Head, Brand Strategy

📌 Core Information

🔹 Job Title: Head, Brand Strategy

🔹 Company: RBC

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: On-site

🔹 Category: 🎨 Brand & Creative Marketing

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Not specified

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading a high-impact team responsible for RBC’s global brand strategy
• Maintaining and growing the Masterbrand strategy
• Translating strategies to drive significant business outcomes
• Interfacing with senior leadership to align brand and marketing plans

ASSUMPTION: This role involves substantial strategic leadership impact, emphasizing collaboration with high-level executives and agencies for brand coherence and campaign effectiveness across RBC's global network.

📋 Key Responsibilities

✅ Enhance and grow the RBC Brand Strategy globally

✅ Create, maintain, and implement the Annual RBC Brand Plan

✅ Collaborate with SVP and VP level leaders to unify marketing and brand strategies

✅ Liaise regularly with top creative agencies and provide strategic oversight

✅ Lead and manage the global brand strategy team and foster a culture of innovation

ASSUMPTION: The responsibilities will require comprehensive knowledge of both creative and analytical brand development, alongside negotiating and managing complex agency relationships.

🎯 Required Qualifications

Education: Not specified

Experience: 12-15 years in brand strategy development and execution

Required Skills:

• Brand Marketing
• Competitive Insights
• Creative Team Management

Preferred Skills:

• Experience with advertising agencies or rebranding projects at a global scale
• Proven track record of leading brand strategies in large organizations

ASSUMPTION: Candidates will likely need an advanced degree in Marketing, Business, or a related field due to the seniority level of the position.

💰 Compensation & Benefits

Salary Range: Not specified, but expected to be competitive for executive-level roles in Toronto

Benefits:

• Comprehensive Total Rewards Program
• Bonuses and flexible benefits
• Focus on work-life balance

Working Hours: 37.5 hours per week

ASSUMPTION: Compensation likely includes performance-based bonuses and stock options typical for senior roles within major financial institutions.

📌 Applicant Insights

🔍 Company Context

Industry: Banking

Company Size: 94,723 employees

Founded: Not specified

Company Description:

• RBC is Canada's largest bank by market capitalization
• Global presence with over 17 million clients across more than 27 countries
• Strong commitment to innovation and community impact

Company Specialties:

• Finance
• Banking
• Wealth Management

Company Website: http://www.rbc.com

ASSUMPTION: This company values diversity and supports employee growth, suggesting a strong match for candidates aligned with these values.

📊 Role Analysis

Career Level: Executive/Senior Management

Reporting Structure: Reports to VP, Global Head of Brand & Creative

Work Arrangement: On-site in a corporate setting with potential flexibility for senior roles

Growth Opportunities:

• Leadership development and opportunity to shape global brand strategy
• Involvement in high-impact business outcomes and strategic initiatives
• Expanding professional network through high-level executive collaboration

ASSUMPTION: High potential for upward mobility and influence within the organization, given RBC's global scope and emphasis on strategic branding.

🌍 Location & Work Environment

Office Type: Corporate Headquarters

Office Location(s): Bay Wellington Tower, 181 Bay St, Toronto, Ontario

Geographic Context:

• Located in Toronto's financial district
• Accessibility to public transportation and major amenities
• Vibrant metropolitan area with diverse resources

Work Schedule: Standard business hours with some flexibility expected for senior roles

ASSUMPTION: Access to a dynamic and professional work environment, potentially allowing for strategic in-person and remote collaboration methods due to role stature.

💼 Interview & Application Insights

Typical Process:

• Initial application screening by HR
• First-round interviews with hiring manager and HR
• Second-round interviews including competency assessments

Key Assessment Areas:

• Strategic thinking and decision-making skills
• Brand development expertise
• Leadership and interpersonal abilities

Application Tips:

• Demonstrate tangible impacts from previous strategic roles
• Highlight cross-functional collaboration experiences
• Emphasize expertise in Masterbrand strategies

ATS Keywords: Brand Strategy, Market Analysis, Executive Leadership, Strategic Planning, Creative Collaboration

ASSUMPTION: Candidates will need strong strategic, leadership, and collaborative skills highlighted within their applications and interviews.

🛠️ Tools & Technologies

• Data Analytics Platforms
• Marketing Automation Tools
• Customer Insight Software

ASSUMPTION: Proficiency with advanced marketing and analytics tools is likely advantageous given the strategic nature of the role.

👔 Cultural Fit Considerations

Company Values:

• Progressive thinking and innovation
• Community impact and employee well-being
• Inclusivity and diversity

Work Style:

• Collaborative and team-oriented
• Progressive, with an emphasis on ongoing growth and learning
• Adaptability to dynamic marketing landscapes

Self-Assessment Questions:

• How do you adapt brand strategies to evolving market trends?
• In what ways have you led cross-functional teams in strategic initiatives?
• How do you prioritize innovation in brand management?

ASSUMPTION: Success in this role largely depends on aligning with RBC’s dynamic and inclusive culture while being able to drive strategic results.

⚠️ Potential Challenges

• Navigating complex internal structures across global divisions
• Managing diverse stakeholder expectations
• Balancing innovative strategies with practical outcomes
• Maintaining brand consistency across multiple platforms and markets

ASSUMPTION: Candidates may face challenges surrounding large-scale strategic alignment and change management across RBC's varied business lines.

📈 Similar Roles Comparison

• Other senior brand strategy roles in global financial institutions
• Positions with heavy strategic and executive collaboration components
• Roles emphasizing innovative marketing and brand development

ASSUMPTION: Similar roles exist in other major financial institutions that emphasize strategic brand leadership and executive liaison responsibilities.

📝 Sample Projects

• Developing a global rebranding initiative
• Leading cross-functional teams on a brand consolidation strategy
• Strategic analysis of competitor brand positions

ASSUMPTION: Projects likely include significant strategic initiatives with high organizational impact and visibility.

❓ Key Questions to Ask During Interview

• What are the key strategic goals for the RBC Brand Strategy team?
• How does the organization measure the success of its brand initiatives?
• Can you describe the current challenges faced by the brand strategy division?
• What is the vision for brand strategy development over the next few years?
• How does this role collaborate with other departments across RBC?

ASSUMPTION: Inquiries should focus on strategic objectives, cross-departmental collaboration, and metrics for success in brand initiatives.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a detailed resume highlighting strategic brand leadership experience
• Draft a cover letter that emphasizes your impact in past brand strategy roles
• Include references from past roles showcasing leadership and strategic impact
• Prepare for potential interview questions about strategic brand insights and leadership

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.