📌 Core Information
🔹 Job Title: Head (m/w/d) of Marketing Communications EMEA
🔹 Company: MAHLE
🔹 Location: Schorndorf, Baden-Württemberg, Germany
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-04-14
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing integrated communication campaigns across traditional and digital channels
- Leading a team of marketing communication professionals
- Monitoring brand management and ensuring consistent brand presence
- Managing the company's presence at important trade fairs and events
- Driving brand awareness and market positioning in the EMEA region
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing communications and the automotive aftermarket industry.
📋 Key Responsibilities
✅ Professional and disciplinary leadership of a team of marketing communication professionals
✅ Lead the development and implementation of integrated communication campaigns through traditional and digital channels
✅ Monitoring brand management and ensuring a consistent brand presence across all touchpoints
✅ Lead market research initiatives to support communication strategies and track campaign effectiveness
✅ Development of compelling content for product launches, technical communication, and marketing materials
✅ Monitor the production of technical documentation, catalogues, and promotional materials
✅ Management of the production of digital content, including website updates, social media, and email marketing campaigns
✅ Management of the company's presence at important trade fairs and events in the Automotive Aftermarket market, including the European Commission. Supervision of stand design, messaging, and promotional activities
✅ Management of event budgets and supplier relationships
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and team leadership, requiring strong organizational skills and the ability to multitask.
🎯 Required Qualifications
Education: Successfully completed studies in the field of Marketing, Communication, or a related area
Experience: Many years of professional experience in marketing communication, as well as a proven track record in the development and implementation of successful marketing campaigns
Required Skills:
- Strong understanding of the Automotive Aftermarket and its special challenges, as well as experience in digital transformation projects
- Initial professional or disciplinary management experience and experience in budget administration
- Excellent communication and presentation skills in German and English, other languages are an advantage
- MS-Office and SAP knowledge, Microsoft Dynamics knowledge
Preferred Skills:
- Experience in the automotive industry
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in marketing communications, with a focus on digital transformation and the automotive aftermarket industry.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (based on experience and qualifications)
Benefits:
- Company pension scheme
- Health insurance contributions
- Flexible working hours
- Home office options
Working Hours: Full-time (40 hours per week), with flexibility for event and project requirements
ASSUMPTION: The salary range is estimated based on market research and the company's size. Benefits may vary based on individual circumstances.
📌 Applicant Insights
🔍 Company Context
Industry: Motor Vehicle Manufacturing. MAHLE is a global automotive supplier and development partner to the automotive industry.
Company Size: 11-50 employees (according to LinkedIn). This means the company is small enough for applicants to have a significant impact but large enough to offer diverse opportunities and resources.
Founded: 1920. MAHLE has a long history in the automotive industry and a strong reputation for innovation and quality.
Company Description:
- MAHLE is a leading international development partner and supplier to the automotive industry
- The company's product portfolio addresses all the crucial systems in the vehicle, including engine systems, cooling and thermal management, exhaust gas technology, and air conditioning systems
- MAHLE has a strong focus on research and development, with a commitment to sustainability and innovation
Company Specialties:
- Engine systems
- Cooling and thermal management
- Exhaust gas technology
- Air conditioning systems
Company Website: https://www.mahle.com/
ASSUMPTION: MAHLE's focus on innovation and sustainability offers exciting opportunities for growth and development within the automotive industry.
📊 Role Analysis
Career Level: Senior/Managerial. This role involves strategic decision-making, team leadership, and cross-functional collaboration.
Reporting Structure: The Head of Marketing Communications EMEA reports directly to the Vice President of Marketing Communications.
Work Arrangement: On-site, with flexibility for remote work during non-event periods.
Growth Opportunities:
- Potential for international assignments within the EMEA region
- Opportunities to expand skills and knowledge in the automotive industry
- Possibility to grow into a global marketing communications role
ASSUMPTION: This role offers strong potential for career growth and development within the company and the broader automotive industry.
🌍 Location & Work Environment
Office Type: On-site, with a modern and collaborative work environment.
Office Location(s): Schorndorf, Baden-Württemberg, Germany
Geographic Context:
- Schorndorf is located in the Stuttgart region, offering a high quality of life with easy access to nature and cultural attractions
- The region is home to a thriving automotive industry, providing ample networking opportunities
- Schorndorf is well-connected by public transportation, with easy access to major cities and airports
Work Schedule: Full-time (40 hours per week), with flexibility for event and project requirements. Occasional travel may be required for trade fairs and events.
ASSUMPTION: The location offers a high quality of life and excellent opportunities for networking within the automotive industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and other team members
- Final interview with the Vice President of Marketing Communications
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Communication and presentation skills
- Industry knowledge and understanding of the Automotive Aftermarket
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the automotive aftermarket and MAHLE's business
- Prepare examples of successful marketing campaigns you've led or contributed to
- Follow up with the hiring manager after your interview to express your interest in the role
ATS Keywords: Marketing Communications, Brand Management, Digital Transformation, Market Research, Content Development, Event Management, Budget Administration, Team Leadership, Communication Skills, Presentation Skills, MS Office, SAP, Microsoft Dynamics
ASSUMPTION: The application process is competitive, and demonstrating a strong fit with the company's values and the role's requirements will be crucial for success.
🛠️ Tools & Technologies
- MS Office Suite (Word, Excel, PowerPoint)
- SAP
- Microsoft Dynamics
- Marketing automation tools (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: Proficiency in these tools is essential for success in this role, and candidates should be comfortable learning and adapting to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Sustainability
- Responsibility
- Customer focus
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do I have a strong commitment to innovation and continuous improvement?
- Am I comfortable working in a collaborative, team-oriented environment?
- Do I have a proven track record of driving results and achieving objectives?
- Am I adaptable and open to change, particularly in a dynamic industry like automotive?
ASSUMPTION: MAHLE values employees who are committed to its core values and work style, and candidates should be prepared to demonstrate their fit with these aspects during the interview process.
⚠️ Potential Challenges
- The role requires a strong understanding of the automotive aftermarket, which may be challenging for candidates without industry experience
- The position involves managing a team and multiple projects simultaneously, which can be demanding
- Occasional travel may be required for trade fairs and events, which could disrupt personal schedules
- The company's focus on innovation and sustainability may require adaptability and a willingness to learn new skills
ASSUMPTION: These challenges can be overcome with a strong commitment to learning, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Marketing Director position, but with a specific focus on the EMEA region and the automotive aftermarket
- Compared to other marketing roles, this position places a strong emphasis on brand management, event management, and market research
- Career progression in this role could lead to global marketing communications roles or other senior leadership positions within the company
ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their aspirations for growth and development.
📝 Sample Projects
- Developing and implementing a regional marketing campaign to launch a new product line
- Conducting market research to identify trends and opportunities in the EMEA automotive aftermarket
- Managing the company's presence at a major automotive trade fair, including stand design, messaging, and promotional activities
ASSUMPTION: These projects are representative of the types of initiatives the Head of Marketing Communications EMEA might undertake, but the specific focus and scope may vary based on the company's priorities and market conditions.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the company's overall marketing strategy and organizational structure?
- What are the most significant challenges facing the marketing communications team currently?
- How does MAHLE support the professional development and growth of its employees?
- What is the company's approach to work-life balance, particularly for roles that require occasional travel?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, enabling them to make a more informed decision about their fit and potential for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful marketing campaigns you've led or contributed to
- Follow up with the hiring manager after your interview to express your interest in the role
- If invited for a second interview, be prepared to discuss your thoughts on the company's marketing strategy and your ideas for driving brand awareness and market positioning in the EMEA region
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
