📌 Core Information
🔹 Job Title: Head of B2B Marketing
🔹 Company: FREENOW
🔹 Location: Hamburg or Barcelona
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-08
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (Hamburg or Barcelona)
🚀 Job Overview
Key aspects of this role include:
- Strategic marketing leadership for B2B business
- Lead generation and pipeline acceleration
- Collaboration with B2B sales and other marketing functions
- Management of a geographically distributed team
- Budget management and financial responsibility
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a proven track record in B2B marketing to drive success.
📋 Key Responsibilities
✅ Strategic Marketing Leadership: Owning and evolving the go-to-market strategy, defining frameworks, focus areas, and campaign priorities.
✅ Commercial Alignment: Aligning marketing planning with commercial functions to achieve commercial targets and coordinating to amplify the impact of relevant events and initiatives.
✅ Customer Devotion: Understanding core audiences, actively targeting key decision-makers, use cases, triggers, and barriers, and consistently educating the marketing team on business audiences.
✅ B2B Leadership Collaboration: Representing marketing with B2B leadership and working effectively to drive business growth, especially with sales leadership to optimize lead funnel conversion.
✅ B2B Marketing Strategy: Creating, setting up, and delivering B2B marketing strategies that meet business objectives, ensuring consistent messaging aligned with the brand and relevant calls-to-action across various channels.
✅ Commercial Enablement: Ensuring sales, CSM, and other teams have the necessary marketing collateral within budget, process, and strategy.
✅ Lead Generation: Driving lead generation efforts.
✅ Website Management: Overseeing the overall management of the business's B2B-focused website, integrating with broader web strategy.
✅ Performance and Financial Management: Setting challenging targets in line with marketing leadership, tracking, reporting, and managing the B2B Marketing budget.
ASSUMPTION: This role requires a strong understanding of various marketing channels and initiatives, as well as the ability to manage and inspire a geographically distributed team.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.
Experience: Proven track record of 10+ years in strategic marketing leadership within a B2B context, with at least 5 years in a leadership role.
Required Skills:
- Proven experience in strategic marketing leadership and execution within a B2B context
- Strong understanding of lead generation and pipeline acceleration
- Ability to foster symbiotic relationships with sales teams
- Experience managing and inspiring geographically distributed teams
- Deep understanding of brand awareness and consideration strategies within B2B markets
- Expertise in managing various marketing channels and initiatives, including event marketing, digital marketing, CRM, content, and product marketing
- Strong commercial alignment, customer devotion, and commercial enablement skills
- Proven capabilities in performance tracking, financial management, and stakeholder collaboration
Preferred Skills:
- Experience working in a multinational, diverse, highly motivated, and collaborative team
- Fluency in English and proficiency in Spanish or German
ASSUMPTION: Candidates should have a strong background in B2B marketing and leadership, with a proven track record of driving results in a fast-paced, dynamic environment.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (industry standard for a Head of B2B Marketing with 10+ years of experience in Europe)
Benefits:
- Flexible working arrangements
- LinkedIn Learning
- Sabbatical and special leave policies
- WeRoad partnership
- Birthday, 24th, and 31st December off
- Short term EU work policy
- Mobility Credit
- Health Insurance
- Employee assistance program
Working Hours: Full-time (40 hours per week) with flexible working arrangements
ASSUMPTION: The salary range is based on industry standards for a Head of B2B Marketing role with 10+ years of experience in Europe. The benefits listed are based on the information provided by the company.
📌 Applicant Insights
🔍 Company Context
Industry: FREENOW operates in the Internet Marketplace Platforms industry, focusing on multi-mobility services and aggregating various mobility brands within a single app.
Company Size: FREENOW has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: FREENOW was founded in 2009, with its headquarters in Hamburg, Germany.
Company Description:
- FREENOW is Europe’s multi-mobility app with taxi offering at its core, available in 9 European markets and over 150 cities.
- The company partners with numerous mobility brands and aggregates their offering, aiming to make urban mobility more efficient and sustainable without adding new vehicles to the streets.
- FREENOW is backed by its shareholders: BMW Group and Mercedes-Benz Mobility.
Company Specialties:
Company Website: http://www.free-now.com
ASSUMPTION: FREENOW's focus on multi-mobility services and partnerships with various mobility brands sets it apart in the industry, offering unique opportunities for growth and innovation.
📊 Role Analysis
Career Level: This role is at the senior leadership level, reporting directly to the Global Marketing Leadership team.
Reporting Structure: The Head of B2B Marketing will lead and inspire a geographically distributed team of B2B Marketers.
Work Arrangement: This is a hybrid role, with the option to work from either the Hamburg or Barcelona office.
Growth Opportunities:
- Potential to expand the B2B marketing team and take on additional responsibilities as the business grows.
- Opportunities to collaborate with other marketing functions and contribute to the overall marketing strategy.
- Possibility to work on high-impact projects and drive significant business growth.
ASSUMPTION: This role offers significant growth potential, both in terms of team expansion and increased responsibility, as FREENOW continues to grow and expand its B2B business.
🌍 Location & Work Environment
Office Type: FREENOW's offices are modern, collaborative spaces designed to foster innovation and creativity.
Office Location(s): Hamburg, Germany, and Barcelona, Spain
Geographic Context:
- Hamburg, Germany: A vibrant city with a strong tech industry, offering a high quality of life and a thriving cultural scene.
- Barcelona, Spain: A dynamic city known for its Mediterranean climate, rich history, and bustling tech industry.
Work Schedule: Full-time (40 hours per week) with flexible working arrangements, allowing for a healthy work-life balance.
ASSUMPTION: Both Hamburg and Barcelona offer unique cultural experiences and opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- On-site or virtual interview with the hiring manager and team members
- Final interview with the Global Marketing Leadership team
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management capabilities
- Understanding of B2B marketing strategies and tactics
- Ability to work collaboratively with cross-functional teams
- Adaptability and resilience in a fast-paced, dynamic environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your strategic marketing leadership experience and provide specific examples of your achievements in B2B marketing.
- Demonstrate your understanding of FREENOW's business and the multi-mobility industry.
- Showcase your ability to work collaboratively and drive results in a team environment.
ATS Keywords: B2B Marketing, Strategic Marketing Leadership, Lead Generation, Pipeline Acceleration, Brand Awareness, Commercial Alignment, Customer Devotion, Team Management, Digital Marketing, Event Marketing, CRM, Content Marketing, Product Marketing, Stakeholder Collaboration, Financial Management
ASSUMPTION: FREENOW's hiring process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- CRM software (e.g., Salesforce, HubSpot)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO and content marketing tools (e.g., Google Analytics, SEMrush)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's current tech stack and marketing preferences.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity: FREENOW prioritizes understanding and meeting the needs of its customers.
- Collaboration: FREENOW fosters a culture of teamwork and cross-functional collaboration.
- Innovation: FREENOW encourages continuous learning and experimentation to drive growth and improvement.
Work Style:
- Dynamic and fast-paced: FREENOW operates in a rapidly changing environment, requiring adaptability and resilience.
- Data-driven: FREENOW uses data and analytics to inform decision-making and drive results.
- Customer-focused: FREENOW prioritizes understanding and meeting the needs of its customers.
Self-Assessment Questions:
- How do you align marketing strategies with commercial objectives to drive business growth?
- Can you provide an example of a time when you successfully led a team to achieve a significant business goal in a B2B marketing context?
- How do you approach continuous learning and staying up-to-date with industry trends and best practices in B2B marketing?
ASSUMPTION: FREENOW values candidates who are customer-centric, collaborative, and innovative, with a strong work ethic and a growth mindset.
⚠️ Potential Challenges
- Managing a geographically distributed team may present unique communication and collaboration challenges.
- Balancing multiple marketing channels and initiatives may require strong prioritization and time management skills.
- Working in a fast-paced, dynamic environment may necessitate adaptability and resilience.
- Driving results in a competitive B2B market may require continuous innovation and optimization.
ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and a customer-centric approach.
📈 Similar Roles Comparison
- Compared to other Head of B2B Marketing roles, this position offers a unique opportunity to work in a multi-mobility context, with a focus on aggregating various mobility brands within a single app.
- FREENOW's industry-specific context requires a strong understanding of the multi-mobility landscape and the ability to drive growth in a competitive market.
- Career path comparison: This role provides an opportunity to lead a B2B marketing team and drive significant business growth, with potential for further advancement within the company's marketing organization.
ASSUMPTION: This role offers a unique blend of strategic marketing leadership, industry-specific context, and growth potential, setting it apart from similar roles in the market.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new mobility service offering within the FREENOW app.
- Launching a targeted digital marketing campaign to generate qualified leads for FREENOW's B2B business in a specific European market.
- Collaborating with the PR team to create thought leadership content and secure media coverage for FREENOW's B2B business.
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and innovative nature of the Head of B2B Marketing role at FREENOW.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the B2B marketing team currently, and how can this role help address them?
- How does the Global Marketing Leadership team support and collaborate with the B2B marketing team?
- What opportunities exist for growth and development within the B2B marketing team and the broader marketing organization?
- How does FREENOW measure the success of its B2B marketing efforts, and what key performance indicators (KPIs) are most important for this role?
- What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, enabling you to make an informed decision about your fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic marketing leadership experience and B2B marketing achievements.
- Prepare for your interview by researching FREENOW's business, the multi-mobility industry, and the specific challenges and opportunities facing the B2B marketing team.
- Follow up with the hiring manager or HR team within one week of your interview to express your continued interest in the role and address any remaining questions.
- If you are offered the position, consider negotiating your salary and benefits package, keeping in mind the industry standard for a Head of B2B Marketing role with 10+ years of experience in Europe.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
