📌 Core Information
🔹 Job Title: Head of Brand Communications
🔹 Company: Hang Lung Properties Limited
🔹 Location: Hong Kong
🔹 Job Type: On-site
🔹 Category: Real Estate
🔹 Date Posted: 2025-05-08
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive brand communication strategies
- Managing brand communications across various channels and platforms
- Collaborating with internal stakeholders to create teamwork and measurable results
- Leading a team of communications professionals
- Promoting the company's thought leadership and sustainability culture
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to adapt to changing market trends and company needs.
📋 Key Responsibilities
✅ Strategy Development: Develop and implement comprehensive brand communication strategies that align with company goals and market trends.
✅ Brand Communications: Manage all internal and external brand communications, ensuring consistency across all channels and platforms.
✅ Team Leadership: Lead, mentor, and develop a team of communications professionals, fostering a collaborative and creative work environment.
✅ ESG Communications: Develop and manage annual ESG communications that promote the company's thought leadership and foster a sustainability culture.
✅ Community Investment: Lead corporate community investment strategies and programs across Hong Kong and mainland China.
ASSUMPTION: This role involves a high level of stakeholder engagement, both internally and externally, and requires strong interpersonal skills and the ability to build and maintain relationships.
🎯 Required Qualifications
Education: A Master's or Degree holder in Communications, Public Relations, Marketing, or related disciplines.
Experience: At least 15 years of solid experience in corporate communications and/or marketing in sizable, listed companies, multinational companies, or communications agencies, with a minimum of 8 years in a functional leadership position.
Required Skills:
- Strong analytical skills and the ability to think strategically and creatively
- Able to adapt to changing market trends and company needs
- Excellent command of written and spoken English and Chinese, including Putonghua
- Embracing the company's values of integrity, sustainability, excellence, and openness
Preferred Skills:
- Experience in the real estate industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the real estate industry and additional language skills may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: HKD 800,000 - 1,200,000 per annum (Estimated based on industry standards for a senior communications role in Hong Kong)
Benefits:
- Competitive benefits package
- Opportunities for career advancement
- Dynamic and multicultural work environment
Working Hours: Full-time position, typically 9:00 AM - 6:00 PM, Monday - Friday, with flexibility for project needs
ASSUMPTION: The salary range is estimated based on industry standards for a senior communications role in Hong Kong. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate - Hang Lung Properties is a leading real estate developer in Hong Kong and mainland China, focusing on commercial real estate development, high-end mall operation, estate management, and leasing.
Company Size: 1,001-5,000 employees - Hang Lung Properties offers a dynamic and multicultural work environment with opportunities for career advancement.
Founded: 1960 - Hang Lung Properties has a rich history and extensive experience in the real estate industry.
Company Description:
- Hang Lung Properties creates compelling spaces that enrich lives
- Headquartered in Hong Kong, with a diversified portfolio of world-class properties in Hong Kong and nine Mainland cities
- Recognized for leading the way in enhanced sustainability initiatives in real estate
Company Specialties:
- Commercial Real Estate Development
- High Ended Mall Operation
- Estate Management
- Leasing
Company Website: http://www.hanglung.com/
ASSUMPTION: Hang Lung Properties is a well-established company with a strong reputation in the real estate industry, offering a challenging and rewarding work environment.
📊 Role Analysis
Career Level: Senior Leadership - This role is a senior leadership position, reporting directly to the General Manager of Corporate Communications.
Reporting Structure: The Head of Brand Communications will lead a team of communications professionals and collaborate with various internal stakeholders, including the Sustainability department in Hong Kong and mainland China.
Work Arrangement: On-site, full-time position, with flexibility for project needs.
Growth Opportunities:
- Potential to grow within the communications department or across other departments within the company
- Opportunities to work on high-profile projects and initiatives
- Chance to develop leadership skills and mentor team members
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a significant impact on the company's brand and reputation.
🌍 Location & Work Environment
Office Type: Modern, high-end office space in Central, Hong Kong
Office Location(s): 28/F, Standard Chartered Bank Building, 4 Des Voeux Road Central, Hong Kong
Geographic Context:
- Hong Kong is a major global financial hub with a vibrant real estate market
- The office is located in the heart of Central, Hong Kong's central business district
- Hong Kong offers a dynamic and multicultural work environment
Work Schedule: Full-time position, typically 9:00 AM - 6:00 PM, Monday - Friday, with flexibility for project needs
ASSUMPTION: The work environment at Hang Lung Properties is dynamic, multicultural, and fast-paced, with a strong focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- On-site interview with the hiring manager and/or other team members
- Final round interview with senior leadership
- Job offer and onboarding
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management skills
- Communication and interpersonal skills
- Cultural fit and alignment with company values
- Industry-specific knowledge and experience
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your leadership, communication, and problem-solving skills
- Research the company and industry to demonstrate your knowledge and enthusiasm
- Follow up with the HR department after the interview to express your interest in the role
ATS Keywords: Brand Communications, Strategic Planning, Team Leadership, Stakeholder Engagement, ESG, Community Investment, Real Estate, Hong Kong, Mainland China, Fluent in English and Chinese, Putonghua
ASSUMPTION: The interview process at Hang Lung Properties is thorough and comprehensive, designed to assess the candidate's skills, experience, and cultural fit for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Design and multimedia software (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The tools and technologies required for this role are standard for the communications industry and can be learned or improved upon with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Integrity - Uphold the highest ethical standards in all aspects of our business
- Sustainability - Commit to sustainable practices and contribute to a sustainable future
- Excellence - Strive for excellence in all that we do
- Openness - Foster an open and inclusive work environment
Work Style:
- Collaborative and team-oriented
- Dynamic and fast-paced
- Results-driven and focused on continuous improvement
- Adaptable and open to change
Self-Assessment Questions:
- How do you embody the company's values of integrity, sustainability, excellence, and openness in your daily work?
- How do you approach building and maintaining relationships with key stakeholders, media, influencers, and other important contacts?
- How do you adapt to changing market trends and company needs in a dynamic and fast-paced work environment?
ASSUMPTION: Hang Lung Properties values candidates who align with their company values and work style, and who demonstrate a strong commitment to their mission and vision.
⚠️ Potential Challenges
- Managing a team with diverse skills and backgrounds
- Balancing multiple projects and priorities
- Adapting to a fast-paced and dynamic work environment
- Navigating a large and complex organization
- Working with stakeholders across different departments and locations
ASSUMPTION: These challenges can be overcome with strong leadership, communication, and project management skills, as well as a willingness to adapt and learn in a dynamic work environment.
📈 Similar Roles Comparison
- Compared to other senior communications roles, this position offers a unique opportunity to work in the real estate industry and make a significant impact on a company's brand and reputation
- Industry-specific context: The real estate industry in Hong Kong and mainland China is dynamic and competitive, with a strong focus on sustainability and community impact
- Career path comparison: This role offers a clear path for career advancement within the communications department or across other departments within the company
ASSUMPTION: This role is well-suited for candidates with experience in the real estate industry or a related field, looking to take the next step in their career and make a significant impact on a company's brand and reputation.
📝 Sample Projects
- Developing and implementing a comprehensive brand communication strategy for a new property development
- Managing a team to create and execute a high-profile community investment initiative
- Collaborating with internal stakeholders to create and distribute annual ESG communications
ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the role, requiring strong leadership, communication, and project management skills.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments and stakeholders within the company?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does the company support the professional development and growth of its employees?
- What are the company's plans for expansion and growth in the coming years, and how does this role contribute to those plans?
ASSUMPTION: These key questions help candidates better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Easy Apply button on the job listing
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your leadership, communication, and problem-solving skills
- Research the company and industry to demonstrate your knowledge and enthusiasm
- Follow up with the HR department after the interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
