📌 Core Information
🔹 Job Title: Head of Acquisition
🔹 Company: Axi
🔹 Location: Limassol, Lemesós, Cyprus
🔹 Job Type: On-site
🔹 Category: Financial Services
🔹 Date Posted: July 8, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving customer growth through strategic acquisition channels
- Managing and optimizing paid media campaigns (Google Ads, Meta, TikTok, ASA, etc.)
- Improving app visibility and install conversion rates through App Store Optimization (ASO)
- Leading social acquisition and influencer marketing efforts
- Analyzing performance, reporting insights, and mentoring a cross-functional team
ASSUMPTION: This role requires a strategic mindset, analytical skills, and experience in performance marketing to effectively drive user acquisition and growth.
📋 Key Responsibilities
✅ Oversee planning, execution, and optimization of paid media campaigns to attract new users
✅ Ensure efficient spend allocation aligned with business goals (CAC, ROI, LTV)
✅ Improve app visibility and install conversion rates across iOS and Android platforms through ASO
✅ Collaborate with content and product teams on creative, keyword, and metadata improvements
✅ Lead acquisition efforts across social media platforms, both paid and organic
✅ Guide influencer marketing strategy to complement user acquisition and brand reach
✅ Monitor KPIs like CAC, ROI, install rates, and retention metrics
✅ Provide regular reporting and insights to senior leadership and key stakeholders
✅ Manage and mentor a cross-functional acquisition team (PPC, ASO, social, influencer)
✅ Foster a performance-driven culture with ongoing training and best practices
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management, requiring strong leadership and communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years in performance marketing or user acquisition, preferably in a digital-first or app-based business
Required Skills:
- Proven track record of scaling user acquisition channels with measurable results
- Strong command of Google Ads, Meta Ads Manager, TikTok Ads, and ASA
- Proficiency in mobile attribution tools (e.g., Adjust, Appsflyer) and analytics platforms (e.g., Google Analytics, BI tools)
- Familiarity with A/B testing frameworks, creative optimization, and funnel analysis
Preferred Skills:
- Experience managing cross-channel teams or agencies
- Strong communication and stakeholder alignment abilities
ASSUMPTION: Candidates with a strong background in performance marketing, user acquisition, and team leadership are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Based on industry standards for mid-level marketing roles in Cyprus)
Benefits:
- Competitive and attractive compensation
- Extensive learning opportunities, such as professional training and certifications and soft skills development
- 21 annual leave days per year, 5 paid study leave days per year, and 1 paid volunteer day per year
- Health Insurance
- Hybrid work mode for greater flexibility
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in Cyprus, considering the required experience and skills for this position.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services (Forex Broker and Forex Education)
Company Size: Medium (201-500 employees) - Axi offers a supportive and collaborative work environment with opportunities for growth and learning
Founded: 2007 - Axi has established a strong reputation and extensive experience in the financial services industry
Company Description:
- Axi is a leading global provider of margin and deliverable Foreign Exchange, Contracts for Difference (CFDs), and Financial Spread betting
- The company offers a comprehensive end-to-end trading experience, servicing traders of all levels from beginners to institutional-level clients
- Axi is committed to creating a workplace that upholds fairness and respect for all, fostering an inclusive environment where every employee and candidate feels genuinely welcomed and valued
Company Specialties:
- Forex Broker and Forex Education
Company Website: http://www.axi.com/int
ASSUMPTION: Axi's focus on employee growth and development, along with its commitment to creating an inclusive work environment, makes it an attractive place to work for driven and motivated individuals.
📊 Role Analysis
Career Level: Mid-level - This role offers opportunities for career growth and development within the marketing and user acquisition fields
Reporting Structure: The Head of Acquisition will report directly to the senior leadership team and work closely with cross-functional teams, including content, product, and marketing
Work Arrangement: Hybrid - This role offers a combination of on-site and remote work, providing flexibility and a better work-life balance
Growth Opportunities:
- Progression to senior leadership or management roles within the marketing department
- Expansion into related fields, such as product management or business development
- International career opportunities, as Axi has offices in multiple regions worldwide
ASSUMPTION: This role presents numerous growth opportunities for candidates looking to advance their careers in marketing and user acquisition.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with state-of-the-art facilities
Office Location(s): Limassol, Lemesós, Cyprus
Geographic Context:
- Limassol is the second-largest city in Cyprus, offering a vibrant and multicultural environment
- The city is known for its beautiful beaches, rich history, and thriving business scene
- Cyprus enjoys a Mediterranean climate with mild winters and hot, dry summers
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available
ASSUMPTION: Limassol's vibrant and multicultural environment, along with its Mediterranean climate, makes it an attractive location for both work and leisure.
💼 Interview & Application Insights
Typical Process:
- Talent Acquisition Interview (45 minutes)
- Hiring Manager Interview (1 hour)
- Head of Department Interview (30 minutes)
Key Assessment Areas:
- Strategic thinking and planning
- Analytical and problem-solving skills
- Leadership and team management abilities
- Communication and stakeholder alignment skills
Application Tips:
- Highlight your relevant experience and achievements in performance marketing and user acquisition
- Tailor your resume and cover letter to emphasize your fit for this role and Axi's company culture
- Prepare examples of your past successes in driving user growth and optimizing acquisition channels
ATS Keywords: User Acquisition, Performance Marketing, Google Ads, Meta Ads Manager, TikTok Ads, App Store Optimization, Social Media Marketing, Influencer Marketing, Team Leadership, Data Analysis, Strategic Planning, A/B Testing, Creative Optimization, Funnel Analysis
ASSUMPTION: Axi's interview process focuses on assessing candidates' strategic thinking, analytical skills, leadership abilities, and cultural fit.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads Manager
- TikTok Ads
- ASA (App Store Advertising)
- Mobile attribution tools (e.g., Adjust, Appsflyer)
- Analytics platforms (e.g., Google Analytics, BI tools)
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, as they are used daily for campaign management, optimization, and analysis.
👔 Cultural Fit Considerations
Company Values:
- Integrity - Axi prioritizes creating a workplace that upholds fairness and respect for all
- Expertise - The company fosters a culture of continuous learning and development
- Innovation - Axi encourages creativity and strategic thinking to drive growth and success
Work Style:
- Collaborative - Axi values teamwork and cross-functional collaboration to achieve common goals
- Performance-driven - The company focuses on results and continuous improvement
- Adaptable - Axi embraces change and encourages employees to be flexible and open to new ideas
Self-Assessment Questions:
- Do you align with Axi's commitment to creating an inclusive work environment that values and respects all employees?
- Are you comfortable working in a hybrid environment, balancing on-site and remote work?
- Do you thrive in a performance-driven culture that focuses on results and continuous improvement?
ASSUMPTION: Candidates who share Axi's values and are comfortable with its work style are more likely to succeed and find fulfillment in this role.
⚠️ Potential Challenges
- Managing a cross-functional team with diverse skills and expertise
- Balancing strategic planning with hands-on campaign execution
- Adapting to a hybrid work environment and maintaining productivity
- Navigating the competitive and dynamic digital marketing landscape
ASSUMPTION: These challenges require strong leadership, communication, and adaptability skills, as well as a strategic mindset and a deep understanding of performance marketing and user acquisition.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses primarily on user acquisition and growth through strategic channel management
- In the financial services industry, user acquisition is critical for driving business growth and maintaining a competitive edge
- Career progression in this role may involve expanding into related fields, such as product management or business development
ASSUMPTION: This role offers unique opportunities and challenges specific to the financial services industry and user acquisition strategies.
📝 Sample Projects
- Developing and executing a comprehensive user acquisition strategy for a new product launch
- Optimizing paid media campaigns to improve ROI and LTV, while reducing CAC
- Collaborating with cross-functional teams to improve app store visibility and install conversion rates through ASO
ASSUMPTION: These sample projects illustrate the strategic, hands-on, and collaborative nature of the Head of Acquisition role at Axi.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the acquisition department?
- How does Axi support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Axi measure and track the success of its user acquisition strategies?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and its culture, while also providing valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and fit for this role and Axi's company culture
- Prepare examples of your past successes in driving user growth and optimizing acquisition channels
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
