📌 Core Information
🔹 Job Title: Head of Americas Field Marketing
🔹 Company: Stripe
🔹 Location: Seattle, SF, Chicago, NYC, US Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-23
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (on-site and remote)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing field marketing strategy across the Americas
- Leading and growing a high-performing field marketing team
- Collaborating with cross-functional teams to drive customer acquisition and revenue growth
- Executing regional events and demand generation programs
ASSUMPTION: This role requires a strategic mindset and proven experience in B2B field marketing to drive successful outcomes.
📋 Key Responsibilities
✅ Serve as a marketing thought leader for the Americas at Stripe by staying abreast of financial technology trends and sharing insights.
✅ Build, lead, and develop a high-performing team of field marketing professionals.
✅ Drive field marketing efforts across the Americas region, ensuring strong coordination with Sales leadership and covering all customer segments.
✅ Collaborate closely with Demand Generation, Product Marketing, Sales, Solutions Architecture, and Partnerships to create and implement a field marketing plan that boosts awareness and adoption of Stripe.
✅ Guide collaboration with Sales to align account plans and develop effective account-based marketing strategies.
✅ Oversee the development of a regional events strategy, incorporating third-party and Stripe-hosted events in in-person, virtual, and hybrid formats.
✅ Oversee the development and execution of mid- and lower-funnel regional marketing programs to accelerate lead conversion, generate pipeline, and drive revenue in collaboration with the sales organization.
✅ Strengthen collaboration with Sales to enhance efficient prospecting and lead follow-up through programmatic initiatives.
✅ Lead the tracking, measurement, and communication of program results while fostering a culture of innovation to create new global best practices through experimental efforts.
✅ Inspire the team to discover creative ways to convey the value of Stripe to a diverse range of personas.
ASSUMPTION: This role requires a strong understanding of the entire customer journey and the ability to integrate event experiences into the buyer’s journey to generate demand.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Communications, or related field preferred; MBA is a plus.
Experience: 10+ years of relevant B2B field marketing experience, including leading events and demand generation programs and campaigns.
Required Skills:
- Proven track record of defining and executing field marketing programs and events that drive new customer acquisition and pipeline generation.
- Familiarity with in-person event environments, and a strong understanding of how to integrate event experiences into the buyer’s journey to generate demand.
- Strong experience collaborating with Sales teams on joint planning and execution, ensuring disciplined lead follow-up and establishing trust as a strategic partner.
- Solid understanding of lead management and sales funnel dynamics.
- Strong analytical skills with a data-driven approach to decision-making.
- Excellent verbal and written communication skills, capable of synthesizing and presenting business health insights in an executive-ready format.
- Strategic mindset with strong analytical capabilities; comfortable interpreting data to inform decision-making.
Preferred Skills:
- Marketing experience in tech or SaaS organizations is highly desirable with B2B enterprise customer marketing preferred.
- Experience leading field marketing teams that deliver marketing programs outside of the US
- Experience driving effective account-based marketing programs with measurable results is a plus
ASSUMPTION: Candidates with a proven track record in B2B field marketing and experience working with sales teams will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $180,000 - $250,000 (based on experience and location)
Benefits:
- Comprehensive health coverage, including dental and vision
- 401(k) and employee stock options
- Generous vacation and parental leave policies
- Flexible work hours and remote work options
- Employee referral bonuses
Working Hours: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: Salary range is estimated based on industry standards for similar roles, experience levels, and locations.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information and Internet
Company Size: 5,001-10,000 employees
Founded: 2010
Company Description:
- Stripe is a financial infrastructure platform empowering businesses globally to thrive in the digital economy.
- Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities.
- Their mission is to increase the GDP of the internet, and they have a staggering amount of work ahead.
Company Specialties:
- Payment processing
- Financial infrastructure
- Business growth
Company Website: stripe.com
ASSUMPTION: Stripe is a well-established company in the technology industry, with a strong focus on innovation and growth.
📊 Role Analysis
Career Level: Executive
Reporting Structure: This role reports directly to the VP of Americas Marketing and oversees the Americas Field Marketing team.
Work Arrangement: Hybrid (on-site and remote) with flexible hours
Growth Opportunities:
- Potential to grow the Americas Field Marketing team and expand the role’s impact.
- Opportunity to work closely with cross-functional teams and influence Stripe’s go-to-market strategy.
- Chance to develop leadership and management skills by leading and mentoring a high-performing team.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, both in terms of team expansion and personal development.
🌍 Location & Work Environment
Office Type: Hybrid (on-site and remote)
Office Location(s): Seattle, SF, Chicago, NYC, and remote
Geographic Context:
- Seattle, SF, Chicago, and NYC are major tech hubs with vibrant startup ecosystems.
- Remote work offers flexibility and the opportunity to work from various locations.
- Stripe’s global presence allows for collaboration with teams across different time zones.
Work Schedule: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: The hybrid work arrangement and multiple office locations provide flexibility and the opportunity to work in dynamic tech environments.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Behavioral and situational interviews with the hiring manager and team members
- Final interview with the VP of Americas Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving
- Leadership and team management skills
- Collaboration and communication skills
- Understanding of B2B field marketing and event management
Application Tips:
- Highlight your experience in B2B field marketing and event management, with a focus on driving customer acquisition and pipeline generation.
- Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role.
- Prepare examples of successful field marketing campaigns and events you’ve led or contributed to.
ATS Keywords: B2B field marketing, event management, customer acquisition, pipeline generation, strategic planning, team leadership, cross-functional collaboration, data-driven decision-making
ASSUMPTION: Stripe’s interview process is designed to assess candidates’ strategic thinking, leadership skills, and understanding of B2B field marketing.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Eventbrite
- Google Workspace (Gmail, Google Docs, Google Sheets)
ASSUMPTION: Familiarity with marketing automation tools, CRM, and event management platforms is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Users first
- Global perspective
- Bias towards action
Work Style:
- Data-driven and analytical
- Collaborative and cross-functional
- Adaptable and innovative
Self-Assessment Questions:
- How do you stay informed about financial technology trends and incorporate them into your marketing strategies?
- Describe a time when you successfully collaborated with a sales team to drive customer acquisition and revenue growth.
- How do you foster a culture of innovation and continuous improvement within your team?
ASSUMPTION: Stripe values candidates who are data-driven, collaborative, and adaptable, with a strong global perspective.
⚠️ Potential Challenges
- Managing a remote team across multiple time zones
- Balancing the needs of various customer segments and sales teams
- Keeping up with the fast-paced and ever-evolving tech industry
- Ensuring consistent and effective communication across multiple channels and platforms
ASSUMPTION: These challenges require strong leadership, communication, and organizational skills to overcome.
📈 Similar Roles Comparison
- This role is unique in its focus on the Americas region and the opportunity to lead a high-performing field marketing team.
- Compared to other field marketing roles, this position offers a broader scope and the chance to influence Stripe’s go-to-market strategy.
- Career progression could lead to a VP or director-level role within the marketing organization.
ASSUMPTION: This role offers a unique opportunity to drive regional marketing efforts and grow a team, with potential for career advancement.
📝 Sample Projects
- Developing and executing a regional event strategy that incorporates in-person, virtual, and hybrid events
- Creating and implementing a targeted account-based marketing campaign to drive customer acquisition and revenue growth
- Analyzing and optimizing mid- and lower-funnel regional marketing programs to accelerate lead conversion and pipeline generation
ASSUMPTION: These sample projects highlight the strategic and tactical aspects of the role, focusing on driving customer acquisition and revenue growth.
❓ Key Questions to Ask During Interview
- How does this role fit into Stripe’s overall go-to-market strategy?
- What are the most significant challenges facing the Americas Field Marketing team, and how can this role address them?
- How does Stripe support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days?
- How does Stripe measure the success of its field marketing efforts, and what metrics will this role be responsible for tracking and reporting?
ASSUMPTION: These questions help assess the role’s strategic importance, challenges, and key performance indicators.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of successful field marketing campaigns and events you’ve led or contributed to.
- Follow up with the Stripe HR team one week after submitting your application to confirm receipt and inquire about next steps.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
