Head of Acquisition

📌 Core Information

🔹 Job Title: Head of Acquisition

🔹 Company: SEARADAR

🔹 Location: Armenia (Remote)

🔹 Job Type: Full-Time

🔹 Category: Travel Arrangements

🔹 Date Posted: April 21, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing strategies to attract new leads
• Managing and optimizing acquisition channels
• Improving the conversion funnel
• Testing and scaling new approaches and channels
• Analyzing campaign performance and adjusting strategies
• Collaborating with other teams to enhance customer acquisition efforts
• Contributing to creative concept development

ASSUMPTION: This role requires a strategic mindset and a focus on data-driven decision making. It's ideal for someone who can balance creativity with analytical thinking.

📋 Key Responsibilities

✅ Develop and implement strategies to attract new leads

✅ Manage and optimize acquisition channels (paid ads, SEO, partnerships, marketplaces)

✅ Improve the conversion funnel to increase both the quantity and quality of leads

✅ Test and scale new approaches and channels; manage acquisition budgets

✅ Analyze campaign and channel performance; adjust strategies and segment audiences accordingly

✅ Collaborate with other teams: analytics, design, sales, and product

✅ Contribute to creative concept development

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of experience working with acquisition channels (Google Ads, Meta, SEO, content marketing)

Required Skills:

• Strong understanding of metrics like CAC, CPL, CPC, ROAS, and conversion rates
• Experience building and analyzing acquisition funnels
• Proficiency in analytics tools (e.g., Google Analytics)
• Skilled in A/B testing and landing page optimization
• Experience with CRM systems and marketing automation tools
• Budget management and performance forecasting skills
• Ability to work with targeting and retargeting campaigns
• Eagerness to test new hypotheses and adapt quickly
• English level B2 or higher
• Russian level B2 or higher

Preferred Skills:

• Experience with travel products or premium segments
• Knowledge of the European market (especially EU, UK)
• Experience with CDPs or personalization tools

ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio can also be considered.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between $70,000 and $120,000 per year, based on industry standards for similar roles in Armenia.

Benefits:

• A unique product, a strong team, and real influence on results
• Minimum bureaucracy — maximum freedom
• Fully remote format: work from anywhere in the world
• Opportunities for growth, learning, and upskilling
• Our annual team sailing trip — a cherished tradition

Working Hours: This role requires a standard full-time workweek, with some flexibility for project needs.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: SEARADAR operates in the travel arrangements industry, focusing on yacht charter services.

Company Size: SEARADAR is a small company with 11-50 employees, which means applicants can expect a close-knit team and a high degree of influence on the company's direction.

Founded: SEARADAR was founded in 2017 and has since grown into a modern, technology-driven startup.

Company Description:

• SEARADAR is a concierge service for sailboat captains and yachting experiences
• The company aims to make the yacht rental process convenient and risk-free
• SEARADAR works with charter companies worldwide and has exclusive agreements with many of them

Company Specialties:

• Yacht charter services
• Travel arrangements
• Concierge services

Company Website: searadar.com

ASSUMPTION: SEARADAR's focus on a unique, personalized approach to yacht charter services sets it apart in the industry.

📊 Role Analysis

Career Level: This role is at the management level, requiring strategic thinking and leadership skills.

Reporting Structure: The Head of Acquisition will report directly to the company's founders and work closely with various teams, including analytics, design, sales, and product.

Work Arrangement: This role is fully remote, allowing for flexibility and work-life balance.

Growth Opportunities:

• As the company grows, there may be opportunities for the Head of Acquisition to take on additional responsibilities or move into a more senior role
• SEARADAR offers opportunities for learning and upskilling, which can help the incumbent grow professionally

ASSUMPTION: The fully remote nature of this role may require strong self-motivation and time management skills.

🌍 Location & Work Environment

Office Type: Fully remote

Office Location(s): Armenia

Geographic Context:

• Armenia is located in the Caucasus region of Eurasia
• The country has a rich cultural heritage and a growing tech industry
• Armenia's time zone is UTC+4, which may require some flexibility for communication with international teams

Work Schedule: The standard workweek is Monday to Friday, with some flexibility for project needs.

ASSUMPTION: While this role is fully remote, the incumbent may need to adjust their work schedule to accommodate international team members.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR manager
• Technical interview with the founders or relevant team members
• Final interview and decision

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical skills and data-driven decision making
• Creativity and innovation
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Be prepared to discuss your approach to customer acquisition and funnel optimization
• Demonstrate your understanding of the yacht charter industry and SEARADAR's unique value proposition

ATS Keywords: Customer Acquisition, Paid Ads, SEO, Conversion Funnel, A/B Testing, Analytics Tools, CRM Systems, Marketing Automation, Budget Management, Performance Forecasting, Targeting Campaigns, Retargeting Campaigns, Hypothesis Testing, Adaptability

ASSUMPTION: The interview process may vary depending on the candidate's background and the company's current needs.

🛠️ Tools & Technologies

• Google Analytics
• Google Ads
• Meta Ads
• CRM systems (e.g., HubSpot, Salesforce)
• Marketing automation tools (e.g., Marketo, Pardot)
• SEO tools (e.g., SEMrush, Ahrefs)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the incumbent's preferences.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous learning
• Collaboration and teamwork
• Transparency and open communication
• Work-life balance

Work Style:

• Self-motivated and results-driven
• Data-driven and analytical
• Creative and innovative
• Collaborative and communicative
• Adaptable and flexible

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working independently and managing your own time?
• Do you have a strong customer focus and a passion for delivering exceptional experiences?
• Are you open to learning and adapting to new tools and technologies?

ASSUMPTION: SEARADAR values candidates who are a strong cultural fit and align with the company's mission and values.

⚠️ Potential Challenges

• The fully remote nature of this role may require strong self-motivation and time management skills
• The incumbent may need to adjust their work schedule to accommodate international team members
• The yacht charter industry can be seasonal, which may impact customer acquisition efforts
• The incumbent may need to travel for industry events or to meet with clients, depending on the company's needs

ASSUMPTION: These challenges can be mitigated with strong communication, time management, and adaptability skills.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this role requires a strong focus on customer acquisition and funnel optimization
• This role is unique in that it combines strategic thinking with data-driven decision making and creative problem-solving
• Career progression in this role may involve moving into a more senior marketing or management role, depending on the company's growth and the incumbent's interests

ASSUMPTION: This role is well-suited to candidates with a strong background in marketing, customer acquisition, or a related field.

📝 Sample Projects

• Developing and implementing a new customer acquisition strategy for a specific market or channel
• Optimizing the conversion funnel to improve lead quality and quantity
• Testing and scaling new approaches and channels, such as influencer marketing or partnerships

ASSUMPTION: These projects are intended to give candidates an idea of the types of tasks they may be expected to perform in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to customer acquisition and how this role fits into that strategy?
• How does the company support the professional development and growth of its employees?
• What are the biggest challenges facing the company in the next year, and how does this role help address them?
• How does the company measure the success of its customer acquisition efforts, and how will my performance be evaluated?
• What opportunities are there for collaboration and knowledge-sharing with other teams, such as analytics, design, sales, and product?

ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the team they will be working with.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for the interview by researching the company, the industry, and the role's requirements
• Follow up with the HR manager after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.