📌 Core Information
🔹 Job Title: Head of Acquisition (all genders)
🔹 Company: mammaly
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Berlin-based preferred)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing innovative acquisition strategies, focusing on Paid Search and Paid Social channels
- Managing a 7-figure performance marketing budget to drive efficient customer growth
- Leading a team of internal experts and external agencies to execute acquisition strategies
- Collaborating with the SVP Growth to develop comprehensive online growth strategies
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proven leadership abilities to succeed in a fast-paced, data-driven environment.
📋 Key Responsibilities
✅ Steering the acquisition strategy, with a focus on Paid Search and Paid Social channels, to increase new customer acquisition and improve CAC and ROAS
✅ Managing daily and weekly budget allocations across various channels to optimize performance
✅ Analyzing campaign data to identify optimization opportunities and regularly reporting on KPIs to stakeholders
✅ Leading and developing a team of performance marketing and content specialists, as well as managing external agencies in specific marketing channels
ASSUMPTION: This role requires a hands-on approach to data analysis and a strong understanding of marketing funnels to drive successful acquisition campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 6 years of experience in performance marketing, growth, or marketing consulting, with a strong background in Paid Search and at least one other channel
Required Skills:
- Proven experience in end-to-end funnel optimization, with a focus on customer acquisition
- Deep understanding of various attribution models and BI solutions (e.g., GetKlar, PowerBI)
- Experience in scaling startups from the seed to the growth phase
- Experience in subscription-based business models
- Proven ability to manage 7-figure budgets across multiple marketing channels
- Strong leadership skills, with experience managing small teams and external agencies
- Excellent communication skills in German and English
Preferred Skills:
- Experience in the pet industry or subscription-based businesses
- Familiarity with marketing automation tools and CRM systems
- Strong analytical skills and data-driven mindset
ASSUMPTION: Candidates with experience in the pet industry or subscription-based businesses may have a competitive advantage in understanding the company's products and target audience.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (based on experience and qualifications)
Benefits:
- Flexible work hours and remote work options
- Home office setup (Mac or Windows)
- Employee discounts on mammaly products
- Pension plan and health insurance
- Modern office in Berlin with free snacks, drinks, and a team-oriented atmosphere
Working Hours: Full-time (40 hours per week), with flexible scheduling
ASSUMPTION: The salary range is estimated based on market research for similar roles in the German market, considering the required experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Mammaly operates in the pet industry, focusing on premium dog supplements and subscription-based business models
Company Size: Mammaly is a mid-sized company with 51-200 employees, offering a dynamic and collaborative work environment
Founded: 2020, with a mission to improve the health and well-being of dogs through innovative, science-based products
Company Description:
- Mammaly is a leading pet supplement startup in DACH, dedicated to developing innovative and scientifically-backed products for dogs
- The company focuses on creating effective, tasty, and easy-to-use products that address common health issues in pets
- Mammaly is committed to sustainability and social responsibility, having become a certified B Corp in 2023
Company Specialties:
- Premium dog supplements
- Subscription-based business models
- Innovative and science-based pet health products
Company Website: www.mammaly.de
ASSUMPTION: Mammaly's commitment to sustainability and social responsibility may attract candidates who value working for an ethical and environmentally-conscious company.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the SVP Growth and overseeing a team of performance marketing and content specialists
Reporting Structure: The Head of Acquisition will report to the SVP Growth and manage a team of internal experts and external agencies
Work Arrangement: This role is hybrid, with a preference for candidates based in Berlin or the surrounding area
Growth Opportunities:
- As mammaly continues to grow, there may be opportunities for the Head of Acquisition to expand their team or take on additional responsibilities
- Candidates with strong leadership skills and a strategic mindset may have opportunities to advance within the company
- Mammaly's focus on innovation and continuous improvement may present opportunities for professional development and skill-building
ASSUMPTION: The Head of Acquisition's success in this role may depend on their ability to adapt to a dynamic and growing organization, as well as their capacity to identify and capitalize on new opportunities for growth.
🌍 Location & Work Environment
Office Type: Mammaly's office is modern and team-oriented, with free snacks, drinks, and a collaborative work environment
Office Location(s): Rosa-Luxemburg Straße 17, mammaly Office, Berlin, BE 10178, DE and Friedrichstr. 79, Peturo GmbH (mammaly), Berlin, 10117 Berlin, DE
Geographic Context:
- Berlin is a vibrant and multicultural city, with a thriving tech and startup scene
- The city offers a high quality of life, with numerous cultural attractions, parks, and recreational opportunities
- Berlin has a well-developed public transportation system, making it easy to commute to and from work
Work Schedule: Full-time (40 hours per week), with flexible scheduling and remote work options
ASSUMPTION: Candidates who enjoy working in a dynamic and collaborative office environment may thrive in this role, while those who prefer a more independent or remote work arrangement may find the hybrid nature of the position appealing.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site interview with the SVP Growth and other relevant team members
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Leadership and team management skills
- Communication and presentation skills
- Cultural fit and alignment with mammaly's values
Application Tips:
- Highlight your relevant experience in performance marketing, customer acquisition, and budget management
- Tailor your resume and cover letter to emphasize your skills and accomplishments in the context of this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving, leadership, and communication skills
- Research mammaly's products, mission, and values to demonstrate your enthusiasm for the role and the company
ATS Keywords: Performance Marketing, Customer Acquisition, Budget Management, Paid Search, Paid Social, Attribution Models, Team Leadership, Data Analysis
ASSUMPTION: Mammaly's hiring process may prioritize candidates who can demonstrate a strong understanding of the company's products, mission, and values, as well as a strategic mindset and data-driven approach to performance marketing.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Attribution modeling and BI tools (e.g., GetKlar, PowerBI)
- Performance marketing platforms (e.g., Google Ads, Facebook Ads)
ASSUMPTION: The Head of Acquisition should have experience with relevant marketing automation, CRM, and attribution modeling tools to succeed in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous improvement
- Collaboration and teamwork
- Sustainability and social responsibility
Work Style:
- Data-driven and analytical
- Strategic and forward-thinking
- Collaborative and team-oriented
Self-Assessment Questions:
- How do you approach data analysis and interpretation to inform marketing strategies?
- Can you describe a time when you led a team to achieve a significant marketing goal, and how you ensured the team's success?
- How do you balance short-term performance optimization with long-term strategic planning?
ASSUMPTION: Candidates who can demonstrate a strong alignment with mammaly's values and a compatible work style may be more likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Managing a large performance marketing budget requires strong financial acumen and a disciplined approach to budget allocation
- Identifying and capitalizing on new acquisition opportunities may require continuous learning and adaptation to a dynamic market landscape
- Leading a team of internal experts and external agencies requires strong communication, collaboration, and leadership skills
- Working in a hybrid environment may present challenges in maintaining a healthy work-life balance and fostering a cohesive team culture
ASSUMPTION: The Head of Acquisition should be prepared to address these challenges proactively and develop strategies to mitigate their impact on the company's growth and success.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, the Head of Acquisition is responsible for driving customer acquisition through performance marketing channels, with a focus on Paid Search and Paid Social
- This role requires a strong analytical mindset and a data-driven approach to marketing strategy and execution
- Candidates with experience in subscription-based business models may find this role appealing, as it offers the opportunity to drive customer acquisition and retention through targeted marketing campaigns
ASSUMPTION: Candidates with relevant experience in performance marketing, customer acquisition, and subscription-based business models may be well-suited to this role and find it an attractive opportunity for career growth and development.
📝 Sample Projects
- Developing and executing a comprehensive Paid Search and Paid Social campaign to drive new customer acquisition and improve CAC and ROAS
- Analyzing campaign data to identify optimization opportunities and presenting insights-driven recommendations to stakeholders
- Managing a team of internal experts and external agencies to execute acquisition strategies and achieve campaign goals
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Head of Acquisition role, providing candidates with a clear understanding of the expectations and demands of the position.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to data-driven marketing and how it informs acquisition strategies?
- How does mammaly support the professional development and growth of its employees, particularly in the marketing department?
- Can you provide an example of a successful acquisition campaign that mammaly has executed, and what made it successful?
- How does mammaly measure and track the performance of its acquisition channels, and how do you ensure that the company is optimizing its marketing spend effectively?
- What are the key priorities for the Head of Acquisition in the first 90 days in this role, and how will you approach addressing them?
ASSUMPTION: Asking these questions can help candidates better understand the role, the company, and the expectations for the Head of Acquisition, enabling them to make a more informed decision about their application and potential fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in performance marketing, customer acquisition, and budget management
- Prepare for interview questions that focus on your strategic thinking, data analysis, and leadership skills
- Research mammaly's products, mission, and values to demonstrate your enthusiasm for the role and the company
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
