📌 Core Information
🔹 Job Title: HCP Marketing Manager, UPLIZNA NMOSD, US Remote (Rare Disease)
🔹 Company: Amgen
🔹 Location: United States - Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Supporting the execution of the UPLIZNA NMOSD US brand strategy
- Collaborating cross-functionally to execute brand positioning, disease state campaign, branded campaign, promotional messaging, segmentation, and all related HCP marketing tactics
- Leading HCP congress activities and local congress strategy in collaboration with field sales
- Managing print, fulfillment, and inventory for HCP team
- Contributing to the development of the annual brand plan and defining key areas within the associated tactical plans
ASSUMPTION: This role requires strong cross-functional collaboration, project management skills, and a deep understanding of the rare disease and neurology landscapes.
📋 Key Responsibilities
✅ Supporting the execution of the UPLIZNA NMOSD US brand strategy
✅ Collaborating cross-functionally to execute brand positioning, disease state campaign, branded campaign, promotional messaging, segmentation, and all related HCP marketing tactics in a highly competitive market
✅ Working with teammates to develop and implement all HCP materials and promotional messaging (IVAs, leave behinds, reprint carriers, websites, etc.)
✅ Leading HCP congress activities including booth design and surround sound (NPP) that aim to establish UPLIZNA as the treatment of choice for HCPs
✅ Leading local congress strategy and execution in collaboration with field sales
✅ Leading print, fulfillment, and inventory for HCP team
✅ Contributing to the development of the annual brand plan with responsibility for defining and executing key areas within the associated tactical plans
✅ Maintaining an in-depth knowledge of competitive activity and market dynamics that may impact product growth
✅ Supporting in the onboarding of new team members, including field team members, as the team continues to evolve
✅ Collaborating with sales training to develop content that ensures effective execution of promotional resources
✅ Effectively collaborating and influencing cross-functional teams on strategy, messaging, and other marketing initiatives
✅ Living and role modeling Amgen Values and contributing to a welcoming, engaging, and fun environment of industry-leading performance within the UPLIZNA Brand team and cross-functional partners.
ASSUMPTION: This role involves a high level of collaboration, strategic thinking, and execution of marketing tactics to drive brand awareness and market share for UPLIZNA NMOSD.
🎯 Required Qualifications
Education: Doctorate degree
Or
Education: Master’s degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
Or
Education: Bachelor’s Degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
Or
Education: Associate’s Degree and 8 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
Or
Education: High school diploma / GED and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
Required Skills:
- Strong marketing competencies to include brand positioning, message development, marketplace analysis, insight generation, HCP & patient segmentation, brand sustainability, and multi-channel engagement
- Experience in effective promotion in a highly competitive market
- Experience in leading strategy development and influencing cross-functional teams
- Strong communication effectiveness: ability to engage, connect, and influence senior management and the sales and marketing organizations
- Ability to translate and communicate complex information/strategies into simple and impactful plans
Preferred Qualifications:
- Bachelor’s degree required; MBA Preferred
- Experience in neurology preferred
- Rare disease experience preferred
- Experience collaborating with external experts and professional medical associations
- Experience working with multiple projects and managing multiple external vendors
ASSUMPTION: A strong background in marketing, with a focus on brand management and cross-functional collaboration, is essential for success in this role.
💰 Compensation & Benefits
Salary Range: 126,027.00 USD - 155,005.00 USD
Benefits:
- Comprehensive Employee Benefits Package
- Retirement and Savings Plan
- Group Medical, Dental and Vision Coverage
- Life and Disability Insurance
- Flexible Spending Accounts
- Discretionary Annual Bonus Program
- Stock-Based Long-Term Incentives
- Award-Winning Time-Off Plans
- Flexible Work Models
Working Hours: 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role in the biotechnology industry. Actual compensation may vary based on experience, skills, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Amgen is a global biotechnology company focused on discovering, developing, and delivering innovative human therapeutics. They specialize in the treatment of serious illnesses, including cancer, heart disease, osteoporosis, inflammatory diseases, and rare diseases.
Company Size: Amgen is a large company with over 10,000 employees worldwide. This size allows for significant resources and opportunities for career growth.
Founded: Amgen was founded in 1980 and is headquartered in Thousand Oaks, California, USA.
Company Description:
- Amgen is committed to serving patients by transforming the promise of science and biotechnology into therapies that have the power to improve lives.
- The company's mission is to serve patients by driving science to deliver life-changing medicines and solutions.
- Amgen is dedicated to advancing science to serve patients by delivering a steady stream of innovative medicines and solutions.
Company Specialties:
- Biologics
- Human therapeutics
- Development of novel products
Company Website: www.amgen.com
ASSUMPTION: Amgen's large size, extensive resources, and commitment to innovation provide a supportive environment for career growth and development.
📊 Role Analysis
Career Level: This role is at the manager level, requiring strategic thinking, cross-functional collaboration, and team leadership.
Reporting Structure: The HCP Marketing Manager reports directly to the Brand Director for UPLIZNA NMOSD and works cross-functionally with various teams, including global marketing, regulatory, legal, medical affairs, patient marketing, market research, market access, sales operations, and sales training.
Work Arrangement: This role is remote-friendly, with flexibility for on-site work as needed.
Growth Opportunities:
- Potential to grow within the UPLIZNA brand team or explore other marketing roles within Amgen
- Opportunities to work on multiple projects and gain experience in various aspects of marketing
- Chance to collaborate with and learn from experienced professionals across various functions
ASSUMPTION: This role offers significant growth opportunities, both within the UPLIZNA brand team and across Amgen's broader marketing organization.
🌍 Location & Work Environment
Office Type: Amgen's headquarters are located in Thousand Oaks, California, with additional offices in various locations worldwide. This role is remote-friendly, with flexibility for on-site work as needed.
Office Location(s): Amgen has offices in multiple locations, including Thousand Oaks, California; South San Francisco, California; Woburn, Massachusetts; and various international locations.
Geographic Context:
- The United States is a large and diverse country with a robust healthcare industry and a significant market for biotechnology products.
- Amgen's remote-friendly work arrangement allows for flexibility in location and work-life balance.
- The company's global presence provides opportunities for international collaboration and exposure to diverse markets.
Work Schedule: This role follows a standard full-time work schedule, with flexibility for remote work as needed.
ASSUMPTION: Amgen's remote-friendly work arrangement and global presence provide flexibility and opportunities for career growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the Hiring Manager
- On-site or virtual interview with the Brand Director and other cross-functional stakeholders
- Final interview with the Senior Director, Marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and brand management skills
- Cross-functional collaboration and communication effectiveness
- Problem-solving and project management abilities
- Understanding of the rare disease and neurology landscapes
- Alignment with Amgen's values and company culture
Application Tips:
- Highlight relevant marketing experience, with a focus on brand management, cross-functional collaboration, and strategic thinking
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare for behavioral interview questions that focus on your problem-solving, collaboration, and communication skills
- Research Amgen's company culture and values to demonstrate your fit with the organization
ATS Keywords: UPLIZNA, NMOSD, HCP, Marketing Manager, Brand Strategy, Cross-Functional Collaboration, Rare Disease, Neurology, Amgen
ASSUMPTION: Amgen's hiring process is designed to assess candidates' strategic thinking, cross-functional collaboration, and cultural fit with the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, Veeva)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: Familiarity with relevant marketing and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Patients First
- Best Place to Work
- Empower Our People
- Quality
- Science
- Integrity
- Sustainability
Work Style:
- Collaborative and cross-functional
- Data-driven and strategic
- Agile and adaptable
- Patient-focused and empathetic
Self-Assessment Questions:
- How do you align with Amgen's Patients First value, and how have you demonstrated this in your previous roles?
- How do you approach cross-functional collaboration, and can you provide an example of a successful cross-functional project you've led?
- How do you stay up-to-date with industry trends and market dynamics, and how have you applied this knowledge in your previous roles?
ASSUMPTION: Amgen values a strong cultural fit, with a focus on collaboration, patient-centricity, and strategic thinking.
⚠️ Potential Challenges
- The rare disease and neurology landscapes are complex and rapidly evolving, requiring continuous learning and adaptation
- Amgen's competitive market position requires strong strategic thinking and execution to maintain market share
- The remote-friendly work arrangement may present challenges in maintaining work-life balance and fostering team cohesion
- The dynamic nature of the biotechnology industry may require frequent adjustments to marketing strategies and tactics
ASSUMPTION: Success in this role requires strong adaptability, continuous learning, and effective communication and collaboration skills.
📈 Similar Roles Comparison
- This role is unique in its focus on UPLIZNA NMOSD, a rare disease with a limited patient population, requiring a deep understanding of the disease state and targeted therapy
- Compared to other marketing roles in the biotechnology industry, this role requires a strong focus on rare disease and neurology, as well as a deep understanding of the competitive landscape and market dynamics
- Career progression in this role may involve moving into other marketing roles within Amgen, with opportunities for growth and development in various therapeutic areas and brand teams
ASSUMPTION: This role offers unique challenges and opportunities, with a focus on a specific rare disease and the chance to drive brand success in a competitive market.
📝 Sample Projects
- Developing and executing a targeted HCP congress strategy to drive UPLIZNA NMOSD brand awareness and market share
- Collaborating with cross-functional teams to create and launch a new HCP marketing campaign, including IVAs, leave behinds, and digital assets
- Conducting market research to understand HCP perceptions of UPLIZNA NMOSD and competitive therapies, and using insights to inform marketing strategies
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and data-driven nature of the HCP Marketing Manager role for UPLIZNA NMOSD.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader UPLIZNA brand team and Amgen's marketing organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Amgen support the professional development and growth of its marketing team members?
- What are the key challenges facing the UPLIZNA NMOSD brand, and how can this role contribute to driving brand success?
- How does Amgen foster a collaborative and inclusive work environment, and what initiatives are in place to support diversity, equity, and inclusion?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the team, and the company, and provides valuable insights into the work environment and career growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, with a focus on brand management, cross-functional collaboration, and strategic thinking
- Prepare for behavioral interview questions that focus on your problem-solving, collaboration, and communication skills
- Research Amgen's company culture and values to demonstrate your fit with the organization
- Follow up with the Hiring Manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
