📌 Core Information
🔹 Job Title: Head of Biopharma Product Marketing
🔹 Company: Citizen Health
🔹 Location: San Francisco Bay Area
🔹 Job Type: Full-Time, Hybrid (2-3 days in-office)
🔹 Category: Biopharma, Product Marketing
🔹 Date Posted: May 26, 2025
🔹 Experience Level: 7-12 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Defining market positioning and messaging for our biopharma platform
- Developing comprehensive go-to-market strategies for key pharma market segments
- Creating compelling value propositions that resonate with pharma decision-makers
- Building competitive intelligence and positioning frameworks
- Hands-on execution of marketing activities, including creating core marketing assets and planning events
- Educating the market on the value of longitudinal patient data + AI for drug development
- Building and leading a lean, high-performing marketing team as we scale
ASSUMPTION: This role requires a strong background in B2B marketing, with a focus on the pharmaceutical industry. Experience in selling data products and services to pharma companies is crucial for success in this position.
📋 Key Responsibilities
✅ Define market positioning and messaging for our platform in the pharma services landscape
✅ Develop comprehensive go-to-market strategies for key pharma market segments
✅ Create compelling value propositions that resonate with clinical operations, medical affairs, and R&D executives
✅ Build competitive intelligence and positioning frameworks
✅ Create core marketing assets: pitch decks, case studies, whitepapers, and technical content
✅ Design and execute targeted campaigns for pharma decision-makers
✅ Plan and manage conference strategy and presence at key industry events
✅ Develop sales enablement materials and support revenue team with prospect engagement
✅ Own biopharma website content, messaging, and digital presence
✅ Educate the market on the value of longitudinal patient data + AI for drug development
✅ Build thought leadership content showcasing our unique patient engagement capabilities
✅ Develop customer success stories and case studies that demonstrate ROI
✅ Create content that bridges complex technical capabilities with business outcomes
✅ Build and lead a lean, high-performing marketing team as we scale
✅ Manage contractors and agencies for project-based work
✅ Establish processes and frameworks for marketing operations
ASSUMPTION: This role requires a mix of strategic thinking and hands-on execution. The ideal candidate will be comfortable working in a fast-paced, startup environment and have experience in both strategic planning and tactical implementation.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 7-12 years of product marketing experience, with 4-5+ years selling data products and services into pharmaceutical companies
Required Skills:
- Deep familiarity with the clinical research space, real-world data, and the clinical trial landscape
- Track record at B2B companies serving pharma (CROs, health data platforms, clinical trial tech, digital health)
- Proven ability to create compelling technical marketing content for scientific audiences
- Demonstrated ability to lead strategy while also driving hands-on execution
Preferred Skills:
- Experience launching new products or services to pharma markets
- Content creation experience for technical B2B audiences
- Event marketing experience in healthcare/pharma
ASSUMPTION: Candidates with experience in Series A/B stage companies and a strong understanding of pharma R&D processes, decision-making, and buying cycles will be particularly well-suited for this role.
💰 Compensation & Benefits
Salary Range: $175,000 - $210,000 base salary (AI-estimated, based on role, experience level, and location)
Benefits:
Working Hours: Full-time (40 hours/week), with 2-3 days in-office
ASSUMPTION: The provided salary range is an estimate based on market research and similar roles in the biopharma industry. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare Technology, specifically focused on improving the lives of patients with rare and complex conditions
Company Size: 11-50 employees (as of May 2025)
Founded: 2023
Company Description:
- Empowers patients with seamless access and control over their health data
- Connects patients with caregivers, providers, and researchers through a multi-sided platform
- Accelerates therapies by working with leading biopharma organizations
- Led by a seasoned founding team with a history of success in healthcare and consumer startups
Company Specialties:
- Longitudinal health data platforms
- AI-driven patient engagement
- Pharma R&D services
Company Website: https://www.citizen.health/
ASSUMPTION: Citizen Health is a mission-driven startup focused on transforming healthcare data and AI to improve patient outcomes and accelerate drug development.
📊 Role Analysis
Career Level: Senior-level, strategic role with hands-on responsibilities
Reporting Structure: Reports directly to the Co-Founder & Chief Business Officer
Work Arrangement: Hybrid, with 2-3 days in-office per week
Growth Opportunities:
- Building and leading a marketing team as the company scales
- Expanding the role's scope as the company enters new markets or launches new products
- Potential career progression into a VP or C-level role as the company grows
ASSUMPTION: This role offers significant growth potential as the company continues to expand its offerings and market presence.
🌍 Location & Work Environment
Office Type: Hybrid, with a physical office located in San Mateo
Office Location(s): San Mateo, California
Geographic Context:
- San Francisco Bay Area, with a focus on the biopharma industry
- Access to a large network of pharmaceutical companies and industry events
- Close proximity to Silicon Valley, offering opportunities for collaboration and innovation
Work Schedule: Full-time, with flexible hours and the ability to work remotely 2-3 days per week
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager
- In-depth behavioral and skills-based interviews with the hiring manager and other team members
- Case study or project presentation to showcase the candidate's strategic thinking and execution abilities
- Final interview with the co-founder or another senior leader
Key Assessment Areas:
- Strategic thinking and market positioning
- Hands-on execution and project management skills
- Communication and presentation skills
- Cultural fit and alignment with the company's mission
Application Tips:
- Highlight relevant experience in pharma marketing and data products
- Tailor your resume and cover letter to emphasize your strategic thinking and hands-on execution skills
- Prepare a case study or project presentation that demonstrates your ability to define market positioning and develop go-to-market strategies
- Follow up with the hiring manager after your interview to reiterate your interest in the role and ask any remaining questions
ATS Keywords: Product marketing, biopharma, pharma services, market positioning, go-to-market strategy, data products, clinical research, real-world data, competitive intelligence, marketing assets, event planning, sales enablement, thought leadership, patient engagement, marketing operations
ASSUMPTION: Citizen Health uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help ensure that your application is not overlooked by the system.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Design and content creation tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The required tools and technologies for this role may vary depending on the company's specific marketing stack and the candidate's preferred tools.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric
- Innovative
- Collaborative
- Mission-driven
Work Style:
- Fast-paced, startup environment
- Comfortable with ambiguity and change
- Strong communication and collaboration skills
- Ability to work independently and in a team setting
Self-Assessment Questions:
- How do you ensure that your marketing efforts remain patient-centric, even when targeting pharma decision-makers?
- Describe a time when you had to pivot your marketing strategy due to changes in the market or competitive landscape?
- How do you balance strategic thinking with hands-on execution in your marketing approach?
ASSUMPTION: Citizen Health values candidates who are passionate about improving the lives of patients with rare and complex conditions and who can thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Navigating the complex and highly regulated pharma industry
- Balancing strategic thinking with hands-on execution in a fast-paced startup environment
- Building a marketing team from scratch and establishing marketing operations
- Managing multiple stakeholders, including patients, caregivers, providers, researchers, and pharma partners
ASSUMPTION: These challenges can be overcome with strong strategic thinking, effective communication, and a deep understanding of the pharma industry and its stakeholders.
📈 Similar Roles Comparison
- Unlike traditional pharma marketing roles, this position requires a strong background in data products and services, as well as a deep understanding of the clinical research landscape
- Compared to other biopharma marketing roles, this position offers significant growth potential as the company continues to expand its offerings and market presence
- Career progression in this role may include opportunities to lead a marketing team or take on a more senior leadership position as the company grows
ASSUMPTION: This role offers a unique blend of strategic thinking and hands-on execution, making it an attractive opportunity for candidates with a strong background in pharma marketing and data products.
📝 Sample Projects
- Developing a comprehensive go-to-market strategy for a new data product targeted at pharma R&D executives
- Creating a competitive intelligence report to inform market positioning and messaging for the biopharma platform
- Designing and executing a targeted campaign to generate leads and drive revenue growth for a key pharma market segment
ASSUMPTION: These sample projects demonstrate the strategic thinking and hands-on execution required for success in this role.
❓ Key Questions to Ask During Interview
- How does the company plan to scale its marketing efforts as it enters new markets or launches new products?
- What are the key priorities for the first 90 days in this role, and how will success be measured?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to working with pharma partners, and how can marketing support these relationships?
- How does the company balance the need for innovation with the highly regulated pharma industry?
ASSUMPTION: These questions can help candidates better understand the company's growth plans, marketing strategy, and approach to working with pharma partners.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in pharma marketing and data products
- Prepare a case study or project presentation that demonstrates your ability to define market positioning and develop go-to-market strategies
- Follow up with the hiring manager after your interview to reiterate your interest in the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
