📌 Core Information
🔹 Job Title: Head of Acquisition - Juniper UK
🔹 Company: Eucalyptus
🔹 Location: UK - HQ - London
🔹 Job Type: Full-time
🔹 Category: Health and Human Services
🔹 Date Posted: 2025-06-11
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading UK marketing efforts for Juniper, focusing on performance marketing
- Managing and optimizing paid media campaigns across multiple platforms
- Tracking and analyzing customer acquisition metrics to ensure targets are met
- Collaborating with brand teams to align performance with brand-building efforts
- Growing and shaping the UK marketing team
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Lead the charge in managing and optimizing paid media campaigns across Facebook, Google, YouTube, TikTok, and other platforms (including affiliate and programmatic)
✅ Keep a close eye on how spend impacts the customer funnel, tracking new customer acquisition, CAC, and key competitive metrics to ensure targets are hit
✅ Run a fast, test → measure → learn cycle, bringing key insights back to the team to refine creatives and boost performance
✅ Own the attribution process to truly understand the impact of campaigns, using holdout testing and shifting media mix for clarity
✅ Work closely with brand teams to ensure campaigns align with brand-building efforts
✅ Find sweet spots in targeting, creative, post-click experience, and algorithm tweaks, acting fast to optimize them
✅ Keep an eye out for new channels and opportunities that can move the needle for growth
✅ Collaborate with the Australian team to share strategies and insights, ensuring continuous improvement across markets
✅ Play a key role in growing the UK marketing team, contributing to hiring decisions and shaping team structure
✅ Stay ahead of the game by keeping up with new trends, tools, and the ever-changing landscape of performance marketing
✅ Evangelize best-in-class performance marketing strategies across the team, ensuring high standards are maintained
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-motivation and initiative.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 8-10+ years of experience in performance marketing or customer acquisition roles for direct-to-consumer brands
Required Skills:
- Proven ability to manage and scale large media budgets across multiple paid channels
- Deep experience with channel attribution, using multiple data sources to accurately measure uplift and ROI
- Solid understanding of event tracking infrastructure and best practices
- Comfortable navigating context switching between channels, brands, and campaign types in a fast-paced environment
- Experience leading cross-functional initiatives to build and optimize high-converting marketing funnels
- A deep personal interest in marketing, advertising, and experimentation
Preferred Skills:
- Experience working closely with creative teams to produce ads that drive both attention and performance
- Track record of success within a fast-growing startup environment and the ability to thrive amid rapid change, ambiguity, and scaling challenges
- Hands-on experience in email marketing, with a strong interest or working knowledge of conversion rate optimisation (CRO) strategies
- Demonstrated ability to build, manage, and grow high-performing teams, ideally in cross-functional or growth-focused roles
- Experience working within a regulated industry and understanding how to navigate compliance while driving growth
ASSUMPTION: Candidates with a strong background in performance marketing and a proven track record of driving growth in direct-to-consumer brands are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: £80,000 - £120,000 per annum (Based on industry standards for similar roles in London)
Benefits:
- Employee Options Program
- Monthly Wellness Allowance
- Yearly Personal Development Budget
- Enhanced Parental Leave Policy
- 25 Days Holiday
- Regular Socials
Working Hours: Full-time, typically 9:00 AM - 5:30 PM, Monday to Friday, with flexibility for the role
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in London. The benefits listed are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Health and Human Services, focusing on digital healthcare and telehealth services
Company Size: 201-500 employees, with a dynamic and fast-growing environment
Founded: 2019, with a mission to bring high-touch, high-quality healthcare to patients around the world
Company Description:
- Eucalyptus runs a trusted group of digital healthcare clinics on its telehealth platform, including Pilot (men’s health), Kin (fertility), Software (dermatology), and Juniper (weight loss and menopause)
- The company aims to break down boundaries to better health by providing better access to care, stigma-free experiences, and continuous support
- Eucalyptus has facilitated over one million consultations across Australia, the UK, and Germany since 2019
Company Specialties:
- Telehealth services
- Digital healthcare clinics
- Patient-centric care
- Regulated industry experience
Company Website: https://www.eucalyptus.health
ASSUMPTION: Eucalyptus is a fast-growing company with a strong focus on patient-centric care and digital healthcare services.
📊 Role Analysis
Career Level: Senior leadership role, reporting directly to the Head of Marketing or similar position
Reporting Structure: This role is likely to have a team of marketing professionals reporting to them, with a dotted line to other departments such as brand and creative teams
Work Arrangement: On-site, with flexibility for the role and potential remote work options
Growth Opportunities:
- Potential to grow the UK marketing team and take on additional responsibilities
- Opportunities to collaborate with international teams and contribute to global marketing strategies
- Potential to advance to a more senior role within the company, such as Head of Marketing or Chief Marketing Officer
ASSUMPTION: This role offers significant growth potential and the opportunity to make a real impact on the company's success.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with regular social events and after-school sports activities
Office Location(s): 1 Fore Ave, London, EC2Y 9D, GB
Geographic Context:
- London is a major global city with a thriving tech and healthcare industry
- The office is located in a central and easily accessible area
- The city offers a wide range of cultural, social, and recreational opportunities
Work Schedule: Full-time, typically 9:00 AM - 5:30 PM, Monday to Friday, with flexibility for the role
ASSUMPTION: The work environment is dynamic, collaborative, and focused on delivering high-quality patient care.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the Head of Marketing or similar position
- Background check and offer
Key Assessment Areas:
- Performance marketing expertise and strategic thinking
- Analytical skills and data-driven decision-making
- Leadership and team management abilities
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant performance marketing experience and achievements
- Demonstrate a strong understanding of the UK healthcare market and digital healthcare landscape
- Showcase your ability to lead and manage high-performing teams
- Prepare thoughtful questions about the company's marketing strategy and growth plans
ATS Keywords: Performance marketing, customer acquisition, media budget management, channel attribution, event tracking, cross-functional initiatives, marketing funnels, marketing experimentation, creative collaboration, startup environment experience, email marketing, conversion rate optimisation, team management, regulated industry experience
ASSUMPTION: The interview process is likely to be comprehensive and focused on assessing the candidate's fit for the role and the company's culture.
🛠️ Tools & Technologies
- Google Ads
- Facebook Ads Manager
- Meta Pixel
- Google Tag Manager
- Email marketing platforms (e.g., Mailchimp, HubSpot)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are industry-standard and widely used in performance marketing.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric care
- Continuous learning and improvement
- Collaboration and teamwork
- Innovation and adaptability
- Integrity and accountability
Work Style:
- Dynamic and fast-paced
- Data-driven and analytical
- Collaborative and team-oriented
- Autonomous and self-motivated
- Focused on delivering high-quality patient care
Self-Assessment Questions:
- Do I have a deep personal interest in marketing, advertising, and experimentation?
- Am I comfortable navigating context switching between channels, brands, and campaign types in a fast-paced environment?
- Do I thrive in a dynamic, collaborative work environment focused on delivering high-quality patient care?
ASSUMPTION: Candidates who align with Eucalyptus' values and work style are most likely to succeed in this role and contribute to the company's success.
⚠️ Potential Challenges
- Managing a large media budget and optimizing campaigns across multiple channels
- Navigating a fast-paced, dynamic work environment
- Balancing performance marketing goals with brand-building efforts
- Growing and managing a high-performing team
- Working within a regulated industry and ensuring compliance while driving growth
ASSUMPTION: These challenges require strong leadership, strategic thinking, and the ability to adapt to a changing environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Head of Marketing position in a direct-to-consumer brand or digital healthcare company
- However, this role focuses specifically on performance marketing and customer acquisition for a regulated industry
- Career progression may involve advancing to a more senior role within the company or moving into a similar role at a larger or more established organization
ASSUMPTION: This role offers a unique opportunity to drive growth and make a real impact in the digital healthcare industry.
📝 Sample Projects
- Developing and executing a comprehensive performance marketing strategy for Juniper UK, focusing on paid media channels
- Optimizing campaign performance through A/B testing, holdout testing, and algorithm tweaks
- Collaborating with brand teams to create high-performing ads that drive both attention and performance
- Expanding Juniper's reach into new customer segments and geographic markets
ASSUMPTION: These projects require a strong understanding of performance marketing, data analysis, and strategic thinking.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader marketing strategy for Juniper UK and the company as a whole?
- What are the most significant challenges facing the UK marketing team, and how can this role help address them?
- What opportunities are there for growth and development within the company?
- How does the company support work-life balance for its employees?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the company, and helps you make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant performance marketing experience and achievements
- Prepare for the interview by researching the company, its mission, and its values
- Prepare thoughtful questions about the company's marketing strategy and growth plans
- Follow up with the hiring manager or HR team within a week of the interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
