HCP Marketing Manager - Philadelphia, PA or Durham, NC. - Hybrid

📌 Core Information

🔹 Job Title: HCP Marketing Manager - Philadelphia, PA or Durham, NC - Hybrid

🔹 Company: GSK

🔹 Location: United States

🔹 Job Type: On-site

🔹 Category: Not Specified

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Shaping the future of a high-profile specialty brand
• Leading innovative execution of strategy and creative solutions
• Developing HCP personal promotional tactics across multiple indications
• Ensuring marketing campaigns are customer-focused, competitive, and innovative

ASSUMPTION: The role involves significant strategic involvement, suggesting that candidates should possess strong leadership and strategic thinking abilities to effectively drive brand strategy and innovation.

📋 Key Responsibilities

✅ Lead the development of assigned HCP personal promotional tactics

✅ Create and deliver robust field engagement plans

✅ Develop effective working relationships with stakeholders

✅ Align products with marketplace needs using market research

✅ Lead cross-functional teams and manage agencies

✅ Measure and track performance of key tactics

✅ Collaborate with marketing directors to align tactics with brand strategies

ASSUMPTION: The responsibilities suggest a dynamic and collaborative work environment where managing diverse relationships and objectives is critical.

🎯 Required Qualifications

Education: BS/BA in Business, Marketing, or Health Sciences related field

Experience: Minimum of 4 years in healthcare marketing or related commercial experience

Required Skills:

• Healthcare Marketing
• Project Management
• Data Analysis
• Market Research
• Cross-Functional Collaboration
• Stakeholder Engagement
• Brand Strategy
• Performance Measurement

Preferred Skills:

• MBA
• HCP marketing experience
• Experience in biologics or specialty pharmaceuticals
• Project management with multiple projects
• Analytical skills

ASSUMPTION: Given the depth of the required qualifications, this position seems to demand a balance of education and hands-on experience, specifically in innovative and dynamic environments.

💰 Compensation & Benefits

Salary Range: Not specified. Typically, roles in similar positions offer competitive salaries, with potential bonuses tied to performance.

Benefits:

• Health and wellness programs
• Professional development opportunities
• Flexible working arrangements
• Comprehensive retirement plans

Working Hours: 40 hours per week with hybrid flexibility

ASSUMPTION: The listed benefits suggest a robust employee support system aimed at holistic well-being and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Pharmaceutical Manufacturing, a dynamic sector focused on innovation and addressing healthcare needs.

Company Size: 10,001+ employees, implying vast resources and diverse career opportunities.

Founded: Not Specified

Company Description:

• Global biopharma company with a focus on vaccinations and specialty/general medicines
• Leveraging science and technology to address disease prevention and treatment
• Emphasis on innovation, performance, and cultivating an inclusive work culture

Company Specialties:

• Pharmaceutical products
• Vaccines
• Research and development in immunology and oncology

Company Website: http://www.gsk.com

ASSUMPTION: GSK's pronounced commitment to R&D and innovation likely makes it an excellent learning platform for new talent, offering exposure to cutting-edge pharmaceutical advancements.

📊 Role Analysis

Career Level: Mid-level, indicating a requirement for both strategic and operational acumen.

Reporting Structure: Likely involves reporting to senior marketing directors or heads, highlighting the need for strong communication skills.

Work Arrangement: Hybrid, requiring in-office presence two days a week, which balances flexibility with collaboration-driving interactions.

Growth Opportunities:

• Leadership in strategic brand initiatives
• Cross-functional project management
• Networking at a global scale within a matrix organization

ASSUMPTION: The hybrid model and strategic nature of the role provide ample opportunity for professional development and personal growth within the organization.

🌍 Location & Work Environment

Office Type: Modern corporate offices providing collaborative spaces

Office Location(s): Philadelphia, PA or Durham, NC

Geographic Context:

• Proximity to key pharma and biotech hubs
• Access to urban amenities and professional networking events
• Strong local support services and infrastructure

Work Schedule: Standard business hours with potential for on-site and remote collaboration

ASSUMPTION: The location within pharma hubs suggests significant networking and professional growth opportunities in external industry events.

💼 Interview & Application Insights

Typical Process:

• Initial screening by HR
• Technical interview with team members
• Final interview with senior management

Key Assessment Areas:

• Strategic vision and leadership
• Analytical and problem-solving skills
• Interpersonal and communication skills

Application Tips:

• Highlight recent achievements in strategy innovation
• Prepare examples of collaboration and stakeholder engagement
• Emphasize adaptability and analytical skills

ATS Keywords: Healthcare Marketing, Project Management, Brand Strategy, Data Analysis, Stakeholder Engagement

ASSUMPTION: The multi-step process signifies the importance of demonstrating both technical expertise and cultural fit during interviews.

🛠️ Tools & Technologies

• CRM systems for managing promotional activities
• Data analytics tools for performance measurement
• Collaborative platforms for cross-functional coordination

ASSUMPTION: Familiarity with industry-standard tools and technologies will likely be advantageous in the selection process.

👔 Cultural Fit Considerations

Company Values:

• Patient focus
• Transparency and integrity
• Collaboration and teamwork

Work Style:

• Results-oriented and strategic thinkers
• Adaptable and resilient professionals
• Individuals who thrive in collaborative environments

Self-Assessment Questions:

• Am I adaptable to a dynamic environment?
• Can I effectively balance strategic vision with tactical execution?
• Am I comfortable working in a matrix organization?

ASSUMPTION: GSK’s emphasis on teamwork and integrity suggests that the ideal candidate will be someone who values ethical practices and collaborative success.

⚠️ Potential Challenges

• Navigating the complexities of a matrix organization
• Meeting high expectations in strategy execution
• Balancing innovation with strict regulatory compliance
• Working across multiple time zones and cultures

ASSUMPTION: Successfully addressing these challenges will likely require resilience, flexibility, and strong time management skills.

📈 Similar Roles Comparison

• Enhanced focus on HCP interactions versus general marketing roles
• Requires deeper understanding of pharma-specific regulations
• Higher emphasis on strategic alignment with scientific communications

ASSUMPTION: This role is unique in its direct impact on healthcare professionals and thus is best suited for candidates with specific pharma marketing passion and experience.

📝 Sample Projects

• Developing a launch strategy for a new specialty medication
• Coordinating a multi-channel field engagement campaign
• Leading a cross-functional team to innovate HCP engagement methods

ASSUMPTION: Involvement in diverse and impactful projects will likely enhance learning and provide significant career advancement opportunities.

❓ Key Questions to Ask During Interview

• What are the primary strategic initiatives for this role over the next year?
• How does GSK integrate cross-functional teams in campaign development?
• What support does the company provide for professional growth and learning?
• Can you describe the working environment and culture within the team?
• What metrics are considered critical to assessing the success of this role?

ASSUMPTION: These questions will help candidates gauge not only the expectations of the role but also how they can best contribute to and grow within the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your CV highlights relevant experience and skills
• Prepare for multi-stage interviews focusing on strategic and leadership capabilities
• Research the company’s recent projects and culture
• Follow up with HR for potential next steps in the application process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.