📌 Core Information
🔹 Job Title: Head of Affiliate BD Operations
🔹 Company: OKX
🔹 Location: Singapore
🔹 Job Type: On-site
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a global affiliate marketing strategy to drive customer acquisition and revenue
- Analyzing affiliate performance and ensuring regional teams meet targets
- Collaborating with marketing and product teams to align affiliate strategies with overall business goals
- Building and maintaining strong relationships with affiliates and KOLs
- Utilizing data and analytics to make data-driven decisions and optimize affiliate campaigns
ASSUMPTION: This role requires a strategic, data-savvy leader with a strong understanding of the affiliate and KOL ecosystems. The ideal candidate will have experience in a similar managerial role, preferably in the crypto or exchange industry.
📋 Key Responsibilities
✅ Develop and execute a global affiliate marketing strategy to drive customer acquisition and revenue
✅ Analyze affiliate performance, track KPIs, and ensure regional affiliate BD teams meet or exceed targets
✅ Collaborate with marketing and LM teams to provide affiliates with necessary creative assets and promotional materials
✅ Build and maintain strong relationships with affiliates, providing support and guidance to help them succeed
✅ Utilize data and analytics to make data-driven decisions and optimize affiliate campaigns
✅ Work closely with other regional teams such as GMs, CEO, and product development to align affiliate strategies with overall business goals
✅ Continuously seek ways to improve the affiliate program's efficiency, effectiveness, and ROI
ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and communication skills. The ideal candidate will be comfortable working in a fast-paced environment and collaborating with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field
Experience: 5-10 years of experience in a similar managerial role with a focus on KOL growth, affiliate marketing, and KOL relations
Required Skills:
- Proven experience in affiliate marketing and KOL relations
- Strong analytical and data-driven mindset
- Excellent leadership, communication, and problem-solving skills
- Familiarity with the crypto or exchange industry
Preferred Skills:
- Experience from exchanges, Tiktok, or other relevant platforms
- Fluency in English and Mandarin
ASSUMPTION: The ideal candidate will have a strong understanding of the affiliate marketing landscape and experience working with KOLs. Familiarity with the crypto or exchange industry is preferred but not required.
💰 Compensation & Benefits
Salary Range: Competitive total compensation package (not specified)
Benefits:
- L&D programs and education subsidy for employees' growth and development
- Various team-building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependents
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range for this role is competitive and commensurate with the candidate's experience and qualifications. The benefits package is designed to support employee growth, well-being, and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: OKX is a leading crypto exchange and the developer of OKX Wallet, giving millions of users access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets.
Company Size: OKX has 1,001-5,000 employees, providing a large and diverse work environment.
Founded: OKX was founded in 2017 and has since grown to become one of the largest crypto exchanges in the world.
Company Description:
- OKX believes that the future will be reshaped by crypto, ultimately contributing to every individual's freedom
- OKX is committed to shaping a fairer, more transparent, and accessible society through blockchain technology
- OKX is a trusted brand by hundreds of large institutions seeking access to crypto markets on a reliable platform that seamlessly connects with global banking and payments
Company Specialties:
- Exchange
- Blockchain
- Futures
- API
- Technology
- Cryptocurrency
Company Website: http://www.okx.com
ASSUMPTION: OKX is a well-established company in the crypto industry, with a strong focus on innovation, security, and user experience.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high level of strategic thinking, data analysis, and communication skills.
Reporting Structure: The Head of Affiliate BD Operations will report directly to the CEO and work closely with regional teams such as GMs and product development.
Work Arrangement: This role is on-site, with the opportunity to work from the OKX office in Singapore.
Growth Opportunities:
- As OKX continues to expand into new markets, there may be opportunities for the right candidate to take on regional or global leadership roles
- OKX offers various L&D programs and education subsidies to support employee growth and development
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on the company's affiliate marketing strategy and expand their leadership skills.
🌍 Location & Work Environment
Office Type: OKX has multiple offices globally, with a focus on providing a friendly, rewarding, and diverse work environment.
Office Location(s): OKX's headquarters are in Everywhere, with additional offices in various locations around the world.
Geographic Context:
- Singapore is a major financial hub and a global leader in the crypto industry
- The OKX office in Singapore is centrally located, with easy access to public transportation and amenities
- Singapore offers a multicultural environment, with a strong focus on work-life balance and quality of life
Work Schedule: Full-time (40 hours per week), with the opportunity for flexible working arrangements
ASSUMPTION: The OKX office in Singapore provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- On-site or virtual interview with the CEO and other relevant stakeholders
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Strategic thinking and data analysis skills
- Communication and leadership skills
- Familiarity with the affiliate marketing landscape and KOL relations
- Cultural fit and alignment with OKX's core values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your understanding of the affiliate marketing landscape and the crypto industry
- Research OKX's company culture and values, and be ready to demonstrate your alignment with them
- Prepare for behavioral and situational interview questions that focus on your leadership, communication, and problem-solving skills
ATS Keywords: Affiliate Marketing, KOL Relations, Strategic Planning, Data Analysis, Leadership, Communication, Crypto Industry, Exchange, Global Marketing
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, data analysis, and communication skills, as well as their cultural fit with OKX.
🛠️ Tools & Technologies
- Data analysis and visualization tools (e.g., Excel, Power BI, Tableau)
- Affiliate marketing platforms (e.g., CJ Affiliate, Impact Radius, Affise)
- Project management tools (e.g., Asana, Trello, Jira)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: The ideal candidate will have experience with relevant data analysis and visualization tools, affiliate marketing platforms, and project management tools. Familiarity with OKX's internal tools and systems may be an advantage.
👔 Cultural Fit Considerations
Company Values:
- We Before Me
- Do the Right Thing
- Get Things Done
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Fast-paced and dynamic
- Focused on continuous improvement and innovation
Self-Assessment Questions:
- Do you thrive in fast-paced environments and enjoy working with cross-functional teams?
- Are you comfortable making data-driven decisions and optimizing campaigns based on performance metrics?
- Do you align with OKX's core values of We Before Me, Do the Right Thing, and Get Things Done?
ASSUMPTION: The ideal candidate for this role will be a strategic thinker with strong data analysis skills, comfortable working in a fast-paced environment, and aligned with OKX's core values.
⚠️ Potential Challenges
- The affiliate marketing landscape is constantly evolving, requiring the candidate to stay up-to-date with industry trends and emerging opportunities
- The role may involve working with a diverse range of affiliates and KOLs, each with their unique needs and expectations
- The candidate may face competition from other affiliate marketing professionals and agencies
- The role may require travel to OKX offices and events, depending on the candidate's location and the company's needs
ASSUMPTION: The ideal candidate will be proactive in staying up-to-date with industry trends, comfortable working with a diverse range of stakeholders, and adaptable to the evolving needs of the role.
📈 Similar Roles Comparison
- This role is similar to a Senior Affiliate Marketing Manager or Head of Affiliate Marketing in other companies, but with a focus on the crypto industry and global expansion
- The affiliate marketing landscape in the crypto industry is unique, with its own set of challenges and opportunities
- This role offers significant growth potential, with the opportunity to expand into regional or global leadership roles as OKX continues to grow
ASSUMPTION: The ideal candidate will have experience in affiliate marketing and a strong understanding of the crypto industry, with a strategic mindset and a focus on global expansion.
📝 Sample Projects
- Developing and executing a global affiliate marketing strategy to drive customer acquisition and revenue for a major crypto exchange
- Analyzing affiliate performance and optimizing campaigns to improve ROI and meet or exceed targets
- Building and maintaining strong relationships with affiliates and KOLs, providing support and guidance to help them succeed
ASSUMPTION: The ideal candidate will have experience with relevant data analysis and visualization tools, affiliate marketing platforms, and project management tools. Familiarity with OKX's internal tools and systems may be an advantage.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does OKX support the growth and development of its affiliate marketing team?
- What are the key challenges facing the affiliate marketing team, and how can this role help address them?
- How does OKX measure the success of its affiliate marketing campaigns, and what metrics are most important?
- What opportunities are there for growth and advancement within the affiliate marketing team and OKX more broadly?
ASSUMPTION: The ideal candidate will be proactive in asking insightful questions about the role, the team, and the company, demonstrating their interest and engagement in the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your leadership, communication, and problem-solving skills
- Research OKX's company culture and values, and be ready to demonstrate your alignment with them
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
