📌 Core Information
🔹 Job Title: HCP Marketing Director - CAH
🔹 Company: Neurocrine Biosciences
🔹 Location: San Diego, California, United States
🔹 Job Type: Full-Time
🔹 Category: Biotechnology Research
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving HCP marketing strategies for Neurocrine's CAH program
- Creative development of marketing materials for sales force and non-personal channels
- Managing scientific leader engagement and peer-to-peer activities
- Collaborating with cross-functional teams for brand-building marketing plans
- Executing omnichannel campaigns and microtargeting programs
ASSUMPTION: This role requires a strategic mindset, strong leadership, and the ability to manage multiple projects and stakeholders effectively.
📋 Key Responsibilities
✅ Develop and execute HCP marketing strategies to support Neurocrine's objectives and growth plan in CAH
✅ Create and manage marketing materials for sales force and non-personal channels
✅ Lead scientific leader engagement, peer-to-peer programs, and speaker bureau development
✅ Collaborate with cross-functional teams to build brand marketing plans
✅ Execute innovative omni-channel HCP engagement tactics and measure performance
✅ Manage external agencies, including creative, AOR, media, digital, P2P, and ensure project timelines and budgets are met
✅ Develop strong, collaborative working relationships with key cross-functional partners
✅ Support All Company Meeting, POA, regional sales meeting planning and execution
✅ Contribute to the strategic development and execution of brand initiatives
✅ Serve as a subject matter expert for the product, market, and treatment landscape
✅ Lead team in development and implementation of innovative HCP and patient programs platforms
✅ Understand key market trends and competitive environment to drive proactive strategies
✅ Manage salesforce promotion, field support, and other ad hoc projects as assigned
ASSUMPTION: This role requires a deep understanding of the rare disease landscape, particularly in endocrinology, pediatrics, and genetic diseases.
🎯 Required Qualifications
Education: BS/BA degree in scientific or business discipline
Experience: 12+ years of relevant experience, including 7+ years of strong marketing and/or sales experience in a pharmaceutical market
Required Skills:
- Proven experience in HCP marketing, brand strategy, and digital marketing
- Strong leadership, collaboration, and communication skills
- Ability to manage multiple projects and vendors effectively
- Proficient in PowerPoint, Word, and Excel
- Recognized as an internal thought leader with extensive technical and business expertise
Preferred Skills:
- Master's or MBA degree
- PhD
- Experience in rare diseases, scientific leader engagement, and competitive intelligence
- Demonstrated ability to analyze data and translate insights into actions
ASSUMPTION: Candidates with a strong background in rare disease marketing and a proven track record of driving brand growth will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $195,400.00 - $282,900.00 annually
Benefits:
- Retirement Savings Plan
- Paid Vacation, Holiday, and Personal Days
- Paid Caregiver/Parental and Medical Leave
- Health Benefits (Medical, Prescription Drug, Dental, and Vision Coverage)
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations. Actual compensation may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Biotechnology Research, focusing on neurological, neuroendocrine, and neuropsychiatric disorders
Company Size: 1,001-5,000 employees, offering a collaborative and innovative work environment
Founded: 1992, with a mission to relieve suffering for people with great needs
Company Description:
- Neurocrine Biosciences is a leading neuroscience-focused, biopharmaceutical company
- Dedicated to discovering and developing life-changing treatments for patients with under-addressed neurological, neuroendocrine, and neuropsychiatric disorders
- Portfolio includes FDA-approved treatments and a robust pipeline of compounds in mid- to late-phase clinical development
Company Specialties:
- Movement Disorders
- CNS
- Neurology
- Endocrinology
- Immunology
Company Website: http://www.neurocrine.com
ASSUMPTION: Neurocrine Biosciences offers a dynamic work environment with a strong focus on innovation, collaboration, and patient-centricity.
📊 Role Analysis
Career Level: Experienced (10+ years of relevant experience)
Reporting Structure: This role reports directly to the Senior Director, Marketing
Work Arrangement: On-site, with flexibility for remote work as needed
Growth Opportunities:
- Leading the launch of a highly innovative and important new therapy
- Managing a team of marketers and collaborating with cross-functional teams
- Potential career advancement within the marketing department or broader organization
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: On-site, with a modern and collaborative workspace
Office Location(s): 6027 Edgewood Bend Ct, San Diego, California 92130, US
Geographic Context:
- San Diego, California, offers a mild Mediterranean climate, diverse culture, and numerous outdoor activities
- The city is known for its biotechnology and life sciences industries, providing ample networking opportunities
- San Diego is the second-largest city in California and the eighth-largest city in the United States
Work Schedule: Full-time (40 hours/week), with flexibility for remote work as needed
ASSUMPTION: San Diego offers a high quality of life, with a vibrant culture, strong job market, and numerous amenities for residents and visitors alike.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring team
- Final interview with senior leadership
- Background check and reference check
Key Assessment Areas:
- Marketing strategy and brand development
- Leadership and team management skills
- Collaboration and communication abilities
- Problem-solving and analytical skills
- Cultural fit and alignment with Neurocrine's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the rare disease landscape and Neurocrine's mission
- Prepare for behavioral interview questions that focus on your marketing strategy, leadership, and collaboration skills
- Showcase your ability to manage multiple projects and stakeholders effectively
ATS Keywords: HCP marketing, brand strategy, digital marketing, omnichannel campaigns, leadership, collaboration, communication, problem-solving, innovation, rare disease, scientific leader engagement, peer-to-peer programs
ASSUMPTION: Neurocrine Biosciences uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Microsoft Office Suite (PowerPoint, Word, Excel)
- CRM software (e.g., Salesforce)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management software (e.g., Asana, Jira)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Proficiency in relevant marketing, project management, and data visualization tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Patient-centricity: Putting patients first in all decisions and actions
- Innovation: Pursuing creative solutions to complex challenges
- Collaboration: Working together to achieve common goals
- Integrity: Upholding ethical standards and honest communication
- Accountability: Taking responsibility for one's actions and delivering on commitments
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible in a dynamic work environment
- Strategic and forward-thinking
- Data-driven and analytical
- Results-focused and action-oriented
Self-Assessment Questions:
- How do you prioritize and manage multiple projects and stakeholders effectively?
- Can you provide an example of a time when you developed and executed a successful HCP marketing strategy?
- How do you approach collaboration and communication with cross-functional teams?
- How do you stay up-to-date with industry trends and market dynamics in the rare disease landscape?
- Can you describe a situation where you had to pivot or adapt your marketing strategy based on new data or changing market conditions?
ASSUMPTION: Candidates who align with Neurocrine's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Balancing the needs of various internal and external partners
- Keeping up with the latest industry trends and market dynamics in the rare disease landscape
- Adapting to a fast-paced and constantly changing environment
- Ensuring strong cross-functional alignment and flawless execution of marketing strategies and promotional tactics
ASSUMPTION: These challenges require strong leadership, adaptability, and the ability to manage multiple priorities effectively.
📈 Similar Roles Comparison
- This role is unique in its focus on HCP marketing for rare diseases, particularly in endocrinology, pediatrics, and genetic diseases
- Compared to other marketing roles in the pharmaceutical industry, this position requires a deeper understanding of the rare disease landscape and scientific leader engagement
- Career advancement opportunities may differ from more established marketing roles, with potential for growth within the marketing department or broader organization
ASSUMPTION: Candidates with experience in rare disease marketing and a strong understanding of the unique aspects of this role will be best suited for success.
📝 Sample Projects
- Developing and executing a comprehensive HCP marketing strategy for a new rare disease therapy launch
- Managing scientific leader engagement and peer-to-peer programs to drive brand awareness and adoption
- Collaborating with cross-functional teams to create innovative omni-channel HCP engagement tactics
- Analyzing market data and adjusting marketing strategies to optimize overall impact
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the role and the importance of staying up-to-date with industry trends and market dynamics.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the CAH program and how this role fits into that strategy?
- How does the company support the professional development and growth of its marketing team members?
- Can you provide examples of successful HCP marketing campaigns executed by the company, and what made them effective?
- How does the company approach collaboration and communication across different departments and teams?
- What are the biggest challenges facing the CAH program, and how can this role help address them?
- How does the company measure the success of its HCP marketing strategies, and what key performance indicators (KPIs) are most important?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the company, and can help you better understand the expectations and requirements of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your marketing strategy, leadership, and collaboration skills
- Showcase your ability to manage multiple projects and stakeholders effectively
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
