📌 Core Information
🔹 Job Title: Head of Brand & Marketing
🔹 Company: Inbank
🔹 Location: Tallinn, Harju, Estonia
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-04-21
🔹 Experience Level: 5+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a cohesive marketing strategy to support business growth and strengthen brand positioning
- Managing marketing budget and ensuring high return on investment
- Leading product marketing strategy, from positioning and messaging to go-to-market execution and lifecycle management
- Collaborating with Product and Channel teams to translate product value into compelling customer-facing content and campaigns
- Strengthening Inbank’s brand positioning and ensuring consistent messaging and visual identity across all markets
- Driving strategic marketing initiatives that support product-led growth and expansion into new markets and segments
- Managing relationships with creative and media agencies to deliver impactful campaigns and brand experiences
- Serving as the main marketing contact for product, technology, and company-wide initiatives, ensuring alignment and synergy
ASSUMPTION: This role requires a strategic mindset with a hands-on attitude and proven experience managing cross-market initiatives and aligning stakeholders in a fast-paced, entrepreneurial environment.
📋 Key Responsibilities
✅ Define and execute the group-wide marketing strategy while managing the budget to ensure a high return on investment
✅ Establish clear marketing objectives and continuously track performance to ensure effectiveness
✅ Own the product marketing strategy, from positioning and messaging to go-to-market execution and lifecycle management
✅ Work closely with Product and Channel teams to translate product value into compelling customer-facing content and campaigns
✅ Strengthen Inbank’s brand positioning and ensure consistent messaging and visual identity across all markets
✅ Drive strategic marketing initiatives that support product-led growth and expansion into new markets and segments
✅ Manage relationships with creative and media agencies to deliver impactful campaigns and brand experiences
✅ Serve as the main marketing contact for product, technology, and company-wide initiatives, ensuring alignment and synergy
ASSUMPTION: This role requires a strong understanding of marketing strategies, brand management, and cross-functional collaboration to ensure alignment between marketing, product, and business.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of experience in marketing, brand management, or a related field
Required Skills:
- Proven experience in marketing, brand management, or a related field
- Background in product marketing, ideally in a technology or platform-driven company (a plus)
- Strategic mindset with a hands-on attitude
- Proven experience managing cross-market initiatives and aligning stakeholders
- Ability to lead and influence in a fast-paced, entrepreneurial environment
- Excellent communication skills and a sharp eye for brand and storytelling
Preferred Skills:
- Experience in the banking or financial services industry
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in product marketing and managing cross-market initiatives are strongly preferred for this role.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (based on experience and market standards for the role and location)
Benefits:
- Competitive salary and benefits package
- Sports compensation or additional health insurance
- Extra vacation days after the 3rd year of employment
- 6-week paid sabbatical after 4 years at Inbank, based on performance
- Dynamic and challenging work environment with opportunities for professional growth
- Hybrid, agile, and autonomous way of working that supports flexibility and independence
- Regular team and company events, and the chance to work with supportive and inspiring people
Working Hours: Full-time, with flexible hours and a hybrid work arrangement (2-3 days per week in the office)
ASSUMPTION: The salary range is estimated based on market standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Banking and Financial Services
Company Size: Medium (201-500 employees)
Founded: 2010
Company Description:
- Inbank is a financial technology company with an EU banking license that connects merchants, consumers, and financial institutions on its next-generation embedded finance platform
- Partnering with 5,800+ merchants, Inbank has 896,000+ active contracts and collects deposits across Europe
- Its bonds are listed on the Nasdaq Tallinn Stock Exchange
Company Specialties:
- Embedded finance
- Banking technology
- Merchant services
Company Website: https://www.inbank.eu
ASSUMPTION: Inbank is a rapidly growing fintech company with a strong focus on innovation and expansion, offering opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid to Senior level, with potential for growth and leadership opportunities
Reporting Structure: This role reports directly to the CEO and works closely with Product, Channel, and other teams
Work Arrangement: Hybrid (2-3 days per week in the office, with flexible hours)
Growth Opportunities:
- Potential to lead and grow the marketing team as the company expands
- Opportunities to work on strategic projects and initiatives that drive business growth
- Chance to gain experience in a fast-paced, entrepreneurial environment and make a significant impact on the company's success
ASSUMPTION: This role offers significant growth potential and the opportunity to make a real impact on the company's marketing strategy and brand positioning.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with flexible work arrangements
Office Location(s): Tallinn, Estonia (with the option to work remotely 2-3 days per week)
Geographic Context:
- Tallinn is the capital and largest city of Estonia, with a population of approximately 430,000 people
- Estonia is a member of the European Union and the Eurozone, with a strong focus on innovation and technology
- The cost of living in Tallinn is generally lower than in other major European cities
Work Schedule: Full-time, with flexible hours and a hybrid work arrangement (2-3 days per week in the office)
ASSUMPTION: The hybrid work arrangement offers a good balance between collaboration and flexibility, allowing employees to work from home or the office as needed.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site or virtual interview with the hiring manager and/or team members
- Final interview with the CEO
Key Assessment Areas:
- Marketing strategy and planning
- Brand management and positioning
- Cross-functional collaboration and stakeholder management
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, strategic mindset, and ability to manage cross-market initiatives
- Prepare examples of your past marketing campaigns and their outcomes to demonstrate your skills and achievements
- Research Inbank's brand and marketing efforts to show your understanding of the company and its goals
ATS Keywords: Marketing strategy, brand management, product marketing, cross-market initiatives, stakeholder alignment, communication skills, storytelling
ASSUMPTION: The application process may vary depending on the specific needs of the company and the role, but typically involves several interviews and assessments to evaluate the candidate's skills and fit for the position.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO and analytics tools (e.g., Google Analytics, SEMrush)
- Design and creative tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's marketing stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Passion
- Innovation
- Collaboration
- Customer focus
- Integrity
Work Style:
- Agile and autonomous
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you share Inbank's passion for innovation and driving change in the banking industry?
- Are you comfortable working in a fast-paced, entrepreneurial environment with a high degree of autonomy?
- Do you thrive in a collaborative setting and enjoy working closely with cross-functional teams?
ASSUMPTION: Inbank values candidates who are passionate, innovative, and customer-focused, with a strong work ethic and a collaborative mindset.
⚠️ Potential Challenges
- Managing marketing efforts across multiple markets and languages
- Balancing strategic planning with day-to-day execution and tactical tasks
- Adapting to a fast-paced, changing environment with evolving priorities and goals
- Ensuring consistent brand messaging and visual identity across all touchpoints and markets
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a strategic mindset that prioritizes long-term goals and objectives.
📈 Similar Roles Comparison
- This role is similar to a Group Marketing Manager or Head of Marketing position in a growing fintech or financial services company
- Unlike traditional banking roles, this position focuses on digital marketing and embedded finance, requiring a strong understanding of modern marketing strategies and technologies
- Career progression may include roles such as VP of Marketing, Chief Marketing Officer, or other senior leadership positions within the marketing function
ASSUMPTION: This role offers a unique opportunity to work in a fast-growing fintech company and gain experience in a dynamic, entrepreneurial environment.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new product or service across multiple markets
- Conducting market research and analysis to inform marketing strategy and positioning
- Managing relationships with creative and media agencies to deliver impactful campaigns and brand experiences
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the role, as well as the importance of cross-functional collaboration and stakeholder management.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall growth strategy and expansion plans?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Inbank support the professional development and growth of its marketing team members?
- What are the most significant marketing challenges facing the company, and how can this role address them?
- How does Inbank measure the success of its marketing efforts, and what key performance indicators (KPIs) will this role be responsible for tracking and reporting?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and its growth prospects, as well as their understanding of the marketing function and its strategic importance to the business.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, strategic mindset, and ability to manage cross-market initiatives
- Prepare examples of your past marketing campaigns and their outcomes to demonstrate your skills and achievements
- Research Inbank's brand and marketing efforts to show your understanding of the company and its goals
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
