📌 Core Information
🔹 Job Title: Head of B2B Marketing
🔹 Company: On
🔹 Location: Portland, Oregon, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: No (On-site)
🚀 Job Overview
Key aspects of this role include:
- Developing and leading B2B marketing strategy for North America
- Building and mentoring a high-performing team
- Driving business impact through marketing efforts
- Collaborating cross-functionally to elevate On's brand in the wholesale channel
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the B2B marketing landscape in the retail industry.
📋 Key Responsibilities
✅ Setting the strategic vision for B2B marketing in North America
✅ Building and leading a high-performing team
✅ Driving business impact through marketing efforts
✅ Collaborating with sales and global teams to develop integrated go-to-market plans
✅ Managing a multi-million dollar marketing budget
ASSUMPTION: This role involves a significant amount of strategic planning, team management, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 9+ years in B2B marketing, wholesale, or trade marketing in premium retail or consumer brand environments
Required Skills:
- Proven experience in B2B marketing, wholesale, or trade marketing
- Strong leadership and team-building skills
- Excellent cross-functional collaboration skills
- Commercial and analytical acumen
- Strong presentation skills
- Passion for building premium brands
Preferred Skills:
- Experience with structured planning and account marketing processes
- Fluency in Spanish or another relevant language
ASSUMPTION: Candidates should have a strong background in B2B marketing and experience leading teams. Familiarity with the premium retail industry is a plus.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (Estimated, based on industry standards for a Head of B2B Marketing role with 10+ years of experience in the retail industry)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Global travel opportunities
Working Hours: Full-time (40 hours per week), with the possibility of occasional overtime
ASSUMPTION: The salary range is estimated based on industry standards for a role of this level and experience in the retail industry. The actual salary may vary depending on factors such as the candidate's qualifications and the company's budget.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Performance Running, Footwear, Apparel, Accessories)
Company Size: 1,001-5,000 employees (Large organization with significant resources and global presence)
Founded: 2010 (Over 15 years of history, established brand)
Company Description:
- On is a premium global sportswear brand focused on performance running, outdoor, and all-day activities
- Founded in Switzerland, with global hubs in Portland, Oregon, and other major cities worldwide
- Committed to innovation, design, and sustainability
Company Specialties:
- Performance Running
- Running
- Footwear
- Apparel
- Accessories
- Innovation
- Design
- Technology
- Sustainability
- Diversity and Inclusion
Company Website: https://www.on.com/
ASSUMPTION: On is a well-established brand in the premium retail industry, with a strong focus on innovation and design. They have a global presence and offer opportunities for professional growth and development.
📊 Role Analysis
Career Level: Executive (Senior leadership role)
Reporting Structure: Reports directly to the Head of Brand Experience
Work Arrangement: On-site, with occasional global travel (up to 30%)
Growth Opportunities:
- Potential to shape the B2B marketing strategy for a global brand
- Opportunities to collaborate with cross-functional teams and influence business strategy
- Chance to build and mentor a high-performing team
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to shape the B2B marketing strategy for a global brand and build a high-performing team.
🌍 Location & Work Environment
Office Type: On's global hub in Portland, Oregon
Office Location(s): 1250 NW 9th Ave, Portland, Oregon 97209, US
Geographic Context:
- Portland is a vibrant, eco-friendly city known for its coffee culture, food scene, and outdoor activities
- The office is located in the Pearl District, a trendy neighborhood with easy access to public transportation
- Oregon offers a mix of urban and outdoor living, with mountains, forests, and beaches within easy reach
Work Schedule: Full-time (40 hours per week), with occasional overtime as needed
ASSUMPTION: Portland offers a unique blend of urban and outdoor living, with a strong focus on sustainability and quality of life. The office is located in a trendy neighborhood with easy access to public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- In-depth interviews with the hiring manager and cross-functional team members
- Final interview with the Head of Brand Experience
Key Assessment Areas:
- Strategic thinking and vision for B2B marketing
- Leadership and team-building skills
- Cross-functional collaboration and communication
- Commercial and analytical acumen
Application Tips:
- Tailor your resume and cover letter to highlight your B2B marketing experience and leadership skills
- Prepare examples of your strategic thinking and ability to drive business impact through marketing efforts
- Research On's brand and values to demonstrate your cultural fit
ATS Keywords: B2B Marketing, Wholesale Marketing, Trade Marketing, Team Leadership, Cross-Functional Collaboration, Strategic Planning, Account Management, Commercial Acumen, Analytical Skills, Presentation Skills, Brand Building, Innovation, Performance Metrics, Retail Trends, Budget Management, Marketing Strategy
ASSUMPTION: The interview process for this role is likely to be comprehensive, with a focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce)
- Data analysis tools (e.g., Excel, Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's existing tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Performance
- Design
- Impact
- Belief in the human spirit
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Innovative and creative
- Results-oriented and accountable
Self-Assessment Questions:
- How do you align with On's core values, and how have you demonstrated these values in your previous roles?
- How do you approach cross-functional collaboration, and can you provide an example of a successful cross-functional project you've led?
- How do you stay up-to-date with industry trends and retail trends, and how have you incorporated this knowledge into your marketing strategies?
ASSUMPTION: On values innovation, performance, design, and impact, and seeks candidates who align with these values and can demonstrate a strong work ethic, creativity, and a results-oriented mindset.
⚠️ Potential Challenges
- Managing a large marketing budget and demonstrating strong ROI
- Collaborating effectively with global teams and adapting global strategies for the North American market
- Building and mentoring a high-performing team in a fast-paced, innovative environment
- Balancing the demands of a senior leadership role with occasional global travel
ASSUMPTION: This role presents significant challenges, including managing a large marketing budget, collaborating with global teams, and building a high-performing team in a fast-paced environment.
📈 Similar Roles Comparison
- Unlike other B2B marketing roles, this position requires a strong focus on wholesale account management and retail trends
- This role offers the opportunity to shape the B2B marketing strategy for a global brand, rather than focusing on a specific product or service
- Career progression in this role could lead to a broader marketing leadership position within the company
ASSUMPTION: This role is unique in its focus on wholesale account management and retail trends, offering the opportunity to shape the B2B marketing strategy for a global brand.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch in the North American wholesale market
- Creating a co-branded marketing campaign with a key retail partner to drive sell-in and sell-through
- Implementing a structured account marketing framework to improve alignment with sales and global teams
ASSUMPTION: These sample projects reflect the strategic, cross-functional, and collaborative nature of the role, with a focus on driving business impact through marketing efforts.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for On in North America?
- What are the key priorities for this role in the first 90 days?
- How does On support the professional growth and development of its employees?
- What are the biggest challenges facing the B2B marketing team in the next 12-24 months, and how can this role address them?
- How does On measure the success of its B2B marketing efforts, and how can this role contribute to improving those metrics?
ASSUMPTION: These interview questions focus on understanding the strategic context of the role, the company's priorities, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your B2B marketing experience and leadership skills
- Prepare examples of your strategic thinking and ability to drive business impact through marketing efforts
- Research On's brand and values to demonstrate your cultural fit
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
