- Job Title: Head of B2B Marketing
- Company: Canada Life UK
- Location: London, GB
- Job Type: 12 Month Fixed-Term Contract / Secondment Opportunity
- Category: Marketing
- Date Posted: 2025-04-29
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategy and plans to support UK business strategy across various business lines.
- Leading the B2B marketing team and managing relationships with senior stakeholders.
- Ensuring alignment of marketing requirements with business plans and objectives.
- Establishing and nurturing relationships with key external stakeholders to build Canada Life's credibility externally.
- Driving insight and data-led initiatives to deliver business line plans with a focus on digital enablement.
- Managing the overall impact of marketing investment to deliver acceptable returns on investment and maximise effectiveness of marketing programmes and plans.
ASSUMPTION: This role requires a strategic mindset and strong leadership skills to manage multiple projects and teams effectively.
📋 Key Responsibilities
- Strategy & Planning: Define and implement the B2B marketing strategy and plans to achieve UK business objectives.
- Stakeholder Management: Lead the relationship management of business lines to understand their business plans and ensure marketing requirements are understood and clear objectives are defined and set.
- External Relationships: Establish and nurture relationships with key external stakeholders, influencing relationships and building Canada Life's credibility externally.
- Data-Driven Marketing: Drive insight and data-led initiatives to deliver business line plans with a focus on digital enablement through deep understanding of intermediary and customer audiences leading to targeting and channel selection for activation.
- Performance Management: Manage the overall impact of marketing investment to deliver acceptable returns on investment and maximise effectiveness of marketing programmes and plans through the use of MI, front line insight and customer/business feedback.
- Team Leadership: Lead and manage the B2B marketing function, fostering a high-performing team with a focus on engagement and capability development.
ASSUMPTION: This role requires strong leadership, strategic planning, and excellent communication skills to manage multiple projects and teams effectively.
🎯 Required Qualifications
- Education: Degree level education or equivalent, with relevant professional and/or marketing qualification.
- Experience: Extensive experience in financial services marketing, with a proven track record in leadership roles.
- Required Skills:
- Deep knowledge of financial services industry and intermediated distribution.
- Demonstrable knowledge of working in financial services, understanding of markets, propositions and distribution routes including regulatory requirements such as Consumer Duty.
- Demonstrable knowledge of working in marketing leadership roles with senior stakeholder management turning business objectives into marketing plans that deliver on KPIs that connect to business outcomes.
- Financial services marketing, creativity channel and performance expertise.
Preferred Skills:
- Experience working in a regulated industry.
- Experience working and leading within a shared services environment.
- A background in financial services.
ASSUMPTION: Candidates should have a strong background in financial services marketing and a proven track record in leadership roles. A deep understanding of market dynamics, regulatory requirements, and the ability to translate business objectives into effective marketing plans is essential.
💰 Compensation & Benefits
- Salary Range: £80,000 - £100,000 per annum (Estimated based on industry standards for a Head of B2B Marketing role in London)
- Benefits:
- Pension
- Bonus Scheme
- Income Protection
- Private Medical Insurance
- Life Assurance
- Personal Development
- Professional Development
- Working Hours: Full-time (35-40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a Head of B2B Marketing role in London. Actual salary may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
- Industry: Insurance
- Company Size: 1,001-5,000 employees
- Founded: 1903 (as Canada Life UK), 1939 (as Irish Life)
- Company Description: Canada Life UK is a modern, agile, and welcoming organisation that helps build better futures for its customers, intermediaries, and employees by operating as a modern, agile, and welcoming organisation. Part of the Great-West Lifeco group of companies, Canada Life UK has access to experience and expertise on a global scale, allowing it to continuously enhance its leading range of products and services.
- Company Specialties: Pensions, Life Insurance, and Investments
📊 Role Analysis
- Career Level: Senior Management
- Reporting Structure: Reports directly to the CEO Office, with matrix reporting to business line heads.
- Work Arrangement: On-site, with potential for flexible working arrangements.
- Growth Opportunities: This role offers the opportunity to work on strategic projects and influence business-wide marketing strategies, providing ample room for professional growth and development.
ASSUMPTION: This role is ideal for an experienced marketing professional looking to take on a strategic leadership position within the financial services industry.
🌍 Location & Work Environment
- Office Type: On-site, with potential for flexible working arrangements.
- Office Location(s): London, GB
- Geographic Context: London, a major global city, offers a vibrant cultural scene, excellent connectivity, and a diverse range of neighborhoods.
- Work Schedule: Full-time (35-40 hours per week), with potential for flexible working arrangements.
ASSUMPTION: The work environment is dynamic and fast-paced, requiring strong time management and organizational skills.
💼 Interview & Application Insights
- Typical Process: Initial screening, phone/ video interview, assessment centre, final interview.
- Key Assessment Areas: Strategic thinking, leadership skills, industry knowledge, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences.
- Prepare for behavioral interview questions focusing on leadership, strategic planning, and problem-solving.
- Research the company and industry to demonstrate your understanding and enthusiasm.
🛠️ Tools & Technologies
- Microsoft Office Suite
- CRM (e.g., Salesforce, Microsoft Dynamics)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis tools (e.g., Excel, Power BI)
- Project management tools (e.g., Asana, Trello)
👔 Cultural Fit Considerations
- Company Values: Canada Life UK values doing the right thing for customers, intermediaries, and employees, helping others build better futures, and fostering a culture of curiosity, ownership, collaboration, and continuous improvement.
- Work Style: The ideal candidate will be strategic, proactive, and collaborative, with strong leadership skills and the ability to thrive in a dynamic, change-oriented environment.
⚠️ Potential Challenges
- The role requires managing multiple projects and teams, which can be challenging and demanding at times.
- The financial services industry is heavily regulated, requiring a strong understanding of compliance and risk management.
- The role may involve working with stakeholders who have competing priorities, requiring strong influencing and negotiation skills.
📈 Similar Roles Comparison
- Head of B2B Marketing vs. Head of Marketing: The Head of B2B Marketing role focuses specifically on business-to-business marketing strategies, while the Head of Marketing role has broader responsibilities, including both B2B and B2C marketing strategies.
- Industry-specific context: The financial services industry is heavily regulated, requiring a strong understanding of compliance and risk management.
- Career path comparison: This role can serve as a stepping stone to a Chief Marketing Officer (CMO) or other senior marketing leadership positions within the financial services industry.
📝 Sample Projects
- Developing and implementing a targeted digital marketing campaign to increase brand awareness among financial advisors.
- Conducting market research to identify new business opportunities and refine existing product offerings.
- Leading a cross-functional team to launch a new product or service, ensuring alignment with business objectives and regulatory requirements.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the overall marketing strategy for the company?
- What are the most significant challenges facing the B2B marketing function, and how can this role address them?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to diversity, equity, and inclusion (DEI) in its marketing efforts?
📌 Next Steps for Applicants
- To apply for this position:
- Submit your application through [this link](https://life-careers.com/canadalife/job/London-Head-of-B2B-Marketing/1198200401/).
- Tailor your resume and cover letter to highlight relevant skills and experiences.
- Prepare for behavioral interview questions focusing on leadership, strategic planning, and problem-solving.
- Research the company and industry to demonstrate your understanding and enthusiasm.
- Follow up with the hiring manager one week after your interview to express your continued interest in the role.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
