📌 Core Information
🔹 Job Title: Head de Marketing
🔹 Company: Omnia Salud
🔹 Location: Buenos Aires, Argentina
🔹 Job Type: Full-time
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing the company's comprehensive marketing strategy
- Planning and executing customer acquisition campaigns
- Managing marketing budgets and reporting performance metrics
- Collaborating with sales and product teams to align messaging and actions
ASSUMPTION: This role requires a strategic and operational mindset, with experience in B2B marketing, ideally in technology or healthcare.
📋 Key Responsibilities
✅ Design and execute the company's comprehensive marketing strategy
✅ Plan and execute customer acquisition campaigns
✅ Manage marketing budgets and report performance metrics
✅ Collaborate with sales and product teams to align messaging and actions
✅ Develop processes, playbooks, and key metrics for the marketing area
✅ Work closely with the executive team to define strategic actions for the company
ASSUMPTION: The role may evolve to include team coordination and leadership as the company grows.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 3 years of experience in B2B marketing, preferably in technology or healthcare
Required Skills:
- Proven experience leading marketing functions in startups or fast-growing companies
- Strategic and operational mindset
- Budget management and performance metrics reporting
- Experience with digital marketing tools and CRM (HubSpot is a plus)
- Analytical thinking and results-oriented approach
Preferred Skills:
- Experience in the healthcare industry
- Fluency in Spanish
ASSUMPTION: Candidates with experience in both B2B marketing and the healthcare industry will be highly sought after.
💰 Compensation & Benefits
Salary Range: ARS 150,000 - 250,000 per month (Based on industry standards for the role, experience level, and location)
Benefits:
- Health insurance
- Flexibility to work remotely
- Autonomy to build the marketing area from scratch
- Prepaga
Working Hours: 40 hours per week, with flexibility for a hybrid work arrangement
ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location in Argentina.
📌 Applicant Insights
🔍 Company Context
Industry: Omnia Salud operates in the IT Services and IT Consulting industry, focusing on healthcare technology solutions.
Company Size: Omnia Salud is a small company with 11-50 employees, offering a dynamic and agile work environment.
Founded: Omnia Salud was founded in 2014 and has since grown to provide innovative solutions to healthcare institutions.
Company Description:
- Omnia Salud is a team of professionals from the fields of medicine and technology united by the mission of bringing innovation to the healthcare industry.
- The company aims to be strategic partners for healthcare providers of all sizes, helping them navigate the path of digital transformation for their clinical processes using cutting-edge tools.
- Omnia Salud's integrated management system, based entirely in the cloud, is centered around a specialized electronic health record, with useful functionalities to optimize clinical processes and improve organizational performance.
Company Specialties:
- Electronic health records (EHR)
- Healthcare IT services and consulting
- Digital health solutions
- Medical practice management software
- Appointment scheduling and reception management
- Digitalization and administrative management
Company Website: http://www.omniasalud.com
ASSUMPTION: Omnia Salud's focus on innovation and technology in the healthcare industry makes it an attractive employer for professionals seeking to make an impact in the sector.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring proven experience in B2B marketing and the ability to work both strategically and operationally.
Reporting Structure: The Head de Marketing will report directly to the executive team and collaborate closely with sales and product teams.
Work Arrangement: This role offers a hybrid work arrangement, with flexibility to work remotely.
Growth Opportunities:
- As the company grows, there will be opportunities to coordinate and lead teams within the marketing area.
- Successful candidates may have the opportunity to take on additional responsibilities and advance their careers within the organization.
ASSUMPTION: The Head de Marketing role is a critical position that will play a significant part in Omnia Salud's growth and success.
🌍 Location & Work Environment
Office Type: Omnia Salud's office is located in Buenos Aires, Argentina, offering a hybrid work environment with flexibility to work remotely.
Office Location(s): Jorge Newbery 3466, Buenos Aires, City of Buenos Aires 1426, AR
Geographic Context:
- Buenos Aires is the capital and largest city of Argentina, with a population of over 3 million people.
- The city is known for its vibrant culture, rich history, and diverse neighborhoods.
- Buenos Aires is a major commercial and financial hub in the region, with a strong focus on technology and innovation.
Work Schedule: The hybrid work arrangement allows for flexibility in working hours, with a core work schedule of 10:00 AM to 6:00 PM, Monday through Friday.
ASSUMPTION: The hybrid work arrangement offers candidates the best of both worlds, allowing them to balance work and personal life while still having access to an office environment when needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interviews with the hiring manager and relevant team members
- Final interview with the executive team
- Background check and offer
Key Assessment Areas:
- Marketing strategy and campaign planning
- Budget management and performance metrics reporting
- Collaboration and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful marketing campaigns you've led and the results you achieved
- Research Omnia Salud's mission, values, and company culture to demonstrate your fit for the role
- Follow up with the hiring manager after your interview to express your enthusiasm for the opportunity
ATS Keywords: B2B Marketing, Campaign Management, Budget Management, Performance Metrics, Digital Marketing Tools, Analytical Thinking, Results Orientation, Team Coordination
ASSUMPTION: Applicants should focus on demonstrating their strategic and operational marketing skills, as well as their ability to work collaboratively with other teams.
🛠️ Tools & Technologies
- HubSpot (preferred)
- Google Ads
- Meta Ads
- LinkedIn Ads
- CRM software
- Marketing automation tools
ASSUMPTION: Familiarity with these tools is preferred, but not required, as the company is open to training the right candidate.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Continuous learning
Work Style:
- Agile and dynamic
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to change
Self-Assessment Questions:
- How do you approach developing and executing a comprehensive marketing strategy?
- Can you provide an example of a successful marketing campaign you've led, and how you optimized it for results?
- How do you balance strategic thinking with day-to-day campaign execution?
ASSUMPTION: Candidates who demonstrate a strong fit with Omnia Salud's values and work style will be more likely to succeed in the role and contribute to the company's growth.
⚠️ Potential Challenges
- The role may require working with tight deadlines and managing multiple projects simultaneously
- As the company grows, the Head de Marketing may need to adapt to new responsibilities and team structures
- The hybrid work arrangement may present challenges in maintaining consistent communication and collaboration with remote team members
- The role may require occasional travel to meet with clients or attend industry events
ASSUMPTION: Successful candidates will be able to manage their time effectively, prioritize tasks, and maintain open lines of communication with their team.
📈 Similar Roles Comparison
- This role is unique in its focus on B2B marketing within the healthcare technology industry
- Compared to other marketing roles, this position requires a strong balance of strategic and operational skills
- Career progression in this role may involve moving into leadership or management positions as the company grows
ASSUMPTION: Applicants should consider their long-term career goals and how this role may fit into their professional development plan.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a new product launch
- Planning and executing a targeted customer acquisition campaign for a specific geographic region
- Managing a marketing budget and reporting performance metrics for a quarterly review
ASSUMPTION: These sample projects illustrate the strategic and operational aspects of the role, as well as the importance of collaboration with other teams.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does the marketing team collaborate with the sales and product teams at Omnia Salud?
- What are the most important qualities you're looking for in a successful Head de Marketing?
- How does Omnia Salud support the professional development and growth of its employees?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and helps you better understand the company's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful marketing campaigns you've led and the results you achieved
- Research Omnia Salud's mission, values, and company culture to demonstrate your fit for the role
- Follow up with the hiring manager after your interview to express your enthusiasm for the opportunity
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
