📌 Core Information
🔹 Job Title: Head of Acquisition (all genders)
🔹 Company: mammaly
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Berlin-based with flexible work hours)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing innovative acquisition strategies with a focus on Paid Search and Paid Social channels
- Managing a 7-digit performance marketing budget to drive efficient customer growth
- Leading and developing a team of performance marketing and content specialists, as well as managing external agencies
- Analyzing campaign data, identifying optimization potential, and regularly reporting insights to stakeholders
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with both internal teams and external agencies.
📋 Key Responsibilities
✅ Acquisition Strategy & Channel Management: Identify and validate new acquisition opportunities, optimize channel mix, and scale paid marketing campaigns across various channels
✅ Budget Management: Collaborate with the SVP Growth to develop annual, quarterly, and monthly marketing budgets, and allocate resources effectively across channels
✅ Data Analysis & Reporting: Analyze campaign data to identify optimization potential, generate regular reports for stakeholders, and track KPIs along the entire performance marketing funnel
✅ Team Leadership: Lead and develop a team of performance marketing and content specialists, and manage external agencies in specific marketing channels
ASSUMPTION: This role requires a hands-on approach to data analysis, strong communication skills, and the ability to make data-driven decisions to optimize marketing efforts.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: At least 6 years of experience in performance marketing, growth, or marketing consulting, with a strong background in Paid Search and at least one additional channel
Required Skills:
- Proven experience in end-to-end funnel optimization, with a focus on customer acquisition
- Deep understanding of various attribution models and BI solutions (e.g., GetKlar, PowerBI)
- Experience in managing 7-digit budgets across multiple marketing channels
- Fluency in German and English
Preferred Skills:
- Experience in the subscription-first business model
- Experience in scaling startups from the startup to the scale-up phase
ASSUMPTION: Candidates with experience in the pet industry or subscription-based businesses may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (based on experience and qualifications)
Benefits:
- Flexible work hours and remote work options
- Home office setup with high-end Mac or Windows equipment
- Office snacks, fresh fruit, and breakfast cereals
- Employee discount on mammaly products
- Pension plan and health insurance
Working Hours: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The salary range is estimated based on market research for similar roles in the German market. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Mammaly operates in the pet supplement industry, focusing on premium products for dogs. The company aims to improve the health and well-being of pets through innovative and scientifically-backed products.
Company Size: Mammaly is a mid-sized company with 51-200 employees, offering a dynamic and collaborative work environment.
Founded: Mammaly was founded in 2020 and has since grown to become the leading pet supplement startup in Germany.
Company Description:
- Mammaly is a B Corp-certified company, committed to high social and ecological standards
- The company offers a diverse and inclusive work environment, welcoming employees from all backgrounds
- Mammaly's mission is to improve the health and happiness of dogs through premium supplements
Company Specialties:
- Pet nutrition and supplements
- Dog health and well-being
- Subscription-based business model
Company Website: www.mammaly.de
ASSUMPTION: Mammaly's commitment to sustainability and social responsibility may appeal to candidates who value working for a purpose-driven company.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the SVP Growth and overseeing a team of performance marketing and content specialists
Reporting Structure: The Head of Acquisition will report to the SVP Growth and manage a team of internal experts and external agencies
Work Arrangement: This role is based in Berlin, with flexible work hours and the option to work remotely
Growth Opportunities:
- As mammaly continues to grow, there may be opportunities for the Head of Acquisition to expand their team or take on additional responsibilities
- Candidates with strong leadership skills may have the opportunity to mentor and develop junior team members
- This role offers the chance to work on innovative marketing campaigns and drive significant business growth
ASSUMPTION: The Head of Acquisition will play a critical role in mammaly's continued success and may have the opportunity to shape the company's growth strategy.
🌍 Location & Work Environment
Office Type: Mammaly's office is located in Berlin and offers a comfortable, collaborative work environment
Office Location(s): Rosa-Luxemburg Straße 17, mammaly Office, Berlin, BE 10178, DE and Friedrichstr. 79, Peturo GmbH (mammaly), Berlin, 10117 Berlin, DE
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech and startup scene
- The city offers a high quality of life, with numerous cultural attractions, green spaces, and a diverse food scene
- Berlin is well-connected by public transportation, making it easy to commute to the office
Work Schedule: Full-time (40 hours per week) with flexible work arrangements, allowing employees to balance their personal and professional lives
ASSUMPTION: Candidates who enjoy working in a dynamic, fast-paced environment and thrive on collaboration may find mammaly's work culture a good fit.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site interview with the hiring manager and team members
- Final interview with the SVP Growth
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Leadership and team management skills
- Communication and collaboration skills
Application Tips:
- Highlight relevant experience and achievements in customer acquisition and budget management
- Tailor your resume and cover letter to emphasize your fit for the role and company culture
- Prepare examples of successful marketing campaigns you've led or contributed to
ATS Keywords: Paid Search, Paid Social, Customer Acquisition, Budget Management, Data Analysis, Team Leadership, Channel Optimization, Funnel Optimization, Attribution Models, BI Solutions
ASSUMPTION: Mammaly's hiring process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Google Ads (Paid Search)
- Facebook Ads (Paid Social)
- Attribution modeling tools (e.g., GetKlar, PowerBI)
- Marketing automation platforms (e.g., HubSpot, Marketo)
ASSUMPTION: The Head of Acquisition should be comfortable working with various marketing tools and platforms, as well as data analysis software.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous learning
- Collaboration and teamwork
- Customer focus and empathy
Work Style:
- Data-driven and analytical
- Results-oriented and proactive
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable making data-driven decisions and optimizing marketing campaigns?
- Do you enjoy working collaboratively with both internal teams and external agencies?
ASSUMPTION: Mammaly values diversity, inclusion, and collaboration, and seeks candidates who align with these principles.
⚠️ Potential Challenges
- Managing a large performance marketing budget and ensuring efficient resource allocation
- Balancing the need for innovation with the requirement to maintain a consistent brand message
- Adapting to the unique challenges and opportunities of the pet supplement industry
- Managing a team of internal experts and external agencies, ensuring effective communication and collaboration
ASSUMPTION: The Head of Acquisition will face various challenges in this role, but the opportunity to drive significant business growth and make a meaningful impact on the company's success is substantial.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, the Head of Acquisition at mammaly focuses primarily on customer acquisition and budget management
- The pet supplement industry presents unique challenges and opportunities compared to other sectors
- This role offers significant growth potential, as mammaly continues to expand its market share and product offerings
ASSUMPTION: Candidates should consider the unique aspects of this role and the pet supplement industry when evaluating their fit for the position.
📝 Sample Projects
- Developing and executing a comprehensive customer acquisition strategy, focusing on Paid Search and Paid Social channels
- Optimizing the channel mix and improving CAC and ROAS through robust processes and marketing tools
- Identifying and validating new acquisition opportunities, and optimizing the testing approach for performance creatives
ASSUMPTION: The Head of Acquisition will have the opportunity to work on high-impact projects that drive significant business growth and improve the health and well-being of pets.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Mammaly Growth department?
- How does Mammaly approach customer acquisition and retention in the pet supplement industry?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Mammaly support the professional development and growth of its employees?
- What is the company's approach to work-life balance and flexible work arrangements?
ASSUMPTION: Candidates should use the interview process to assess their fit for the role and the company culture, as well as to understand the expectations and priorities for the first 90 days in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://join.com/companies/mammaly/14502407-head-of-acquisition-all-genders
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful marketing campaigns you've led or contributed to, focusing on customer acquisition and budget management
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
