Head of B2B Marketing (BPO Services)

📌 Core Information

🔹 Job Title: Head of B2B Marketing (BPO Services)

🔹 Company: Expedock

🔹 Location: Remote

🔹 Job Type: Other (Remote)

🔹 Category: Transportation, Logistics, Supply Chain and Storage

🔹 Date Posted: 2025-07-09

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Spearheading marketing initiatives to drive pipeline growth
• Expanding marketing strategies into new business verticals
• Collaborating with the sales team to align lead generation processes
• Measuring and reporting on marketing campaign performance
• Managing the marketing budget and resources effectively

ASSUMPTION: This role requires a strategic thinker with a strong background in B2B marketing within a BPO environment and a proven track record of generating a robust sales pipeline.

📋 Key Responsibilities

✅ Develop and execute a comprehensive B2B marketing strategy to drive brand awareness, generate leads, and grow the sales pipeline.

✅ Lead demand generation efforts, including digital marketing campaigns, content marketing, SEO/SEM, email marketing, and social media.

✅ Create and manage a rich content calendar that attracts a qualified audience.

✅ Oversee the expansion into new business verticals, adapting marketing strategies to effectively target and penetrate these new markets.

✅ Analyze market trends and competitors to identify new opportunities and ensure marketing strategies remain competitive.

✅ Work closely with the sales team to ensure alignment on lead generation, qualification, and follow-up processes.

✅ Measure and report on the performance of all marketing campaigns, assessing against goals (ROI and KPIs).

✅ Manage the marketing budget and allocate resources effectively to maximize impact.

ASSUMPTION: The role may evolve over time as Expedock continues to grow and expand its services.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven work experience as a B2B marketer, preferably in a leadership role, with a strong understanding of pipeline management. Must have experience working in a BPO (Business Process Outsourcing) company.

Required Skills:

• Demonstrable experience in designing and implementing successful B2B marketing campaigns
• Strong understanding of pipeline management and a proven ability to generate a consistent flow of qualified leads
• Experience with marketing automation and CRM tools
• Excellent communication, interpersonal, and leadership skills
• Strategic thinker with a data-driven and analytical mindset
• Ability to thrive in a fast-paced, remote-first environment

Preferred Skills:

• Experience with AI and data-driven marketing strategies
• Familiarity with the logistics and supply chain industry

ASSUMPTION: Candidates with experience in AI and data-driven marketing strategies may have an advantage in this role, given Expedock's focus on AI-powered solutions.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Head of B2B Marketing role with 5-10 years of experience in a remote, startup environment)

Benefits:

• Fully remote work setup with flexible working hours
• Competitive compensation and equity packages
• Health, dental, and vision insurance
• 401(k) plan with company match
• Generous PTO and holiday policy

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Transportation, Logistics, Supply Chain and Storage. Expedock operates at the intersection of technology and global trade, focusing on AI-powered managed staffing and automation solutions for the supply chain industry.

Company Size: 51-200 employees. As a mid-sized company, Expedock offers a dynamic and agile work environment with ample opportunities for growth and impact.

Founded: 2019. Expedock was founded with a mission to build the powerful data infrastructure that will drive unprecedented efficiency and profitability to all players in the global supply chain industry.

Company Description:

• Expedock is the AI-powered managed staffing and automation solution behind some of the leading players in the 7 trillion USD global supply chain.
• The company specializes in automating the manual processing and inputting of data into various systems at 99.99% accuracy guaranteed.
• Expedock's international team of Stanford AI experts and logistics executives is committed to transforming the future of supply chain and logistics, one business at a time.

Company Specialties:

• Artificial Intelligence
• Robotic Process Automation
• Logistics
• Supply Chain Management
• Technology
• Data
• Global Trade
• International Shipping
• Freight Forwarding
• Analytics
• Shipment Operations
• Customs Brokerage
• Automation
• Freight Technology
• Offshoring
• Business Process Outsourcing

Company Website: http://www.expedock.com/

ASSUMPTION: Expedock's focus on AI and data-driven solutions sets it apart in the logistics and supply chain industry, offering unique opportunities for growth and innovation.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the CEO or another C-level executive. It offers significant responsibility and the opportunity to shape Expedock's marketing strategies as the company continues to grow.

Reporting Structure: The Head of B2B Marketing will likely report to the CEO or another C-level executive, such as the Chief Revenue Officer or Chief Marketing Officer, depending on Expedock's organizational structure.

Work Arrangement: This role is remote solely, offering the flexibility to work from anywhere with a reliable internet connection.

Growth Opportunities:

• As Expedock continues to expand, there will be opportunities for the Head of B2B Marketing to grow into a more senior role, such as Chief Marketing Officer or Chief Revenue Officer.
• The role offers the chance to work closely with Expedock's executive team, providing ample opportunities for mentorship and professional development.
• The fast-paced, startup environment at Expedock encourages innovation and rapid career growth.

ASSUMPTION: Given Expedock's rapid growth and expansion, there is significant potential for career advancement and growth within the company.

🌍 Location & Work Environment

Office Type: Remote. Expedock operates as a remote-first company, with no physical office locations.

Office Location(s): N/A

Geographic Context:

• Expedock's remote work environment allows employees to live and work anywhere with a reliable internet connection.
• The company's global focus exposes employees to diverse markets and cultures.
• Expedock's headquarters are in Silicon Valley, California, but the company has a strong global presence and operates internationally.

Work Schedule: Full-time (40 hours per week) with flexible scheduling. Expedock's remote work environment allows for a flexible work schedule, with core hours determined by the employee's time zone and team needs.

ASSUMPTION: The remote work environment at Expedock may require strong self-motivation, time management, and communication skills to succeed in the role.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical assessment or case study
• Final interview with the hiring manager and/or other stakeholders
• Background check and offer

Key Assessment Areas:

• Marketing strategy and planning
• Campaign execution and management
• Data analysis and reporting
• Leadership and team management
• Adaptability and problem-solving

Application Tips:

• Tailor your resume and cover letter to highlight your B2B marketing experience, particularly in the BPO industry.
• Demonstrate your understanding of pipeline management and data-driven marketing strategies.
• Showcase your ability to thrive in a fast-paced, remote-first environment.
• Prepare for behavioral and situational interview questions that assess your leadership, communication, and problem-solving skills.

ATS Keywords: B2B Marketing, BPO, Demand Generation, Digital Marketing, Content Marketing, SEO, SEM, Email Marketing, Social Media, Pipeline Management, Marketing Automation, CRM Tools, Strategic Thinking, Analytical Mindset

ASSUMPTION: Given Expedock's focus on AI and data-driven solutions, candidates with experience in AI and data-driven marketing strategies may have an advantage in the interview process.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
• CRM software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• SEO and SEM tools (e.g., Google Analytics, SEMrush, Ahrefs)
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Email marketing platforms (e.g., Mailchimp, Constant Contact, Campaign Monitor)
• Content creation and management tools (e.g., WordPress, Google Docs, Microsoft Office)

ASSUMPTION: The specific tools and technologies used may vary depending on Expedock's current tech stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing new ideas and continuous learning
• Collaboration: Working together to achieve common goals
• Integrity: Acting with honesty and transparency in all aspects of work
• Customer-centricity: Focusing on the needs and success of our clients
• Accountability: Taking ownership of our responsibilities and delivering results

Work Style:

• Remote and flexible: Embracing a remote work environment and flexible scheduling
• Data-driven: Making informed decisions based on data and analytics
• Adaptable: Thriving in a fast-paced, ever-changing environment
• Results-oriented: Focusing on delivering measurable outcomes and driving growth

Self-Assessment Questions:

• How do you align with Expedock's company values, and can you provide examples of how you've demonstrated these values in your previous roles?
• How comfortable are you working in a remote, flexible work environment, and what strategies do you use to maintain productivity and focus?
• How do you approach data-driven decision-making, and can you provide an example of a time when you used data to inform a marketing strategy or campaign?

ASSUMPTION: Candidates who demonstrate a strong fit with Expedock's company values and work style will be more likely to succeed in the role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• Managing a remote team and maintaining productivity in a virtual environment
• Adapting marketing strategies to effectively target and penetrate new business verticals
• Keeping up with the fast-paced, ever-changing nature of the global supply chain industry
• Balancing the demands of multiple stakeholders, including the CEO, sales team, and other departments

ASSUMPTION: The Head of B2B Marketing role at Expedock presents unique challenges and opportunities for growth and impact in the global supply chain industry.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong understanding of pipeline management and a proven ability to generate a consistent flow of qualified leads in a BPO environment.
• Expedock's focus on AI and data-driven solutions sets this role apart from more traditional marketing positions, offering unique opportunities for innovation and growth.
• Career progression in this role may include advancing to a Chief Marketing Officer or Chief Revenue Officer position as Expedock continues to expand.

ASSUMPTION: Candidates with experience in similar roles within the BPO industry or a strong understanding of pipeline management and data-driven marketing strategies will be well-suited to this position.

📝 Sample Projects

• Developing and executing a comprehensive B2B marketing strategy to drive brand awareness and generate leads for a new business vertical
• Analyzing market trends and competitor data to identify new opportunities and adapt marketing strategies accordingly
• Measuring and reporting on the performance of all marketing campaigns, assessing against goals (ROI and KPIs), and making data-driven recommendations for optimization

ASSUMPTION: The specific projects and responsibilities of the Head of B2B Marketing role at Expedock may evolve over time as the company continues to grow and expand its services.

❓ Key Questions to Ask During Interview

• How does Expedock plan to support the growth and expansion of the marketing team in the coming years?
• What are the key priorities for the Head of B2B Marketing in the first 90 days, and how will success be measured?
• How does Expedock approach collaboration and communication in a remote work environment, and what tools and processes are in place to facilitate effective teamwork?
• What opportunities are there for professional development and growth within the company, and how does Expedock support the career advancement of its employees?
• How does Expedock measure the success of its marketing campaigns, and what key performance indicators (KPIs) are used to track progress and inform decision-making?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in and understanding of the role and company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Expedock careers page
• Tailor your resume and cover letter to highlight your B2B marketing experience, particularly in the BPO industry, and your ability to thrive in a fast-paced, remote-first environment.
• Prepare for behavioral and situational interview questions that assess your leadership, communication, and problem-solving skills.
• Follow up with the Expedock HR team one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.