🔹 Job Title: HCVN Omo Added Value Marketing Lead
🔹 Company: Unilever
🔹 Location: Ho Chi Minh City, Vietnam
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive sales growth through innovative marketing initiatives.
✅ Develop and execute the long-term Omo added value strategy, aligned with the overall brand vision and business objectives.
✅ Collaborate with cross-functional teams, including product management, R&D, media planning, creative agencies, and sales, to design and implement effective value-added programs.
✅ Analyze consumer trends, competitor activities, and market dynamics to identify opportunities for differentiation and growth.
✅ Create compelling messaging and content that communicates the unique benefits of Omo’s added value offers to consumers.
✅ Drive execution of campaigns across multiple channels, including TVCs, digital advertising, social media, PR, events, and in-store activation.
✅ Measure and evaluate the performance of all added value initiatives, using data and analytics to inform future strategies and optimize ROI.
✅ Stay updated on industry developments and best practices in FMCG marketing, and apply them to continuously improve Omo’s value proposition.
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and data-driven decision-making to create impactful marketing campaigns that resonate with consumers and drive brand love.
Education: Bachelor's degree in Marketing or a related field. MBA preferred.
Experience: At least 5 years of experience in FMCG marketing, preferably in a large multinational corporation.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates should have a strong background in FMCG marketing, with a proven track record of success in developing and executing added value strategies that drive sales growth.
Salary Range: The salary range for this role is estimated to be between 1,200,000,000 VND (50,000 USD) and 1,800,000,000 VND (75,000 USD) per year, based on experience and industry standards for marketing roles in Vietnam.
Benefits:
Working Hours: Full-time position with standard working hours Monday to Friday, 8:00 AM to 5:00 PM, with flexibility for project demands.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Unilever offers competitive benefits and a dynamic work environment that fosters professional growth and development.
Industry: Unilever operates in the Consumer Goods industry, with a focus on Fast-Moving Consumer Goods (FMCG). The company is a global leader in the production, marketing, and distribution of a wide range of products, including foods, beverages, cleaning agents, and personal care products.
Company Size: Unilever is a large multinational corporation with over 10,000 employees worldwide. This size provides opportunities for career growth and exposure to diverse teams and projects.
Founded: Unilever was founded in 1929 through the merger of British soapmaker Lever Brothers and Dutch margarine producer Margarine Unie. The company has a rich history and a strong commitment to sustainability and social responsibility.
Company Description:
Company Specialties:
Company Website: http://www.unilever.com
ASSUMPTION: Unilever is a well-established company with a strong global presence and a commitment to sustainability and social responsibility. The company's large size and diverse portfolio provide opportunities for career growth and exposure to various aspects of the FMCG industry.
Career Level: This role is at the mid-level management career stage, with opportunities for growth and advancement within Unilever's marketing department.
Reporting Structure: The Omo Added Value Marketing Lead will report directly to the Omo Brand Manager and work closely with cross-functional teams, including product management, R&D, media planning, creative agencies, and sales.
Work Arrangement: This is an on-site position based in Ho Chi Minh City, Vietnam. The role may require occasional travel for meetings, events, or market research.
Growth Opportunities:
ASSUMPTION: This role offers opportunities for career growth and development within Unilever's marketing department, with the potential to take on additional responsibilities or progress to a senior level position.
Office Type: Unilever's Ho Chi Minh City office is a modern, collaborative workspace that fosters innovation and creativity.
Office Location(s): 100 Victoria Embankment, Blackfriars, London EC4Y 0DY, GB; Descartes 4020, Tortuguitas, Buenos Aires 1667, AR; Riverhorse Valley Business Estate, Newlands East, Kwazulu Natal 4051, ZA; Dr. Adnan Buyukdeniz Caddesi 13, Istanbul, Istanbul 34768, TR; Paseo de los Tamarindos 150, Cuajimalpa de Morelos, CDMX 05120, MX; 2407 Quality Way, Jonesboro, AR 72401, US; Alferez Hipolito Bouchard 4191, Munro, Buenos Aires 1605, AR; United Nations Ave, Manila, National Capital Region, PH; Carrer de la Tecnologia, Viladecans, Catalonia 08840, ES; Vaci ut 182, Budapest, Budapest 1138, HU; 2 Park St, Sydney, NSW 2000, AU; 24 Francis Rd, Johannesburg, Gauteng 2053, ZA; Roineentie 10, Helsinki, Southern Finland 00510, FI; E El Salvador St, Long Beach, CA 90815, US; Delhi Jaipur Highway, Gurgaon, Haryana 122001, IN; 55 Merritt Blvd, Trumbull, CT 06611, US; E. Amang Rodriguez Ave, Pasig, National Capital Region, PH; Orestads Boulevard 73, Kobenhavn S, Capital Region 2300, DK; Dr. Adnan Buyukdeniz Caddesi 13V, Istanbul, Istanbul 34768, TR; Umm Hurair Road, Dubai, Dubai, AE; Av. das Nações Unidas, 14261 - Vila Gertrudes, São Paulo, SP 04794-000, BR; Via Paolo di Dono 3/A, Roma, Roma 00142, IT; Neue Burg 1, 20457 Hamburg, DE
Geographic Context:
Work Schedule: Standard working hours are Monday to Friday, 8:00 AM to 5:00 PM, with flexibility for project demands.
ASSUMPTION: The work environment at Unilever's Ho Chi Minh City office is dynamic, collaborative, and inclusive, with a strong focus on innovation and sustainability. The city's vibrant culture and diverse culinary scene provide ample opportunities for employees to explore and enjoy their surroundings.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Added Value, FMCG Marketing, Consumer Trends, Market Dynamics, Shopper Insights, Sales Growth, Consumer Behavior, Marketing Initiatives, Cross-Functional Teams, Stakeholder Management, Strategic Planning, Data-Driven Decision Making
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate's strategic thinking, problem-solving skills, and ability to work effectively with cross-functional teams. Applicants should tailor their application materials to highlight their relevant experience and skills and prepare for behavioral interview questions that focus on these areas.
ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals in the FMCG industry. Candidates should be proficient in using Microsoft Office Suite and marketing automation tools, with a willingness to learn and adapt to new technologies as needed.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Unilever is a purpose-driven company with a strong commitment to sustainability and social responsibility. Candidates should align with the company's values and be comfortable working in a dynamic, collaborative, and innovative environment. Successful candidates will have a proven track record of success in developing and executing added value strategies that drive sales growth.
ASSUMPTION: This role presents both opportunities and challenges for the successful candidate. Applicants should be prepared to manage multiple stakeholders, keep up with the fast-paced FMCG market, and balance strategic planning and execution with day-to-day tactical tasks. Additionally, candidates should be comfortable adapting to a new work environment and culture in a foreign country.
ASSUMPTION: While this role is similar to other marketing manager or marketing lead positions in the FMCG industry, it is unique in its focus on the Omo brand and the Vietnamese market. Candidates should have a strong understanding of consumer behavior and market dynamics in this specific context and be prepared to adapt their strategies to the unique challenges and opportunities presented by the Vietnamese FMCG market.
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the Omo Added Value Marketing Lead role. Successful candidates will have a proven track record of success in developing and executing added value strategies that drive sales growth and market share in the competitive FMCG market.
ASSUMPTION: These key questions will help candidates better understand the role, the company, and the work environment, enabling them to make an informed decision about their fit for the position and their potential for success in the role.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.