📌 Core Information
🔹 Job Title: Head of Asset Owners and Public Sector Marketing
🔹 Company: BNY Mellon
🔹 Location: London, UK or New York City, USA (Hybrid)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 15+ years
🔹 Remote Status: Hybrid (London, UK or New York City, USA)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing strategic marketing strategies for the asset owner and public sector segment
- Collaborating with executive leadership, product, sales, and relationship teams to create a unified go-to-market approach
- Driving client acquisition and retention through tailored messaging and value propositions
- Measuring and analyzing marketing campaign effectiveness to optimize ROI
- Establishing and enhancing BNY Mellon's brand presence in the asset owner and public sector market
ASSUMPTION: This role requires a deep understanding of the asset owner and public sector space, strong leadership capabilities, and a proven track record in developing and executing targeted marketing strategies.
📋 Key Responsibilities
✅ Develop and implement a comprehensive marketing strategy for the asset owner and public sector segment, aligning with the firm’s overall business goals
✅ Collaborate with executive leadership, product, sales, and relationship teams to develop a unified go-to-market approach
✅ Lead the development of tailored messaging and value propositions that resonate with different constituents within the segment
✅ Measure and analyze the effectiveness of marketing campaigns, using data-driven insights to refine strategies and optimize ROI
✅ Establish and enhance the firm’s brand presence in the asset owner and public sector market, building credibility and awareness through white papers, webinars, industry reports, and case studies
✅ Cultivate relationships with industry organizations, publications, and conferences to showcase the firm’s expertise
ASSUMPTION: This role requires a highly analytical mindset, attention to key metrics, and the ability to run experiments and continuous testing to optimize performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 15+ years of client marketing experience, with a focus on B2B and B2B2C marketing programs
Required Skills:
- Highly analytical mindset and attention to key metrics
- Ability to run experiments and continuous testing to optimize performance
- Agile approach to growth marketing and the ability to punch through ambiguity
- Overall track record of professional and academic success
- Experience in building, leading, and motivating teams while collaborating in a matrixed organization
Preferred Skills:
- Experience working in the asset owner and public sector space
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in the asset owner and public sector space, as well as those with fluency in multiple languages, may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $125,000 - $210,000 per year (base salary, not including commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs)
Benefits:
- Competitive compensation and benefits package
- Wellbeing programs, including flexible global resources and tools for personal resilience
- Generous paid leaves, including paid volunteer time
Working Hours: Full-time (40 hours per week), with flexibility for hybrid work arrangement
ASSUMPTION: The provided salary range is an estimate based on market data and may vary depending on individual performance, change in geographic location, Company or individual department/team performance, and market factors.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees (globally)
Founded: 1784
Company Description:
- BNY Mellon is a leading global financial services company with over $50T in assets under management
- They provide investment management, investment services, wealth management, and banking services to clients worldwide
- BNY Mellon is committed to creating an inclusive workplace and has been recognized as a top home for innovators and for creating an inclusive workplace
Company Specialties:
- Financial Services
- Investment Management
- Investment Services
- Wealth Management
- Banking
Company Website: https://www.bnymellon.com/
ASSUMPTION: BNY Mellon's size and global presence provide opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Director/Head of Marketing
Reporting Structure: This role reports directly to the Chief Marketing Officer and may have team members reporting to them
Work Arrangement: Hybrid (London, UK or New York City, USA) with flexibility for remote work
Growth Opportunities:
- Potential to lead and mentor a team of marketing professionals
- Opportunity to work on high-impact projects that drive business growth and enhance the company's brand presence
- Possibility to advance to a more senior role within the marketing department or the company
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to lead a team and work on high-impact projects.
🌍 Location & Work Environment
Office Type: Hybrid (London, UK or New York City, USA)
Office Location(s): 240 Greenwich St, New York, NY 10286, US (New York City) and various locations in London, UK
Geographic Context:
- London, UK: A global financial hub with a vibrant cultural scene and a high cost of living
- New York City, USA: A major global city with a diverse population, numerous cultural attractions, and a high cost of living
Work Schedule: Full-time (40 hours per week) with flexibility for remote work
ASSUMPTION: The hybrid work arrangement allows for flexibility and a better work-life balance, while still providing opportunities for in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the Chief Marketing Officer
Key Assessment Areas:
- Marketing strategy and planning
- Data analysis and interpretation
- Leadership and team management
- Communication and presentation skills
Application Tips:
- Highlight relevant marketing experience, particularly in the asset owner and public sector space
- Demonstrate a strong understanding of BNY Mellon's business and the asset owner and public sector market
- Showcase your ability to develop and execute targeted marketing strategies that drive growth and enhance brand presence
ATS Keywords: Asset Owner, Public Sector, Marketing Strategy, Client Acquisition, Client Retention, Brand Positioning, Thought Leadership, Team Leadership, Collaboration
ASSUMPTION: The interview process will focus on assessing the candidate's marketing expertise, leadership capabilities, and cultural fit within the company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer Relationship Management (CRM) software (e.g., Salesforce)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the company's existing tech stack.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Expertise
- Innovation
- Teamwork
- Client Focus
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and agile
- Results-focused and accountable
Self-Assessment Questions:
- How do you align with BNY Mellon's company values, particularly in the context of this role?
- How comfortable are you working in a hybrid environment and collaborating with remote team members?
- How do your personal work style and preferences fit with the company's work style?
ASSUMPTION: BNY Mellon values a collaborative, data-driven, and results-focused work environment, and candidates who demonstrate these qualities will likely be a strong fit for the company.
⚠️ Potential Challenges
- Managing a team in a matrixed organization, with potential for conflicting priorities and stakeholders
- Navigating a large, global organization with a complex structure and multiple departments
- Adapting to a hybrid work environment, with the need to balance remote work and in-person collaboration
- Keeping up with the fast-paced and ever-evolving financial services industry
ASSUMPTION: These challenges can be overcome with strong leadership, communication, and project management skills, as well as a willingness to adapt and learn in a dynamic environment.
📈 Similar Roles Comparison
- This role is similar to a Head of Marketing or Director of Marketing position, but with a specific focus on the asset owner and public sector market
- Compared to other marketing roles, this position requires a deep understanding of the asset owner and public sector space and a proven track record in driving growth and enhancing brand presence within this segment
- Career progression may include advancing to a more senior marketing role or transitioning to a related function within the company, such as business development or strategy
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions, and candidates should consider their specific interests and career goals when evaluating this role.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to drive client acquisition and retention within the asset owner and public sector segment
- Creating a comprehensive marketing strategy for a new product or service offering, tailored to the unique needs and preferences of the asset owner and public sector market
- Building and enhancing BNY Mellon's brand presence in the asset owner and public sector market through thought leadership content, events, and partnerships
ASSUMPTION: These sample projects illustrate the types of initiatives the Head of Asset Owners and Public Sector Marketing may be responsible for, but the specific projects and priorities may vary depending on the company's needs and the market landscape.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits within the organization?
- How does the company support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its marketing efforts, and what key performance indicators (KPIs) will I be responsible for tracking?
- What opportunities are there for collaboration and knowledge-sharing with other departments and teams within the company?
ASSUMPTION: These questions can help candidates better understand the role, the team, and the company, and demonstrate their interest in and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, particularly in the asset owner and public sector space
- Prepare for the interview by researching BNY Mellon's business and the asset owner and public sector market, and practicing your responses to common marketing interview questions
- Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
