Head, Buzz Marketing - India

📌 Core Information

🔹 Job Title: Head, Buzz Marketing - India

🔹 Company: Nothing

🔹 Location: Gurgaon, India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Crafting and leading a digital-first strategy for product launches
• Creating buzz-worthy campaigns that make Nothing unmissable and unforgettable
• Building and executing strategies that place Nothing at the center of cultural conversations
• Driving anticipation and FOMO for product launches

ASSUMPTION: This role requires a strategic leader with a deep understanding of India's internet and youth culture, as well as proven success in creating viral moments and managing influencer programs.

📋 Key Responsibilities

✅ Architect cultural relevance by building and executing buzz-worthy strategies that place Nothing at the center of internet and cultural conversations before, during, and after every launch

✅ Lead launch hype by designing and delivering disruptive, earned-first campaigns that create anticipation, drive FOMO, and amplify global product moments across digital, social, and experiential channels

✅ Spot and shape trends by tapping into emerging internet subcultures, meme ecosystems, creators, and formats to make Nothing feel alive and ahead of the curve

✅ Own virality playbook by identifying and scaling what works, turning breakout moments into repeatable frameworks that blend creativity with performance

✅ Build creator energy by partnering with unconventional influencers, artists, and communities that reflect and amplify brand values in unexpected ways

✅ Collaborate across teams by working closely with Product Marketing, Brand, PR, Community, and Social to ensure all touchpoints align and build toward a cohesive narrative

✅ Measure cultural impact by defining KPIs that go beyond impressions, tracking talkability, share of culture, and brand heat

✅ Build and lead a high-performing team by hiring, mentoring, and inspiring a tight-knit group of creative thinkers and cultural strategists, fostering a culture of experimentation, accountability, and speed

✅ Champion cross-functional leadership by operating as a key voice in the broader marketing leadership team, bringing sharp POVs, setting a high creative bar, and influencing how Nothing shows up in the world

ASSUMPTION: The responsibilities listed above are based on the provided job description and may evolve over time as the company grows and changes.

🎯 Required Qualifications

Education: Not specified in the job description

Experience: 8-10+ years of experience in brand, digital, or content marketing, with a strong focus on culture-first, internet-breaking campaigns

Required Skills:

• Proven ability to create viral moments and high-impact narratives that cut across India’s diverse digital landscape
• Deep understanding of India’s internet and youth culture, fluent in everything from Instagram trends and YouTube formats to regional meme pages, Twitter communities, and emerging platforms
• Hands-on experience building and managing buzz-worthy influencer and creator programs, with a strong network across fashion, tech, music, gaming, and pop culture
• Demonstrated success in integrated campaign development across PR, social, and influencer channels, with measurable organic reach and brand lift
• Strong leadership experience managing cross-functional teams, external partners, and creative collaborators in a fast-moving, high-expectation environment
• Comfortable working across English and vernacular content ecosystems, with the instinct to localize for cultural impact without diluting the brand
• Data-literate with experience in using real-time signals and analytics to inform strategy and iterate on campaigns
• Proven ability to work across global and local teams, ensuring culturally relevant execution while staying true to the brand
• Startup mindset: hands-on, resourceful, and comfortable with ambiguity, with a bias for action and experimentation

Preferred Skills: Not specified in the job description

ASSUMPTION: The required qualifications listed above are based on the provided job description and may be subject to change or further clarification during the application process.

💰 Compensation & Benefits

Salary Range: INR 25-30 LPA (Estimated based on industry standards for a senior marketing role in India)

Benefits:

• Health insurance
• Retirement benefits
• Employee stock options
• Flexible work hours

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role in India. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet

Company Size: 501-1,000 employees

Founded: 2020

Company Description:

• Building a world where tech is fun again
• Creating an alternative ecosystem of tech products for the young and creative
• Sustainable and collaborative approach to product development

Company Specialties:

• Smartphones
• Audio products
• Smart wearables

Company Website: nothing.tech

ASSUMPTION: Nothing is a fast-growing tech brand focused on creating innovative and sustainable products that appeal to young and creative consumers.

📊 Role Analysis

Career Level: Senior

Reporting Structure: Reporting directly to the Global Marketing Lead

Work Arrangement: On-site, with the possibility of hybrid work arrangements in the future

Growth Opportunities:

• Potential to grow within the marketing team as the company expands
• Opportunities to work on global campaigns and collaborate with international teams
• Chance to shape the brand's identity and culture in the Indian market

ASSUMPTION: This role offers significant growth potential as the company continues to expand and gain traction in the Indian market.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace

Office Location(s): Gurgaon, India

Geographic Context:

• Gurgaon is a major IT hub and a significant market for tech products in India
• Close proximity to New Delhi, offering easy access to international airports and other amenities
• Vibrant culture and nightlife, with numerous restaurants, cafes, and entertainment options

Work Schedule: Standard office hours, with flexibility for remote work as needed

ASSUMPTION: The work environment at Nothing is dynamic, creative, and collaborative, with a strong focus on innovation and sustainability.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the hiring manager and other team members
• Final interview with the Global Marketing Lead

Key Assessment Areas:

• Cultural fit and understanding of Nothing's brand and mission
• Strategic thinking and creativity in marketing campaigns
• Leadership skills and ability to manage and mentor a team
• Understanding of India's internet and youth culture

Application Tips:

• Tailor your resume and cover letter to highlight your experience in creating viral moments and managing influencer programs
• Demonstrate your understanding of Nothing's brand and mission in your application materials
• Prepare examples of your past campaigns and their outcomes to discuss during the interview

ATS Keywords: Digital Marketing, Content Marketing, Cultural Strategy, Influencer Marketing, Campaign Development, Social Media, Data Analysis, Team Leadership, Trend Spotting, Creative Thinking, Brand Strategy, Community Engagement, Public Relations, Viral Marketing, Startup Mindset, Cross-Functional Collaboration

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their qualifications and fit for the position.

🛠️ Tools & Technologies

• Social media platforms (Instagram, Twitter, Facebook, etc.)
• Influencer marketing platforms (Upfluence, BrandSnob, etc.)
• Data analysis tools (Google Analytics, Tableau, etc.)
• Project management tools (Asana, Trello, etc.)

ASSUMPTION: The tools and technologies required for this role are standard in the digital marketing industry and may be subject to change as the company evolves.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Sustainability

Work Style:

• Creative and dynamic
• Data-driven and strategic
• Collaborative and inclusive

Self-Assessment Questions:

• How do you stay up-to-date with emerging internet subcultures and trends in India?
• Can you provide an example of a successful influencer marketing campaign you've led, and how you measured its impact?
• How do you balance creativity with data-driven decision-making in your marketing strategies?

ASSUMPTION: Cultural fit is crucial for success in this role, and candidates should be prepared to demonstrate their alignment with Nothing's values and work style.

⚠️ Potential Challenges

• Managing a team in a fast-paced, high-expectation environment
• Keeping up with the rapidly evolving digital marketing landscape in India
• Balancing global brand guidelines with local cultural relevance
• Measuring the impact of marketing campaigns in a data-driven manner

ASSUMPTION: The challenges listed above are inherent to the role and require a strategic, creative, and data-driven approach to overcome.

📈 Similar Roles Comparison

• This role is unique to Nothing, as it focuses on creating buzz and cultural relevance for tech products in the Indian market
• Similar roles in other companies may focus on brand marketing, product marketing, or traditional advertising
• Career progression in this role may lead to global marketing leadership positions within Nothing or other tech companies

ASSUMPTION: This role is unique to Nothing and offers a rare opportunity to shape the brand's identity and culture in the Indian market.

📝 Sample Projects

• Developing and executing a viral marketing campaign for the launch of Nothing's latest smartphone in India
• Identifying and collaborating with emerging Indian influencers and creators to promote Nothing's brand and products
• Conducting market research and analysis to inform Nothing's marketing strategy in the Indian market

ASSUMPTION: The sample projects listed above are illustrative of the types of initiatives the Head of Buzz Marketing may lead at Nothing.

❓ Key Questions to Ask During Interview

• How does Nothing plan to maintain its innovative and sustainable approach to product development as it continues to grow?
• What are the key priorities for the first 90 days in this role, and how will my work contribute to Nothing's overall marketing strategy?
• How does Nothing support the professional development and growth of its employees, particularly in the marketing team?
• What are the most significant cultural trends and challenges in the Indian tech market, and how does Nothing plan to address them?
• How does Nothing measure the success of its marketing campaigns, and what metrics are most important for the Head of Buzz Marketing to focus on?

ASSUMPTION: The interview questions listed above are designed to help candidates better understand the role, the company, and the cultural fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in creating viral moments and managing influencer programs
• Prepare examples of your past campaigns and their outcomes to discuss during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.