📌 Core Information
🔹 Job Title: Head of Brand Content
🔹 Company: CoreWeave
🔹 Location: Sunnyvale, CA/New York, NY/Livingston, NJ/Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-07
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (2 office days per week)
🚀 Job Overview
Key aspects of this role include:
- Leading content strategy and creation for a fast-growing AI cloud leader
- Driving brand awareness, engagement, and customer experience through compelling content
- Collaborating cross-functionally to align content with business objectives
- Leveraging AI to innovate content production and delivery
- Building and managing a high-performing content team
ASSUMPTION: This role requires a strategic thinker with a proven track record in B2B content leadership, strong communication skills, and the ability to thrive in a dynamic, fast-paced environment.
📋 Key Responsibilities
✅ Lead the end-to-end creation and management of all content for the company, ensuring alignment with overall brand strategy, tone, and messaging across all formats
✅ Explore and implement innovative ways to leverage AI technology to expedite content creation, improve personalization, and scale content strategies across all channels
✅ Partner with the executive team to develop, refine, and maintain a consistent corporate messaging framework, ensuring the company’s unique point of view (POV) is clearly articulated across all touchpoints
✅ Capture compelling customer stories, including video testimonials, written case studies, and event speaking engagements, to showcase the real-world impact of our AI technology
✅ Work closely with the event team to develop content for keynotes, panel discussions, and customer experiences at high-profile industry events, and collaborate with the executive communications team to craft presentations that effectively communicate our vision and thought leadership
✅ Collaborate with internal teams including marketing, sales, product, and customer success to ensure all content efforts are aligned with organizational goals and enhance the overall customer journey
✅ Oversee relationships with external agencies and partners to develop high-quality, highly engaging content and execute content strategies, ensuring brand consistency and excellence across all initiatives
✅ Drive innovation in content creation by continuously exploring new formats, channels, and technologies to engage our target audiences, and stay ahead of industry trends, particularly in AI and technology
✅ Lead and inspire a team of content creators, writers, designers, and video producers, ensuring their growth, performance, and alignment with the company’s content goals, and foster a collaborative and creative environment that encourages excellence and innovation
ASSUMPTION: This role requires a strong understanding of AI technology, its applications, and how to communicate its value effectively to both technical and non-technical audiences.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field
Experience: 15+ years of proven experience in content leadership roles, with a strong portfolio of successful B2B content strategies, particularly in the tech or AI space
Required Skills:
- Proven ability to develop and execute content strategies that align with brand, demand generation, and customer success goals
- Strong understanding of AI technology, its applications, and how to communicate its value in a clear and engaging way to both technical and non-technical audiences
- Experience exploring and applying AI tools and technologies to improve and scale content production and delivery
- Exceptional writing, editing, and storytelling skills, with a proven track record of producing high-quality, impactful content across a variety of formats
- Proven ability to build and maintain strong relationships with agencies, creative partners, and cross-functional teams
- Strong leadership and team management experience, with the ability to inspire, motivate, and develop a high-performing content team
- Advanced understanding of content analytics and KPIs to measure and refine content performance
- Familiarity with content management systems and marketing automation platforms, and social tools
Preferred Skills:
- Experience in AI, cloud, security, and other deep technology fields
ASSUMPTION: Candidates with experience in AI and deep technology fields may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $200,000 - $262,000 per year
Benefits:
- Medical, dental, and vision insurance - 100% paid for by CoreWeave
- Company-paid Life Insurance
- Voluntary supplemental life insurance
- Short and long-term disability insurance
- Flexible Spending Account
- Health Savings Account
- Tuition Reimbursement
- Mental Wellness Benefits through Spring Health
- Family-Forming support provided by Carrot
- Paid Parental Leave
- Flexible, full-service childcare support with Kinside
- 401(k) with a generous employer match
- Flexible PTO
- Catered lunch each day in our office and data center locations
- A casual work environment
- A work culture focused on innovative disruption
Working Hours: Full-time (40 hours per week) with flexible remote work options
ASSUMPTION: The salary range provided is based on market data for similar roles in the tech industry and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: CoreWeave operates in the technology industry, specifically focusing on AI cloud infrastructure and services. The AI market is projected to reach $190.61 billion by 2025, growing at a CAGR of 33.1% during the forecast period (2020-2025).
Company Size: CoreWeave is a mid-sized company with 501-1,000 employees, offering a dynamic work environment with ample opportunities for growth and innovation.
Founded: CoreWeave was founded in 2017 and has since grown to become a leading AI cloud provider, ranked as one of the TIME100 most influential companies of 2024.
Company Description:
- CoreWeave is the AI Hyperscaler™, delivering a cloud platform of cutting-edge services powering the next wave of AI
- The company provides enterprises and leading AI labs with the most performant, efficient, and resilient solutions for accelerated computing
- CoreWeave operates a growing footprint of data centers covering every region of the US and across Europe
Company Specialties:
- Cloud
- Kubernetes
- VFX Rendering
- Bare Metal
- GPU Compute
- AI Compute Acceleration
Company Website: http://www.coreweave.com
ASSUMPTION: CoreWeave's focus on AI technology and commitment to innovation make it an attractive employer for candidates interested in cutting-edge technology and rapid growth.
📊 Role Analysis
Career Level: This role is at the senior leadership level, reporting directly to the Chief Marketing Officer or another senior executive within the marketing department.
Reporting Structure: The Head of Brand Content will oversee a team of content creators, writers, designers, and video producers, and may have additional team members as the company grows.
Work Arrangement: This is a hybrid role, with employees working from the office two days per week and remotely for the remainder of the time. CoreWeave offers flexible remote work options for specific positions and specialized skill sets.
Growth Opportunities:
- As CoreWeave continues to grow, there will be opportunities for the Head of Brand Content to expand their team and take on additional responsibilities
- With a strong performance record, candidates may have the opportunity to advance to a VP or C-level role within the marketing department
- CoreWeave's focus on innovation and rapid growth provides ample opportunities for employees to learn new skills and take on new challenges
ASSUMPTION: Candidates with a strong track record of driving growth and innovation in content strategy and execution may have the most success in this role.
🌍 Location & Work Environment
Office Type: CoreWeave operates a hybrid work environment, with employees working from the office two days per week and remotely for the remainder of the time.
Office Location(s): Sunnyvale, CA; New York, NY; Livingston, NJ
Geographic Context:
- Sunnyvale, CA: Located in the heart of Silicon Valley, Sunnyvale is home to numerous tech companies and offers a dynamic work environment with ample opportunities for networking and collaboration
- New York, NY: As one of the world's major financial and cultural centers, New York offers a diverse range of industries and opportunities for professional growth
- Livingston, NJ: A suburb of New York City, Livingston offers a convenient commute to the city while providing a more affordable cost of living
Work Schedule: Full-time (40 hours per week) with flexible remote work options
ASSUMPTION: Candidates should be comfortable working in a hybrid work environment and be able to manage their time effectively between office and remote work.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager or HR representative
- In-depth behavioral and skills-based interview with the hiring manager and/or other team members
- Final interview with the Chief Marketing Officer or another senior executive
- Background check and offer extension
Key Assessment Areas:
- Content strategy and development
- Leadership and team management skills
- Communication and presentation skills
- AI technology understanding
- Adaptability and resilience in a dynamic environment
Application Tips:
- Tailor your resume and cover letter to highlight your content leadership experience, AI technology expertise, and strategic thinking skills
- Prepare examples of your past content strategies and their impact on brand awareness, engagement, and customer success
- Be ready to discuss your approach to leveraging AI tools and technologies to improve and scale content production and delivery
- Research CoreWeave's unique point of view (POV) and be prepared to discuss how you would maintain and enhance it across all touchpoints
- Demonstrate your ability to build and maintain strong relationships with agencies, creative partners, and cross-functional teams
ATS Keywords: AI content strategy, B2B content leadership, AI technology, brand messaging, customer engagement, team management, content innovation
ASSUMPTION: Candidates should focus on demonstrating their strategic thinking, content leadership, and AI technology expertise throughout the application process.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Drupal, Adobe Experience Manager)
- Marketing automation platforms (e.g., Marketo, HubSpot, Pardot)
- Social media platforms (e.g., LinkedIn, Twitter, Facebook)
- Video production and editing tools (e.g., Adobe Premiere Pro, Final Cut Pro, iMovie)
- Design tools (e.g., Adobe Creative Suite, Sketch, Figma)
- AI-powered content creation and optimization tools (e.g., Copy.ai, Frase, Articoolo)
ASSUMPTION: Candidates should be comfortable using a variety of content creation, management, and optimization tools, and be open to exploring new tools and technologies as they emerge.
👔 Cultural Fit Considerations
Company Values:
- Innovation: CoreWeave values innovation and encourages employees to think outside the box and challenge the status quo
- Collaboration: CoreWeave fosters a collaborative work environment, where employees work together to achieve common goals
- Excellence: CoreWeave strives for excellence in all aspects of its business, from technology to customer service
- Integrity: CoreWeave values integrity and expects its employees to act with honesty and transparency
Work Style:
- Dynamic: CoreWeave operates in a fast-paced, dynamic environment, where employees must be adaptable and resilient
- Creative: CoreWeave values creativity and encourages employees to think innovatively and take risks
- Data-driven: CoreWeave uses data to inform decision-making and drive continuous improvement
- Customer-focused: CoreWeave prioritizes customer success and ensures that all content efforts enhance the overall customer journey
Self-Assessment Questions:
- How do you align with CoreWeave's values of innovation, collaboration, excellence, and integrity?
- How do you approach working in a dynamic, fast-paced environment, and how do you maintain your creativity and productivity in such a setting?
- How do you ensure that your content strategies and initiatives are data-driven and customer-focused?
ASSUMPTION: Candidates should be able to demonstrate their alignment with CoreWeave's values and work style, and be prepared to discuss how they approach working in a dynamic, fast-paced environment.
⚠️ Potential Challenges
- Managing a team of content creators, writers, designers, and video producers, and ensuring their growth, performance, and alignment with the company’s content goals
- Balancing brand consistency with innovation and personalization in content creation
- Keeping up with the latest AI technology trends and tools, and integrating them into content strategies and workflows
- Collaborating effectively with cross-functional teams, including marketing, sales, product, and customer success, to ensure all content efforts are aligned with organizational goals
- Managing external agencies and partners to develop high-quality, highly engaging content and execute content strategies, ensuring brand consistency and excellence across all initiatives
ASSUMPTION: Candidates should be aware of these potential challenges and be prepared to discuss their strategies for overcoming them.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, the Head of Brand Content at CoreWeave requires a strong understanding of AI technology and its applications, as well as the ability to communicate its value effectively to both technical and non-technical audiences
- CoreWeave's focus on AI technology and commitment to innovation make this role unique within the marketing industry
- Career paths for this role may include advancement to a VP or C-level role within the marketing department, or transitioning to a similar role at another AI-focused company
ASSUMPTION: Candidates should be aware of the unique aspects of this role and be prepared to discuss how their background and skills make them a strong fit for this specific opportunity.
📝 Sample Projects
- Developing a comprehensive content strategy for a new AI product launch, including written content, video, social media, and design elements
- Creating a series of customer success stories that highlight the real-world impact of CoreWeave's AI technology on businesses and industries
- Producing a thought leadership whitepaper that establishes CoreWeave's unique point of view (POV) on AI and its applications in the enterprise
ASSUMPTION: Candidates should be prepared to discuss their approach to these types of projects and how they would ensure their success at CoreWeave.
❓ Key Questions to Ask During Interview
- How does CoreWeave plan to leverage AI technology to innovate content creation and delivery in the coming years?
- What are the key priorities for the Head of Brand Content in the first 90 days, and how can I contribute to their successful execution?
- How does CoreWeave measure the success of its content initiatives, and how can I ensure that my strategies and tactics align with these metrics?
- What are the most significant challenges facing the content team currently, and how can I help address them?
- How does CoreWeave support the professional growth and development of its employees, particularly in the marketing department?
ASSUMPTION: Candidates should use the interview process to gain a deeper understanding of CoreWeave's content strategy, team dynamics, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content leadership experience, AI technology expertise, and strategic thinking skills
- Prepare examples of your past content strategies and their impact on brand awareness, engagement, and customer success
- Be ready to discuss your approach to leveraging AI tools and technologies to improve and scale content production and delivery
- Research CoreWeave's unique point of view (POV) and be prepared to discuss how you would maintain and enhance it across all touchpoints
- Demonstrate your ability to build and maintain strong relationships with agencies, creative partners, and cross-functional teams
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
