Head of Brand and Marketing

📌 Core Information

🔹 Job Title: Head of Brand and Marketing

🔹 Company: Sun Life

🔹 Location: Hong Kong, Sun Life Hong Kong - Sun Life Tower

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 11, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Defining and delivering comprehensive marketing strategies aligned with business priorities
• Driving integrated marketing planning, brand development, and digital marketing
• Leading and inspiring the marketing team to grow and develop
• Collaborating with business teams and regional offices to ensure alignment and effectiveness

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in integrated marketing to drive business outcomes and improve client experience.

📋 Key Responsibilities

✅ Define and deliver comprehensive and integrated Marketing and Client Insight strategies for Sun Life Hong Kong that are well-aligned to key business priorities

✅ Stay informed of all Business Unit strategies to proactively identify the impact on Marketing and Client Insight & Experience plans

✅ Working with business teams to identify key Client target segments and prioritize insights, strategies, and activities against these key Client segments to drive improved business outcomes and client experience

✅ Working with key Asia Regional Marketing and CX colleagues, implement Sun Life’s CX Listening and Measurement architecture and drive a ‘Client insights into action’ mindset across all country business teams

✅ Provide direction and oversee the development of multi-year roadmap and end-to-end Client Insight & Experience programs to drive better Client and business outcomes.

✅ Establish sound marketing leadership practices across the Hong Kong Marketing and CX teams

✅ Build and maintain strong collaborative relationship with business teams across Hong Kong, and Asia Regional Office partners

✅ Effectively manage and utilize budgets with ROI analysis. Manage key agency and vendor relationships

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, requiring a well-rounded marketing professional.

🎯 Required Qualifications

Education: Post-secondary degree in Business and/or Marketing

Experience: Minimum of 10 years of experience in integrated B2C and B2B marketing, with a strong emphasis on digital marketing

Required Skills:

• Proven capability in Marketing, Client Insights, Client Engagement with experience in B2B/B2C and B2B2C environments
• Operated in a data-intensive environment
• Strong strategic thinking and execution capabilities
• Strong team leadership and change management capabilities
• Strong oral and written communication skills

Preferred Skills:

• Working experience with front-end CX and Design
• Minimum of 5 years in a senior Marketing leadership role

ASSUMPTION: Candidates with a strong background in integrated marketing, client insights, and team leadership are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: HKD 800,000 - 1,200,000 per annum (Estimated based on industry standards for a senior marketing role in Hong Kong)

Benefits:

• 5-day work week
• MPF (Mandatory Provident Fund)
• Group life and group medical insurance
• Excellent career development opportunities

Working Hours: 40 hours per week, Monday to Friday

ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in Hong Kong. Actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Sun Life is a leading financial services organization dedicated to helping people achieve lifetime financial security and live healthier lives. They provide a wide range of insurance and investment products and services in key markets around the world.

Company Size: Sun Life has over 34,000 employees and 112,900 advisors worldwide, making it a large organization with extensive resources and opportunities for growth.

Founded: Sun Life was founded in 1857 and has since grown to become a global leader in the financial services industry.

Company Description:

• Sun Life offers a wide range of insurance and investment products and services in key markets around the world
• The company is committed to helping people achieve lifetime financial security and live healthier lives
• Sun Life has a strong focus on innovation and technology, using data and analytics to drive business outcomes

Company Specialties:

• Life Insurance
• Health Insurance
• Investment Products
• Retirement Planning

Company Website: http://www.sunlife.com

ASSUMPTION: Sun Life's extensive global presence and focus on innovation make it an attractive employer for marketing professionals seeking international exposure and opportunities for growth.

📊 Role Analysis

Career Level: This role is a senior leadership position, reporting directly to the Asia Regional Marketing team and working closely with business teams across Hong Kong and Asia.

Reporting Structure: The Head of Brand and Marketing will lead the Hong Kong Marketing and CX teams and collaborate with regional and global marketing colleagues.

Work Arrangement: This role is on-site, with the opportunity to work from home occasionally, depending on business needs and team agreements.

Growth Opportunities:

• Leading and developing a high-performing marketing team
• Collaborating with regional and global marketing colleagues on strategic initiatives
• Potential career progression to regional or global marketing leadership roles

ASSUMPTION: This role offers significant opportunities for professional growth and development, both within the Hong Kong market and across Sun Life's global organization.

🌍 Location & Work Environment

Office Type: Sun Life Hong Kong's office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Sun Life Tower, 18 Hung Luen Road, Hung Hom, Kowloon, Hong Kong

Geographic Context:

• Hong Kong is a major global financial hub with a vibrant and dynamic business environment
• The city offers excellent opportunities for networking and professional development
• Hong Kong's multicultural environment provides a diverse and inclusive work environment

Work Schedule: The work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. Occasional overtime may be required to meet business needs.

ASSUMPTION: Hong Kong's dynamic business environment and multicultural atmosphere make it an exciting place to work, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• In-person or virtual interview with the hiring manager and/or team members
• Final interview with senior leadership

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management capabilities
• Communication and presentation skills
• Cultural fit and alignment with Sun Life's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare for behavioral and situational interview questions that focus on your leadership, strategic thinking, and problem-solving skills
• Research Sun Life's business and industry to demonstrate your understanding of the company and its competitive landscape

ATS Keywords: Integrated Marketing, Client Insights, Digital Marketing, Brand Development, Channel Management, Advertising, Agency Management, Sponsorships, Philanthropy, Strategic Thinking, Team Leadership, Change Management, Oral Communication, Written Communication

ASSUMPTION: Sun Life's recruitment process is designed to assess candidates' strategic thinking, leadership, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce)
• Data analytics and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Sun Life uses industry-standard marketing and project management tools to drive efficiency and effectiveness in its marketing operations.

👔 Cultural Fit Considerations

Company Values:

• Client-centric
• Collaborative
• Innovative
• Accountable

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you have a proven track record of driving business outcomes through integrated marketing strategies?
• Are you comfortable working in a data-intensive environment and using data to inform decision-making?
• Do you thrive in a collaborative, team-oriented work environment and enjoy leading and developing others?

ASSUMPTION: Sun Life values candidates who are client-centric, collaborative, innovative, and accountable, with a strong focus on data-driven decision-making and team leadership.

⚠️ Potential Challenges

• Managing a team through periods of change and transformation
• Balancing the need for strategic planning with the demands of day-to-day operations
• Adapting to a dynamic and fast-paced work environment
• Navigating a large, global organization with diverse stakeholders

ASSUMPTION: This role presents both opportunities and challenges, requiring a strong leader who can navigate change, balance strategic planning with day-to-day operations, and thrive in a dynamic work environment.

📈 Similar Roles Comparison

• This role is similar to other senior marketing leadership positions in the financial services industry, but with a stronger focus on client insights and experience
• Sun Life's global presence and focus on innovation set it apart from other financial services organizations
• Career progression opportunities may vary depending on the organization's structure and growth plans

ASSUMPTION: While this role shares similarities with other senior marketing leadership positions, Sun Life's unique focus on client insights and experience, as well as its global presence and innovation, make it a distinctive opportunity.

📝 Sample Projects

• Developing and implementing a comprehensive marketing strategy to drive business growth and improve client experience
• Conducting client segmentation research and developing targeted marketing campaigns to engage and retain key client segments
• Leading a team to redesign the client onboarding experience, resulting in improved client satisfaction and reduced churn

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and client-centric nature of the Head of Brand and Marketing role at Sun Life.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the Hong Kong marketing team and the priorities for the first 90 days in this role?
• How does Sun Life support the professional development and growth of its marketing team members?
• What are the key challenges facing the Hong Kong business, and how can marketing support the business in overcoming these challenges?
• How does Sun Life measure the success of its marketing initiatives, and what are the key performance indicators (KPIs) for this role?
• What is the work-life balance like for this role, and how does Sun Life support work-life balance for its employees?

ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, team dynamics, and the company's approach to professional development and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare for behavioral and situational interview questions that focus on your leadership, strategic thinking, and problem-solving skills
• Research Sun Life's business and industry to demonstrate your understanding of the company and its competitive landscape
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.