📌 Core Information
🔹 Job Title: Head of Affiliate Partnerships
🔹 Company: Emma – The Sleep Company
🔹 Location: Frankfurt, Hesse, Germany or Lisbon, Lisboa, Portugal
🔹 Job Type: Fulltime
🔹 Category: Manufacturing
🔹 Date Posted: June 26, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (22 days of remote work per quarter)
🚀 Job Overview
Key aspects of this role include:
- Developing and leading a global affiliate marketing strategy focused on performance metrics and revenue growth
- Managing and mentoring a team of 4-6 marketing specialists
- Negotiating and maintaining partnerships with top-tier affiliates
- Analyzing affiliate performance metrics to optimize campaigns and ensure ROI
- Staying updated with industry trends and exploring new opportunities to enhance affiliate marketing approach
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of affiliate marketing and performance metrics. The successful candidate will be able to balance both strategic planning and hands-on execution.
📋 Key Responsibilities
✅ Developing and implementing a global affiliate marketing strategy with a strong emphasis on performance metrics, customer acquisition, and revenue growth
✅ Leading, mentoring, and developing a team of 4-6 marketing specialists, fostering a culture of ownership and continuous improvement
✅ Owning and negotiating partnerships with top-tier affiliates, ensuring strong collaboration and long-term impact on brand growth
✅ Monitoring and analyzing affiliate performance metrics to optimize campaigns and ensure ROI
✅ Staying ahead of industry trends and continuously exploring new opportunities to enhance our affiliate marketing approach
ASSUMPTION: This role involves a mix of strategic planning, team management, and day-to-day campaign optimization. The ideal candidate will be comfortable with both high-level strategy and tactical execution.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 5 years of experience in affiliate marketing or similar, with a strong understanding of performance metrics and the affiliate business model
Required Skills:
- Proven experience in B2B relationship management, preferably with e-Commerce business models such as affiliate networks and marketplaces (e.g. Awin, Daisycon, Amazon)
- Excellent communication and negotiation skills, with the ability to engage and influence stakeholders at all levels
- Strong analytical skills and ability to analyze data to inform decision-making and strategy development
- Ability to thrive in a dynamic, fast-paced environment and make smart, prioritized decisions to address high-impact marketing issues
Preferred Skills:
- Experience working in a global organization
- Fluency in multiple languages
ASSUMPTION: Given the global nature of this role, experience working in a multinational environment and fluency in multiple languages would be beneficial but not required.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (AI-estimated, based on market research and role requirements)
Benefits:
- Hybrid work policy (22 days of remote work per quarter)
- Opportunities for professional growth and development
- Collaborative and inclusive work environment
Working Hours: Full-time (40 hours per week), with flexible scheduling
ASSUMPTION: The salary range is estimated based on market research for similar roles in the manufacturing industry. The benefits listed are based on the company's description and typical benefits for roles of this level.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing, specifically in sleep technology and mattress design and innovation
Company Size: 1,001-5,000 employees (mid-size to large)
Founded: 2015
Company Description:
- Emma is the world’s largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe
- Recommended by leading consumer associations in EMEA, APAC, and the Americas for developing the best sleep comfort products
- Emphasizes a strong culture of collaboration, teamwork, and knowledge sharing, with employees from over 60 nationalities
Company Specialties:
- Sleep Technology
- Mattress Design and Innovation
- Ergonomic Sleep Solutions
- Sustainable Sleep Solutions
- E-commerce Retail
- Global Sleep Wellness
- Sleep Research and Insights
Company Website: https://www.emma-sleep.com/
ASSUMPTION: Emma is a mid-size to large company with a strong focus on innovation and global expansion. Its diverse workforce and collaborative culture make it an attractive place to work.
📊 Role Analysis
Career Level: Senior leadership role, reporting directly to the Chief Marketing Officer
Reporting Structure: This role will lead a team of 4-6 marketing specialists and collaborate with other marketing and leadership teams
Work Arrangement: Hybrid (22 days of remote work per quarter), with the option to be based in either Lisbon or Frankfurt
Growth Opportunities:
- Potential to shape the company's affiliate marketing strategy and drive significant business impact
- Opportunities for professional development and career advancement within the growing marketing department
- Exposure to global markets and cross-functional teams
ASSUMPTION: This role offers significant growth potential, both in terms of personal development and career advancement. The successful candidate will have the opportunity to make a real impact on the company's marketing strategy and global expansion.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces in both Lisbon and Frankfurt
Office Location(s): Wilhelm-Leuschner-Str. 78, Frankfurt am Main, Hessen 60329, DE and Lisbon, PT
Geographic Context:
- Frankfurt: A major financial hub in Germany, offering a vibrant cultural scene and excellent international connections
- Lisbon: The capital of Portugal, known for its historic sites, vibrant nightlife, and Mediterranean climate
Work Schedule: Full-time (40 hours per week), with flexible scheduling and 22 days of remote work per quarter
ASSUMPTION: Both Lisbon and Frankfurt offer attractive work environments, with vibrant cultures and excellent international connections. The hybrid work arrangement provides flexibility and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Chief Marketing Officer
Key Assessment Areas:
- Affiliate marketing expertise and strategic thinking
- Leadership and team management skills
- Communication and negotiation skills
- Analytical skills and data-driven decision-making
Application Tips:
- Highlight relevant affiliate marketing experience and achievements in your resume
- Prepare examples of successful affiliate marketing campaigns and strategies
- Research Emma's products, mission, and values to demonstrate cultural fit
- Practice common interview questions and prepare thoughtful questions for the interviewer
ATS Keywords: Affiliate Marketing, Performance Metrics, Revenue Growth, Team Leadership, Relationship Management, Analytical Skills, Communication, Adaptability, Innovation
ASSUMPTION: The interview process will focus on assessing the candidate's affiliate marketing expertise, leadership skills, and cultural fit. Demonstrating relevant experience and preparation will be crucial for success.
🛠️ Tools & Technologies
- Affiliate marketing platforms (e.g., Awin, Daisycon, Amazon Associates)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
ASSUMPTION: The successful candidate will be comfortable using affiliate marketing platforms, data analysis tools, and project management software to manage campaigns and teams effectively.
👔 Cultural Fit Considerations
Company Values:
- Collaboration and teamwork
- Continuous learning and improvement
- Ownership and accountability
Work Style:
- Data-driven and results-oriented
- Adaptable and responsive to change
- Inclusive and respectful of diverse perspectives
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment and enjoy driving high-impact marketing initiatives?
- Are you comfortable leading and mentoring a team, fostering a culture of collaboration and continuous improvement?
- Do you have a strong understanding of affiliate marketing and performance metrics, and can you apply this knowledge to drive revenue growth?
ASSUMPTION: Emma values a data-driven, collaborative, and adaptable work style. Candidates who can demonstrate alignment with these values and a strong understanding of affiliate marketing will be well-suited to this role.
⚠️ Potential Challenges
- Managing a global team with diverse cultural backgrounds and time zones
- Balancing strategic planning with day-to-day campaign optimization
- Adapting to a fast-paced, dynamic work environment
- Maintaining strong relationships with top-tier affiliates while driving performance and growth
ASSUMPTION: This role presents several challenges, including global team management, balancing strategic and tactical responsibilities, and navigating a fast-paced work environment. Successful candidates will be adaptable, resilient, and comfortable working in a dynamic setting.
📈 Similar Roles Comparison
- Unlike traditional affiliate marketing roles, this position requires a strong leadership component and a focus on global strategy
- Emma's emphasis on innovation and global expansion sets it apart from more established mattress manufacturers
- This role offers significant growth potential and the opportunity to shape the company's affiliate marketing strategy
ASSUMPTION: This role is unique in its blend of strategic leadership and tactical execution, with a strong focus on global expansion and innovation. Candidates should be prepared to balance both strategic planning and day-to-day campaign management.
📝 Sample Projects
- Developing and implementing a global affiliate marketing strategy to drive revenue growth and customer acquisition
- Negotiating and maintaining partnerships with top-tier affiliates to maximize brand exposure and ROI
- Analyzing affiliate performance metrics to optimize campaigns and identify new opportunities for growth
ASSUMPTION: These sample projects reflect the strategic and tactical responsibilities of this role, focusing on global strategy development, affiliate partnership management, and data-driven campaign optimization.
❓ Key Questions to Ask During Interview
- Can you describe the current affiliate marketing strategy and how this role will contribute to its evolution?
- How does Emma support the professional growth and development of its employees, particularly in marketing roles?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Emma foster a culture of collaboration and teamwork, particularly in a hybrid work environment?
- What are the most significant challenges facing the affiliate marketing team, and how can this role address them?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company's culture, and the challenges facing the affiliate marketing team. They also provide an opportunity for the candidate to demonstrate their strategic thinking and problem-solving skills.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant affiliate marketing experience and achievements
- Prepare examples of successful affiliate marketing campaigns and strategies to discuss during the interview
- Research Emma's products, mission, and values to demonstrate cultural fit and ask thoughtful questions during the interview
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
