📌 Core Information
🔹 Job Title: Head of B2B Marketing
🔹 Company: FREENOW
🔹 Location: Hamburg or Barcelona
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (Hamburg or Barcelona)
🚀 Job Overview
Key aspects of this role include:
- Strategic marketing leadership for B2B business
- Driving qualified lead generation and pipeline acceleration
- Collaborating with B2B sales and other teams
- Managing a geographically distributed marketing team
- Overseeing various marketing channels and initiatives
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and cross-functional collaboration. It's ideal for an experienced marketing professional looking to make a significant impact on a multinational team.
📋 Key Responsibilities
✅ Develop and execute go-to-market strategies for B2B business
✅ Collaborate with commercial functions to achieve commercial targets
✅ Understand and target key decision-makers and use cases
✅ Represent marketing with B2B leadership and drive business growth
✅ Create and deliver B2B marketing strategies aligned with brand and calls-to-action
✅ Ensure sales and other teams have necessary marketing collateral
✅ Drive lead generation efforts
✅ Oversee B2B-focused website management
✅ Set and manage B2B marketing budget
ASSUMPTION: This role involves a wide range of responsibilities, requiring a well-rounded marketing professional with strong leadership and execution skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 10+ years of experience in strategic marketing leadership within a B2B context
Required Skills:
- Proven track record in strategic marketing leadership and execution
- Strong understanding of lead generation and pipeline acceleration
- Ability to foster symbiotic relationships with sales teams
- Experience managing and inspiring geographically distributed teams
- Deep understanding of brand awareness and consideration strategies in B2B markets
- Expertise in managing various marketing channels and initiatives
- Commercial alignment, customer devotion, and commercial enablement skills
- Performance tracking, financial management, and stakeholder collaboration capabilities
Preferred Skills:
- Experience in the mobility or tech industry
- Fluency in multiple languages
ASSUMPTION: Given the broad scope of this role, candidates should have a diverse skill set and extensive experience in B2B marketing.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (based on experience and location)
Benefits:
- Flexible working arrangements
- LinkedIn Learning
- Sabbatical and special leave policies
- WeRoad partnership
- Birthday, 24th, and 31st December off
- Short term EU work policy
- Mobility Credit
- Health Insurance
- Employee assistance program
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is estimated based on industry standards for a Head of B2B Marketing role with 10+ years of experience in the mobility or tech industry.
📌 Applicant Insights
🔍 Company Context
Industry: FREENOW operates in the multi-mobility app sector, offering taxi services and various mobility options within a single app across Europe.
Company Size: FREENOW has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: FREENOW was founded in 2009 and is headquartered in Hamburg, Germany.
Company Description:
- FREENOW is a multi-mobility app with taxi services at its core, available in 9 European markets and over 150 cities.
- The app offers various mobility services, including taxis, PHV, carsharing, car rental, eScooters, eBikes, eMopeds, and public transport.
- FREENOW partners with numerous mobility brands and aggregates their offerings to make urban mobility more efficient and sustainable.
Company Specialties:
Company Website: http://www.free-now.com
ASSUMPTION: FREENOW's focus on sustainability and efficiency in urban mobility makes it an attractive employer for environmentally conscious professionals.
📊 Role Analysis
Career Level: This role is at the senior leadership level, reporting directly to the Global Marketing Leadership team.
Reporting Structure: The Head of B2B Marketing will lead and inspire a geographically distributed team of B2B Marketers.
Work Arrangement: This role is hybrid, with a mix of on-site and remote work, based in either Hamburg or Barcelona.
Growth Opportunities:
- Potential to expand the B2B marketing team and take on additional responsibilities
- Opportunities to work with diverse teams across various mobility services
- Chance to grow with the company as it continues to expand its services and markets
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's B2B marketing efforts.
🌍 Location & Work Environment
Office Type: FREENOW's offices are modern, collaborative spaces designed to foster innovation and creativity.
Office Location(s): Hamburg, Germany, and Barcelona, Spain
Geographic Context:
- Hamburg: A vibrant city in northern Germany, known for its port and cultural scene
- Barcelona: A dynamic city in northeastern Spain, famous for its architecture and Mediterranean climate
Work Schedule: The work schedule is flexible, with a focus on results and performance rather than strict hours.
ASSUMPTION: Both Hamburg and Barcelona offer unique cultural experiences and opportunities for personal growth, making them attractive locations for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- On-site or virtual interview with hiring manager and team members
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and leadership skills
- Cross-functional collaboration and communication
- Understanding of B2B marketing strategies and tactics
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your past marketing campaigns and their outcomes
- Research FREENOW's business and industry to demonstrate your understanding and enthusiasm
ATS Keywords: B2B Marketing, Strategic Marketing, Lead Generation, Pipeline Acceleration, Marketing Leadership, Cross-functional Collaboration, Brand Awareness, Customer Devotion, Commercial Alignment
ASSUMPTION: FREENOW's hiring process is designed to assess candidates' strategic thinking, leadership, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with these tools and technologies is beneficial but not required, as FREENOW provides training and support to help employees develop their skills.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Sustainability
- Innovation
- Collaboration
- Integrity
Work Style:
- Agile and dynamic, with a focus on results and performance
- Collaborative and inclusive, with a strong team culture
- Flexible and adaptable, with a willingness to learn and grow
Self-Assessment Questions:
- How do you align with FREENOW's customer-centric approach to marketing?
- How do you balance innovation with sustainability in your marketing strategies?
- How do you collaborate effectively with cross-functional teams to drive business growth?
ASSUMPTION: FREENOW values candidates who are passionate about its mission, align with its values, and demonstrate a strong work ethic and commitment to personal growth.
⚠️ Potential Challenges
- Managing a geographically distributed team with varying time zones
- Balancing multiple marketing channels and initiatives
- Aligning marketing efforts with commercial functions and business objectives
- Adapting to a dynamic and evolving business environment
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses exclusively on B2B marketing, requiring a deep understanding of B2B strategies and tactics
- FREENOW's industry-specific context requires knowledge of the mobility and tech sectors
- Career path comparison: This role offers significant growth potential, with opportunities to expand the B2B marketing team and take on additional responsibilities
ASSUMPTION: This role is unique in its focus on B2B marketing within the mobility and tech industries, offering a challenging and rewarding opportunity for the right candidate.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new mobility service
- Launching a targeted marketing campaign to generate qualified leads for a specific industry vertical
- Collaborating with the PR team to amplify the impact of relevant events and initiatives
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the Head of B2B Marketing role at FREENOW.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's long-term growth plans for B2B marketing?
- What are the key priorities for the first 90 days in this role?
- How does the company support the professional development of its marketing team members?
- What are the most significant challenges facing the B2B marketing team, and how can this role address them?
- How does the company measure the success of its B2B marketing efforts, and what KPIs are most important?
ASSUMPTION: These questions demonstrate your interest in the role and the company, and help you better understand the expectations and requirements of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on strategic marketing leadership and B2B marketing strategies
- Prepare examples of your past marketing campaigns and their outcomes, demonstrating your ability to drive lead generation and pipeline acceleration
- Research FREENOW's business and industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
