Head of B2B Marketing - APAC region

📌 Core Information

🔹 Job Title: Head of B2B Marketing - APAC region

🔹 Company: Almedia

🔹 Location: South Korea (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Developing and executing localized B2B marketing strategies for the APAC region
• Collaborating with Sales and Account Management to generate qualified leads
• Planning and managing regional marketing events, webinars, and industry conferences
• Analyzing campaign performance data to optimize strategies and drive continuous improvement

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of the APAC market to succeed.

📋 Key Responsibilities

✅ Develop and execute localised B2B marketing strategies for the APAC region, aligned with global objectives

✅ Collaborate closely with Sales and Account Management to generate qualified leads and identify opportunities for impactful customer stories

✅ Plan and manage regional marketing events, webinars, and industry conferences to enhance brand visibility and engagement

✅ Participate in the adaptation of global marketing content and develop region-specific materials to effectively reach target audiences

✅ Analyze campaign performance data across APAC channels to optimize strategies and drive continuous improvement

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Demonstrated experience in developing and implementing B2B marketing strategies specifically for the APAC region

Required Skills:

• Strong understanding of digital marketing tools and platforms relevant to the APAC landscape (e.g., regional social media, search engines)
• Excellent written and verbal communication skills in English and proficiency in one or more APAC languages (e.g., Mandarin, Korean, Japanese)
• Proven ability to work independently, manage multiple projects, and collaborate effectively with cross-functional and potentially remote teams
• Experience in analyzing marketing data to derive insights and inform strategic decisions

Preferred Skills:

• Experience in the Ad-Tech industry
• Fluency in multiple APAC languages

ASSUMPTION: Candidates with experience in B2B marketing within the APAC region and a strong understanding of regional digital marketing tools will be most successful in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Head of Marketing role in South Korea with 5-10 years of experience, the estimated salary range is ₩80,000,000 - ₩120,000,000 per year. ASSUMPTION: This estimate is based on market research and may vary depending on the candidate's specific experience and qualifications.

Benefits:

• Public Transport Ticket
• Gym Membership
• Language Classes
• Weekly Breakfast
• Weekly Lunch
• Virtual Equity Option

Working Hours: Full-time, with flexible hours and the option to work remotely

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees

Founded: 2020

Company Description:

• Almedia is the fastest-growing advertising company in Europe, offering mobile game and app developers unparalleled returns from rewarded user acquisition
• Based in Berlin, with a strong focus on data-driven approaches and a community of over 40 million users engaging with games, apps, and surveys
• Almedia's mission is to engineer the future of user acquisition landscape to deliver exceptional ROAS

Company Specialties:

• Rewarded user acquisition
• Data-driven marketing strategies
• Global expansion into APAC region

Company Website: https://www.almedia.co/

ASSUMPTION: Almedia's focus on data-driven marketing and global expansion presents unique opportunities for growth and innovation in the APAC region.

📊 Role Analysis

Career Level: Mid to Senior level, with the potential for growth into a leadership role within the APAC region

Reporting Structure: This role reports directly to the Global Head of Marketing and works closely with the Sales and Account Management teams

Work Arrangement: Primarily remote, with the option to work from Almedia's Berlin office when travel is permitted

Growth Opportunities:

• Potential to expand the APAC team and take on a leadership role
• Opportunity to shape Almedia's global marketing strategy and make a significant impact on the company's growth
• Access to professional development opportunities, such as language classes and virtual equity options

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a lasting impact on Almedia's expansion into the APAC region.

🌍 Location & Work Environment

Office Type: Primarily remote, with a modern, centrally located Berlin office designed to foster collaboration and team connection

Office Location(s): Berlin, Germany

Geographic Context:

• South Korea is a major market for Almedia's expansion into the APAC region, with a strong focus on digital marketing and user acquisition
• The role requires a deep understanding of the South Korean market and the ability to adapt global marketing strategies to resonate with local audiences
• Almedia's Berlin office offers a collaborative work environment, with weekly breakfast and lunch provided

Work Schedule: Full-time, with flexible hours and the option to work remotely

ASSUMPTION: The primarily remote nature of this role requires strong self-motivation and time management skills, as well as the ability to collaborate effectively with remote teams.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Global Head of Marketing
• In-depth interview with the Global Head of Marketing and other relevant team members
• Final interview with the CEO

Key Assessment Areas:

• Understanding of the APAC market and regional digital marketing trends
• Strategic thinking and ability to develop localized marketing strategies
• Communication skills and ability to collaborate with cross-functional teams
• Analytical skills and ability to derive insights from marketing data

Application Tips:

• Tailor your resume and cover letter to highlight your experience in B2B marketing within the APAC region and your proficiency in relevant languages
• Prepare for interview questions that assess your understanding of the APAC market and your ability to develop localized marketing strategies
• Research Almedia's mission and values to demonstrate your alignment with the company's goals and culture

ATS Keywords: B2B Marketing, APAC, Lead Generation, Digital Marketing, Campaign Analysis, Cross-Functional Collaboration, Project Management, Cultural Understanding, Communication Skills

ASSUMPTION: Almedia's interview process is designed to assess candidates' strategic thinking, communication skills, and cultural fit, with a focus on their understanding of the APAC market and regional digital marketing trends.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Social media management tools (e.g., Hootsuite, Buffer)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Candidates with experience using marketing automation platforms, CRM software, and data analysis tools will be most successful in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Data-driven decision making
• Continuous learning and improvement

Work Style:

• Proactive and results-oriented
• Strong communicator and collaborator
• Adaptable and comfortable working in a fast-paced, evolving environment

Self-Assessment Questions:

• How do you approach understanding and adapting global marketing strategies to resonate with diverse APAC markets?
• How do you balance working independently with collaborating effectively with cross-functional and potentially remote teams?
• How do you stay up-to-date with the latest digital marketing trends and tools relevant to the APAC landscape?

ASSUMPTION: Almedia values candidates who are proactive, results-oriented, and comfortable working in a fast-paced, evolving environment, with a strong focus on collaboration and data-driven decision making.

⚠️ Potential Challenges

• Navigating the diverse cultural landscape of the APAC region to develop effective localized marketing strategies
• Balancing the need for global alignment with the requirement for regional adaptation and customization
• Managing multiple projects and priorities while working independently and collaborating with remote teams
• Keeping up with the fast-paced, evolving nature of the Ad-Tech industry and Almedia's rapid growth

ASSUMPTION: Candidates who are adaptable, culturally sensitive, and comfortable working in a fast-paced environment will be best equipped to overcome these challenges.

📈 Similar Roles Comparison

• Unlike traditional B2B marketing roles, this position requires a deep understanding of the APAC market and regional digital marketing trends
• While global marketing experience is valuable, this role requires a strong focus on regional adaptation and customization
• As a leadership role within the APAC region, this position offers significant growth potential and the opportunity to shape Almedia's global marketing strategy

ASSUMPTION: Candidates with experience in B2B marketing within the APAC region and a strong understanding of regional digital marketing trends will find this role most comparable to their previous experiences.

📝 Sample Projects

• Developing and executing a localized marketing campaign for the South Korean market, tailored to resonate with local audiences while aligning with global objectives
• Planning and managing a regional marketing event or webinar, with a focus on driving brand engagement and lead generation
• Analyzing campaign performance data across multiple APAC channels to identify trends, optimize strategies, and drive continuous improvement

ASSUMPTION: These sample projects are designed to assess candidates' ability to develop localized marketing strategies, manage regional events, and analyze campaign performance data to drive continuous improvement.

❓ Key Questions to Ask During Interview

• How does Almedia plan to support my integration into the APAC market and the company's global marketing strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Almedia measure the success of its B2B marketing efforts, and how will my performance be evaluated?
• What opportunities are there for growth and professional development within this role and the APAC region?
• How does Almedia foster a culture of collaboration and innovation, and how can I contribute to this culture as the Head of B2B Marketing for the APAC region?

ASSUMPTION: These interview questions are designed to assess candidates' understanding of the role, their alignment with Almedia's goals and culture, and their ability to contribute to the company's success in the APAC region.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in B2B marketing within the APAC region and your proficiency in relevant languages
• Prepare for interview questions that assess your understanding of the APAC market and your ability to develop localized marketing strategies
• Research Almedia's mission and values to demonstrate your alignment with the company's goals and culture
• Follow up with the hiring manager within one week of submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.