📌 Core Information
🔹 Job Title: Head of B2B Marketing
🔹 Company: ryze beyond
🔹 Location: Tel Aviv, Israel
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-30
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership in performance marketing for B2B unit
- Growth planning and scaling new B2B verticals
- Team management and mentoring of junior and senior marketers
- Cross-functional collaboration with internal sales teams
- AI-driven approach to leverage cutting-edge tools and stay ahead of industry trends
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving growth and market leadership through performance marketing.
📋 Key Responsibilities
✅ Lead the performance marketing strategy for the B2B unit, shaping campaigns across Google and Bing to drive growth and market leadership
✅ Identify and scale new B2B verticals, implementing innovative approaches and leveraging AI-driven solutions to optimize performance
✅ Manage and mentor both junior and senior marketers, fostering analytical thinking, problem-solving skills, and continuous improvement
✅ Work closely with internal sales teams to align marketing initiatives with revenue goals and drive measurable results
ASSUMPTION: The role requires a strong understanding of both marketing strategies and business outcomes, with the ability to connect the two effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7+ years of experience in AdTech and Performance Marketing, with proven success in B2B environments
Required Skills:
- Proven, hands-on experience in Google/Bing Performance Marketing
- Significant background in B2B Marketing or SaaS Marketing, with demonstrated success in scaling global campaigns
- Strong business understanding beyond PPC metrics, with the ability to connect marketing activities to business outcomes
- AI-driven mindset – understanding how to leverage technology to stay ahead of the curve
- Analytical, data-oriented leader who can engage in deep business discussions and help the team enhance their problem-solving capabilities
- Excellent communication skills, with native-level English
Preferred Skills:
- Experience in online commerce or related industries
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in performance marketing and a proven track record in B2B environments. Familiarity with AI-driven solutions is essential for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is typically $120,000 - $180,000 per year, depending on experience and qualifications. This estimate is based on industry standards for similar roles in Tel Aviv, Israel.
Benefits:
- Health insurance
- Retirement plan
- Paid time off
- Professional development opportunities
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 5:00 PM), with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: ryze beyond operates in the Technology, Information, and Internet industry, focusing on online shopping comparison and intent marketing.
Company Size: ryze beyond is a mid-sized company with 51-200 employees, providing an environment where employees can make a significant impact and grow professionally.
Founded: ryze beyond was founded in 2011, with a mission to simplify the consumer decision-making process and connect customers with industry-leading brands.
Company Description:
- ryze beyond helps consumers make informed purchasing decisions by providing expert reviews, key insights, and leading provider offerings
- The company works with hundreds of active advertisers across various industry sectors globally
- ryze beyond offers an open and collaborative work atmosphere, fostering innovation and employee growth
Company Specialties:
- Online Shopping Comparison
- Intent Marketing
- Online Marketing
Company Website: ryzebeyond.com
ASSUMPTION: ryze beyond's focus on intent marketing and data-driven decision-making creates an environment where AI-driven approaches are highly valued.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a strategic mindset and proven experience in performance marketing and B2B environments.
Reporting Structure: The Head of B2B Marketing will report directly to the CEO and work closely with internal sales teams and other departments.
Work Arrangement: This role is primarily on-site, with flexibility for remote work as needed. Employees can expect to work from the company's brand new offices in the heart of Tel Aviv.
Growth Opportunities:
- As a growing company, ryze beyond offers opportunities for career advancement and professional development
- This role provides the chance to lead a team and make a significant impact on the company's growth and success
- The dynamic and collaborative work environment encourages employees to innovate and explore better solutions
ASSUMPTION: The Head of B2B Marketing role offers a unique opportunity to shape the company's B2B marketing strategy and drive growth in new verticals.
🌍 Location & Work Environment
Office Type: ryze beyond's offices are brand new, modern, and centrally located in Tel Aviv, providing a comfortable and collaborative work environment.
Office Location(s): Yitzhak Sadeh 6, Tel Aviv, Israel
Geographic Context:
- Tel Aviv is a vibrant, multicultural city with a thriving tech industry and a high quality of life
- The city offers a mix of urban and beachside living, with a wide range of cultural attractions and entertainment options
- ryze beyond's offices are conveniently located near public transportation and numerous amenities
Work Schedule: Standard office hours with flexibility for remote work as needed
ASSUMPTION: The on-site work arrangement allows for better collaboration and team-building opportunities, while the flexibility for remote work caters to individual preferences and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the CEO to discuss the role's responsibilities and the candidate's fit for the position
- Final interview with the team to assess the candidate's ability to work collaboratively and drive results
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Understanding of performance marketing and B2B environments
- AI-driven mindset and ability to leverage technology
- Communication and leadership skills
Application Tips:
- Tailor your resume and cover letter to highlight your experience in performance marketing, B2B environments, and AI-driven solutions
- Prepare examples of your past successes in scaling global campaigns and driving business outcomes
- Demonstrate your understanding of ryze beyond's mission and how your skills align with the company's goals
ATS Keywords: Performance Marketing, B2B Marketing, SaaS Marketing, Google Performance Marketing, Bing Performance Marketing, AI-driven Mindset, Strategic Leadership, Growth Planning, Team Leadership, Cross-Functional Collaboration
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, marketing expertise, and cultural fit within the company.
🛠️ Tools & Technologies
- Google Ads
- Bing Ads
- AI-driven marketing platforms (e.g., Albert, Acquisio, etc.)
- Marketing analytics tools (e.g., Google Analytics, Mixpanel, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
ASSUMPTION: The Head of B2B Marketing will be expected to have a strong working knowledge of performance marketing tools and platforms, as well as the ability to adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Data-driven decision-making
Work Style:
- Open and collaborative work environment
- Focus on continuous learning and improvement
- Results-driven and data-oriented approach
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment where innovation is valued?
- Are you comfortable working collaboratively and driving results in a team setting?
- Do you have a strong data-driven mindset and the ability to connect marketing activities to business outcomes?
ASSUMPTION: Candidates who are comfortable working in a dynamic, collaborative environment and have a strong data-driven mindset will be well-suited to this role and the company culture.
⚠️ Potential Challenges
- Balancing strategic leadership with hands-on execution in a fast-paced environment
- Managing and mentoring a team with varying levels of experience and expertise
- Adapting to new technologies and AI-driven solutions as they emerge in the market
- Navigating the unique challenges and opportunities of the B2B marketing landscape
ASSUMPTION: The Head of B2B Marketing will need to be adaptable, strategic, and results-driven to overcome the challenges associated with this role.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position requires a strong focus on performance marketing and B2B environments
- While the role involves strategic leadership, it also demands hands-on execution and a deep understanding of marketing metrics
- This role offers the opportunity to lead a team and make a significant impact on the company's growth and success
ASSUMPTION: The Head of B2B Marketing role at ryze beyond is unique in its focus on performance marketing, B2B environments, and AI-driven solutions, offering a challenging and rewarding opportunity for the right candidate.
📝 Sample Projects
- Developing and executing a global performance marketing campaign to drive growth in a new B2B vertical
- Implementing an AI-driven solution to optimize campaign performance and improve ROI
- Conducting a comprehensive analysis of the B2B marketing landscape to identify new opportunities for growth
ASSUMPTION: The projects associated with this role will be varied and challenging, requiring a strategic mindset and a strong understanding of performance marketing and B2B environments.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall growth strategy?
- What are the biggest challenges facing the B2B marketing team currently, and how can this role address them?
- How does ryze beyond support the professional development of its employees?
- What is the company's approach to AI-driven solutions, and how can this role help drive their adoption?
- How does the company measure the success of its marketing efforts, and how will this role be evaluated?
ASSUMPTION: Asking thoughtful, strategic questions during the interview process will demonstrate the candidate's interest in the role and their understanding of the company's goals and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in performance marketing, B2B environments, and AI-driven solutions
- Prepare examples of your past successes in scaling global campaigns and driving business outcomes
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
