Head of Brand Communications

📌 Core Information

🔹 Job Title: Head of Brand Communications

🔹 Company: Hang Lung Properties Limited

🔹 Location: Hong Kong

🔹 Job Type: On-site

🔹 Category: Real Estate

🔹 Date Posted: 2025-05-08

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive Brand Communications strategies
• Managing internal and external brand communications
• Leading a team of communications professionals
• Collaborating with various stakeholders to promote brand growth and sustainability initiatives

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and extensive experience in corporate communications or marketing to drive brand communications effectively.

📋 Key Responsibilities

✅ Strategy Development: Develop and implement comprehensive Brand Communications strategies that align with company goals and market trends, ensuring consistency across all channels and platforms. Identify opportunities for brand growth and new communication methods, using data and feedback to refine strategies and improve effectiveness.

✅ Brand Communications: Take the lead in managing all internal and external Brand Communications, including being the custodian of corporate brand hierarchy, assets, and identities. Develop and manage all brand materials and platforms, oversee the Corporate Archives, and develop annual ESG Communications to promote the company’s thought-leadership and foster a sustainability culture within the company.

✅ Team Leadership: Be a trusted business partner with management team and across different departments. Lead, mentor, and develop a team of communications professionals, fostering a collaborative and creative work environment within and outside the company.

ASSUMPTION: This role involves a high level of strategic thinking, stakeholder management, and team leadership to ensure effective brand communications and growth.

🎯 Required Qualifications

Education: A Master's degree in Communications, Public Relations, Marketing, or related disciplines would be an advantage.

Experience: At least 15 years of solid experience in corporate communications and/or marketing in sizable, listed companies, multinational companies, or communications agencies, with a minimum of 8 years in a functional leadership position.

Required Skills:

• Strong analytical skills and ability to think strategically and creatively
• Able to adapt to changing market trends and company needs
• Strong interpersonal skills to build and maintain relationships with all key stakeholders, media, influencers, etc. across Hong Kong and mainland China
• Excellent command of written and spoken English and Chinese, including Putonghua
• Embracing the company values of integrity, sustainability, excellence, and openness

Preferred Skills:

• Experience in the real estate industry
• Fluency in additional languages

ASSUMPTION: Given the strategic nature of this role, candidates with extensive experience in corporate communications or marketing and a strong track record of driving brand growth are preferred.

💰 Compensation & Benefits

Salary Range: HKD 1,200,000 - 1,800,000 per annum (Estimated based on industry standards for a senior leadership role in Hong Kong's real estate sector)

Benefits:

• Competitive benefits package
• Opportunities for career advancement
• Working in a dynamic and international environment

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for a senior leadership role in Hong Kong's real estate sector. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate - Hang Lung Properties Limited is a leading real estate developer in Hong Kong and mainland China, focusing on commercial real estate development, high-end mall operation, estate management, and leasing.

Company Size: 1,001-5,000 employees - As a mid-sized company, Hang Lung Properties offers a structured and collaborative work environment with opportunities for career growth.

Founded: 1960 - Hang Lung Properties has a rich history and extensive experience in the real estate industry, providing a stable and established platform for employees.

Company Description:

• Hang Lung Properties creates compelling spaces that enrich lives, focusing on luxury positioning under the “66” brand in its Mainland portfolio
• The company is recognized for leading the way in enhanced sustainability initiatives in real estate and pursues sustainable growth by connecting customers and communities
• Hang Lung Properties is headquartered in Hong Kong and has a diversified portfolio of world-class properties in Hong Kong and nine Mainland cities

Company Specialties:

• Commercial Real Estate Development
• High Ended Mall Operation
• Estate Management
• Leasing

Company Website: http://www.hanglung.com/

ASSUMPTION: Hang Lung Properties is a well-established company with a strong presence in Hong Kong and mainland China, offering a stable and dynamic work environment for employees.

📊 Role Analysis

Career Level: Senior Leadership - This role is a senior leadership position, reporting directly to the management team and overseeing a team of communications professionals.

Reporting Structure: The Head of Brand Communications reports directly to the management team and collaborates with various departments, including Sustainability, to create teamwork and measurable results.

Work Arrangement: On-site - This role requires on-site presence in Hong Kong, with potential travel to mainland China as needed.

Growth Opportunities:

• Potential career progression to executive leadership roles within the company
• Opportunities to gain exposure to various aspects of the business and expand skill sets
• Possibility to work on high-impact projects and initiatives that drive brand growth and sustainability

ASSUMPTION: This role offers significant growth opportunities for the right candidate, given its strategic nature and the company's focus on sustainability and brand growth.

🌍 Location & Work Environment

Office Type: Corporate Office - Hang Lung Properties' headquarters is located in Central, Hong Kong, offering a modern and professional work environment.

Office Location(s): 28/F, Standard Chartered Bank Building, 4-4A Des Voeux Road, Central, Hong Kong

Geographic Context:

• Hong Kong - A vibrant, international city with a strong real estate market and a hub for business and finance in Asia
• Mainland China - With a presence in nine major cities, Hang Lung Properties offers opportunities to work on regional projects and initiatives

Work Schedule: Standard office hours with flexibility for project demands - The role may require occasional work outside of standard office hours to meet project deadlines.

ASSUMPTION: The Hong Kong office provides a dynamic and international work environment, with opportunities to engage with regional projects and initiatives.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and/or team members
• Final round interview with senior leadership

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management skills
• Communication and interpersonal skills
• Industry knowledge and understanding of the company's business

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of the real estate industry and Hang Lung Properties' business
• Prepare examples of your past achievements in brand communications, strategy development, and team leadership
• Showcase your ability to think strategically and creatively in your responses to interview questions

ATS Keywords: Brand Communications, Strategy Development, Team Leadership, Corporate Communications, Marketing, Real Estate, Stakeholder Engagement, Project Management, ESG Communications, Community Investment

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership, and communication skills, as well as their understanding of the real estate industry and Hang Lung Properties' business.

🛠️ Tools & Technologies

• Microsoft Office Suite
• CRM software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The required tools and technologies for this role are standard in the corporate communications and marketing industries, with a focus on project management, design, and CRM software.

👔 Cultural Fit Considerations

Company Values:

• Integrity - Upholding ethical standards and acting with honesty and transparency
• Sustainability - Committing to environmentally responsible practices and sustainable growth
• Excellence - Pursuing high-quality standards and continuous improvement
• Openness - Encouraging collaboration, communication, and innovation

Work Style:

• Collaborative - Working closely with various departments and stakeholders to achieve common goals
• Dynamic - Adapting to changing market trends and company needs
• Creative - Encouraging innovative thinking and problem-solving

Self-Assessment Questions:

• How do you align with Hang Lung Properties' values, particularly in the context of this role?
• How do you approach building and maintaining relationships with key stakeholders, media, and influencers in a dynamic and international environment?
• How do you balance strategic thinking with practical execution, and how do you ensure your team delivers results?

ASSUMPTION: Hang Lung Properties values candidates who embody their core values, demonstrate strong interpersonal skills, and exhibit a dynamic and creative work style.

⚠️ Potential Challenges

• Managing a team remotely, with members based in Hong Kong and mainland China
• Balancing the demands of internal and external communications, as well as brand management and strategy development
• Navigating a dynamic and evolving real estate market, with a focus on sustainability and brand growth
• Adapting to the unique cultural and business environments in Hong Kong and mainland China

ASSUMPTION: This role presents various challenges, including remote team management, balancing multiple responsibilities, and navigating diverse cultural and business environments. Successful candidates will possess strong leadership, communication, and adaptability skills.

📈 Similar Roles Comparison

• Compared to other senior communications roles, this position offers a unique opportunity to drive brand growth and sustainability initiatives in the real estate industry
• Hang Lung Properties' focus on sustainability and luxury positioning sets it apart from other real estate developers, providing a distinctive platform for the successful candidate
• Career progression in this role may lead to executive leadership positions within the company, offering long-term growth opportunities

ASSUMPTION: This role stands out in the real estate industry due to Hang Lung Properties' focus on sustainability, luxury positioning, and brand growth. Successful candidates will have a strong background in corporate communications or marketing and a passion for driving brand growth and sustainability initiatives.

📝 Sample Projects

• Developing and implementing a comprehensive brand communications strategy for a new luxury retail project in Shanghai
• Managing the rebranding of an existing commercial property in Hong Kong, including all brand materials and platforms
• Leading a team to create and execute an ESG communications campaign to promote the company's thought-leverage and foster a sustainability culture within the company

ASSUMPTION: These sample projects reflect the strategic, leadership, and creative aspects of the Head of Brand Communications role, focusing on brand growth, sustainability, and stakeholder engagement.

❓ Key Questions to Ask During Interview

• How does the company support the growth and development of its employees in this role?
• What are the key priorities for the first 90 days in this position, and how can I contribute to their successful execution?
• How does the company measure the success of its brand communications strategies, and what metrics are most important to track?
• What are the most significant challenges facing the brand communications function, and how can this role address them?
• How does the company collaborate with external stakeholders, such as media and influencers, to promote its brand and initiatives?

ASSUMPTION: Asking these questions demonstrates the candidate's interest in the role, the company, and its brand communications strategies, as well as their commitment to driving success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the easy apply link provided
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past achievements in brand communications, strategy development, and team leadership
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.