📌 Core Information
🔹 Job Title: Head of Brand and Content
🔹 Company: OFX
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-time, Hybrid
🔹 Category: Financial Services
🔹 Date Posted: 2025-04-09
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Sydney) with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Leading the brand and content strategy to support regional marketing teams in delivering customer growth programs.
- Managing a creative team to produce integrated campaigns and ensure brand consistency across all channels.
- Collaborating with regional marketing teams, product marketing, and client engagement to support customer acquisition and sales enablement.
- Developing brand guidelines, tone of voice, and tools to enable marketing and commercial functions to scale consistent integrated campaigns.
- Working closely with regional marketing teams to support the build and production of acquisition campaigns and product assets tailored to unique packaging and pricing plans in country.
ASSUMPTION: This role requires a strategic mindset with a strong focus on customer-centric content and brand management. The ideal candidate will have experience in B2B marketing, preferably in fintech, and be comfortable working in a dynamic, global environment.
📋 Key Responsibilities
✅ Lead the brand and content strategy to support regional marketing teams in delivering customer growth programs.
✅ Manage a creative team to produce integrated campaigns and ensure brand consistency across all channels.
✅ Collaborate with regional marketing teams, product marketing, and client engagement to support customer acquisition and sales enablement.
✅ Develop brand guidelines, tone of voice, and tools to enable marketing and commercial functions to scale consistent integrated campaigns.
✅ Work closely with regional marketing teams to support the build and production of acquisition campaigns and product assets tailored to unique packaging and pricing plans in country.
✅ Audit existing content to determine appropriateness in context, brand tone-of-voice, information accuracy, and SEO.
✅ Involvement in crisis communication and reputation management.
✅ Sit on the Marketing Leadership team to build high-performing teams and develop a positive and engaging culture.
ASSUMPTION: This role requires a strong understanding of brand strategy, creative copywriting, and content strategy. The ideal candidate will have experience in B2B marketing, preferably in fintech, and be comfortable working in a matrix organization.
🎯 Required Qualifications
Education: Degree Qualified with additional postgraduate qualifications preferred
Experience: 5+ years' experience working in primarily B2B, preferably fintech organizations, building content for and targeting the Office of Finance (CFO, finance teams, and accountants)
Required Skills:
- Leadership and team management skills
- Deep understanding of brand strategy and creative copywriting
- Curiosity about the customer, product, and experience
- Mindset for data-driven decision-making in content strategy and brand
- Video production and AI tools familiarity
- UX writing skills
- Passion for the brand and governing brand execution
- Strong verbal and written communications skills, hands-on writing experience including SEO
- Depth of experience in B2B marketing and a proven track record in building and delivering B2B programs
- Ability to work well under pressure, with a high level of motivation in a matrix organization
Preferred Skills:
- Experience in a similar role within a fintech organization
- Fluency in additional languages
ASSUMPTION: The ideal candidate will have a strong background in B2B marketing, preferably in fintech, with a proven track record in brand and content management. They should be comfortable working in a dynamic, global environment and be able to think holistically and omni-channel across a customer experience journey.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Head of Brand and Content role in Sydney, the estimated salary range is AUD 150,000 - 180,000 per annum.
Benefits:
- Gender-neutral parental leave (16 weeks)
- Birthday leave
- Learning and career development opportunities
- Volunteer day
- Matched giving
- Employee recognition programs
- Work-life balance and flexibility with a hybrid work model
Working Hours: Full-time (40 hours per week) with flexible hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. OFX offers a competitive benefits package to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
Industry: OFX operates in the financial services industry, specifically in global money movement, currency exchange, and international payments.
Company Size: OFX has 501-1,000 employees globally, with offices in Sydney, Hong Kong, London, Toronto, San Francisco, Singapore, Auckland, and Dublin.
Founded: OFX was founded in 1998 and has since grown to become a publicly listed and regulated company.
Company Description:
- OFX provides a fast, reliable, and secure way to transfer money globally at a great rate.
- The company offers a digital platform combined with 24/7 customer support from Currency Experts (OFXperts).
- OFX supports all FX and global payment needs with 50+ currencies and transfers to over 170 countries around the world.
Company Specialties:
- Money transfers
- Foreign exchange
- Technology
- Finance
- Currency exchange
- Multi-currency wallet
- International payments
- Currency risk management
Company Website: OFX Website
ASSUMPTION: OFX is a well-established company in the financial services industry with a strong global presence. The company offers a comprehensive range of services to support businesses and accounting firms with real-time financial control and visibility to do business anywhere in the world.
📊 Role Analysis
Career Level: This role is a senior leadership position within the marketing department, reporting directly to the Global Head of Marketing.
Reporting Structure: The Head of Brand and Content will manage a small creative and content team across time zones within the global center of excellence and work with regional content specialists to ensure best practice and brand governance.
Work Arrangement: This role is based in Sydney, Australia, with a hybrid work arrangement, allowing for some remote work.
Growth Opportunities:
- As OFX continues to grow and expand its global presence, there may be opportunities for the Head of Brand and Content to take on additional responsibilities or move into a more senior role within the organization.
- The ideal candidate will have the opportunity to work with a diverse and talented team, gaining valuable experience in a dynamic and innovative industry.
ASSUMPTION: This role offers a unique opportunity to lead the brand and content strategy for a global fintech company, working closely with regional marketing teams and other stakeholders to support customer growth and acquisition.
🌍 Location & Work Environment
Office Type: OFX's Sydney office is a modern, collaborative workspace with a hybrid work arrangement, allowing employees to work from the office and remotely.
Office Location(s): Level 19/60 Margaret St, Sydney, NSW 2000, AU
Geographic Context:
- Sydney is the largest city in Australia, with a population of over 5 million people.
- The city is known for its vibrant culture, beautiful beaches, and diverse neighborhoods.
- Sydney has a subtropical climate, with mild winters and warm summers.
Work Schedule: Full-time (40 hours per week) with a hybrid work arrangement, allowing for some remote work.
ASSUMPTION: The ideal candidate will be comfortable working in a hybrid work environment and be able to balance the demands of a senior leadership role with the flexibility of remote work.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- In-depth interview with the Global Head of Marketing and other key stakeholders
- Final round interview with the CEO or another senior leader
- Background check and reference check
Key Assessment Areas:
- Brand and content strategy development
- Leadership and team management skills
- Customer-centric mindset
- Data-driven decision-making
- Cultural fit and alignment with OFX's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of OFX's brand and the role's requirements in your application materials.
- Prepare for behavioral interview questions that focus on your leadership, strategic thinking, and problem-solving skills.
- Research OFX's industry, competitors, and market trends to show your understanding of the company's context.
ATS Keywords: Brand strategy, content strategy, B2B marketing, fintech, leadership, team management, customer-centric, data-driven, hybrid work, Sydney
ASSUMPTION: The ideal candidate will have a strong background in B2B marketing, preferably in fintech, with a proven track record in brand and content management. They should be comfortable working in a dynamic, global environment and be able to think holistically and omni-channel across a customer experience journey.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Content management systems (e.g., WordPress, Adobe Experience Manager)
- Design tools (e.g., Adobe Creative Suite, Sketch)
- Video production and editing tools (e.g., Adobe Premiere Pro, Final Cut Pro)
- SEO tools (e.g., Google Search Console, SEMrush)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The ideal candidate will have experience working with a range of marketing and design tools, and be comfortable learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Always keep learning
- Make a difference
- Reward and recognition
- Showing our social side
- Benefits that mean something
- A great work environment
Work Style:
- Collaborative and cross-functional
- Data-driven and customer-centric
- Agile and adaptable
- Positive and engaging
Self-Assessment Questions:
- How do you align with OFX's value of 'always keep learning' and how will you apply this to your role as Head of Brand and Content?
- How do you approach working with regional marketing teams to ensure brand consistency and support customer growth?
- How do you balance the demands of a senior leadership role with the flexibility of remote work in a hybrid work environment?
ASSUMPTION: The ideal candidate will be a strong cultural fit with OFX's values and work style, with a passion for learning, collaboration, and customer-centricity.
⚠️ Potential Challenges
- Working with regional marketing teams across different time zones and cultures
- Balancing the demands of a senior leadership role with the flexibility of remote work in a hybrid work environment
- Managing a small creative and content team across time zones within the global center of excellence
- Keeping up with the dynamic and evolving nature of the fintech industry
- Ensuring brand consistency and quality across all customer touchpoints
ASSUMPTION: The ideal candidate will be comfortable working in a dynamic, global environment and be able to balance the demands of a senior leadership role with the flexibility of remote work.
📈 Similar Roles Comparison
- Compared to similar roles in other industries, the Head of Brand and Content role at OFX requires a strong understanding of the fintech industry and B2B marketing.
- OFX's global presence and hybrid work arrangement offer unique opportunities for career growth and development.
- This role is similar to other senior marketing leadership positions, such as Head of Marketing or VP of Marketing, but with a specific focus on brand and content strategy.
ASSUMPTION: The ideal candidate will have a strong background in B2B marketing, preferably in fintech, with a proven track record in brand and content management. They should be comfortable working in a dynamic, global environment and be able to think holistically and omni-channel across a customer experience journey.
📝 Sample Projects
- Developing a comprehensive brand guidelines document for OFX, including tone of voice, visual identity, and brand architecture
- Creating a content calendar for global initiatives, including product newsletters, SEO articles, thought leadership articles, and case studies
- Managing the delivery of crisis communication and reputation management campaigns in response to unexpected events or market changes
ASSUMPTION: The ideal candidate will have experience working on similar projects in a B2B marketing or fintech context, with a strong understanding of brand and content strategy.
❓ Key Questions to Ask During Interview
- How does OFX support the professional development and growth of its employees?
- What are the key priorities for the Head of Brand and Content role in the first 90 days?
- How does OFX measure the success of its brand and content campaigns?
- What are the biggest challenges facing the marketing department, and how can the Head of Brand and Content help address them?
- How does OFX foster a positive and engaging culture, and what role does the Head of Brand and Content play in this?
ASSUMPTION: The ideal candidate will be curious and proactive, asking insightful questions to better understand the role, the team, and the company's goals and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral interview questions that focus on your leadership, strategic thinking, and problem-solving skills.
- Research OFX's industry, competitors, and market trends to show your understanding of the company's context.
- Follow up with the hiring manager one week after your interview to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
