📌 Core Information
🔹 Job Title: GUCCI Digital Copywriter
🔹 Company: Gucci
🔹 Location: Milan, Via Mecenate 91
🔹 Job Type: Full-time
🔹 Category: Retail Luxury Goods and Jewelry
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Shaping product storytelling and enhancing user experience across digital platforms
- Collaborating with merchandising teams to ensure accurate and engaging product information
- Maintaining brand consistency across digital copy touchpoints
- Supporting global digital strategy through ad hoc copy requests
- Fostering effective partnerships across global digital functions
ASSUMPTION: This role requires a strong understanding of luxury e-commerce and a passion for digital copy processes. The ideal candidate will have experience in a similar role and be able to thrive in a fast-paced, commercial-focused environment.
📋 Key Responsibilities
✅ Write and quality-assure product descriptions for the Gucci website, adhering to brand tone of voice, product writing guidelines, and SEO best practices
✅ Collaborate closely with merchandising teams to ensure product information is accurate, compelling, and sales-driven
✅ Partner with the content team to create engaging copy that supports a seamless and inspiring customer journey
✅ Maintain brand consistency across digital copy touchpoints in collaboration with the editorial team
✅ Act as a liaison with the translation agency or leverage internal tools to ensure high-quality translations
✅ Support the global digital strategy by developing or updating copy for ad hoc requests from WW and regional stakeholders
✅ Contribute to team collaboration and foster effective partnerships across global digital functions
ASSUMPTION: This role requires strong writing skills, attention to detail, and the ability to work well within a team. The ideal candidate will be able to balance creativity with commercial focus.
🎯 Required Qualifications
Education: Bachelor’s Degree in Writing, Communications, Journalism, or related field preferred
Experience: 4+ years of experience as a Digital Copywriter, Content Strategist, Linguist, or similar role within a luxury e-commerce or global digital organization
Required Skills:
- Native-level English writing proficiency (additional languages are a strong advantage)
- Proven ability to write precise and brand-aligned copy for the luxury goods market
- Meticulous attention to detail
- Ability to thrive in a fast-paced, commercial-focused environment
Preferred Skills:
- Experience with SEO best practices
- Familiarity with content management systems
- Knowledge of the luxury goods market
ASSUMPTION: While a Bachelor's Degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (AI-estimated, based on market research and role requirements)
Benefits:
- Competitive benefits package
- Opportunities for growth and development within the company
- Discounts on Gucci products
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on market research and role requirements. Actual salary may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Gucci operates in the luxury retail goods and jewelry industry, with a strong focus on high-end fashion and accessories.
Company Size: Gucci is a large company with 1,001-5,000 employees, providing ample opportunities for growth and collaboration.
Founded: Gucci was founded in 1921 by Guccio Gucci in Florence, Tuscany.
Company Description:
- Gucci is an Italian luxury fashion house with a rich history and a strong global presence
- The company is known for its iconic products, such as the Gucci loafer and the double-G logo
- Gucci is committed to building a diverse workforce and fostering an inclusive environment
Company Specialties:
- Luxury fashion and accessories
- E-commerce and digital marketing
- Global brand management
Company Website: www.gucci.com
ASSUMPTION: Gucci's commitment to diversity and inclusion is evident in its company culture and hiring practices.
📊 Role Analysis
Career Level: This role is suitable for an experienced professional with 5-10 years of relevant experience.
Reporting Structure: The Digital Copywriter reports directly to the Digital Copywriting Manager.
Work Arrangement: This role is on-site, with the opportunity for occasional remote work.
Growth Opportunities:
- Potential advancement to a senior or management role within the digital copywriting team
- Opportunities to work on high-profile campaigns and projects
- Possibility to gain exposure to other aspects of the business, such as merchandising or marketing
ASSUMPTION: Gucci's large size and global presence provide ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Gucci's Milan office is a modern, professional environment with a focus on collaboration and creativity.
Office Location(s): Milan, Via Mecenate 91
Geographic Context:
- Milan is the fashion capital of Italy and a major global hub for luxury goods
- The city offers a vibrant cultural scene, with numerous art galleries, museums, and historical sites
- Milan is well-connected by public transportation, with easy access to airports and other major cities
Work Schedule: Full-time, with the possibility of occasional flexible hours or remote work
ASSUMPTION: The Milan office provides a dynamic and inspiring work environment, with ample opportunities for collaboration and growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the Digital Copywriting Manager
Key Assessment Areas:
- Writing samples and portfolio
- Interview questions focused on brand knowledge, writing skills, and cultural fit
- Assessment of problem-solving skills and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare a portfolio of your best writing samples, showcasing your ability to write engaging and brand-aligned copy
- Research Gucci's brand voice and tone, and be prepared to discuss how your writing style aligns with the company's brand guidelines
ATS Keywords: Digital Copywriting, Product Storytelling, User Experience, Brand Voice, Translation, E-commerce, Luxury Goods, Fast-paced Environment, Collaboration, Attention to Detail
ASSUMPTION: Gucci's hiring process is designed to assess candidates' skills, cultural fit, and potential for growth within the company.
🛠️ Tools & Technologies
- Content management systems (e.g., Adobe Experience Manager, Sitecore, or similar)
- SEO tools (e.g., Google Search Console, SEMrush, or similar)
- Translation tools (e.g., SDL Trados, MemoQ, or similar)
- Microsoft Office Suite or Google Workspace
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the company's standards.
👔 Cultural Fit Considerations
Company Values:
- Craftsmanship
- Innovation
- Sustainability
- Diversity and Inclusion
- Integrity
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on creativity and innovation
- Commercial and results-driven
Self-Assessment Questions:
- Do you have a strong understanding of luxury e-commerce and a passion for digital copy processes?
- Are you able to thrive in a fast-paced, commercial-focused environment?
- Do you have strong writing skills and attention to detail?
- Are you a team player with a collaborative work style?
ASSUMPTION: Gucci's company culture is focused on creativity, innovation, and collaboration, with a strong commitment to diversity and inclusion.
⚠️ Potential Challenges
- Keeping up with the fast pace of the luxury goods market and the constant evolution of the brand
- Balancing creativity with commercial focus and brand guidelines
- Managing multiple projects and deadlines simultaneously
- Adapting to a dynamic and sometimes unpredictable work environment
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and growth.
📈 Similar Roles Comparison
- Compared to other digital copywriting roles, this position offers the opportunity to work for a high-end luxury brand with a strong global presence
- This role may require more focus on brand consistency and adherence to brand guidelines than other digital copywriting positions
- Career progression in this role could lead to senior or management positions within the digital copywriting team or other global digital functions
ASSUMPTION: This role offers unique opportunities and challenges compared to other digital copywriting positions, with a strong focus on luxury goods and global brand management.
📝 Sample Projects
- Developing engaging and on-brand product descriptions for a new collection launch
- Collaborating with the content team to create a compelling customer journey across the Gucci website
- Supporting the global digital strategy by developing copy for ad hoc requests from WW and regional stakeholders
ASSUMPTION: These sample projects are designed to showcase the candidate's ability to write engaging and brand-aligned copy, as well as their ability to collaborate effectively with other teams.
❓ Key Questions to Ask During Interview
- Can you describe the day-to-day responsibilities of this role and how they fit into the broader digital strategy?
- How does the digital copywriting team collaborate with other global digital functions, such as merchandising and marketing?
- What opportunities are there for growth and development within the digital copywriting team and the broader global digital organization?
- How does Gucci support work-life balance for its employees, particularly in a fast-paced and dynamic work environment?
- What are the most challenging aspects of this role, and how can they be effectively managed?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, their fit with the company culture, and their potential for growth and success within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare a portfolio of your best writing samples, showcasing your ability to write engaging and brand-aligned copy
- Research Gucci's brand voice and tone, and be prepared to discuss how your writing style aligns with the company's brand guidelines
- Follow up with the hiring manager one week after submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
