB is an open-source database designed to process time-series data, faster. Their approach comes from low-latency trading; QuestDB’s stack is engineered from scratch and dependency-free. They are backed by Y Combinator, InfoWorld's 2020 Best of OSS Award Winner, and Accel's #Open100. 🔹 Company Specialties: big data, databases, and time-series. 🔹 Company Website: questdb.io 🔹 Assumption: QuestDB's small size and remote-first culture offer a unique opportunity for applicants to have a significant impact on the company's growth and success. The company's focus on open-source technology and time-series data processing provides a challenging and rewarding work environment. 📊 Role Analysis 🔹 Career Level: Mid-level to senior (5-10 years of experience). 🔹 Reporting Structure: This role reports directly to the CEO and works closely with the engineering, product, and marketing teams. 🔹 Work Arrangement: Remote solely (global remote work with flexible hours). 🔹 Growth Opportunities: - As a founding member of the go-to-market team, there are ample opportunities for career growth as the company expands. - The role offers the chance to shape the company's growth strategy and make a significant impact on its success. - With the company's focus on open-source technology, there are opportunities to engage with the developer community and build a strong personal brand. 🌍 Location & Work Environment 🔹 Office Type: Remote (no physical office). 🔹 Office Location(s): Global (employees can work from anywhere with a reliable internet connection). 🔹 Geographic Context: - QuestDB is a global company with employees from various time zones. - The remote work environment requires strong communication, self-motivation, and time management skills. 🔹 Work Schedule: Flexible hours with a focus on results and deliverables (not hours worked). 🔹 Assumption: The remote work environment offers applicants the flexibility to work from anywhere in the world. However, it also requires strong communication skills and the ability to work independently. 💼 Interview & Application Insights 🔹 Typical Process: - Online application submission. - Phone or video screen with the hiring manager. - Technical assessment and case study. - Final round interviews with the CEO and other team members. 🔹 Key Assessment Areas: - Strategic thinking and problem-solving skills. - Analytical skills and data-driven decision-making. - Technical writing and communication skills. - Familiarity with open-source communities and developer needs. - Ability to work independently and manage multiple projects. 🔹 Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Showcase your understanding of open-source communities and time-series data processing. - Provide examples of your past work in content creation, product marketing, and cross-functional collaboration. - Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and cultural fit. 🔹 ATS Keywords: Product marketing, content strategy, open-source, time-series data, growth marketing, user acquisition, developer relations, technical writing, SQL, databases, infrastructure, distributed systems. 🔹 Assumption: The interview process focuses on assessing the candidate's strategic thinking, analytical skills, and cultural fit. The ATS keywords provided are designed to help applicants tailor their resumes and prepare for interviews. 🛠 Cultural Fit Considerations 🔹 Company Values: - Open and transparent communication. - Continuous learning and improvement. - Strong work ethic and accountability. - Collaboration and teamwork. - A passion for open-source technology and time-series data processing. 🔹 Work Style: - Results-driven and focused on outcomes. - Strong communication and collaboration skills. - Adaptability and a growth mindset. - A deep understanding of developer needs and open-source communities. 🔹 Self-Assessment Questions: - How do you align with QuestDB's company values, and how have you demonstrated these values in your past work? - Describe a time when you had to adapt to a significant change in your work environment or project scope. How did you handle it, and what was the outcome? - How do you approach building relationships with developers and open-source communities? Provide an example from your past work. 🔹 Assumption: QuestDB's company culture values open communication, continuous learning, and a strong work ethic. Applicants should be prepared to discuss their alignment with these values and provide examples of their past work that demonstrates these qualities. 🛠 Potential Challenges 🔹 Challenges Specific to This Role: - Balancing multiple projects and priorities in a fast-paced, remote work environment. - Collaborating effectively with a distributed team across different time zones. - Keeping up with the latest trends and best practices in open-source communities and time-series data processing. 🔹 Challenges Specific to QuestDB: - Working in a small, remote-first company with limited resources and infrastructure. - Balancing the need for rapid growth with the desire to maintain a strong company culture. - Managing the challenges of open-source development, such as community engagement and contributor management. 🔹 Challenges Specific to the Location: - Working remotely may require strong self-motivation and time management skills. - Applicants may need to adapt to working in different time zones and managing their work-life balance. 🔹 Assumption: The challenges specific to this role require strong project management skills, adaptability, and the ability to work effectively in a remote, distributed team. The challenges specific to QuestDB and the location require applicants to be self-motivated, results-driven, and able to manage their time effectively. 📈 Similar Roles Comparison 🔹 How This Role Differs from Related Positions: - This role focuses on open-source technology and time-series data processing, while similar roles may focus on other types of databases or software products. - This role requires a strong understanding of developer needs and open-source communities, while similar roles may focus more on enterprise sales or marketing to businesses. - This role offers the opportunity to shape the company's growth strategy and make a significant impact on its success, while similar roles may have more defined job scopes and less influence on the company's direction. 🔹 Industry-Specific Context: - The open-source database industry is competitive and fast-paced, with a strong focus on innovation and community engagement. - Successful candidates should have a deep understanding of open-source communities, developer needs, and the latest trends in time-series data processing. 🔹 Assumption: This role offers a unique opportunity for applicants to work in a small, fast-growing company and make a significant impact on its success. The industry-specific context requires applicants to have a strong understanding of open-source technology, developer needs, and the latest trends in time-series data processing. 📝 Sample Projects 🔹 Project Examples Specific to This Role: - Developing a content strategy for a new product launch, including blog posts, landing pages, and social media campaigns. - Collaborating with engineering to create technical documentation and tutorials for developers. - Identifying and pursuing ecosystem alignment opportunities, such as partnerships with complementary open-source projects or platforms. 🔹 Project Examples Specific to the Industry: - Building a community around an open-source project, including creating a welcoming onboarding process, fostering user-generated content, and encouraging contributor engagement. - Developing a go-to-market strategy for an open-source product, including identifying target audiences, creating tailored messaging, and optimizing distribution channels. 🔹 Assumption: The sample projects provided are designed to give applicants an idea of the types of projects they may work on in this role. The industry-specific projects require a strong understanding of open-source communities, developer needs, and the latest trends in time-series data processing. 💡 Key Questions to Ask During Interview 🔹 Questions Specific to Role Responsibilities: - How do you approach balancing multiple projects and priorities in a fast-paced, remote work environment? - Can you describe a time when you had to collaborate effectively with a distributed team across different time zones? What was the outcome? - How do you stay up-to-date with the latest trends and best practices in open-source communities and time-series data processing? 🔹 Questions Specific to Company Culture: - How does QuestDB support the professional development and growth of its employees? - Can you describe a time when you had to adapt to a significant change in your work environment or project scope? How did QuestDB support you during this time? - How does QuestDB foster open and transparent communication within the team and across the organization? 🔹 Questions Specific to Growth Opportunities: - What are the most significant growth opportunities for this role and the company in the next 12-24 months? - How does QuestDB approach mentoring and supporting the growth of its employees? - What are the most important qualities you look for in a candidate for this role, and how do you see these qualities developing over time? 🔹 Assumption: The key questions to ask during the interview are designed to help applicants better understand the role's responsibilities, the company's culture, and the growth opportunities available. Applicants should be prepared to ask thoughtful, insightful questions that demonstrate their interest in the role and the company. 📝 Next Steps for Applicants 🔹 To apply for this position: - Submit your application through this link: https://questdb.bamboohr.com/careers/40 - Tailor your resume and cover letter to highlight relevant skills and experiences for this role. - Prepare for the phone or video screen with the hiring manager by reviewing the job description and practicing common interview questions. - Research QuestDB's company culture, values, and mission to demonstrate your fit for the role and the organization. - Follow up with the hiring manager after the interview to express your interest in the role and the company. 🔹 Concrete Preparation Steps: - Review the job description and make a list of your relevant skills and experiences. - Practice common interview questions and prepare your responses using the STAR method (Situation, Task, Action, Result). - Research QuestDB's company culture, values, and mission to prepare for behavioral interview questions. - Prepare questions to ask the interviewer about the role, the team, and the company to demonstrate your interest and engagement. 🔹 Follow-Up Recommendation: - Send a thank-you note to the hiring manager within 24 hours after the interview, expressing your appreciation for the opportunity to interview and reiterating your interest in the role. - Follow up with the hiring manager one week after the interview to inquire about the status of your application and express your continued interest in the role. 🔹 Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.