📌 Core Information
🔹 Job Title: Guerrilla Marketing Manager – Sports Sector
🔹 Company: Crypto.com
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Designing and executing grassroots marketing campaigns to engage sports communities
- Leading on-the-ground operations for brand activations and managing logistics
- Collaborating with agency partners, local teams, and community organizations
- Tracking and measuring campaign effectiveness with clear KPIs
ASSUMPTION: This role requires a high level of creativity, operational skills, and a deep understanding of sports culture and fandom.
📋 Key Responsibilities
✅ Design and execute grassroots marketing campaigns that drive engagement, excitement, and relevance within core sports communities
✅ Lead boots-on-the-ground operations — from mobile brand experiences and street teams to pop-up courts, game-day stunts, and community events
✅ Source and manage agency partners, brand ambassadors, and regional vendors to scale activations in key sports markets
✅ Own end-to-end logistics, including permitting, location scouting, street team hiring/training, and day-of execution
✅ Work cross-functionally with brand, partnerships, and content teams to ensure consistent messaging and storytelling through all touchpoints
✅ Collaborate with sports properties, leagues, and community organizations to amplify activations and drive participation
✅ Track, measure, and report on campaign effectiveness with clear KPIs tied to brand engagement and fan growth
✅ Stay plugged into sports trends, athlete culture, and fan behavior, especially in urban and emerging sports scenes
ASSUMPTION: This role involves extensive travel and working non-traditional hours, including evenings, weekends, and game days.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years in marketing, with at least 3 years focused on sports marketing, guerrilla, or experiential activations
Required Skills:
- Proven experience in sports marketing, guerrilla, or experiential activations
- Deep understanding of sports culture and fandom
- Strong operational and project management skills
- Excellent interpersonal skills
- Willingness to travel extensively and work non-traditional hours
Preferred Skills:
- Bilingual fluency (English/Spanish)
- Experience in soccer, basketball, or youth sports marketing
ASSUMPTION: Candidates with experience in multiple sports and languages will have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Marketing Manager with 5-10 years of experience in the sports sector)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Generous PTO and holiday schedule
- Employee referral bonus program
Working Hours: Full-time, with flexible hours to accommodate event schedules and travel
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, with a focus on cryptocurrency and blockchain technology
Company Size: 1,001-5,000 employees, offering a dynamic and collaborative work environment
Founded: 2016, with a mission to accelerate the adoption of cryptocurrency through its vision: Cryptocurrency in Every Wallet™
Company Description:
- Crypto.com is a leading crypto trading platform with over 100 million users worldwide
- Committed to regulatory compliance, security, and privacy
- Offers a range of products, including the Crypto.com Exchange, Crypto.com App, and Crypto.com Visa Card
Company Specialties:
- Blockchain technology
- Cryptocurrency
- FX and mobile payments
Company Website: crypto.com
ASSUMPTION: Working at Crypto.com offers opportunities to be at the forefront of the cryptocurrency industry and collaborate with a diverse, global team.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth within the marketing department and the broader organization
Reporting Structure: This role reports directly to the Head of Sports Marketing and collaborates with cross-functional teams, including brand, partnerships, and content
Work Arrangement: On-site, with extensive travel required to key sports markets across the U.S.
Growth Opportunities:
- Potential to lead larger marketing campaigns and teams as the company expands its presence in the sports sector
- Opportunities to work on international sports marketing initiatives
- Possibility to transition into other areas of the business, such as blockchain or financial services, as the candidate's interests and skills evolve
ASSUMPTION: This role offers a unique opportunity to gain experience in both sports marketing and the cryptocurrency industry.
🌍 Location & Work Environment
Office Type: Crypto.com's U.S. headquarters is located in Miami, Florida, with additional offices in Singapore, Hong Kong, London, and other global locations
Office Location(s): United States (with a focus on key sports markets)
Geographic Context:
- The United States has a diverse and vibrant sports culture, with numerous professional and collegiate leagues
- Key sports markets include New York, Los Angeles, Chicago, and Atlanta, among others
- The role requires frequent travel to these and other sports markets to execute brand activations and engage with local communities
Work Schedule: Full-time, with flexible hours and extensive travel required
ASSUMPTION: Candidates should be comfortable with frequent travel and working non-traditional hours to succeed in this role.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- Interview with the Head of Sports Marketing
- Case study or project presentation, followed by a Q&A session
- Final interview with senior leadership
Key Assessment Areas:
- Creativity and innovation in marketing campaign design
- Operational skills and ability to manage logistics for brand activations
- Understanding of sports culture and fandom
- Interpersonal skills and ability to collaborate with cross-functional teams
Application Tips:
- Highlight your experience in sports marketing, guerrilla, or experiential activations
- Include specific examples of successful brand activations or campaigns you've led
- Tailor your resume and cover letter to emphasize your understanding of sports culture and fandom
- Prepare a case study or project presentation that demonstrates your creative approach to marketing and your ability to execute complex campaigns
ATS Keywords: Guerrilla marketing, sports marketing, brand activations, grassroots marketing, project management, event planning, sports culture, fan engagement, logistics, community engagement, trend analysis, team leadership, communication, creativity, operational skills
ASSUMPTION: Applicants should tailor their application materials to emphasize their relevant experience and skills, as well as their passion for sports and the cryptocurrency industry.
🛠️ Tools & Technologies
- Project management software (e.g., Asana, Trello, or Monday.com)
- Design tools (e.g., Adobe Creative Suite, Canva, or Sketch)
- Social media platforms (e.g., Twitter, Instagram, Facebook, and LinkedIn)
- Analytics tools (e.g., Google Analytics, Tableau, or Power BI)
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Ownership
- Integrity
- Innovation
Work Style:
- Collaborative and cross-functional
- Fast-paced and dynamic
- Results-driven and data-informed
Self-Assessment Questions:
- How do you embody Crypto.com's company values in your daily work?
- Describe a time when you had to adapt to a rapidly changing environment or project scope. How did you handle it?
- How do you approach building and maintaining relationships with external partners, such as agency vendors or community organizations?
ASSUMPTION: Candidates who demonstrate a strong fit with Crypto.com's company values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Extensive travel and working non-traditional hours may present challenges for candidates with family or personal commitments
- Managing multiple brand activations and events simultaneously requires strong organizational skills and the ability to prioritize tasks effectively
- Navigating the complex and ever-changing landscape of sports marketing and cryptocurrency may present unique challenges and learning opportunities
- Building and maintaining relationships with agency partners, local teams, and community organizations requires strong interpersonal skills and cultural sensitivity
ASSUMPTION: Candidates should carefully consider these potential challenges and assess their ability to manage them effectively.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a high degree of operational and logistical management, as well as a deep understanding of sports culture and fandom
- In the cryptocurrency industry, this role offers a unique opportunity to combine sports marketing expertise with a fast-growing and innovative field
- Career progression in this role may involve transitioning into other areas of the business, such as blockchain or financial services, as the candidate's interests and skills evolve
ASSUMPTION: Applicants should consider how this role compares to other marketing positions they have held or are considering, and how it aligns with their long-term career goals.
📝 Sample Projects
- Designing and executing a guerrilla marketing campaign to promote a new cryptocurrency product launch at a major sports event
- Managing a team of brand ambassadors and street teams to execute a mobile brand experience tour in key sports markets
- Collaborating with a local community organization to create a pop-up court and event series that engages young athletes and promotes cryptocurrency education
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the successful candidate may work on in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader sports marketing strategy for Crypto.com?
- What are the most significant challenges facing the sports marketing team in the next 6-12 months, and how can this role help address them?
- How does Crypto.com support the professional development and growth of its employees, particularly in the marketing department?
- What are the key performance indicators (KPIs) for success in this role, and how will my progress be measured?
- How does Crypto.com approach collaboration and communication between different departments and teams?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in sports marketing, guerrilla activations, and event planning
- Prepare a case study or project presentation that demonstrates your creative approach to marketing and your ability to execute complex campaigns
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
