Head of Brand

📌 Core Information

🔹 Job Title: Head of Brand

🔹 Company: Ffern

🔹 Location: London, United Kingdom

🔹 Job Type: Hybrid (3 days in-studio, 2 days flexible)

🔹 Category: Brand Management

🔹 Date Posted: July 6, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a comprehensive brand strategy
• Leading and managing PR, Social Media, and Content teams
• Overseeing PR campaigns and social media strategies
• Guiding content creation and budget management
• Monitoring brand performance and staying updated on industry trends

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of consumer brands and marketing channels.

📋 Key Responsibilities

✅ Develop and implement a comprehensive brand strategy that aligns with business objectives

✅ Lead and manage PR, Social Media, and Content teams, fostering a collaborative environment

✅ Oversee the development and execution of PR campaigns to enhance brand reputation and visibility

✅ Define and implement best-in-class social media strategies to build brand awareness, engagement, and community

✅ Guide the creation of compelling and consistent content across all platforms

✅ Manage budgets and resources effectively to maximize brand impact

✅ Monitor and analyze brand performance, providing regular reports and insights

✅ Stay abreast of industry trends and best practices in brand management, PR, social media, and content

✅ Critically evaluate existing brand strategies and initiatives, challenging the status quo and championing new approaches to drive brand growth and impact

ASSUMPTION: This role requires a balance of strategic thinking, operational execution, and team leadership.

🎯 Required Qualifications

Education: A strong academic background from a top-tier Russell group university or equivalent

Experience: 3 years of experience in a brand leadership role within a consumer-facing business

Required Skills:

• Proven track record of effectively managing consumer brand PR and developing successful social media strategies
• Ability to grasp the unique essence of a brand and translate it into a compelling brand narrative
• Strong organizational skills and analytical aptitude with a drive for innovation
• Creative flair and ability to articulate a brand's unique identity
• Experience leading and inspiring marketing teams
• Ability to translate brand vision into tangible and impactful initiatives
• Strong communication and collaboration skills

Preferred Skills:

• Experience in the fragrance or luxury goods industry
• Fluency in additional languages

ASSUMPTION: Candidates with a strong background in consumer brand management and a passion for fragrance or luxury goods will be well-suited to this role.

💰 Compensation & Benefits

Salary Range: £70,000 - £90,000 per year (based on experience and industry standards for a Head of Brand role in London)

Benefits:

• Private healthcare
• 25 days holiday + bank holidays, growing by 1 day per year spent with the company
• Remote work: 2 days flexible (team lunch at a top Hackney eatery if you come in on the flexible days)
• Ffern membership: All of our team are members of the Ffern ledger
• Team dynamic: Fun, laid-back, and sociable team with regular team meals, breakfasts, drinks, and outings
• Beautiful work environment: State-of-the-art kit, MacBooks, and breakout spaces

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for a Head of Brand role in London, considering the experience required and the company's size.

📌 Applicant Insights

🔍 Company Context

Industry: Ffern operates in the manufacturing sector, specializing in small-batch, hand-blended eau de parfum. They focus on exclusivity and craftsmanship, targeting consumers who appreciate unique, high-quality fragrances.

Company Size: Ffern is a small company with 11-50 employees, offering a close-knit work environment where individual contributions significantly impact the business.

Founded: Ffern was founded with a mission to redefine natural fragrance making for the 21st century, focusing on sustainability and exclusivity.

Company Description:

• Ffern creates small-batch, hand-blended eau de parfum, available exclusively to members of their ledger
• The company prioritizes sustainability, using natural ingredients and eco-friendly packaging
• Ffern offers a unique, personalized fragrance experience, with each scent crafted at the turn of the seasons

Company Specialties:

• Small-batch fragrance production
• Exclusive membership model
• Sustainable and eco-friendly practices

Company Website: ffern.co

ASSUMPTION: Ffern's unique business model and focus on exclusivity set it apart in the fragrance industry, offering a compelling opportunity for the right candidate.

📊 Role Analysis

Career Level: Senior leadership role, reporting directly to the founders

Reporting Structure: The Head of Brand will lead the PR, Social Media, and Content teams, with the potential to grow and expand the team as the company scales

Work Arrangement: Hybrid, with 3 days in the studio and 2 days flexible, allowing for a balance between collaboration and independent work

Growth Opportunities:

• As Ffern grows, there will be opportunities to expand the brand team and take on additional responsibilities
• The Head of Brand will have the chance to shape the company's brand strategy and make a significant impact on its success
• Ffern's unique business model and focus on exclusivity offer a rare opportunity for a brand professional to work in a niche, innovative space

ASSUMPTION: This role presents significant growth opportunities as Ffern continues to expand and refine its brand strategy.

🌍 Location & Work Environment

Office Type: Ffern operates from a pair of sunlit studio spaces off Columbia Road in London

Office Location(s): London, United Kingdom

Geographic Context:

• London offers a vibrant and diverse cultural scene, with numerous attractions, restaurants, and entertainment options
• The studio spaces are located in the trendy Hackney area, known for its creative community and independent businesses
• Ffern's location allows for easy access to public transportation, making it convenient for employees to commute

Work Schedule: Full-time (40 hours per week), with a flexible work arrangement that allows for a balance between in-studio and remote work

ASSUMPTION: Ffern's studio spaces offer a creative and inspiring work environment, with state-of-the-art equipment and a focus on employee well-being.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to discuss the role and assess cultural fit
• First-round interview with the founders to discuss the company's mission, values, and brand strategy
• Second-round interview with the team members to assess skills and fit within the existing team dynamic
• Final interview with the founders to discuss the role in more detail and answer any remaining questions

Key Assessment Areas:

• Brand strategy and vision
• Leadership and team management skills
• Understanding of consumer brand PR and social media strategies
• Cultural fit and alignment with Ffern's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in brand management, PR, and social media
• Demonstrate your understanding of Ffern's unique business model and brand identity
• Prepare examples of successful brand campaigns or initiatives you've led in the past
• Be ready to discuss your approach to brand strategy, team leadership, and continuous improvement

ATS Keywords: Brand Strategy, Brand Management, PR, Social Media, Content Creation, Team Leadership, Consumer Brand, Marketing, Brand Narrative, Brand Growth

ASSUMPTION: Ffern's interview process is designed to assess both skills and cultural fit, with a focus on finding a candidate who can make a significant impact on the company's brand strategy.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• PR and media outreach tools (e.g., Muck Rack, Agility PR Solutions)
• Content creation and management tools (e.g., WordPress, Google Docs, Canva)
• Project management software (e.g., Asana, Trello, Monday.com)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's preferences and the team's existing workflows.

👔 Cultural Fit Considerations

Company Values:

• Exclusivity: Ffern values the unique and the rare, offering fragrances exclusively to its members
• Sustainability: The company prioritizes eco-friendly practices and responsible sourcing of ingredients
• Craftsmanship: Ffern focuses on small-batch production and artisanal techniques to create high-quality fragrances

Work Style:

• Collaborative: Ffern encourages a team-oriented approach to problem-solving and decision-making
• Innovative: The company values creativity and continuous improvement in its brand strategy and fragrance offerings
• Flexible: Ffern offers a hybrid work arrangement, allowing employees to balance in-studio and remote work

Self-Assessment Questions:

• Do you share Ffern's commitment to exclusivity and sustainability in fragrance production?
• Are you comfortable working in a collaborative, innovative environment where your ideas and input are valued?
• Do you thrive in a flexible work arrangement that balances in-studio and remote work?

ASSUMPTION: Candidates who align with Ffern's values and work style will be well-suited to this role and the company's culture.

⚠️ Potential Challenges

• The Head of Brand will need to balance strategic thinking with operational execution, requiring strong organizational skills and attention to detail
• The role may involve managing competing priorities and stakeholders, requiring effective communication and negotiation skills
• Ffern's unique business model and focus on exclusivity may present challenges in reaching and engaging a broader audience
• The Head of Brand will need to stay up-to-date with industry trends and best practices, requiring continuous learning and adaptation

ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and a commitment to continuous improvement.

📈 Similar Roles Comparison

• Unlike traditional brand management roles, the Head of Brand at Ffern will have a significant impact on the company's overall brand strategy and direction
• Ffern's focus on exclusivity and sustainability sets it apart from other fragrance brands, offering a unique opportunity for a brand professional
• This role may provide more autonomy and growth opportunities than similar roles in larger, more established organizations

ASSUMPTION: Candidates should consider the unique aspects of Ffern's business model and brand identity when comparing this role to other opportunities in the market.

📝 Sample Projects

• Developing and executing a comprehensive brand strategy to launch a new fragrance line
• Managing a team to create and implement a successful social media campaign, increasing brand awareness and engagement
• Overseeing the production of a brand film or photography campaign, showcasing Ffern's unique identity and values

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Head of Brand may lead, but the specific projects will depend on the company's priorities and the candidate's skills and interests.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for brand growth and expansion?
• How does Ffern approach sustainability and responsible sourcing in its fragrance production?
• What opportunities are there for growth and development within the brand team?
• How does Ffern measure the success of its brand campaigns and initiatives?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These questions are designed to help candidates better understand Ffern's brand strategy, company culture, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in brand management, PR, and social media
• Prepare examples of successful brand campaigns or initiatives you've led in the past
• Be ready to discuss your approach to brand strategy, team leadership, and continuous improvement
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.