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Head Market Management and Customer Growth, Asia Pacific

AZGROUPPROD
Full-time
On-site
Singapore
πŸš€ Growth Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Head Market Management and Customer Growth, Asia Pacific

πŸ”Ή Company: Allianz

πŸ”Ή Location: Singapore, SG, 068897

πŸ”Ή Job Type: Full-Time, Permanent

πŸ”Ή Category: Marketing & Design, Management, Allianz Executive, Allianz Singapore

πŸ”Ή Date Posted: 2025-05-08

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site (Hybrid)

πŸš€ Job Overview

Key aspects of this role include:

  • Driving profitable customer growth in the Asia Pacific region
  • Executing marketing and customer strategic initiatives
  • Managing C-level stakeholders and collaborating with local entities
  • Establishing go-to-market strategies for customer acquisition and retention

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to influence stakeholders at various levels.

πŸ“‹ Key Responsibilities

βœ… Drive profitable customer growth through new customer acquisition and net customer growth

βœ… Execute marketing and customer strategic initiatives across the Asia Pacific region

βœ… Manage internal and external C-level stakeholders to achieve company-wide targets for customer growth

βœ… Collaborate with local operating entities and other regional functions to establish go-to-market strategies

βœ… Leverage customer, marketing, distribution, digital, and analytic expertise to drive customer acquisition and retention

βœ… Improve churn management and foster cross-selling opportunities

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills.

🎯 Required Qualifications

Education: Bachelor's or Master's degree in a relevant field

Experience: At least 15 years of experience in the life insurance industry, with a strong understanding of the insurance value chain

Required Skills:

  • Proven leadership and management skills
  • Strong communication and stakeholder management abilities
  • Solid budget, resource, and project management skills
  • Excellent analytical and problem-solving skills
  • Ability to influence and drive change

Preferred Skills:

  • Experience in a similar role within the insurance industry
  • Fluency in multiple Asian languages

ASSUMPTION: Given the regional scope of this role, candidates with experience working in Asia and proficiency in local languages would be highly desirable.

πŸ’° Compensation & Benefits

Salary Range: SGD 250,000 - 350,000 per annum (Estimated based on industry standards for similar roles in Singapore)

Benefits:

  • Flexible work options
  • Career development opportunities
  • Health and wellbeing benefits
  • Financial wellness initiatives
  • Employee share purchase program

Working Hours: Full-time, with a hybrid work arrangement (2-3 days on-site per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Singapore. The actual salary may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Allianz is a global leader in the insurance industry, providing a wide range of insurance and asset management products and services

Company Size: Allianz is a large corporation with over 10,000 employees worldwide, providing a structured and hierarchical work environment

Founded: Allianz was founded in 1890 and has since grown into one of the world's largest insurance companies

Company Description:

  • Allianz is a global leader in the insurance and asset management industry
  • The company offers a wide range of insurance and investment products and services
  • Allianz is committed to sustainability and responsible business practices

Company Specialties:

  • Property and casualty insurance
  • Life and health insurance
  • Asset management
  • Retirement solutions

Company Website: https://www.allianz.com/

ASSUMPTION: Allianz is a well-established company with a strong global presence and a reputation for excellence in the insurance industry.

πŸ“Š Role Analysis

Career Level: This role is at the executive level, reporting directly to the Regional CEO or another senior executive within the organization

Reporting Structure: The Head of Market Management and Customer Growth, Asia Pacific, will have a team of marketing and customer growth specialists reporting to them

Work Arrangement: This role follows a hybrid work arrangement, with employees expected to work on-site 2-3 days per week

Growth Opportunities:

  • Potential career progression into a regional or global leadership role within Allianz
  • Opportunities to gain experience working across different markets and functions within the Asia Pacific region
  • Access to learning and development opportunities through Allianz's internal training programs and external partnerships

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to gain experience working across different markets and functions within the Asia Pacific region.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art technology and amenities

Office Location(s): Allianz Singapore office at 12 Marina Boulevard, Singapore 018982

Geographic Context:

  • Singapore is a major financial hub in the Asia Pacific region
  • The city-state is known for its multicultural population and vibrant business environment
  • Singapore offers a high standard of living, with excellent infrastructure and amenities

Work Schedule: Standard office hours with flexibility for remote work on certain days

ASSUMPTION: Singapore's strategic location and business-friendly environment make it an ideal base for driving customer growth across the Asia Pacific region.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-depth behavioral and technical interviews with hiring managers and team members
  • Final round interviews with senior leadership
  • Background and reference checks

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Leadership and team management abilities
  • Communication and stakeholder management skills
  • Industry knowledge and understanding of the insurance value chain
  • Cultural fit and alignment with Allianz's values and mission

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Prepare examples of your past achievements in driving customer growth and executing strategic initiatives
  • Research Allianz's business and industry trends to demonstrate your understanding of the company and its competitive landscape
  • Prepare thoughtful questions to ask during the interview to showcase your interest in the role and the company

ATS Keywords: Customer growth, market management, stakeholder management, strategic initiatives, leadership, insurance industry, Asia Pacific region

ASSUMPTION: Given the competitive nature of the insurance industry and the high-caliber candidates Allianz typically attracts, it is essential to tailor your application materials and prepare thoroughly for the interview process.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Customer Relationship Management (CRM) software (e.g., Salesforce, Microsoft Dynamics 365)
  • Data analysis and visualization tools (e.g., Tableau, Power BI)
  • Project management tools (e.g., Asana, Trello)
  • Marketing automation tools (e.g., Marketo, HubSpot)

ASSUMPTION: Proficiency in relevant software and tools is essential for success in this role, as they are used to manage projects, analyze data, and drive customer growth initiatives.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centricity
  • Responsibility
  • Stewardship
  • Partnership
  • Respect

Work Style:

  • Collaborative and team-oriented
  • Results-driven and proactive
  • Adaptable and open to change
  • Strong communication and interpersonal skills

Self-Assessment Questions:

  • How do you demonstrate customer-centricity in your daily work?
  • Can you provide an example of a time when you drove significant customer growth through strategic initiatives?
  • How do you handle feedback and criticism, and how do you use it to improve your performance?

ASSUMPTION: Allianz values candidates who align with their core values and demonstrate a strong work ethic, adaptability, and a customer-centric mindset.

⚠️ Potential Challenges

  • Managing a diverse range of stakeholders with varying priorities and expectations
  • Balancing short-term customer acquisition targets with long-term retention and growth strategies
  • Navigating a complex and dynamic regional market with varying customer preferences and behaviors
  • Adapting to changes in the insurance industry and regulatory environment

ASSUMPTION: These challenges require strong leadership, strategic thinking, and the ability to adapt to changing circumstances.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Regional Marketing Director or Head of Customer Growth within the insurance industry
  • However, this role has a broader scope, encompassing market management, channel development, and distribution partner strategies
  • Career progression in this role could lead to a regional or global leadership position within Allianz

ASSUMPTION: While this role shares similarities with other marketing and customer growth roles, its unique focus on market management and channel development sets it apart.

πŸ“ Sample Projects

  • Developing and executing a regional customer acquisition campaign that drives a 15% increase in new customers within the first year
  • Implementing a customer segmentation and retention strategy that improves customer lifetime value by 20% within two years
  • Collaborating with local operating entities to establish a go-to-market strategy that drives a 10% increase in market share within the region

ASSUMPTION: These sample projects demonstrate the strategic and hands-on nature of this role, requiring a combination of leadership, analytical, and project management skills.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 90 days?
  • How does this role collaborate with other regional functions and local operating entities to drive customer growth?
  • What are the most significant challenges facing the Asia Pacific region in terms of customer growth and market penetration?
  • How does Allianz support the professional development and career growth of its employees?
  • What is the company's approach to work-life balance and flexible work arrangements?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and the company, and provides valuable insights into the work environment and expectations.

πŸ“ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Allianz careers portal
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
  • Prepare examples of your past achievements in driving customer growth and executing strategic initiatives
  • Research Allianz's business and industry trends to demonstrate your understanding of the company and its competitive landscape
  • Prepare thoughtful questions to ask during the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.