📌 Core Information
🔹 Job Title: Head of Audience Development + Podcast Success
🔹 Company: Lower Street Media Ltd
🔹 Location: London, London, City of (Remote)
🔹 Job Type: Other
🔹 Category: Media Production
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading the Audience Development and Podcast Success Department
- Helping clients succeed with their shows and promoting podcasts
- Managing a small team and contributing to the overall client experience
- Working closely with various teams and stakeholders
- Staying up-to-date with industry trends and technologies
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of podcast growth and audience development.
📋 Key Responsibilities
✅ Plan and coordinate custom and targeted audience development campaigns for clients
✅ Own the performance of the Audience Development department and its members
✅ Work directly with clients and production teams to develop, execute, and report on podcast growth campaigns
✅ Contribute to new shows from the earliest stage, baking audience development into the content strategy
✅ Build upon and develop the promotions offerings and processes
✅ Get deep into the tech and keep Lower Street and its clients at the cutting edge of promotions, measurement, and analytics
✅ Help design and execute the overall client experience, tracking and enhancing their success
✅ Manage a small team across several different functions
✅ Join sales on key client pitches
✅ Stay in tune with the latest industry trends
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management, requiring strong organizational skills and the ability to multitask.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 5-10 years of experience in audience development, podcast growth, or a related field
Required Skills:
- Proven track record of successfully growing podcasts
- Excellent analytical skills, with experience in marketing data
- Strong leadership and team management skills
- Excellent communication and presentation skills
- Ability to work autonomously and to deadlines
Preferred Skills:
- Familiarity with outsourced growth agencies
- Experience with podcast production and content strategy
- Strong proficiency in data analysis tools and software
ASSUMPTION: Candidates should have a passion for podcasts and storytelling, along with extensive experience in growing podcasts. Strong analytical skills and the ability to work autonomously are essential.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per year (Based on industry standards for the role, experience level, and location)
Benefits:
- Work from anywhere
- Truly great work culture
- Flexible hours
- Generous PTO, sick leave, and public holiday policy
- Equipment budget
- Professional development allowance
- Planned team retreats in really fun spots
Working Hours: Full-time (40 hours per week, with some overlap with UK working hours)
ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Benefits are comprehensive and focused on work-life balance and professional growth.
📌 Applicant Insights
🔍 Company Context
Industry: Lower Street operates in the media production industry, focusing on podcasting for brands. The market is competitive, with a growing demand for high-quality, engaging podcast content.
Company Size: Lower Street is a small company with 11-50 employees, offering an opportunity to make a real impact and have a significant influence on the business.
Founded: 2016, with a mission to make podcasting easy for brands and help them connect with their audience through meaningful storytelling and the best production.
Company Description:
- Lower Street is an all-in-one partner for podcast success, offering strategy, ideation/conceptualization, production, editing, and audience growth services
- The company works with some of the biggest brands in the world, such as PepsiCo, Booking.com, BCG, and more
- Lower Street is committed to helping brands create phenomenal podcasts to connect with their audience
Company Specialties:
- Podcast strategy and ideation
- Podcast production and editing
- Audience growth and development
- Brand storytelling and content creation
Company Website: http://www.lowerstreet.co
ASSUMPTION: Lower Street is a well-established company with a strong focus on quality and client success. Its small size offers opportunities for growth and impact.
📊 Role Analysis
Career Level: This role is a senior leadership position, offering the opportunity to grow and develop the Audience Development and Podcast Success Department.
Reporting Structure: The Head of Audience Development + Podcast Success will report directly to the COO and work closely with various teams, including production, sales, and client success.
Work Arrangement: This role is remote-friendly, with some overlap with UK working hours required.
Growth Opportunities:
- As the department continues to expand, so will the role's remit, responsibilities, and team
- The opportunity to make a significant impact on the company's growth and success
- Potential for career progression within the company
ASSUMPTION: This role offers significant growth potential, both for the department and the individual, as Lower Street continues to expand and solidify its position in the market.
🌍 Location & Work Environment
Office Type: Remote-friendly, with the option to work from anywhere
Office Location(s): London, GB; The Old Church School, Butts Hill, B14, Frome, Somerset BA11 1HR, GB
Geographic Context:
- London is a major hub for the media and entertainment industry, offering ample networking and collaboration opportunities
- Frome, Somerset is a picturesque town with a growing tech and creative scene, providing a unique blend of urban and rural work environments
- The remote-friendly work arrangement allows for flexibility and work-life balance
Work Schedule: Full-time (40 hours per week), with some overlap with UK working hours required
ASSUMPTION: The remote-friendly work environment offers flexibility and work-life balance, while the geographic context provides ample opportunities for networking and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the COO and other key stakeholders
- Final interview with the CEO
- Background check and onboarding
Key Assessment Areas:
- Strategic thinking and planning
- Leadership and team management skills
- Podcast growth and audience development expertise
- Analytical skills and data-driven decision-making
- Communication and presentation skills
Application Tips:
- Highlight relevant experience and achievements in podcast growth and audience development
- Demonstrate a strong understanding of Lower Street's mission and values
- Showcase your ability to work autonomously and to deadlines
- Include the word 'beet' somewhere in your application to show you've read the job description carefully
ATS Keywords: Podcast growth, audience development, strategic planning, leadership, team management, data analysis, marketing, storytelling, client experience, brand storytelling, promotions, trends
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and expertise in podcast growth and audience development. The application process requires careful attention to detail and a strong understanding of Lower Street's mission and values.
🛠️ Tools & Technologies
- Data analysis tools and software (e.g., Google Analytics, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Jira)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
- Podcast hosting and distribution platforms (e.g., Libsyn, Podbean, Buzzsprout)
ASSUMPTION: The tools and technologies required for this role are standard for the industry and will be familiar to experienced candidates.
👔 Cultural Fit Considerations
Company Values:
- Storytelling: Lower Street believes in the power of storytelling to connect brands with their audience
- Quality: The company is committed to delivering high-quality podcasts and exceptional client experiences
- Collaboration: Lower Street fosters a collaborative work environment, with a focus on teamwork and open communication
- Innovation: The company encourages experimentation and continuous learning to stay at the forefront of the podcasting industry
Work Style:
- Remote-friendly, with some overlap with UK working hours required
- Flexible and adaptable, with a focus on results and deadlines
- Data-driven and analytical, with a strong emphasis on performance tracking and optimization
- Collaborative and team-oriented, with a focus on open communication and knowledge-sharing
Self-Assessment Questions:
- Do you have a passion for podcasts and storytelling, and a proven track record of growing podcasts?
- Are you comfortable working autonomously and to deadlines, with a focus on results and performance?
- Do you thrive in a collaborative, data-driven work environment, with a focus on open communication and knowledge-sharing?
ASSUMPTION: Lower Street values candidates who are passionate about podcasts and storytelling, with a strong track record of growing podcasts. The company's work style is remote-friendly, flexible, and data-driven, with a focus on collaboration and open communication.
⚠️ Potential Challenges
- The role requires a strategic mindset and strong leadership skills, which may be challenging for candidates without relevant experience
- The remote-friendly work arrangement may present communication and collaboration challenges, requiring strong self-motivation and time management skills
- The role involves managing a small team, which may present unique challenges in terms of leadership and team dynamics
- The competitive nature of the podcasting industry may present challenges in terms of client acquisition and retention
ASSUMPTION: This role presents unique challenges in terms of strategic thinking, leadership, and remote work management. Candidates should be prepared to overcome these challenges and demonstrate their ability to succeed in a competitive industry.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this role focuses specifically on podcast growth and audience development, requiring a deep understanding of the podcasting industry and its unique challenges and opportunities
- Compared to other leadership roles, this position offers a unique blend of strategic planning, hands-on execution, and team management, requiring a versatile and adaptable skill set
- Career progression in this role may involve moving into a more senior leadership position within the company, such as COO or CEO
ASSUMPTION: This role is unique in its focus on podcast growth and audience development, requiring a specific skill set and industry knowledge. Career progression may involve moving into a more senior leadership position within the company.
📝 Sample Projects
- Developing and executing a targeted audience development campaign for a new podcast launch
- Analyzing podcast performance data to identify trends and optimize growth strategies
- Managing a team to produce high-quality, engaging podcast content that resonates with target audiences
ASSUMPTION: These sample projects illustrate the strategic, analytical, and team management aspects of the role, showcasing the candidate's ability to succeed in a dynamic and challenging work environment.
❓ Key Questions to Ask During Interview
- Can you describe the company's strategy for growing the Audience Development and Podcast Success Department?
- How does the team collaborate and communicate, especially in a remote work environment?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its employees?
- What are the biggest challenges facing the podcasting industry, and how does Lower Street plan to address them?
ASSUMPTION: These key questions help candidates assess the company's strategic vision, work environment, and commitment to employee growth and development. They also provide insight into the challenges and opportunities facing the podcasting industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight relevant experience and achievements in podcast growth and audience development in your resume
- Tailor your cover letter to demonstrate your understanding of Lower Street's mission and values
- Include the word 'beet' somewhere in your application to show you've read the job description carefully
- Follow up with the hiring manager one week after submission, inquiring about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
