Head of B2C Marketing

📌 Core Information

🔹 Job Title: Head of B2C Marketing

🔹 Company: Optery, Inc.

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-20

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (US only)

🚀 Job Overview

Key aspects of this role include:

• Defining and scaling Optery’s consumer-facing growth engine
• Building and leading a world-class marketing operation
• Owning strategy, execution, and performance across multiple channels
• Collaborating with the CEO and cross-functional teams
• Hiring and mentoring marketing team members

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a proven track record in B2C marketing to drive Optery's consumer growth.

📋 Key Responsibilities

✅ Define and execute marketing strategies to drive acquisition, engagement, retention, and brand awareness

✅ Build and lead a high-performing marketing team, including hiring, mentoring, and goal-setting

✅ Manage relationships with agencies, partners, and consultants

✅ Optimize Optery's presence in generative AI tools

✅ Develop and execute paid media marketing campaigns across various platforms

✅ Architect full-funnel user journeys using data-driven segmentation

✅ Design and execute email marketing campaigns with high deliverability and open rates

✅ Identify, recruit, and manage influencer and affiliate partnerships

✅ Implement marketing automation strategies and A/B tests

✅ Partner with PR agencies to secure coverage in top-tier tech, consumer, and security outlets

ASSUMPTION: This role requires a hands-on approach, with the ability to balance both strategic planning and tactical execution.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 7+ years of B2C marketing leadership experience in SaaS, consumer apps, fintech, or consumer-security and/or consumer-privacy brands

Required Skills:

• Proven track record in full-funnel performance and brand campaigns across digital channels
• Direct experience managing influencer and affiliate programs with strong ROI
• Expertise in paid and social advertising platforms
• Strong background in lifecycle and email marketing using automation tools
• Demonstrated PR experience: media pitching and agency management
• Analytical mindset: proficient in A/B testing, cohort analysis, CAC/LTV modeling, and dashboard reporting
• Hands-on experience evaluating and deploying AI-driven marketing solutions
• Excellent leadership and communication skills; bias for action and pragmatism
• Passion for consumer data privacy and security

Preferred Skills:

• Experience in a high-growth startup environment
• Familiarity with Optery's products and industry

ASSUMPTION: The ideal candidate will have a strong blend of strategic thinking, leadership skills, and hands-on experience in B2C marketing.

💰 Compensation & Benefits

Salary Range: $160,000 - $200,000 per year

Benefits:

• Competitive equity
• Great health, dental, and vision insurance
• 401k program with employer match
• Paid time off policy
• Stipend for home office setup

Working Hours: Regular U.S. business hours (Eastern, Central, Mountain, and/or Pacific time zones)

ASSUMPTION: The salary range is competitive for the role and experience level, and benefits are designed to support a healthy work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Optery operates in the technology, information, and internet sector, focusing on personal data privacy and security.

Company Size: Optery has 11-50 employees, providing a dynamic and collaborative work environment.

Founded: Optery was founded in 2020, making it a relatively young and fast-growing company.

Company Description:

• Optery is at the forefront of personal data protection, offering state-of-the-art removal software
• The company empowers users to take control of their online information by opting them out of data broker sites
• Optery combines sophisticated automation with expert Privacy Agents to ensure high-quality results

Company Specialties:

• Personal Data Privacy
• Data Broker Scanning Software
• Phishing Attack Prevention
• Employee Data Protection
• Automated Data Removal
• Privacy Compliance
• Enterprise Data Security
• User-Friendly Privacy Tools

Company Website: Optery.com

ASSUMPTION: Optery's focus on consumer data privacy and security makes it an attractive option for candidates passionate about these issues.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the CEO.

Reporting Structure: The Head of B2C Marketing will build and lead the marketing function, with potential future hires reporting to them.

Work Arrangement: This role is remote, with a requirement to work regular U.S. business hours.

Growth Opportunities:

• As Optery grows, there will be opportunities to expand the marketing team and take on additional responsibilities
• Successful candidates may have the opportunity to grow into a VP or Director role as the company scales

ASSUMPTION: This role offers significant growth potential as Optery continues to expand its consumer base and market presence.

🌍 Location & Work Environment

Office Type: Fully remote work environment

Office Location(s): United States (no physical office locations)

Geographic Context:

• The United States has a diverse and competitive job market for marketing professionals
• Optery's remote work policy allows for greater flexibility and work-life balance
• The company's headquarters are in San Francisco, California

Work Schedule: Regular U.S. business hours, with flexibility for team meetings and collaboration

ASSUMPTION: Optery's fully remote work environment enables candidates to work from anywhere in the United States, fostering a diverse and inclusive team.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-depth interview with the CEO and other team members
• Final round interview with the CEO
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and marketing expertise
• Leadership skills and team management
• Communication and presentation skills
• Cultural fit and alignment with Optery's mission

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Be prepared to discuss your approach to B2C marketing strategies and tactics
• Showcase your ability to lead and grow a marketing team
• Demonstrate your passion for consumer data privacy and security

ATS Keywords: B2C Marketing, Head of Marketing, Marketing Strategy, Team Leadership, AI Marketing, Paid Media, Lifecycle Marketing, Email Marketing, Influencer Marketing, Affiliate Marketing, Social Media Marketing, Marketing Automation, Public Relations, Consumer Data Privacy, Performance Marketing, Generative Engine Optimization

ASSUMPTION: Optery's hiring process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit for the role and company.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Paid advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
• Social media management tools (e.g., Hootsuite, Buffer)
• Email marketing software (e.g., Mailchimp, Constant Contact)
• PR and media outreach tools (e.g., Muck Rack, Agility PR)
• AI-driven marketing solutions (e.g., generative content platforms, predictive targeting tools)

ASSUMPTION: The ideal candidate will have experience with relevant marketing tools and be open to learning new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Privacy by Design
• Customer Obsessed
• Continuous Learning
• Inclusive and Diverse
• Transparency and Integrity

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and open to feedback
• Results-focused and action-oriented

Self-Assessment Questions:

• How do you embody Optery's values in your work?
• How do you approach building and leading high-performing marketing teams?
• How do you balance strategic planning and tactical execution in your marketing approach?

ASSUMPTION: Optery's culture values collaboration, continuous learning, and a customer-obsessed mindset, making it an attractive fit for candidates who thrive in dynamic, innovative environments.

⚠️ Potential Challenges

• Managing a remote team across different time zones
• Balancing strategic planning and tactical execution
• Keeping up with the latest trends and best practices in B2C marketing
• Navigating the competitive consumer data privacy and security landscape

ASSUMPTION: The ideal candidate will be proactive, adaptable, and skilled in navigating potential challenges in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• Unlike other B2C marketing roles, this position focuses on consumer data privacy and security, offering a unique opportunity to make a significant impact in a growing industry
• Optery's size and stage of growth provide a more agile and entrepreneurial environment compared to larger, established companies
• Career progression in this role may differ from traditional marketing paths, offering unique growth opportunities as Optery expands

ASSUMPTION: This role offers a unique blend of strategic thinking, leadership, and hands-on execution, setting it apart from other B2C marketing positions.

📝 Sample Projects

• Developing and executing a comprehensive go-to-market strategy for a new consumer product
• Launching and optimizing affiliate marketing programs to drive acquisition and revenue growth
• Designing and implementing AI-driven content generation and personalization strategies

ASSUMPTION: The ideal candidate will have experience with relevant marketing projects and be eager to take on new challenges in a dynamic, fast-paced environment.

❓ Key Questions to Ask During Interview

• How does Optery approach measuring and optimizing marketing performance?
• What are the biggest challenges facing the consumer data privacy and security industry, and how does Optery plan to address them?
• How does Optery support the professional growth and development of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Optery foster a collaborative and inclusive work environment?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and helps you assess the fit between your skills, experiences, and Optery's needs.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interviews by researching Optery's products, industry, and competition
• Be ready to discuss your approach to B2C marketing strategies and tactics
• Follow up with the hiring manager one week after your final interview, inquiring about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.