📌 Core Information
🔹 Job Title: Head of Affiliate Marketing
🔹 Company: Delasport
🔹 Location: Kyiv, Kyiv, Ukraine
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-04-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing a comprehensive affiliate marketing strategy
- Leading and growing a high-performing affiliate marketing team
- Building and maintaining strong relationships with affiliate partners
- Optimizing affiliate performance and driving revenue growth
ASSUMPTION: This role requires a strategic mindset, excellent leadership skills, and a deep understanding of the iGaming industry and affiliate marketing landscape.
📋 Key Responsibilities
✅ Develop and implement a comprehensive affiliate marketing strategy that aligns with overall business objectives and drives sustainable revenue growth
✅ Recruit, develop, and lead a high-performing affiliate marketing team, fostering a culture of ownership, accountability, and continuous improvement
✅ Own and continuously refine the affiliate program structure, commission models, and promotional strategies to remain competitive within the iGaming landscape
✅ Identify, onboard, and nurture high-value affiliate partnerships globally, ensuring mutually beneficial relationships that maximize ROI and long-term value
✅ Set KPIs, regularly monitor affiliate performance metrics, and leverage data-driven insights to optimize campaigns, partnerships, and operational efficiency
✅ Collaborate closely with internal teams (Sales, Product, CRM, Marketing, Legal, Finance) to ensure synergy and alignment across marketing initiatives
✅ Stay ahead of industry trends, emerging technologies, and competitor activities. Innovate affiliate marketing strategies to keep our Brands and Partners at the forefront of the iGaming industry
ASSUMPTION: This role involves a mix of strategic planning, team management, and hands-on execution to achieve affiliate marketing goals.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum 7 years of affiliate marketing experience, with at least 3 years in a senior/leadership role, preferably within the iGaming, Casino, Betting, or similar online entertainment sectors
Required Skills:
- Proven ability to build and execute large-scale affiliate strategies, manage budgets, and deliver strong commercial outcomes
- Demonstrated experience in recruiting, managing, and developing high-performing teams
- Exceptional skills in building and maintaining long-term, productive relationships with affiliate partners, networks, and stakeholders
- Strong analytical and data-driven approach, with experience in performance marketing metrics, attribution models, and optimization techniques
- Excellent interpersonal, negotiation, and presentation skills. Able to influence stakeholders at all levels
- Proficiency with affiliate marketing platforms, tracking technologies, and analytical tools (e.g., NetRefer, Income Access, Google Analytics)
- Deep understanding of the iGaming regulatory environment, compliance requirements, and market dynamics
Preferred Skills:
- Fluency in additional languages, particularly European languages
- Experience working in a fast-paced, dynamic startup environment
ASSUMPTION: Candidates should have a strong background in affiliate marketing, with a proven track record of driving revenue growth and managing high-performing teams.
💰 Compensation & Benefits
Salary Range: Based on the company's size and industry standards for a Head of Affiliate Marketing role in Kyiv, the estimated salary range is ₴200,000 - ₴350,000 per year (approximately $5,000 - $8,750 USD).
Benefits:
- Modern office in Podil with an uninterruptible power supply and the Internet
- Personal time off (21 business days of paid vacation, paid days on special occasions, sick leaves, emergency days off)
- Public holidays
- Health insurance with the broker which is available from the first month of cooperation
- Life insurance with the broker which is available from the first month of cooperation
- Modern technical equipment
- English courses with native speakers
- Ukraine-based educational programs
- Sports activities reimbursement
- Corporate entertainments
- Happy hours on Fridays
- Gig contract support
Working Hours: Full-time, with standard business hours (Monday-Friday, 9:00 AM - 6:00 PM) and flexibility for occasional remote work
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and negotiation skills. Benefits are subject to change and may be influenced by the company's performance and policies.
📌 Applicant Insights
🔍 Company Context
Industry: Delasport operates in the competitive and rapidly evolving iGaming industry, focusing on sports betting, online casino, and player account management solutions
Company Size: Delasport is a mid-sized company with around 450 employees, providing a collaborative and dynamic work environment
Founded: Delasport was founded in 2010 and has since grown into a global leader in its field, with offices in Bulgaria, the UK, Malta, and Ukraine
Company Description:
- Delasport is a leading iGaming software company that delivers a modern one-stop-shop solution for sports betting, online casino, and player account management
- The company focuses on player experience through personalization, unique exciting ways to bet, strong retention capabilities with rich player engagement suite, and cutting-edge technological innovations
- Delasport has won multiple international awards for its sportsbook and managed services and has a proven track record of excellence, stability, and overall success
Company Specialties:
- Sports Betting
- Live Betting
- In-Play Betting
- Sportsbook Solution
- iGaming
- iGaming Software
- iGaming Platform
- Casino Software
- Software Provider
- Online Casino
- Live Casino
- Software Solutions
- Turnkey Solution
- White Label Solution
- Plug and Play iFrame
- Fully Managed Sportsbook
- B2B Solutions
- Trading & Risk Management
- Sportsbook Mobile App
- Modular API
- PAM
- and Gaming Management Platform
Company Website: https://www.delasport.com
ASSUMPTION: Delasport's success is built on its innovative technology, strong focus on player experience, and commitment to continuous improvement.
📊 Role Analysis
Career Level: This role is a senior leadership position, offering significant growth opportunities and the chance to make a substantial impact on the company's affiliate marketing efforts
Reporting Structure: The Head of Affiliate Marketing will report directly to the Chief Marketing Officer (CMO) and will be responsible for leading the affiliate marketing team
Work Arrangement: This role is primarily on-site, with occasional flexibility for remote work. The work arrangement may include some travel for industry events and meetings with affiliate partners
Growth Opportunities:
- Expanding the affiliate marketing team and taking on additional responsibilities as the company grows
- Developing expertise in related areas, such as performance marketing, SEO, or content marketing
- Progressing to a more senior role, such as Chief Marketing Officer or Chief Revenue Officer, as the company continues to expand
ASSUMPTION: This role offers significant opportunities for professional growth and development within the company's marketing department.
🌍 Location & Work Environment
Office Type: Delasport's Kyiv office is a modern, well-equipped workspace located in the Podil district, offering an uninterruptible power supply and high-speed internet
Office Location(s): 7B & 8B Suites, 50 Town Range, Gibraltar, GI
Geographic Context:
- Kyiv is the capital and largest city of Ukraine, with a population of over 2.9 million people
- The city is known for its historical sites, vibrant cultural scene, and diverse culinary offerings
- Kyiv offers a relatively low cost of living compared to other major European cities, with affordable housing, dining, and entertainment options
Work Schedule: The standard work schedule is Monday-Friday, 9:00 AM - 6:00 PM, with flexibility for occasional remote work and adjusted hours to accommodate team meetings and events
ASSUMPTION: Working in Kyiv offers a unique blend of historical charm, modern amenities, and a vibrant cultural scene, making it an attractive location for both local and international professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers portal
- Phone or video screening with the HR department to discuss the role and assess cultural fit
- In-depth interviews with the hiring manager and other relevant stakeholders, focusing on the candidate's experience, skills, and strategic approach to affiliate marketing
- Final interview with the CMO to discuss the candidate's long-term vision for the role and their alignment with the company's goals
- Reference checks and background verification, followed by a job offer for the successful candidate
Key Assessment Areas:
- Strategic thinking and ability to develop and execute large-scale affiliate marketing strategies
- Leadership skills and experience managing and developing high-performing teams
- Relationship-building and negotiation skills, with a proven track record of successful affiliate partnerships
- Analytical skills and data-driven approach to performance optimization
- Cultural fit and alignment with Delasport's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, using keywords from the job description to demonstrate your fit
- Prepare for behavioral interview questions that focus on your experience with affiliate marketing strategies, team management, and relationship-building
- Research Delasport's company culture and industry trends to show your enthusiasm and understanding of the role and the company
ATS Keywords: Affiliate Marketing, Strategic Planning, Team Leadership, Performance Optimization, Data Analysis, Relationship Management, Budget Management, Negotiation Skills, Presentation Skills, Regulatory Compliance, Market Dynamics, Analytical Tools, Performance Marketing Metrics, Attribution Models, Continuous Improvement, Innovation
ASSUMPTION: Delasport's interview process is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit, with a focus on finding the best fit for both the company and the individual.
🛠️ Tools & Technologies
- Affiliate marketing platforms (e.g., NetRefer, Income Access)
- Tracking technologies (e.g., Google Analytics, Adobe Analytics)
- Analytical tools (e.g., Microsoft Excel, Google Sheets)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the company's existing tech stack.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Delasport encourages creativity, continuous learning, and a commitment to staying ahead of industry trends
- Collaboration: The company fosters a culture of teamwork, open communication, and mutual support
- Integrity: Delasport values honesty, transparency, and ethical decision-making in all aspects of its business
Work Style:
- Dynamic and fast-paced: Delasport operates in a rapidly evolving industry and encourages employees to be adaptable, proactive, and responsive to change
- Data-driven: The company relies on data and analytics to inform decision-making and drive continuous improvement
- Results-oriented: Delasport values employees who take ownership of their work, set ambitious goals, and deliver tangible results
Self-Assessment Questions:
- How do your personal values align with Delasport's company values, particularly in the areas of innovation, collaboration, and integrity?
- How do you approach building and maintaining long-term, productive relationships with affiliate partners, networks, and stakeholders in a dynamic and competitive industry?
- In what ways have you demonstrated adaptability, proactivity, and responsiveness to change in your previous roles, and how might these skills be applied in this role?
ASSUMPTION: Delasport's company culture is characterized by innovation, collaboration, and a strong commitment to ethical decision-making, with a focus on driving results through data-driven strategies and adaptability.
⚠️ Potential Challenges
- Managing a high-performing team in a fast-paced, dynamic environment, with a focus on delivering strong commercial outcomes
- Navigating the complex and evolving regulatory landscape of the iGaming industry, with a deep understanding of compliance requirements and market dynamics
- Building and maintaining strong relationships with affiliate partners, networks, and stakeholders in a competitive and rapidly evolving market
- Balancing strategic planning and execution with day-to-day operational tasks and team management responsibilities
ASSUMPTION: This role presents significant opportunities for professional growth and development, but also comes with unique challenges that require strong leadership, strategic thinking, and adaptability.
📈 Similar Roles Comparison
- Compared to other affiliate marketing roles, this position offers a unique opportunity to lead a team and drive significant revenue growth in a dynamic and competitive industry
- While the core responsibilities of this role are similar to other affiliate marketing positions, the scale and impact of this role set it apart, with a focus on strategic planning, team leadership, and long-term partnership development
- Career progression in this role may lead to more senior marketing or leadership positions within the company, such as Chief Marketing Officer or Chief Revenue Officer
ASSUMPTION: This role offers a unique blend of strategic planning, team leadership, and operational execution, with a focus on driving revenue growth and building long-term affiliate partnerships in the iGaming industry.
📝 Sample Projects
- Developing and implementing a comprehensive affiliate marketing strategy for a new brand launch, with a focus on maximizing ROI and long-term value
- Conducting a thorough analysis of the affiliate marketing landscape in a target market, identifying high-potential partnership opportunities and optimizing campaign performance
- Leading a team to develop and execute a targeted outreach campaign to onboard and engage high-value affiliate partners, with a focus on building long-term, mutually beneficial relationships
ASSUMPTION: These sample projects illustrate the strategic, team-oriented, and data-driven approach required to succeed in this role, with a focus on driving revenue growth and building strong affiliate partnerships.
❓ Key Questions to Ask During Interview
- What are the company's long-term goals for affiliate marketing, and how does this role contribute to achieving those objectives?
- How does the company support the professional development and growth of its affiliate marketing team members?
- What are the key priorities for the first 90 days in this role, and how can I best prepare to address these challenges?
- How does the company measure the success of its affiliate marketing efforts, and what KPIs will I be responsible for tracking and optimizing?
- What are the most significant challenges facing the affiliate marketing team, and how can I best support the team in overcoming these obstacles?
ASSUMPTION: These interview questions are designed to provide insight into the company's long-term vision, support for professional development, and the key challenges and priorities for this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Delasport Careers Portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, using keywords from the job description to demonstrate your fit
- Prepare for behavioral interview questions that focus on your experience with affiliate marketing strategies, team management, and relationship-building
- Research Delasport's company culture and industry trends to show your enthusiasm and understanding of the role and the company
- Follow up with the HR department one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
