📌 Core Information
🔹 Job Title: Head de Marketing
🔹 Company: Syngenta Group
🔹 Location: Belo Horizonte, Minas Gerais, Brazil
🔹 Job Type: Tempo integral
🔹 Category: Agribusiness
🔹 Date Posted: 2025-06-18
🔹 Experience Level: 6-10 anos
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Liderar a estratégia completa de marketing, responsável por criar, capturar e sustentar o valor dos nossos produtos e serviços.
- Implementar estratégias data-driven de segmentação e personalização, utilizando dados e análises para otimizar campanhas e melhorar resultados.
- Liderar iniciativas de marketing de produto, incluindo pesquisas de mercado, definição de pricing e estratégias de lançamento.
- Criar e gerenciar programas de marketing que fortaleçam o posicionamento da marca como referência em inovação no agro digital.
ASSUMPTION: This role requires a strategic mindset with a strong focus on results and the ability to lead by example, combining strategic vision with hands-on execution.
📋 Key Responsibilities
✅ Liderar a estratégia completa de marketing, responsável por criar, capturar e sustentar o valor dos nossos produtos e serviços.
✅ Implementar estratégias data-driven de segmentação e personalização, utilizando dados e análises para otimizar campanhas e melhorar resultados.
✅ Liderar iniciativas de marketing de produto, incluindo pesquisas de mercado, definição de pricing e estratégias de lançamento.
✅ Criar e gerenciar programas de marketing que fortaleçam o posicionamento da marca como referência em inovação no agro digital.
✅ Estruturar e otimizar funis de aquisição e retenção, trabalhando próximo aos times de vendas e customer success para garantir alinhamento e eficiência.
✅ Liderar o desenvolvimento de novos negócios para explorar fontes de receita adicionais para a empresa.
✅ Construir e desenvolver um time de alta performance, fomentando uma cultura de experimentação e resultados.
✅ Estabelecer e monitorar KPIs estratégicos, garantindo visibilidade e prestação de contas sobre o impacto das iniciativas de marketing.
✅ Gerenciar o orçamento de marketing, assegurando a melhor alocação de recursos para maximizar o ROI.
ASSUMPTION: The role involves a high degree of strategic planning and leadership, requiring the ability to work cross-functionally and collaborate effectively with various teams.
🎯 Required Qualifications
Education: Not specified
Experience: 6-10 anos de experiência em marketing, com vivência comprovada no ramo do agronegócio.
Required Skills:
- Profundo conhecimento em marketing digital, gestão de campanhas e métricas (CAC, LTV, ROI, MQL, NPS).
- Experiência com ferramentas de CRM e automação de marketing (HubSpot, RD Station, Salesforce).
- Vivência em empresas SaaS e compreensão dos desafios da transformação digital no agro.
- Pensamento estratégico com forte orientação a resultados.
- Capacidade de liderar pelo exemplo, combinando visão estratégica com execução hands-on.
- Excelente comunicação e habilidade para construir relacionamentos cross-funcionais.
- Alta capacidade de tomada de decisão baseada em dados e métricas.
- Mentalidade ágil e adaptativa, com capacidade de prosperar em ambientes de mudança.
Preferred Skills:
- Experiência em scale-ups ou empresas de tecnologia para o agro.
- Conhecimento técnico do setor agrícola.
- Histórico de implementação bem-sucedida de estratégias de growth marketing.
- Capacidade de influenciar stakeholders em todos os níveis da organização.
ASSUMPTION: Given the strategic nature of the role, candidates should have a proven track record of driving marketing initiatives that deliver measurable results and a strong understanding of the agribusiness sector.
💰 Compensation & Benefits
Salary Range: Not specified. Industry standard for a Head of Marketing role in Brazil with 6-10 years of experience is approximately R$ 15,000 - R$ 25,000 per month.
Benefits:
- Plano de Saúde, com cobertura nacional – sem custo de mensalidade pra você ou seus dependentes;
- Plano Odontológico;
- Conexa Saúde: acompanhamento psicológico e nutricional;
- Wellhub (Gympass): para você e seus dependentes se movimentarem do seu jeito.
- EAP (Programa de Assistência ao Empregado): suporte psicológico, jurídico e financeiro;
- Auxílio-creche;
- Licença maternidade/paternidade estendida – porque presença também é cuidado.
- Vale Alimentação/Refeição no iFood Card;
- Benefício flexível extra também via iFood Card;
- Vidalink: 50% de subsídio em medicamentos com receita em farmácias credenciadas.
- Acesso a plataformas de desenvolvimento pessoal e técnico;
- Seguro de vida;
- Parceria com o SESC-MG para aproveitar benefícios em educação, saúde e bem-estar;
- Horário flexível, independente do modelo de trabalho.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Brazil. The benefits listed are subject to change and may vary depending on the company's policies.
📌 Applicant Insights
🔍 Company Context
Industry: Syngenta Group operates in the agribusiness sector, focusing on crop protection, seeds, and sustainable agriculture.
Company Size: Syngenta Group is a large multinational corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.
Founded: Syngenta Group was founded in 2000, following the merger of Novartis Agribusiness and Zeneca Agrochemicals.
Company Description:
- Syngenta Group is committed to transforming agriculture into a more sustainable, productive system to benefit society and the planet.
- The company aims to help feed 10 billion people while reducing emissions and improving biodiversity.
- With over 56,000 employees in more than 90 countries and hundreds of thousands of agricultural partners worldwide, Syngenta Group is a global leader in agriculture technology.
Company Specialties:
- Agribusiness
- Crop Protection
- Seeds
- Farming
- Biotechnology
- and Sustainable Agriculture
Company Website: http://www.syngentagroup.com
ASSUMPTION: Syngenta Group's global presence and commitment to sustainability offer unique opportunities for professionals looking to make a significant impact in the agriculture industry.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring strategic decision-making and leadership skills.
Reporting Structure: The Head of Marketing reports directly to the CEO or another senior executive within the organization.
Work Arrangement: This role is on-site, with the possibility of hybrid or remote work arrangements depending on the company's policies.
Growth Opportunities:
- As a senior-level role, there may be opportunities for career progression within the marketing department or other areas of the business.
- Given the company's global presence, there may be opportunities for international assignments or roles.
- Syngenta Group's commitment to innovation and sustainability offers opportunities for professional development and growth in these areas.
ASSUMPTION: The Head of Marketing role offers significant growth opportunities, both within the marketing department and across the broader organization.
🌍 Location & Work Environment
Office Type: Syngenta Group's office in Belo Horizonte, Minas Gerais, Brazil, is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Rua dos Inconfidentes, 1-150 - Funcionários, Belo Horizonte - MG, 30140-120, Brasil
Geographic Context:
- Belo Horizonte is the capital city of Minas Gerais, one of the largest and most important states in Brazil's agribusiness sector.
- The city is home to a diverse range of industries, including technology, finance, and healthcare, offering opportunities for networking and professional growth.
- Belo Horizonte has a humid subtropical climate, with mild winters and hot, humid summers, with average temperatures ranging from 18°C to 30°C.
Work Schedule: The work schedule for this role is full-time, with the possibility of flexible hours depending on the company's policies.
ASSUMPTION: The office environment at Syngenta Group is designed to support collaboration and innovation, with a strong focus on sustainability and social responsibility.
💼 Interview & Application Insights
Typical Process:
- The application process typically involves submitting a resume and cover letter through the company's careers website.
- Candidates may be required to complete an online assessment or participate in a phone or video screening before the first interview.
- The interview process may include multiple rounds, involving conversations with HR, the hiring manager, and other team members.
Key Assessment Areas:
- Candidates' strategic thinking and problem-solving skills will be assessed throughout the interview process.
- Candidates' understanding of the agribusiness sector and marketing trends will be evaluated, as well as their ability to develop and implement effective marketing strategies.
- The interview process will also focus on candidates' leadership skills, communication abilities, and cultural fit with the organization.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, using specific examples to demonstrate your qualifications.
- Demonstrate your understanding of the agribusiness sector and Syngenta Group's mission and values in your application materials.
- Prepare for behavioral interview questions that focus on your leadership style, problem-solving skills, and ability to work collaboratively with cross-functional teams.
ATS Keywords: Marketing, Agribusiness, Digital Marketing, Data Analysis, CRM Tools, SaaS Experience, Strategic Thinking, Leadership, Communication, Cross-Functional Collaboration, Decision Making, Agility, Adaptability, Growth Marketing, Stakeholder Influence
ASSUMPTION: The interview process for this role will focus on assessing candidates' strategic thinking, leadership skills, and cultural fit with the organization, as well as their understanding of the agribusiness sector and marketing trends.
🛠️ Tools & Technologies
- HubSpot
- RD Station
- Salesforce
- Other marketing automation and CRM tools
ASSUMPTION: Familiarity with marketing automation and CRM tools is essential for this role, as they are used to manage customer relationships, track marketing performance, and optimize campaigns.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Syngenta Group is committed to driving innovation in the agriculture industry to improve sustainability and productivity.
- Collaboration: The company fosters a culture of collaboration and teamwork, both internally and with external partners.
- Sustainability: Syngenta Group is dedicated to promoting sustainable agriculture practices and reducing its environmental impact.
Work Style:
- Syngenta Group's work style is dynamic and fast-paced, with a strong focus on results and continuous improvement.
- The company values a growth mindset and encourages employees to take initiative and learn from failures.
- The work environment is collaborative and supportive, with a focus on open communication and transparency.
Self-Assessment Questions:
- Do you align with Syngenta Group's commitment to innovation and sustainability in the agriculture industry?
- Are you comfortable working in a fast-paced, dynamic environment with a strong focus on results?
- Do you thrive in collaborative work environments and enjoy working cross-functionally with diverse teams?
ASSUMPTION: Syngenta Group's culture values innovation, collaboration, and sustainability, with a strong focus on results and continuous improvement. Candidates should be comfortable working in a dynamic, fast-paced environment and be passionate about driving change in the agriculture industry.
⚠️ Potential Challenges
- The role requires a strong understanding of the agribusiness sector and marketing trends, which may involve staying up-to-date with industry developments and regulations.
- The Head of Marketing role involves significant leadership responsibilities, which may require managing and developing a team, as well as navigating complex organizational dynamics.
- The role may involve working with diverse stakeholders, including internal teams, external partners, and customers, which requires strong communication and collaboration skills.
- The on-site work arrangement may require commuting to the office, which could impact work-life balance depending on individual circumstances.
ASSUMPTION: The Head of Marketing role presents unique challenges, including the need to stay current with industry trends, navigate organizational dynamics, and manage diverse stakeholders effectively. Candidates should be prepared to take on these challenges and thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- Compared to other Head of Marketing roles in the agribusiness sector, this position offers a unique opportunity to drive digital transformation and innovation in a global organization.
- The role requires a strong understanding of the agriculture industry and marketing trends, as well as the ability to develop and implement effective marketing strategies tailored to the Brazilian market.
- Career progression in this role may involve opportunities for international assignments or roles, as well as the potential to move into other senior leadership positions within the organization.
ASSUMPTION: The Head of Marketing role at Syngenta Group offers a unique opportunity to drive digital transformation and innovation in the agriculture industry, with significant growth potential and the chance to make a meaningful impact on a global scale.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy to launch a new digital product for rural producers, including market research, segmentation, and targeted campaigns.
- Implementing a customer data management system to improve customer insights and personalize marketing communications, resulting in increased customer engagement and retention.
- Conducting a competitive analysis of the agribusiness sector and developing a unique value proposition for Syngenta Group's products and services, differentiating the company from its competitors.
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the Head of Marketing role, requiring a combination of analytical skills, creativity, and leadership to drive successful marketing initiatives.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for digital transformation in the agriculture industry and how this role contributes to that vision?
- How does the marketing team collaborate with other departments, such as sales and customer success, to ensure alignment and maximize impact?
- What are the key priorities for the first 90 days in this role, and how can I contribute to driving early wins?
- How does the company support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the agriculture industry in the next 5-10 years, and how can this role help address them?
ASSUMPTION: These key questions help candidates better understand the role's strategic context, the company's priorities, and the opportunities for professional growth and impact.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, using specific examples to demonstrate your qualifications.
- Prepare for behavioral interview questions that focus on your leadership style, problem-solving skills, and ability to work collaboratively with cross-functional teams.
- Research Syngenta Group's mission, values, and recent projects to demonstrate your understanding of the organization and your fit for the role.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
