🔹 Job Title: Head of Brand and Marketing
🔹 Company: Sun Life
🔹 Location: Hong Kong, Sun Life Hong Kong - Sun Life Tower, Hunghom, Kowloon
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of integrated marketing, client insights, and digital marketing.
✅ Define and deliver comprehensive and integrated Marketing and Client Insight strategies for Sun Life Hong Kong that are well-aligned to key business priorities
✅ Stay informed of all Business Unit strategies to proactively identify the impact on Marketing and Client Insight & Experience plans
✅ Working with business teams to identify key Client target segments and prioritize insights, strategies, and activities against these key Client segments to drive improved business outcomes and client experience
✅ Working with key Asia Regional Marketing and CX colleagues, implement Sun Life’s CX Listening and Measurement architecture and drive a ‘Client insights into action’ mindset across all country business teams
✅ Provide direction and oversee the development of multi-year roadmap and end-to-end Client Insight & Experience programs to drive better Client and business outcomes.
✅ Establish sound marketing leadership practices across the Hong Kong Marketing and CX teams
✅ Build and maintain strong collaborative relationship with business teams across Hong Kong, and Asia Regional Office partners
✅ Effectively manage and utilize budgets with ROI analysis. Manage key agency and vendor relationships
ASSUMPTION: This role involves a high level of strategic thinking, stakeholder management, and cross-functional collaboration.
Education: Post-secondary degree in Business and/or Marketing
Experience: Minimum of 10 years of experience in integrated B2C and B2B marketing with a strong emphasis on digital marketing
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a strong background in integrated marketing, client insights, and digital marketing, along with proven leadership skills, will be most successful in this role.
Salary Range: HKD 800,000 - 1,200,000 per annum (Estimated based on market research and role requirements)
Benefits:
Working Hours: 5-day work week, typically 9:00 AM to 6:00 PM, Monday to Friday
ASSUMPTION: The salary range is estimated based on market research and the requirements of the role. Actual compensation may vary based on individual qualifications and experience.
Industry: Financial Services. Sun Life is a leading financial services organization dedicated to helping people achieve lifetime financial security and live healthier lives.
Company Size: 10,001+ employees. Sun Life has over 34,000 employees and 112,900 advisors worldwide.
Founded: Sun Life was founded in 1865 and has since grown into a global organization with a presence in key markets around the world.
Company Description:
Company Specialties:
Company Website: http://www.sunlife.com
ASSUMPTION: Sun Life is a well-established and respected organization in the financial services industry, with a strong global presence and a commitment to helping clients achieve their financial goals.
Career Level: Executive/Managerial. This role is a senior leadership position within the marketing department.
Reporting Structure: This role reports directly to the Asia Regional Marketing team and oversees the Hong Kong Marketing and CX teams.
Work Arrangement: On-site, with the possibility of occasional remote work for meetings or events.
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for the right candidate, both within the marketing department and across the broader organization.
Office Type: Corporate office. Sun Life Hong Kong is located in the Sun Life Tower in Hunghom, Kowloon.
Office Location(s): Sun Life Tower, Hunghom, Kowloon, Hong Kong
Geographic Context:
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM, with occasional flexibility for meetings or events
ASSUMPTION: The work environment at Sun Life Hong Kong is professional and collaborative, with a strong focus on teamwork and results-driven initiatives.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Integrated Marketing, Client Insights, Digital Marketing, Brand Development, Channel Management, Advertising, Agency Management, Sponsorships, Philanthropy, Strategic Thinking, Team Leadership, Change Management, Oral Communication, Written Communication
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on identifying candidates with strong strategic thinking, leadership, and marketing expertise.
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the organization's technology stack and the candidate's areas of expertise.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Sun Life values candidates who are client-centered, collaborative, accountable, and innovative, with a strong work ethic and a results-driven mindset.
ASSUMPTION: This role presents unique challenges that require strong leadership, strategic thinking, and adaptability.
ASSUMPTION: This role is unique in its focus on client insights and integrated marketing strategies, with significant growth opportunities for the right candidate.
ASSUMPTION: These sample projects are designed to highlight the key responsibilities and requirements of the role, providing applicants with a clear understanding of the work involved.
ASSUMPTION: These key questions are designed to help applicants better understand the role, the team, and the company, enabling them to make an informed decision about their application.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.