📌 Core Information
🔹 Job Title: Head de CSP (Trade Marketing)
🔹 Company: Unilever
🔹 Location: São Paulo, Brazil
🔹 Job Type: Full-Time
🔹 Category: Manufacturing
🔹 Date Posted: 2025-04-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and developing the Trade Marketing strategy for The Magnum Ice Cream Company
- Driving brand growth and enhancing visibility at points of sale
- Ensuring effective execution of marketing plans and optimizing consumer experience
- Managing and motivating a large team to achieve high performance
- Collaborating with various internal areas and external clients
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to navigate complex business environments.
📋 Key Responsibilities
✅ Develop and implement the annual Trade Marketing strategy, aligning with business objectives and brand marketing strategies
✅ Translate marketing plans into in-store activation plans, considering channel-specific particularities
✅ Identify growth opportunities in different channels and propose customized approaches
✅ Lead the strategic and operational pricing process and actively participate in the S&OP process
✅ Analyze market data, consumer trends, and shopper insights to identify opportunities for ice cream categories
✅ Develop category management projects in collaboration with marketing and sales areas to optimize assortment, space, and profitability in stores
✅ Ensure the execution of Trade Marketing initiatives in stores, including visibility materials, promotions, activations, and product launches
✅ Develop and implement execution guidelines for sales teams and promoters, ensuring brand presence quality and consistency
✅ Monitor and evaluate the effectiveness of in-store actions, identifying improvement opportunities
✅ Build and maintain strategic relationships with key clients and manage relationships with trade marketing agencies and other suppliers
✅ Track and analyze key Trade Marketing performance indicators and prepare periodic reports with recommendations
✅ Collaborate closely with internal areas such as Sales, Business Performance, Marketing, Supply Chain, and Finance to ensure strategy integration and action synergy
ASSUMPTION: This role involves a high degree of cross-functional collaboration and stakeholder management.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field
Experience: 5-10 years of experience in trade marketing, channel, and category management
Required Skills:
- Proven leadership and team management skills
- Strategic thinking and planning abilities
- Strong analytical and data interpretation skills
- Excellent communication and negotiation skills
- Fluency in English and Portuguese
Preferred Skills:
- Experience in the ice cream or FMCG industry
- Knowledge of the Brazilian market and consumer behavior
- Proficiency in Microsoft Office Suite and data analysis tools
ASSUMPTION: Candidates with experience in the ice cream or FMCG industry and proficiency in data analysis tools will have an advantage.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between BRL 25,000 and BRL 40,000 per month, based on market standards for similar roles in the FMCG industry in Brazil. This estimate may vary depending on the candidate's experience and qualifications.
Benefits:
- Health insurance and dental plans
- Retirement savings plans
- Employee discounts on Unilever products
- Flexible working hours and remote work options
Working Hours: Full-time position with standard office hours (Monday to Friday, 9:00 AM to 6:00 PM), with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate based on market data and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Unilever operates in the manufacturing industry, specifically in the consumer goods sector, with a focus on food, home care, and personal care products. The company is a global leader in its industry, with a strong presence in Brazil.
Company Size: Unilever is a large multinational corporation with over 10,000 employees in Brazil alone and more than 149,000 employees worldwide. This size offers ample opportunities for career growth and development.
Founded: Unilever was founded in 1872 and has a rich history of innovation and growth. The company has been present in Brazil since 1929 and has since become one of the country's leading consumer goods companies.
Company Description:
- Unilever is a purpose-led business, committed to making sustainable living commonplace
- The company produces world-leading brands such as Lipton, Knorr, Dove, Axe, Hellmann’s, and Omo, as well as local names and innovative brands like Ben & Jerry’s, The Dollar Shave Club, and Dermalogica
- Unilever promotes innovation, big and small, to make its business win and grow, and believes in business as a force for good
Company Specialties:
- Consumer Goods
- Food
- Home Care
- Personal Care
- Refreshments
- Marketing & Advertising
- Retail
- Purpose
- FMCG
- Digital
- Ice Cream
- Nutrition
- Sustainability
- Beauty & Wellbeing
- Innovation
- Careers
Company Website: http://www.unilever.com
ASSUMPTION: Unilever's large size, diverse portfolio, and commitment to sustainability make it an attractive employer for candidates seeking a challenging and meaningful career.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the General Manager of The Magnum Ice Cream Company
Reporting Structure: The Head de CSP (Trade Marketing) will oversee a team of trade marketing professionals, with the possibility of managing other functions in the future
Work Arrangement: This is an on-site role, with the possibility of remote work flexibility for certain tasks
Growth Opportunities:
- After the initial 12-15 month establishment period, opportunities for career growth and exploration within the company will be available
- Potential roles may include general management positions, marketing director roles, or other strategic functions within the Unilever group
ASSUMPTION: The career growth opportunities in this role are substantial, given Unilever's large size and diverse portfolio of brands.
🌍 Location & Work Environment
Office Type: Unilever's São Paulo office is a modern, collaborative workspace with state-of-the-art facilities and amenities
Office Location(s): The office is located in the WT - 2236 Torre B, in the Brooklin neighborhood of São Paulo
Geographic Context:
- São Paulo is the largest city in Brazil and the Americas, with a population of over 22 million people
- The city is a major economic, cultural, and financial hub, with a diverse and vibrant business ecosystem
- São Paulo is known for its high cost of living, but offers excellent job opportunities and a wide range of entertainment and leisure options
Work Schedule: The standard work schedule is Monday to Friday, from 9:00 AM to 6:00 PM, with flexibility for remote work as needed
ASSUMPTION: Working in São Paulo offers a dynamic and challenging work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Unilever careers portal
- Phone or video screening with the HR department
- In-depth behavioral and technical interviews with the hiring manager and other team members
- Final interview with the General Manager of The Magnum Ice Cream Company
- Background check and offer extension
Key Assessment Areas:
- Leadership and team management skills
- Strategic thinking and planning abilities
- Analytical and problem-solving skills
- Communication and negotiation skills
- Cultural fit and alignment with Unilever's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result)
- Research Unilever's mission, values, and recent news to demonstrate your enthusiasm and understanding of the company
- Practice your presentation skills, as you may be asked to present on a trade marketing-related topic during the interview process
ATS Keywords: Trade Marketing, Pricing, Category Management, Shopper Insights, Execution, Client Relationship, Data Analysis, Team Management, Communication, Negotiation, Conflict Resolution, Proactivity, Leadership, Analytical Skills, Business Acumen, Results Focus
ASSUMPTION: The interview process for this role will be comprehensive and competitive, with a strong focus on cultural fit and strategic thinking.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis tools (e.g., SQL, Python, R)
- Project management tools (e.g., Asana, Trello, Jira)
- CRM and marketing automation tools (e.g., Salesforce, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: Proficiency in Microsoft Office Suite and data analysis tools will be essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Our Purpose is to make sustainable living commonplace
- Our Vision is to be the global leader in sustainable business
- Our Mission is to meet everyday needs for nutrition, hygiene, and personal care with brands that promote sustainability and social responsibility
- Our Values are: Integrity, Respect, Responsibility, Entrepreneurship
Work Style:
- Collaborative and inclusive team environment
- Data-driven decision-making and continuous improvement
- Agile and adaptable to change
- Focus on results and delivery
Self-Assessment Questions:
- How do you align with Unilever's purpose and values, specifically in the context of this role?
- How do you approach building and maintaining strategic relationships with key clients and stakeholders?
- How do you balance data-driven decision-making with a focus on results and delivery?
ASSUMPTION: Unilever values candidates who are passionate about their purpose, results-driven, and able to thrive in a collaborative and inclusive work environment.
⚠️ Potential Challenges
- The role requires managing a large team and navigating complex business environments, which can be challenging at times
- The ice cream category is highly competitive, with a need for continuous innovation and differentiation
- The role may require occasional travel to meet with clients and attend industry events
- The cost of living in São Paulo is high, which may impact the candidate's overall compensation package
ASSUMPTION: The challenges in this role are significant, but the opportunities for growth and impact are substantial as well.
📈 Similar Roles Comparison
- Compared to other trade marketing roles, this position offers a unique opportunity to lead the strategy for a well-known ice cream brand within a global consumer goods company
- Unlike other roles in the FMCG industry, this position requires a strong focus on pricing strategy and execution, as well as category management and shopper insights
- Career progression in this role may lead to general management positions or other strategic functions within the Unilever group, rather than remaining solely in trade marketing
ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities, making it an attractive choice for experienced trade marketing professionals seeking to advance their careers.
📝 Sample Projects
- Developing and implementing a successful pricing strategy for a new ice cream product launch, resulting in increased sales and market share
- Conducting a comprehensive shopper insights analysis to identify opportunities for category growth and optimization, leading to a 15% increase in revenue
- Managing a team to execute a high-profile in-store activation campaign for a major brand event, achieving a 20% increase in brand visibility and a 15% increase in sales
ASSUMPTION: These sample projects demonstrate the strategic and operational aspects of the role, as well as the impact that successful execution can have on the business.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader organizational structure and strategy of The Magnum Ice Cream Company?
- What are the most significant challenges facing the ice cream category in the Brazilian market, and how can this role address them?
- How does Unilever support the professional development and growth of its employees?
- What is the company's approach to work-life balance and flexibility for employees?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process will help you better understand the role and the company, and demonstrate your interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Unilever careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result)
- Research Unilever's mission, values, and recent news to demonstrate your enthusiasm and understanding of the company
- Practice your presentation skills, as you may be asked to present on a trade marketing-related topic during the interview process
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
